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Hong Kong Polytechnic University
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The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "China Manned Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Manned space flight Exploration of outer space
- Resource Type:
- Video
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Others
The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
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MOOC
Owing to its rapid development in recent years, China has been in the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing a full picture of Chinese culture. This course introduces 5 interesting aspects of Chinese cultural exchange and interaction with other countries in history.
Key questions of the course:
(1) How did the Silk Road emerge in history? Who was Matteo Ricci? What happened in history regarding the Chinese cultural exchange of religions, arts and sports with the West?
(2) Where is Central Asia? What was Pax Mongolica? What role did silver play in the Saga of the Silk Road?
(3) What cultural exchanges occurred between Vietnam and China? How did Vietnam contribute to the introduction of Buddhism to China through the maritime Silk Road? Which of the Vietnamese princes served as a high-ranking official in the Chinese court of the Ming dynasty?
(4) How did China confront Western colonialism as a global trend in the early 20th century? Who was Sun Yat-sen? How did he connect China with the rest of the world? How did Pan-Asianism arise and go bankrupt?
(5) What is the relationship between rituals, ghosts and alcohol in China? What are the stories behind Chinese medicinal food, correlative cosmology and tea? How many major types of Chinese cuisine are there? What sorts of food were exchanged between China and other countries in history?
- Subjects:
- Chinese Studies and Area Studies
- Keywords:
- China Manners customs Politics culture Diplomatic relations
- Resource Type:
- MOOC
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MOOC
Owing to its rapid development in recent years, China has moved into the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing a full picture of Chinese culture. This course introduces 5 interesting aspects of traditional Chinese culture.
Key questions of the course
What was the origin of ancient Confucianism? How does ancient Confucian wisdom help us address the modern human predicament?
How does Daoism enlighten us with a butterfly and fish? What is the connection between Daoism and the equality of all living organisms?
Why does Buddhism see our present lifetime to be nothing but suffering? How do the Four Noble Truths help liberate us from suffering?
What is special about Chinese ancient warfare? Who is Sunzi? What is his book The Art of War about? What can we learn from this famous book?
- Subjects:
- Chinese Studies
- Keywords:
- China Religion Painting Chinese -- Song-Yuan dynasties Philosophy Chinese
- Resource Type:
- MOOC
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MOOC
Owing to its rapid development in recent years, China has been in the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing the full picture of Chinese culture. This course introduces 5 interesting aspects of Chinese culture in transformation.
Key questions of the course:
(1) What are the Four Great Classical Chinese Novels? What are the stories about? Why are they so famous and influential in Chinese literature?
(2) What is special about the art of Chinese operas? What are the symbolic meanings behind the face make-up, gestures and costumes? How do the operas serve as a medium for transmitting knowledge in Chinese culture?
(3) Why did the private Confucian academies thrive in the Song dynasty? Why was the famous Donglin Academy suppressed by the state in the Ming dynasty? How were the private academies engaged in the state educational reforms in the late Qing dynasty?
(4) How did New Confucianism emerge as a movement in the 20th century? What were the aspirations of the New Confucians? How did they address modern challenges to the development of Chinese science, democracy and cosmology? Did they succeed in modernizing Confucianism?
(5) What were the traditional expectations of gender roles in China? How was gender politics heightened in the labour force in early New China? What light does the film Li Shuangshuang shed on the gender awareness of Chinese socialism?
- Subjects:
- Chinese Studies
- Keywords:
- China Manners customs Civilization Philosophy Chinese Chinese drama Politics culture Chinese fiction Confucianism
- Resource Type:
- MOOC
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Others
InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Crowne Plaza Zhangjiajie Christmas Mini Market case demonstrated the creation of the hotel as a tourist destination, innovating new ways for guests to experience the hotel and achieving the goal of promoting the recovery of the cultural and tourism market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fairs Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Cirque du Soleil
- Resource Type:
- Others
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Video
In this video, you will learn how to use make use of citation chaining to search related literature on similar topic
- Keywords:
- Research -- Methodology Google (Firm) Online bibliographic searching
- Resource Type:
- Video
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Video
In this video, a group of students came to a professor’s office and enquired how to cite sources in their research proposal.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Bibliographical citations Scientific literature -- Evaluation Technical writing Research -- Methodology
- Resource Type:
- Video
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Video
Clinical Neurologist, Dr Richard Li, explains the importance of human anatomy knowledge when handling acute stroke cases in the hospital setting.
- Subjects:
- Health Sciences
- Keywords:
- Human anatomy Cerebrovascular disease Cerebrovascular disease -- Treatment
- Resource Type:
- Video
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Video
In this video, a team of students preparing for a group community health project on the topic “overuse of hands and arms”. The project is a student learning activity of Problem-based Public Health module in the MBBS curriculum offered by the School of Public Health. The team is required to deliver patient education materials and a written report on the topic they decided.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Public health -- Research Medical care -- Research Medicine -- Research Technical writing
- Resource Type:
- Video
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Video
From the animation of two process managers, who do you think is a better process manager for the organization?
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
An online lecture on the topic of "Computer Software Challenges for Aerospace Missions".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering and Computing
- Keywords:
- Aeronautics -- Data processing Computer programming
- Resource Type:
- Video
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Video
Over 20 student teams from national and international universities, including UC Berkeley, Carnegie Mellon University and the University of Michigan, presented their global health technologies at the Rice competition. In this video, it share the story of 2 team of HKUST students. SIGHT was the first team from HKUST to participate in the Rice competition and they won.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Research Technological innovations Medical records -- Data processing Pharmacy management
- Resource Type:
- Video
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Video
In this video, the team has spent a lot of time on searching relevance journal articles, but still, could not locate the right one. That's probably because they did not search with the right keywords and are unable to connect them correctly. Did you encounter this similar situation before? Let's look at this one-minute video to brush up on your searching skills on using subject terms, Boolean operators, truncation, and more.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Keyword searching Information retrieval Database searching
- Resource Type:
- Video
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Others
The Hong Kong Polytechnic University organized a seminar series focused on green deck development, specifically designed for FCE undergraduate students. The series offers opportunities to learn about the development of green decks, relevant research, and gain exposure to the practical aspects of the industry. This PDF contains the presentation material from Dr. Mark Hsu, covering the cost-benefit analysis of green deck development.
- Keywords:
- China -- Hong Kong Cost effectiveness City planning -- Environmental aspects Pollution prevention Urban renewal
- Resource Type:
- Others
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Others
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others