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Hong Kong Polytechnic University
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Video
In this video, we use the biceps brachii and the deltoid muscles as an example to illustrate the important structures of a skeletal muscle.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Muscles Musculoskeletal system
- Resource Type:
- Video
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Others
The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Macau (Special Administrative Region) Tourism -- Marketing
- Resource Type:
- Others
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Others
In the fiercely competitive hotel market, MGM Grand Sanya, with its hardware shortcomings compared to new luxury hotels in the area, faced challenges and opportunities. To maintain market vitality and achieve revenue growth, the hotel employed effective marketing strategies. By accurately segmenting customer groups and developing tailored products, such as a Suite Terrace Wedding Scene for small-scale outdoor weddings, the hotel increased its visibility and conversion rate. Implementing brand cross-border cooperation, MGM Grand Sanya formed unique joint products to attract more customers and enhance brand exposure. Additionally, through optimizing space scenes and creating popular photo hotspots, the hotel maintained its popularity.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
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MOOC
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Luxury goods industry Hospitality industry Luxuries Bring (Marketing)
- Resource Type:
- MOOC
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Others
This session presents the position and orientation of the heart in the thorax.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Heart -- Anatomy Heart
- Resource Type:
- Others
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Video
The video illustrates the position and orientation of the heart in the thorax.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Heart -- Anatomy Heart
- Resource Type:
- Video
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Others
In this exercise, learners are required to match the legal publication with its contents.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
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Video
Besides case law, legislation is also important for Jacob's legal research! The law librarian suggests he refreshes his understanding about what legislation is, and how to develop skills in researching legislation.This video will help you develop your skills in researching legislation.
- Keywords:
- China -- Hong Kong Legal research -- Databases Legislation Legal research
- Resource Type:
- Video
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Video
In this video, it explains what case law is, how and why to use it for legal research.
- Keywords:
- Information resources Judge-made law Legal research
- Resource Type:
- Video
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MOOC
Unravel the mysteries and meanings of life and death by exploring the journey from birth through ageing and illnesses to death.
- Subjects:
- Philosophy
- Keywords:
- Philosophy Death Life
- Resource Type:
- MOOC
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Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
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MOOC
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.
- Subjects:
- Communication
- Keywords:
- Social media Information technology -- Management
- Resource Type:
- MOOC
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Courseware
Originally developed in 2022, this lecture theorizes relationships between research and design, hypothesizing the center and boundaries of Design as an Applied Science in which advanced research incorporates greater overlaps with related Applied and “Pure” Sciences.
- Keywords:
- Design
- Resource Type:
- Courseware
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MOOC
This self-paced online course will help students to improve their language skills, find out how they can be an independent learner and become a life-long learner, increase their knowledge of effective study skills, and balance their study and life by highlighting efficient uses of time and healthy study practices. Created by the English Language Centre of The Hong Kong Polytechnic University.
- Keywords:
- Study skills English language -- Study teaching
- Resource Type:
- MOOC
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MOOC
This course aims to introduce you to the concept of Service-Learning, and to equip you with the basic knowledge, attitudes and skills required for planning and implementing a Service-Learning project effectively. It consists of an Introduction, 4 instructional units, and an End-of-Course Test. You will be awarded a Certificate of Completion upon successfully completing all the requirements of the course.
- Course related:
- APSS2S09 Service Leadership through Serving Children and Families with Special Needs
- Keywords:
- Service learning
- Resource Type:
- MOOC
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Others
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
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Others
In this presentation, it explain three areas: (1) Law journals submission and ranking, (2) Information for submitting articles to law review & journal, and (3) Submission of law student articles for publication.
- Keywords:
- Law -- Periodicals Scholarly publishing Authorship Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
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Others
One may try to publish in the best law review or journal as much as possible for various reasons, such as getting a teaching job. Journals are normally ranked by rates of citation, prominence of authors,reputation, etc. In this presentation, there are various law review and journal lists, some provide ranking information. The ranking is based on the mechanism adopted by the respective system.
- Keywords:
- Law -- Periodicals Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
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Others
The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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MOOC
Learn about the integrative power of knowledge management, Big Data and Cloud Computing, and how they impact the new business era.
- Subjects:
- Business Information Technology, Management, Computing, and Industrial and Systems Engineering
- Keywords:
- Big data Knowledge management
- Resource Type:
- MOOC
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Others
Jumeirah Nanjing Hotel has successfully implemented a creative marketing plan centered around its helipad, utilizing the 4I Theory. By leveraging the advantages of helicopters and the helipad, the hotel has generated unique and personalized experiences for high-end customers. The marketing strategy includes brand promotion, co-branding activities with local helicopter operators, and creative proposal marketing. These initiatives have resulted in innovative stories and partnerships, such as showcasing events in the air lounge and collaborating with local wedding planning companies. The hotel aims to continue staging more unique and innovative stories on its helipad, creating memorable marketing promotions in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "Jet Engines for Commercial Aircraft".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Jet engines
- Resource Type:
- Video
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Video
In this video, a team of students are working on their engineering innovation project. They used various search tools to find various information. However, they have difficulties to decide what to look at first, and how to choose in a strategic and clever way.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Research
- Resource Type:
- Video
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MOOC
Aviation is essential for global business as it supports worldwide travelling and cargo transportation. Before COVID-19, the economic benefits generated by the industry across countries showed a growing trend. This course is aimed to provide learners with a broad understanding of airport services in different phases in terms of design and engineering. Learners will receive basic knowledge of how an airport operates. Key topics include the future perspective of air traffic control, air traffic flow management, airport management, facility planning, airport terminal design for the post-pandemic world and ground services.
- Subjects:
- Aeronautical and Aviation Engineering and Logistics
- Keywords:
- Airports -- Management Aeronautics Commercial -- Management Airlines -- Management
- Resource Type:
- MOOC
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MOOC
Learning about geospatial technologies, such as GIS, Remote Sensing, GNSS and Underground Mapping, to solve urban environmental issues.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Remote sensing Geospatial data Geographic information systems
- Resource Type:
- MOOC
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MOOC
The course describes the theoretical underpinnings of USR. It showcases some effective practices and activities carried out in institutions around the world. The course also promotes understanding of the USR concept, its implications, impacts, evaluation, possible implementation methods, and replicability. In doing so, it contributes to the expansion and consolidation of the USR movement. It provides a knowledge base for designing, planning, implementing, and evaluating programs from the fundamentals of USR and some existing good practices.
No prior knowledge is required to join the course. This course is for you especially if you are an administrator, a professor, or a professional staff member interested in learning new creative ways from the experts' at the universities to address the needs of society including SDGs (Sustainable Development Goals). If you are a government official or a foundation representative seeking ways to strengthen higher education, this course will help you explore future opportunities and directions.
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Video
An online lecture on the topic of "Introduction to Space Astronomy".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Space astronomy
- Resource Type:
- Video
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Video
An online lecture on the topic of "Introduction to Hong Kong Radio Astronomy".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering and Industrial and Systems Engineering
- Keywords:
- Radio astronomy
- Resource Type:
- Video
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Video
An interview with Mr. Ivan Chan, a global PBM director and his experience on rolling BPM in organizations
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
An interview with Dr. Josiah Chan, Senior Consultant of a large global IT organizations on process management
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Others
Through market research, International Youth Culture Center was seen as too formal and wanted to break traditional impressions and extend marketing beyond professional clients. It needed to target different audiences for various business formats in the complex.To address these challenges, International Youth Culture Center identified market hotspots and strong IPs in 2014, and found that live TV shows, specifically "Running Man Brothers", were the hottest trend. By combining the conference center's highlights and the show's popularity, we successfully implemented our event marketing plan. After the program aired, International Youth Culture Center became a city-wide hotspot, achieving our marketing and budget targets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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MOOC
This course will equip you with the knowledge relevant to pulmonary diseases and broaden your understanding on the patient’s journey in healthcare from a holistic perspective – starting from symptoms emerge to the disease diagnosis and assessment, and finally, disease management in an interdisciplinary approach. In addition, as psychological intervention is also an important part in the all-round care of patients, this course also covers topics about the psychosocial needs of patients and caregivers.
What you'll learn:
The causes, signs and symptoms of common pulmonary diseases
Understand the psychosocial needs of patients and caregivers
Interpret the results of medical examinations for pulmonary diseases
Differentiate the roles of different healthcare professionals
Integrate the knowledge learnt from different disciplines in the management for patients with pulmonary diseases
- Subjects:
- Health Sciences
- Keywords:
- Lungs -- Diseases Lungs -- Diseases -- Patients Lungs -- Diseases -- Treatment
- Resource Type:
- MOOC
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MOOC
Population ageing is a global phenomenon profoundly affecting the well-being of communities. Disciplines such as Social Sciences, Design, and Engineering offer unique, insightful innovations for ageing societies. Along with providing solutions catering to their professional niche, these disciplines achieve creative and practical innovations through interdisciplinary collaboration. This course intends to explore and examine the process of incubating innovations in these three disciplines and help the learners to appreciate the synergy created when working toward innovations by adopting an interdisciplinary approach.
- Subjects:
- Social Sciences
- Keywords:
- Older people -- Government policy Older people -- Services for Technology older people Ageing
- Resource Type:
- MOOC
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Video
In the video, it explains why it is important to evaluate legal information.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Video
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Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: what do we need to pay attention to when using publisher's material in our lesson?
- Keywords:
- Information resources Lesson planning Teaching Planning
- Resource Type:
- Video
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Video
In this video, Dr Robert Wright, a multi-award winning teacher and researcher at The Hong Kong Polytechnic University, shares his views on the various aspects of information seeking: Inspiration -- Where does he get inspiration for research? Selecting info -- How does he select appropriate information for his research projects? Evaluating info -- What criteria help him evaluate the quality of a research article? Top tips -- What tips does he have for his students to help them read and understand an academic journal article?
- Keywords:
- Business -- Research -- Methodology Management -- Research -- Methodology
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: Why is it important to have a lesson plan?
- Keywords:
- Lesson planning Teaching Planning
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: what are the key ways to understand your student's progress of learning during a lesson.
- Keywords:
- Teaching Effective teaching
- Resource Type:
- Video
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Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: (1)What is a lesson plan? (2) What are the essential questions that we need to bear in mind when planning a lesson?
- Keywords:
- Lesson planning Teaching Learning Psychology of
- Resource Type:
- Video
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Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: Is it common we are not capable to fully implement our lesson plan in the classroom?
- Keywords:
- Lesson planning Teaching Planning
- Resource Type:
- Video
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Video
In this video, Dr Rebecca Ong, at City University of Hong Kong, shares her fascinating insights on how to decide whether an idea or argument is strong and relevant to your research
- Keywords:
- Legal research
- Resource Type:
- Video
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Video
In this video, Dr Charles Lam shares his views on how to deals with information at various stages of the investment deal. In his sharing, he covers 4 stages of the investment deal. In completing a deal -- What are the major steps involved in completing a real estate investment deal? In making decisions about real estate -- Which business information will inform his decision-making? In validating information -- What mechanism does he use to validate the information sources and data? In spotting bad information -- How does he spot out biased or even fraudulent information?
- Keywords:
- Investments Real estate investment Business -- Research -- Methodology Investment analysis
- Resource Type:
- Video
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Video
In this video, Ms Huang, industry analyst from Bloomberg Intelligence, shares her views on how to deals with information at various stages of research namely: At the start -- What information does Margaret seek to kick-start research into an industry theme? During the search -- How does she determine the reliability of her data sources? During the search -- What major challenges does she face when dealing with business information? At the end -- What makes her industry research valuable to investors?
- Keywords:
- Investments Business -- Research -- Methodology Investment analysis
- Resource Type:
- Video
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MOOC
An introduction to the fourth industrial revolution, it's major systems and technologies and how new products and services will impact business and society.
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Others
OER4AI features a collection of public resources on AI, with categorization of different AI topics. With this OER portal, teachers can use its teaching materials, while students can access it and attempt its exercises. We aim at:
• Providing materials for students to gain hands-on experience;
• Collecting the public resources on AI;
• Giving teachers access to this website through PolyU OER Portal.
- Subjects:
- Computing
- Keywords:
- Machine learning Machine learning -- Study teaching Artificial intelligence Artificial intelligence -- Study teaching
- Resource Type:
- Others
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Video
In this video, Dr Rebecca Ong, at City University of Hong Kong, shares her fascinating insights on what ways do law researchers benefit from social media.
- Keywords:
- Online social networks Social media Legal research
- Resource Type:
- Video
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Video
In this video, Prof. Mark Hampton share his view on how to make a creative video.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Creative ability History -- Research Humanities -- Research
- Resource Type:
- Video