Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

Atour & Heytea Co-branding | GreatCase100

This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.

Subjects:: Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Atour Light Hotel | GreatCase100

This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100

This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.

Subjects:: Hotel, Travel and Tourism
Keywords:: COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Restaurant management
Resource Type:: Others

Others

Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100

This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Hilton Marketing Case Study | GreatCase100

This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Hotels -- Pet accommodations Family vacations Target marketing
Resource Type:: Others

Others

Hotel Mooncake Promotion | GreatCase100

This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
Resource Type:: Others

Others

JW Marriott Hotel Shenzhen Gym Membership Promotion | GreatCase100

This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
Resource Type:: Others

Others

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
Resource Type:: Others

Others

Le Meurice Hotel | GreatCase100

This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
Resource Type:: Others

Others

Marriott BONVOY Wedding Marketing Case Study | GreatCase100

This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.

Subjects:: Hotel, Travel and Tourism
Keywords:: Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing
Resource Type:: Others

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Refined Subjects

Keywords

Resource Type

Creator / Instructor

Affiliation

Year

Language

Used in

Atour & Heytea Co-branding | GreatCase100

Atour Light Hotel | GreatCase100

Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100

Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100

Hilton Marketing Case Study | GreatCase100

Hotel Mooncake Promotion | GreatCase100

JW Marriott Hotel Shenzhen Gym Membership Promotion | GreatCase100

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

Le Meurice Hotel | GreatCase100

Marriott BONVOY Wedding Marketing Case Study | GreatCase100

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results