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Video
As a recent New York Times editorial proclaimed, "The Global Order Isn't Working. It's Time for Something Different." To teach environmental history and environmental ethics is to reacquaint ourselves with the facts that we need to try to build, while there is still time, a new cooperative order that understands this: simple fact: that other people and other countries are quite literally "the air we breathe." Moreover, all who claim to be ethical persons must take seriously the notion of inter-generational equity and try to act upon it. This notion should, in theory, come more easily to countries whose traditions have built upon classical/ Confucian learning, for those traditions say that the most important marker of human behavior is working toward common ends (qun 群) while "learning what is enough" (zhi zu 知足). Put another way, many resources within the Chinese tradition may strengthen our resolve to act more constructively in less short-sighted ways.
Event Date: 14/11/2022
Speaker: Prof. Michael Nylan (University of California, Berkeley)
Hosted by: Faculty of Humanities
- Keywords:
- Environmental ethics Intergenerational relations Philosophy Confucian Confucian ethics
- Resource Type:
- Video
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Video
More than one hundred years ago, Albert Einstein published his Theory of General Relativity (GR). One year later, Karl Schwarzschild solved the GR equations for a non-rotating, spherical mass distribution; if this mass is sufficiently compact, even light cannot escape from within the so-called event horizon, and there is a mass singularity at the center. The theoretical concept of a 'black hole' was born, and was refined in the next decades by work of Penrose, Wheeler, Kerr, Hawking and many others. First indirect evidence for the existence of such black holes in our Universe came from observations of compact X-ray binaries and distant luminous quasars. I will discuss the forty-year journey, which my colleagues and I have been undertaking to study the mass distribution in the Center of our Milky Way from ever more precise, long-term studies of the motions of gas and stars as test particles of the space time. These studies show the existence of a four million solar mass object, which must be a single massive black hole, beyond any reasonable doubt.
Even date: 9/2/2023
Speaker: Prof. Reinhard GENZEL
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Physics and Cosmology and Astronomy
- Keywords:
- Nobel Prize winners Astrophysics Astronomy Deep space -- Milky Way Black holes (Astronomy) General relativity (Physics)
- Resource Type:
- Video
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Others
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Video
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Travel -- Computer network resources Tourism -- Marketing Marketing
- Resource Type:
- Video
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Others
Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Live streaming Tourism -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media
- Resource Type:
- Others
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Others
This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China--Sichuan Sheng Tourism -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Travel -- Health aspects Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing
- Resource Type:
- Others