Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Li Ziqi’s Brand | GreatCase100

This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Noodles -- China
Resource Type:: Others

Others

Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival | GreatCase100

This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Social media Internet marketing Amusement parks -- Marketing
Resource Type:: Others

Others

Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100

This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

The Palace Museum Cultural and Creative Product Promotion | GreatCase100

This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Museums -- Marketing Gu gong bo wu yuan (China)
Resource Type:: Others

Others

JW Marriott Hotel Shenzhen Gym Membership Promotion | GreatCase100

This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
Resource Type:: Others

Others

The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100

This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
Resource Type:: Others

Others

Heart Throbbing Ireland | GreatCase100

Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Tourism -- Marketing Tourism Irel
Resource Type:: Others

Others

"Hyatt Delight" Afternoon Tea- Park Hyatt Hotel | GreatCase100

The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

More Than Just Green Tea- West Lake State Guesthouse | GreatCase100

The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- West Lake Hospitality industry -- Marketing Tourism Hotels -- Marketing
Resource Type:: Others

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Li Ziqi’s Brand | GreatCase100

Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival | GreatCase100

Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100

Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

The Palace Museum Cultural and Creative Product Promotion | GreatCase100

JW Marriott Hotel Shenzhen Gym Membership Promotion | GreatCase100

The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100

Heart Throbbing Ireland | GreatCase100

"Hyatt Delight" Afternoon Tea- Park Hyatt Hotel | GreatCase100

More Than Just Green Tea- West Lake State Guesthouse | GreatCase100

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