The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture.
The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.
The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.
Minyoun Chengdu Dongda Royal Hotel demonstrates how it can use its geography and environment to design room and dining offerings that increase guest satisfaction and the hotel's visibility.
The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.
Universities conduct research for three reasons: to educate students, to contribute to society, and to understand the world. While society often holds a view of the scholar as a solitary and singular genius, in reality scholars today participate in a highly collaborative, worldwide search for shared understandings that stand the test of time and the scrutiny of others. The problems in the 21st century often demand effort by teams of researchers with resources at scale: laboratories and equipment, compute resources, and expert staffing. Working with faculty, students, and other stakeholders to identify the greatest opportunities and the resources needed to address them is both a privilege and a challenge for modern academic administrators. In this talk, I will share three examples: fostering collaborative proposal-writing; planning for shared capabilities in experimental facilities, data, and computation; and transforming academic structures.
Event date: 12/4/2023 Speaker: Prof. Kathryn Ann Moler Hosted by: PolyU Academy for Interdisciplinary Research
