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This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media
- Resource Type:
- Others
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Others
Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Live streaming Tourism -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Travel -- Computer network resources Tourism -- Marketing Marketing
- Resource Type:
- Video
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Others
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Video
The notion of expertise is integral to all forms of institutional and professional practice in many domains – in education, healthcare, social welfare, law, journalism, banking, information technology, marketing, translating and interpreting services etc. It is a concept addressed by scholars across many disciplines – cognitive science, sociology, anthropology, psychology, language/communication studies, among others. There are, however, enduring problems of definition, description and measurement of expertise. Some scholars draw attention to the ongoing ‘crisis in expertise’ and others pronounce the ‘death of expertise’ in contemporary society.
More humbly, I begin with a characterisation of professional expertise very broadly to include scientific, experiential, technological, organisational, legal, ethical and communicative knowledge. This then leads me to the notion of ‘distributed expertise’, which extends beyond the individual remit and the conventional lay-expert divide. For instance, in the healthcare domain, a significant development afforded by internet-based technology is the increased level of patients’ e-health literacy and, consequently, democratisation of expertise. This amounts not only to accessing health information digitally, but also the phenomenon of patients ‘doctoring’ themselves in ‘the now of its presence’, i.e., ‘expert patients’ becoming instrumental in self-diagnosis and even self-treatment.
Additionally, ‘distributed expertise’ is also constitutive of ‘expert systems’, e.g., diagnostic and interventionist technologies as well as decision aids mediated by algorithms and templates. This is what I refer to as the technologization of expertise. I suggest that there is overreliance on ‘expert systems’ by both experts and lay persons in everyday decision making. Access to and use of ‘expert systems’ in optimal ways inevitably necessitates a reconfiguration of the very conditions and consequences of professional expertise.
Event Date: 25/11/2022
Speaker: Prof. Srikant Sarangi (Hong Kong Polytechnic University)
Hosted by: Faculty of Humanities
- Keywords:
- Information technology -- Social aspects Democratization Expertise
- Resource Type:
- Video
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Others
DM Master is a gamification-based education Application. This is an interactive education tool to support you to learn more about Type 2 diabetes from a health professional perspective. The game has three levels: diagnosis of diabetes, its signs and symptoms, and common complications. You will also explore the goals and strategies of diabetes management, including healthy lifestyles and medications.
In this e-GAME environment, you will earn your virtual coins to enjoy digital shopping and exercises. The scoreboard shows your number of coins (your scores) and your ranking. Set a new score record and get your name on top of the ranking! You can also see the best rated food menu of the day in the ranking list. The DM Master Content is for informational and educational purposes only and is not a substitute for the professional judgment of a health care professional in diagnosing and treating patients.
- Course related:
- SN3490 Nursing Therapeutics 1 and 53455 Bachelor of Science in Nursing (BSN)
- Subjects:
- Nursing and Health Care, Education and Promotion
- Keywords:
- Diabetics
- Resource Type:
- Others
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Video
Professor Yigong Shi will reflect on the challenges in global higher education, based on his 37 years of learning, scientific research, and teaching experience in academia. He will present Westlake University's educational reforms in university operations, governance, talent recruitment, student development, research and academic evaluation, and interdisciplinary studies, which altogether provide new opportunities for future-oriented higher education.
Even date: 6/12/2022
Speaker: Prof. Yigong Shi
Moderator: Prof. Qingyan Chen (Hong Kong Polytechnic University)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Educational change China Education Higher
- Resource Type:
- Video
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Video
Before the advent of computers around 1950, optimization centered either on small-dimensional problems solved by looking at zeroes of first derivatives and signs of second derivatives, or on infinite-dimensional problems about curves and surfaces. In both cases, "variations" were employed to understand how a local solution might be characterized. Computers changed the picture by opening the possibility of solving large-scale problems involving inequalities, instead of only equations. Inequalities had to be recognized as important because the decisions to be optimized were constrained by the need to respect many upper or lower bounds on their feasibility. A new kind of mathematical analysis, beyond traditional calculus, had to be developed to address these needs. It built first on appealing to the convexity of sets and functions, but went on to amazingly broad and successful concepts of variational geometry, subgradients, subderivatives, and variational convergence beyond just that. This talk will explain these revolutionary developments and why there were essential.
Event date: 1/11/2022
Speaker: Prof. Terry Rockafellar (University of Washington)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Convex functions Convex sets Mathematical optimization Computer science -- Mathematics
- Resource Type:
- Video
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Video
Geospatial information science is a discipline that focuses on using geospatial information technology to understand people, places, nature and processes of the earth. IoT refers to Internet of things, the combination of sensors, software and other technologies to connect and exchange data with other devices and systems over the Internet. The era of IoT brings us opportunities and challenges for geospatial information science. In the keynote, five characteristics and three scientific issues of geo-spatial information science in the era of IoT are summarised.
Even date: 6/9/2022
Speaker: Prof. Daren Li
Moderator: Prof. Christopher Chao (Hong Kong Polytechnic University)
Panel members: Prof. Qingyan Chen, Prof. Qinhao Chen (Hong Kong Polytechnic University)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Internet of things Geospatial data Spatial data mining
- Resource Type:
- Video
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Video
Adaptive computation is of great importance in numerical simulations. The ideas for adaptive computations can be dated back to adaptive finite element methods in 1970s. In this talk, we shall first review some recent development for adaptive methods with some application. Then, we will propose a deep adaptive sampling method for solving PDEs where deep neural networks are utilized to approximate the solutions. In particular, we propose the failure informed PINNs (FI-PINNs), which can adaptively refine the training set with the goal of reducing the failure probability. Compared with the neural network approximation obtained with uniformly distributed collocation points, the proposed algorithms can significantly improve the accuracy, especially for low regularity and high-dimensional problems.
Event date: 18/10/2022
Speaker: Prof. Tao Tang (Beijing Normal University-Hong Kong Baptist University United International College)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Sampling (Statistics) Differential equations Partial -- Numerical solutions Mathematical models Adaptive computing systems
- Resource Type:
- Video
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MOOC
The course describes the theoretical underpinnings of USR. It showcases some effective practices and activities carried out in institutions around the world. The course also promotes understanding of the USR concept, its implications, impacts, evaluation, possible implementation methods, and replicability. In doing so, it contributes to the expansion and consolidation of the USR movement. It provides a knowledge base for designing, planning, implementing, and evaluating programs from the fundamentals of USR and some existing good practices.
No prior knowledge is required to join the course. This course is for you especially if you are an administrator, a professor, or a professional staff member interested in learning new creative ways from the experts' at the universities to address the needs of society including SDGs (Sustainable Development Goals). If you are a government official or a foundation representative seeking ways to strengthen higher education, this course will help you explore future opportunities and directions.
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MOOC
Did you know that frailty can affect the quality of life of older people? Did you know that frailty can impose a burden on the significant others of older people? If you are a member of the general public and would like to know about the prevention of frailty and the promotion of healthy ageing, or if you are a healthcare professional who would like to provide the best care for older people and family members in order to combat frailty, this course is for you. The aim of this course is not only to provide theoretical knowledge about frailty, but also to give practical input to help our learners become familiar with frailty and how to manage it. Frailty is a common condition among older people. It is associated with ageing, which is a trend that is becoming a major concern around the globe. Frailty is not only costly in terms of medical expenses, but also imposes a mental and financial burden on the family members of older people with the condition. A person with frailty is also at an increased risk of disease, disability, and death. However, frailty is reversible. Preventing frailty is an important target in the promotion of healthy ageing.
Apart from introducing concepts related to frailty, this course also provides some practical approaches to help individuals, including the older people themselves, caregivers, and healthcare professionals, to monitor and manage frailty in daily life. Short movies and videos are used for illustration. The techniques introduced in this course for managing frailty can be incorporated into daily life, making frailty easier to manage.
This course is designed for anyone interested in the management of frailty. Taking this course will help you to manage the frailty and promote the health of older people around you.
- Subjects:
- Nursing and Health Sciences
- Keywords:
- Health behavior Aging Lifestyles -- Health aspects Older people -- Health hygiene
- Resource Type:
- MOOC
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MOOC
Owing to its rapid development in recent years, China has been in the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing the full picture of Chinese culture. This course introduces 5 interesting aspects of Chinese culture in transformation.
Key questions of the course:
(1) What are the Four Great Classical Chinese Novels? What are the stories about? Why are they so famous and influential in Chinese literature?
(2) What is special about the art of Chinese operas? What are the symbolic meanings behind the face make-up, gestures and costumes? How do the operas serve as a medium for transmitting knowledge in Chinese culture?
(3) Why did the private Confucian academies thrive in the Song dynasty? Why was the famous Donglin Academy suppressed by the state in the Ming dynasty? How were the private academies engaged in the state educational reforms in the late Qing dynasty?
(4) How did New Confucianism emerge as a movement in the 20th century? What were the aspirations of the New Confucians? How did they address modern challenges to the development of Chinese science, democracy and cosmology? Did they succeed in modernizing Confucianism?
(5) What were the traditional expectations of gender roles in China? How was gender politics heightened in the labour force in early New China? What light does the film Li Shuangshuang shed on the gender awareness of Chinese socialism?
- Subjects:
- Chinese Studies
- Keywords:
- China Manners customs Civilization Philosophy Chinese Chinese drama Politics culture Chinese fiction Confucianism
- Resource Type:
- MOOC
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MOOC
Owing to its rapid development in recent years, China has been in the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing a full picture of Chinese culture. This course introduces 5 interesting aspects of Chinese cultural exchange and interaction with other countries in history.
Key questions of the course:
(1) How did the Silk Road emerge in history? Who was Matteo Ricci? What happened in history regarding the Chinese cultural exchange of religions, arts and sports with the West?
(2) Where is Central Asia? What was Pax Mongolica? What role did silver play in the Saga of the Silk Road?
(3) What cultural exchanges occurred between Vietnam and China? How did Vietnam contribute to the introduction of Buddhism to China through the maritime Silk Road? Which of the Vietnamese princes served as a high-ranking official in the Chinese court of the Ming dynasty?
(4) How did China confront Western colonialism as a global trend in the early 20th century? Who was Sun Yat-sen? How did he connect China with the rest of the world? How did Pan-Asianism arise and go bankrupt?
(5) What is the relationship between rituals, ghosts and alcohol in China? What are the stories behind Chinese medicinal food, correlative cosmology and tea? How many major types of Chinese cuisine are there? What sorts of food were exchanged between China and other countries in history?
- Subjects:
- Chinese Studies and Area Studies
- Keywords:
- China Manners customs Politics culture Diplomatic relations
- Resource Type:
- MOOC
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MOOC
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.
- Subjects:
- Communication
- Keywords:
- Social media Information technology -- Management
- Resource Type:
- MOOC
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MOOC
Design thinking has become very popular recently. It is because many people believe that design thinking can help generate innovative solutions. Many business and non-business organizations are adopting it to resolving their problems. Even business schools and other disciplines include design thinking in their curriculum. Then, what is design thinking, really? And how can it benefit us?
Design thinking is commonly recognized as a problem-solving process that includes five stages - Empathize, Define, Ideate, Prototype and Test. However, when we compare the design thinking process with the conventional problem-solving process, there are no major differences, except the implementation part. Design thinking looks at problems with a holistic and human-centric perspective. It also tackles complex problems by using a non-linear approach. However, some people claim that considering design thinking as a problem-solving process is too simplistic.
Actually, design thinking should be considered as behaviors and attitudes when dealing with problems. Design thinkers use different thinking styles and attitudes when approaching problems. Design thinkers possess certain personal traits like human-centeredness, having a flexible and creative thinking style, being comfortable with subjective and intuitive judgement, and high self-efficacy. These thinking styles and attitudes help not only in problem-solving but also in finding opportunities. In order to be proficient in design thinking, we should not only understand the design Thinking process, but also have to make ourselves become a design thinker.
This MOOC provides you with core knowledge about design thinking and demystifies design thinking as a process for solving complex and wicked problems.
- Keywords:
- Creative ability Product design Critical thinking
- Resource Type:
- MOOC
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MOOC
Owing to its rapid development in recent years, China has moved into the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing a full picture of Chinese culture. This course introduces 5 interesting aspects of traditional Chinese culture.
Key questions of the course
What was the origin of ancient Confucianism? How does ancient Confucian wisdom help us address the modern human predicament?
How does Daoism enlighten us with a butterfly and fish? What is the connection between Daoism and the equality of all living organisms?
Why does Buddhism see our present lifetime to be nothing but suffering? How do the Four Noble Truths help liberate us from suffering?
What is special about Chinese ancient warfare? Who is Sunzi? What is his book The Art of War about? What can we learn from this famous book?
- Subjects:
- Chinese Studies
- Keywords:
- China Religion Painting Chinese -- Song-Yuan dynasties Philosophy Chinese
- Resource Type:
- MOOC
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MOOC
The real-life stroke scenario presented in ANA101x Human Anatomy has invited vigorous discussions on whether fully recovery from a severe stroke is possible and how it could happen. The knowledge of anatomy has arisen a series of queries on body functioning that are commonly implicated in stroke. An extension of human anatomy fundamentals towards functional anatomy has formed the basis of intervention approaches for functional recovery undertaken by different healthcare professionals, which is guiding the ultimate goals of post-stroke rehabilitation program for regaining independence and quality-of-life of the individuals. Therefore, this course is particularly designed to delineate the stroke recovery process and its underlying scientific rationales.
Continuing using the same clinical case of Mr Law, this course walks you through the recovery journey, known as stroke care pathway involving multiple healthcare professionals to compose module ONE. In module TWO, intervention approaches practiced in key healthcare disciplines underpinned by the functional anatomy will be explored. Finally, the course knowledge will be assessed using an experiential approach using a set of mini case studies derived from the mainstream scenario of Mr Law.
- Subjects:
- Health Sciences
- Keywords:
- Cerebrovascular disease -- Patients -- Rehabilitation
- Resource Type:
- MOOC
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MOOC
Operations management deals with operational planning and control issues, and is needed in all sectors of the society. One of the challenges to operations manager is how to make use of the available resources in the best way for meeting a certain objective. Quantitative approaches are inevitably needed in tackling many of such problems. Operations Research (OR) deals with problem formulation and application of analytical methods to assist in decision-making of operational problems in planning and control. The techniques of OR are useful quantitative tools to assist operations managers, and has a wide applicability in engineering, manufacturing, construction, financial and various service sectors. Operations Research is an applied mathematics subject and is also a course in many engineering and management programmes. This course is designed for both students learning OR and learners who are practitioners in their respective professionals. The mathematical procedures for the OR techniques are introduced in details in the examples provided in the course. This helps learners to master the methodology and the techniques and apply them to achieve their goals through active learning. This course introduces two prominent OR techniques and their extended topics. The Simplex Method for Linear Programming (LP) has been considered one of the top 10 algorithms of the 20th century. LP is an optimization technique for solving problems such as finding the optimal product mix, production plan, and shipment allocation, in order to maximize the profir or minimize the cost. The Critical Path Method (CPM) is a popular technique employed by project managers in scheduling project activities. Some extended topics of CPM are also introduced to deal with certain special situations in project management. In reality, many systems operate under stochastic environment and the operational problems cannot be solved by the known analytical methods. To this end, the simulation approach is introduced in the last chapter of this course. Simulation is a powerful technique for tackling OR problems under such situations.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Operations research
- Resource Type:
- MOOC
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MOOC
This award-winning course aims to sharpen your competitive edge in work and life. It empowers you with positive values and practical problem-solving skills, including creative strategies for addressing challenges from COVID-19. Enriched with interesting animations, a new success story and breakthrough pedagogies, this updated version (2.5) effectively helps you master knowledge and skills requisite for a successful life.
- Keywords:
- Creative thinking Learning ability Critical thinking
- Resource Type:
- MOOC