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Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits
- Resource Type:
- Others
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Video
In this video, a team of students have been collecting the various type of information that needed for the exhibition. One of them suggested to show some videos during the exhibition to the public and you found the TV programmes about the cinema development of Hong Kong that was broadcasted in television channels found are extremely useful for the exhibition.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Exhibitions -- Planning Intellectual property YouTube (Electronic resource) Humanities -- Research Copyright
- Resource Type:
- Video
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Others
The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
DM Master is a gamification-based education Application. This is an interactive education tool to support you to learn more about Type 2 diabetes from a health professional perspective. The game has three levels: diagnosis of diabetes, its signs and symptoms, and common complications. You will also explore the goals and strategies of diabetes management, including healthy lifestyles and medications.
In this e-GAME environment, you will earn your virtual coins to enjoy digital shopping and exercises. The scoreboard shows your number of coins (your scores) and your ranking. Set a new score record and get your name on top of the ranking! You can also see the best rated food menu of the day in the ranking list. The DM Master Content is for informational and educational purposes only and is not a substitute for the professional judgment of a health care professional in diagnosing and treating patients.
- Course related:
- SN3490 Nursing Therapeutics 1 and 53455 Bachelor of Science in Nursing (BSN)
- Subjects:
- Nursing and Health Care, Education and Promotion
- Keywords:
- Diabetics
- Resource Type:
- Others
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Video
This mini-lecture gives an overview on how scientists have applied biotechnology techniques to develop medical treatment and food production through the manipulation of DNA. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Biology
- Keywords:
- Biotechnology Genetic engineering DNA
- Resource Type:
- Video
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Others
The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
- Resource Type:
- Others
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Others
The case of Daming Mountain Ski Resort demonstrates that innovative products and marketing strategies have succeeded in increasing patronage and filling the gap in local winter tourism.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Ski resorts -- Marketing
- Resource Type:
- Others
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MOOC
This data analytics course takes an interdisciplinary approach to demonstrate the data analytics process in the context of accounting and finance. The growing volume of both structured and unstructured data has pushed forward a more data-driven form of decision-making in accounting and finance. In order to keep up with the Big Data era advancements, accountants and finance professionals need to have a data analyst mindset to excel in their jobs. This course will illustrate different concepts of accounting and finance with the application of data analytics. It will not only help the learners to develop their skills to ask the right questions but also teach them how to master the data and use different tools like Excel and Tableau to analyze the data. In the end, the learners will be able to interpret the results and make their decisions effectively.
This course will use a simple framework that helps the learners to develop an analytical mindset. This framework (QDAR) has four major components:
1. Ask the right Q uestions to address an issue in accounting or finance contexts.
2. Understand the different data types and how to retrieve and clean D ata.
3. Conduct different data A nalyses to answer the questions
4. Communicate the R esults to the decision-makers using graphs, visualizations and reports.
The whole course will cover different aspects of the framework in conjunction with different types of analyses. There will be additional datasets for the verified learners through which they can practice what they have learned during the course.
- Subjects:
- Accounting and Finance
- Keywords:
- Accounting -- Data processing Finance -- Data processing
- Resource Type:
- MOOC
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Video
The textile and fashion industry is in troubled times. Hong Kong is no exception. Our traditional market, the US, while difficult since 2018, has been dire in the covid pandemic. The industry is in the mist of disruptive changes brought by technological revolutions, in particular digitalization, and the retreat of globalism. But troubles always come with opportunities. Dr Henry Tan will give an overview on the outlook of the industry and his view on where opportunities are knocking.
Event date: 25/02/2021
Speaker: Dr Henry Tan (CEO, Luen Thai Group Ltd)
Hosted by: Institute of Textiles and Clothing
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Clothing trade -- China -- Hong Kong Clothing trade -- Technological innovations
- Resource Type:
- Video
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MOOC
Design thinking has become very popular recently. It is because many people believe that design thinking can help generate innovative solutions. Many business and non-business organizations are adopting it to resolving their problems. Even business schools and other disciplines include design thinking in their curriculum. Then, what is design thinking, really? And how can it benefit us?
Design thinking is commonly recognized as a problem-solving process that includes five stages - Empathize, Define, Ideate, Prototype and Test. However, when we compare the design thinking process with the conventional problem-solving process, there are no major differences, except the implementation part. Design thinking looks at problems with a holistic and human-centric perspective. It also tackles complex problems by using a non-linear approach. However, some people claim that considering design thinking as a problem-solving process is too simplistic.
Actually, design thinking should be considered as behaviors and attitudes when dealing with problems. Design thinkers use different thinking styles and attitudes when approaching problems. Design thinkers possess certain personal traits like human-centeredness, having a flexible and creative thinking style, being comfortable with subjective and intuitive judgement, and high self-efficacy. These thinking styles and attitudes help not only in problem-solving but also in finding opportunities. In order to be proficient in design thinking, we should not only understand the design Thinking process, but also have to make ourselves become a design thinker.
This MOOC provides you with core knowledge about design thinking and demystifies design thinking as a process for solving complex and wicked problems.
- Keywords:
- Creative ability Product design Critical thinking
- Resource Type:
- MOOC
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Others
Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
In this video, a team of four students have used skills learned in the previous module and found a lot of information which seems relevant. They now have a problem of evaluating the information found to determine what is the most relevant to their research. Apart from that, they also found that there are many types of medical research and studies.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Medicine -- Research -- Methodology Public health -- Research -- Methodology Medical care -- Research -- Methodology
- Resource Type:
- Video
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Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others
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Video
This video talks about how the world's greatest companies actually focus on value propositions.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Others
EVEN HOTEL Chengdu Jinniu, a high-end hotel brand focusing on a healthy lifestyle, offers various sports and health experiences to guests. To build brand awareness, the hotel recruits employees who love sports and organizes activities in the surrounding communities. Live streams, sports-themed videos, and inviting fitness enthusiasts to hold events further increase exposure. These efforts have attracted community residents, KOLs, and national champions like Ye Yin, who endorse the hotel. The marketing plan has shortened the opening period and increased occupancy rate and revenue. Challenges include customer source dispersion and managing marketing and operating costs. Overall, EVEN HOTEL Chengdu Jinniu successfully integrates exercise and a healthy lifestyle into its brand positioning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
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MOOC
“Easy Vlogging – making Interactive Self-introduction Videos” is an online course for people to learn, in self-paced format, how to create effective job interview videos for either academic pursuit or career needs. With the contents learned from this course, it helps learners apply for dream jobs easier and more successfully, producing self-introduction videos with good visual quality, superior self-expression and professional presence.
The purpose of this course is to offer students with:
• An overview of digital video production, including script writing and other preparation works;
• An introduction on various video production techniques, including the use of camera, lighting and video editing techniques; and
• An understanding on the role of digital self-introduction video for interview purposes.
- Keywords:
- Video recordings -- Production direction
- Resource Type:
- MOOC
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Others
A subject encyclopedia contains articles (some short, some long) on the theories, events and thinkers that sum up the available literature about a discipline. Articles are arranged in alphabetical order.Indexes in the back of the encyclopedia can help you to determine if the encyclopedia contains an article on your topic, or if your topic is covered within an essay on a related topic. In this slide, here are some examples of subject encyclopedias that may available in your university library.
- Keywords:
- Encyclopedias Education Encyclopedias dictionaries
- Resource Type:
- Others
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Video
An online lecture on the topic of "Enabling Technologies for Experiments in Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Lunar exploration Exploration of outer space
- Resource Type:
- Video
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Video
This EndNote tutorial is prepared by Pao Yue-kong Library, Hong Kong Polytechnic University. This video will show you how to create a reference library in EndNote and what it is for. You will also learn recommended practices in naming your reference libraries.