Search Constraints
Number of results to display per page
Results for:
Polyu oer sim
Yes
Remove constraint Polyu oer sim: Yes
Search Results
-
Others
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Hotels -- Pet accommodations Family vacations Target marketing
- Resource Type:
- Others
-
Others
The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Bring (Marketing) Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
-
Others
This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks -- Marketing
- Resource Type:
- Others
-
Video
A video about the history, the evolution and statistics of MTR
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Others
Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
Yushui Hot Spring Inn, a luxurious hotel, successfully implemented new media marketing and experiential strategies to meet the demands of high-end vacationers. By creating engaging content, such as TikTok videos showcasing their unique swimming pools, and hosting creative activities like Ferrari member salons, the hotel attracted a large number of fans and increased business performance. Their performance data showed significant growth in user numbers and revenue, while brand data demonstrated impressive online engagement and return on investment. The challenges ahead include accurately targeting customers in a declining economy and differentiating the hotel in a competitive landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
- Resource Type:
- Others
-
Others
This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
- Resource Type:
- Others
-
MOOC
How do we see the world? How do we see details at different viewing distances? How do we see in three dimensions? How do we see colour? How can we avoid getting cataracts or prevent short-sightedness? This course will help you develop your understanding of vision, how visual functions relate to your daily life, and how you can better take care of your eyes. Spanning six modules and with content aimed at both optometry specialists and the general public, the course begins with a detailed look at the structures and functions of the eye. It then moves on to explore critical issues such as the limits of the eye’s resolution, depth perception and colour vision, before examining the impact of common eye problems on daily life and outlining strategies for improving eye health. Engage with content and fellow learners through videos, animations, hands-on experiments and forum discussions, and check your understanding through quizzes and peer-assessed tasks at the end of each module. Learners who pursue the verified track gain access to a complete 3D eye model, virtual labs, live sessions and detailed instructor feedback on assessment.
- Course related:
- SO2S01 Learning Through Providing Eye Care and Vision Health to the Community
- Subjects:
- Optometry
- Keywords:
- Vision Eye
- Resource Type:
- MOOC
-
Video
In this video, Prof. Mark Hampton share his view on how do professional historians look for information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- History -- Research -- Methodology History -- Archival resources Humanities -- Research History -- Research
- Resource Type:
- Video
-
Video
In this video, Prof. Cheong will introduce the general procedure to carry out a literature search and the necessary resources that the students should consult.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Proposal writing in research Chemistry -- Research Research -- Methodology Research
- Resource Type:
- Video
-
Others
You have learned that it is necessary to evaluate legal information. And you have also learned some evaluation criteria. In this exercise, learners are required to match the legal information together.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Others
-
Video
In this video, Prof. Mark Hampton shares his view on how do historians select relevant information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- History -- Research -- Methodology Information resources -- Evaluation Humanities -- Research History -- Research
- Resource Type:
- Video
-
Others
In this slide, you will learn more about citation counts, h-index, eigenfactor score, and impact factor.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Periodicals Bibliometrics Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
-
Video
In this video, a team of students now planning a marketing strategy for their business, and require theoretical frameworks and concepts found in the academic literature, that is, academic journal articles. They have so many questions, such as which articles are most influential and should be read first, which are the top journals in the field, and who are the prolific authors on the topic?
- Keywords:
- Information retrieval Information resources -- Evaluation Bibliometrics
- Resource Type:
- Video
-
Video
In this video, a team of four students are now discussing how to kick-start the exhibition and what information sources in needed
- Subjects:
- Statistics and Research Methods
- Keywords:
- Exhibitions -- Planning Humanities -- Research
- Resource Type:
- Video
-
Video
In this video, a group of students from the School of Journalism and Communication is preparing for a group assignment. They need to do a group assignment based on one current social hot topic - Elderly issue and social protection system in Asian countries.The team is now discussing how to kick-start the group assignment and what information sources are needed. Let's check out what they are discussing!
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Research Social sciences -- Research -- Methodology
- Resource Type:
- Video
-
Video
For most of us, research starts with a search engine like Google. Is a search engine always the best tool for getting business information? Have you experienced the frustration of not being able to find what you need online? In this video, the students on the team are about to face some challenges as they begin their information search.
- Keywords:
- Business planning Corporations -- Finance Proposal writing in business
- Resource Type:
- Video
-
Video
In this video, the team meets again, after analyzing and evaluating their search results from academic articles and news sources. They found they need to be careful in avoiding using fake news into their work. Fake news is not a new phenomenon, but with the rise of social media like Facebook and Twitter and the extensive use of messaging apps like WhatsApp and WeChat, we are faced with growing cases of FAKE news.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources -- Evaluation Social sciences -- Research Fake news Internet research
- Resource Type:
- Video
-
Video
In this video, the 4 students have used skills learned in Section 3 to evaluate the information found in various databases on a journal article, e-books, anatomy and drug information, etc. They have now come up with a batch of most relevant information that they will use in their community health project assignment which comprises the creation of patient education materials and the writing up of a project report. They meet to discuss what information they should use to fulfil the information tasks. The issue of properly citing sources of the information used also comes up as a skill that they also need to master to avoid plagiarism.
-
Video
In this video, Prof. Christine Bruce explains that being information literate help you find creative and innovative ways of doing things, which is invaluably advantageous to your wider profession.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
-
Video
In this video, Prof. Christine Bruce explains that being able to evaluate information in leisure, home, or professional situations is an essential skill. Our information world is always changing, and shelf-life of most information is no more than two years!
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
-
Others
This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Automobile leasing renting
- Resource Type:
- Others
-
Others
The case of the Huaniao Island Working Holiday program demonstrates how the "New Resident Program" increasing the island's popularity and attractiveness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Volunteer tourism Hospitality industry -- Marketing Tourism -- Marketing
- Resource Type:
- Others
-
MOOC
The first MOOC to teach Human Anatomy from multiple healthcare professional perspectives through a case-based study of stroke.
- Course related:
- HSS2011 Human Anatomy and RS2040 Functional Anatomy
- Subjects:
- Health Sciences, Nursing, and Rehabilitation Sciences
- Keywords:
- Human anatomy Cerebrovascular disease
- Resource Type:
- MOOC
-
Others
The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing
- Resource Type:
- Others
-
Video
In this video, the students are whining about how difficult it is to prepare their paper in APA Style. Then a senior student shared with them the tips of using reference management tools like EndNote; RefWorks; Mendeley; and Zotero.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Bibliographical citations -- Computer programs Information storage retrieval systems
- Resource Type:
- Video
-
Video
In this video, a team of students are working together to create a business plan--a formal document that describes the business goals of a start-up company, and provides a strategic map to show how it will attain those goals. What kinds of information do they need to write a business plan? Which information sources will provide them with the critical evidence
- Keywords:
- Business planning Proposal writing in business
- Resource Type:
- Video
-
Video
Starting your research in Google may not be ideal as it often ends up leading you to millions of websites and you have no clue which ones are dependable and reliable. Let’s watch this video and learn the short-cut of locating quality social sciences information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Keyword searching Social sciences -- Research Database searching Web search engines Internet searching
- Resource Type:
- Video
-
Others
The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
In this video, Prof. Mark Hampton share his view on how to make a creative video.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Creative ability History -- Research Humanities -- Research
- Resource Type:
- Video
-
Video
In this video, Dr Rebecca Ong, at City University of Hong Kong, shares her fascinating insights on what ways do law researchers benefit from social media.
- Keywords:
- Online social networks Social media Legal research
- Resource Type:
- Video
-
Others
OER4AI features a collection of public resources on AI, with categorization of different AI topics. With this OER portal, teachers can use its teaching materials, while students can access it and attempt its exercises. We aim at:
• Providing materials for students to gain hands-on experience;
• Collecting the public resources on AI;
• Giving teachers access to this website through PolyU OER Portal.
- Subjects:
- Computing
- Keywords:
- Machine learning Machine learning -- Study teaching Artificial intelligence Artificial intelligence -- Study teaching
- Resource Type:
- Others
-
MOOC
An introduction to the fourth industrial revolution, it's major systems and technologies and how new products and services will impact business and society.
-
Video
In this video, Ms Huang, industry analyst from Bloomberg Intelligence, shares her views on how to deals with information at various stages of research namely: At the start -- What information does Margaret seek to kick-start research into an industry theme? During the search -- How does she determine the reliability of her data sources? During the search -- What major challenges does she face when dealing with business information? At the end -- What makes her industry research valuable to investors?
- Keywords:
- Investments Business -- Research -- Methodology Investment analysis
- Resource Type:
- Video
-
Video
In this video, Dr Charles Lam shares his views on how to deals with information at various stages of the investment deal. In his sharing, he covers 4 stages of the investment deal. In completing a deal -- What are the major steps involved in completing a real estate investment deal? In making decisions about real estate -- Which business information will inform his decision-making? In validating information -- What mechanism does he use to validate the information sources and data? In spotting bad information -- How does he spot out biased or even fraudulent information?
- Keywords:
- Investments Real estate investment Business -- Research -- Methodology Investment analysis
- Resource Type:
- Video
-
Video
In this video, Dr Rebecca Ong, at City University of Hong Kong, shares her fascinating insights on how to decide whether an idea or argument is strong and relevant to your research
- Keywords:
- Legal research
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: Is it common we are not capable to fully implement our lesson plan in the classroom?
- Keywords:
- Lesson planning Teaching Planning
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: (1)What is a lesson plan? (2) What are the essential questions that we need to bear in mind when planning a lesson?
- Keywords:
- Lesson planning Teaching Learning Psychology of
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: what are the key ways to understand your student's progress of learning during a lesson.
- Keywords:
- Teaching Effective teaching
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: Why is it important to have a lesson plan?
- Keywords:
- Lesson planning Teaching Planning
- Resource Type:
- Video
-
Video
In this video, Dr Robert Wright, a multi-award winning teacher and researcher at The Hong Kong Polytechnic University, shares his views on the various aspects of information seeking: Inspiration -- Where does he get inspiration for research? Selecting info -- How does he select appropriate information for his research projects? Evaluating info -- What criteria help him evaluate the quality of a research article? Top tips -- What tips does he have for his students to help them read and understand an academic journal article?
- Keywords:
- Business -- Research -- Methodology Management -- Research -- Methodology
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: what do we need to pay attention to when using publisher's material in our lesson?
- Keywords:
- Information resources Lesson planning Teaching Planning
- Resource Type:
- Video
-
Video
In the video, it explains why it is important to evaluate legal information.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Video
-
MOOC
Population ageing is a global phenomenon profoundly affecting the well-being of communities. Disciplines such as Social Sciences, Design, and Engineering offer unique, insightful innovations for ageing societies. Along with providing solutions catering to their professional niche, these disciplines achieve creative and practical innovations through interdisciplinary collaboration. This course intends to explore and examine the process of incubating innovations in these three disciplines and help the learners to appreciate the synergy created when working toward innovations by adopting an interdisciplinary approach.
- Subjects:
- Social Sciences
- Keywords:
- Older people -- Government policy Older people -- Services for Technology older people Ageing
- Resource Type:
- MOOC
-
MOOC
This course will equip you with the knowledge relevant to pulmonary diseases and broaden your understanding on the patient’s journey in healthcare from a holistic perspective – starting from symptoms emerge to the disease diagnosis and assessment, and finally, disease management in an interdisciplinary approach. In addition, as psychological intervention is also an important part in the all-round care of patients, this course also covers topics about the psychosocial needs of patients and caregivers.
What you'll learn:
The causes, signs and symptoms of common pulmonary diseases
Understand the psychosocial needs of patients and caregivers
Interpret the results of medical examinations for pulmonary diseases
Differentiate the roles of different healthcare professionals
Integrate the knowledge learnt from different disciplines in the management for patients with pulmonary diseases
- Subjects:
- Health Sciences
- Keywords:
- Lungs -- Diseases Lungs -- Diseases -- Patients Lungs -- Diseases -- Treatment
- Resource Type:
- MOOC
-
Others
Through market research, International Youth Culture Center was seen as too formal and wanted to break traditional impressions and extend marketing beyond professional clients. It needed to target different audiences for various business formats in the complex.To address these challenges, International Youth Culture Center identified market hotspots and strong IPs in 2014, and found that live TV shows, specifically "Running Man Brothers", were the hottest trend. By combining the conference center's highlights and the show's popularity, we successfully implemented our event marketing plan. After the program aired, International Youth Culture Center became a city-wide hotspot, achieving our marketing and budget targets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
An interview with Dr. Josiah Chan, Senior Consultant of a large global IT organizations on process management
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video