Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Case Study

Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100

This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing COVID-19 (Disease) -- Economic aspects Restaurant management Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

Shangri-La Hotel Marketing Case Study | GreatCase100

This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.

Subjects:: Hotel, Travel and Tourism
Keywords:: Live streaming Internet marketing Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

Hilton Marketing Case Study | GreatCase100

This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing Hotels -- Pet accommodations
Resource Type:: Case Study

Case Study

Shanghai Pudong Mandarin Oriental Hotel Studycation Marketing Case Study | GreatCase100

This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing COVID-19 (Disease) -- Economic aspects Target marketing Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

Hong Kong Disneyland Marketing Case Study | GreatCase100

This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.

Subjects:: Hotel, Travel and Tourism
Keywords:: China -- Hong Kong Amusement parks -- Marketing
Resource Type:: Case Study

Case Study

Marriott BONVOY Wedding Marketing Case Study | GreatCase100

This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Weddings Target marketing Special events -- Management Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100

Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.

Subjects:: Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hotels -- Marketing Travel -- Health aspects Target marketing Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

Litang Tourist Destination Marketing Case Study | GreatCase100

This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.

Subjects:: Hotel, Travel and Tourism
Keywords:: China--Sichuan Sheng Internet marketing Tourism -- Marketing Social media
Resource Type:: Case Study

Case Study

Want Want Group's Co-Branded Marketing Case Study | GreatCase100

This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.

Subjects:: Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Food industry trade -- Marketing Internet marketing Social media
Resource Type:: Case Study

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Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100

Shangri-La Hotel Marketing Case Study | GreatCase100

Hilton Marketing Case Study | GreatCase100

Shanghai Pudong Mandarin Oriental Hotel Studycation Marketing Case Study | GreatCase100

Hong Kong Disneyland Marketing Case Study | GreatCase100

Marriott BONVOY Wedding Marketing Case Study | GreatCase100

Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

Litang Tourist Destination Marketing Case Study | GreatCase100

Want Want Group's Co-Branded Marketing Case Study | GreatCase100

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