The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.
The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture.
The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.
The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.
Minyoun Chengdu Dongda Royal Hotel demonstrates how it can use its geography and environment to design room and dining offerings that increase guest satisfaction and the hotel's visibility.
The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
