Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

Wanda Realm Jinhua Wester Restaurant | GreatCase100

This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
Resource Type:: Others

Others

Nanjing Street Stall | GreatCase100

The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.

Subjects:: Food and Beverage, Marketing, and Hotel, Travel and Tourism
Keywords:: China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits
Resource Type:: Others

Others

Da Dong Roast Duck | GreatCase100

The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
Resource Type:: Others

Others

Xixi Banquet-Hangzhou Xixi Sheraton Hotel | GreatCase100

The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

"A Bite of Huayi"- IHG Inter-Continental Group Huayi Hotel | GreatCase100

Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Nanjing Jinling Hotel - Thanksgiving Michelin Feast | GreatCase100

Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

The Wynn Palace Macau | GreatCase100

The Wynn Palace Macau case demonstrates that a culinary journey was successfully created by introducing Michelin restaurants and celebrity chefs, extending guests' stays, and increasing the hotel's revenue.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Wuhan Wanda Ruihua Hotel - From Our Kitchen to Yours | GreatCase100

The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
Resource Type:: Others

Others

Zhuhai Bay Hotel Chinese Restaurant | GreatCase100

The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

M Chalet -Shanghai Millennium Seagull Hotel | GreatCase100

The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
Resource Type:: Others

Others

"Hyatt Delight" Afternoon Tea- Park Hyatt Hotel | GreatCase100

The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Shandong Cuisine Health Banquet - Jinan Inzone Royal Plaza Hotels | GreatCase100

Jinan Inzone Royal Plaza Hotels launched the Shandong Cuisine Health Banquet to cater to the health-conscious dining trends of middle and high-end business travelers. The banquet combines the health benefits of Shandong Cuisine with the philosophy of Confucianism. Promoted through industry experts and media, the banquet has gained attention and increased the hotel's visibility. However, the hotel faces challenges in maintaining its popularity amidst changing dining trends and may need to continuously introduce new dishes to adapt to market changes and customer needs.

Subjects:: Marketing, Hotel, Travel and Tourism, and Food and Beverage
Keywords:: Hotels -- Marketing Restaurants -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

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Wanda Realm Jinhua Wester Restaurant | GreatCase100

Nanjing Street Stall | GreatCase100

Da Dong Roast Duck | GreatCase100

Xixi Banquet-Hangzhou Xixi Sheraton Hotel | GreatCase100

"A Bite of Huayi"- IHG Inter-Continental Group Huayi Hotel | GreatCase100

Nanjing Jinling Hotel - Thanksgiving Michelin Feast | GreatCase100

The Wynn Palace Macau | GreatCase100

Wuhan Wanda Ruihua Hotel - From Our Kitchen to Yours | GreatCase100

Zhuhai Bay Hotel Chinese Restaurant | GreatCase100

M Chalet -Shanghai Millennium Seagull Hotel | GreatCase100

"Hyatt Delight" Afternoon Tea- Park Hyatt Hotel | GreatCase100

Shandong Cuisine Health Banquet - Jinan Inzone Royal Plaza Hotels | GreatCase100

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