Search Constraints
Number of results to display per page
Results for:
Polyu oer sim
Yes
Remove constraint Polyu oer sim: Yes
Search Results
-
Video
In this video, a team of four students have used skills learned in the previous module and found a lot of information which seems relevant. They now have a problem of evaluating the information found to determine what is the most relevant to their research. Apart from that, they also found that there are many types of medical research and studies.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Medicine -- Research -- Methodology Public health -- Research -- Methodology Medical care -- Research -- Methodology
- Resource Type:
- Video
-
Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others
-
Video
This video talks about how the world's greatest companies actually focus on value propositions.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Others
EVEN HOTEL Chengdu Jinniu, a high-end hotel brand focusing on a healthy lifestyle, offers various sports and health experiences to guests. To build brand awareness, the hotel recruits employees who love sports and organizes activities in the surrounding communities. Live streams, sports-themed videos, and inviting fitness enthusiasts to hold events further increase exposure. These efforts have attracted community residents, KOLs, and national champions like Ye Yin, who endorse the hotel. The marketing plan has shortened the opening period and increased occupancy rate and revenue. Challenges include customer source dispersion and managing marketing and operating costs. Overall, EVEN HOTEL Chengdu Jinniu successfully integrates exercise and a healthy lifestyle into its brand positioning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
-
MOOC
“Easy Vlogging – making Interactive Self-introduction Videos” is an online course for people to learn, in self-paced format, how to create effective job interview videos for either academic pursuit or career needs. With the contents learned from this course, it helps learners apply for dream jobs easier and more successfully, producing self-introduction videos with good visual quality, superior self-expression and professional presence.
The purpose of this course is to offer students with:
• An overview of digital video production, including script writing and other preparation works;
• An introduction on various video production techniques, including the use of camera, lighting and video editing techniques; and
• An understanding on the role of digital self-introduction video for interview purposes.
- Keywords:
- Video recordings -- Production direction
- Resource Type:
- MOOC
-
Others
A subject encyclopedia contains articles (some short, some long) on the theories, events and thinkers that sum up the available literature about a discipline. Articles are arranged in alphabetical order.Indexes in the back of the encyclopedia can help you to determine if the encyclopedia contains an article on your topic, or if your topic is covered within an essay on a related topic. In this slide, here are some examples of subject encyclopedias that may available in your university library.
- Keywords:
- Encyclopedias Education Encyclopedias dictionaries
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Enabling Technologies for Experiments in Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Lunar exploration Exploration of outer space
- Resource Type:
- Video
-
Video
This EndNote tutorial is prepared by Pao Yue-kong Library, Hong Kong Polytechnic University. This video will show you how to create a reference library in EndNote and what it is for. You will also learn recommended practices in naming your reference libraries.
-
Video
There's lots of Engineering information on the Web. Some ask you to pay money; your library probably already subscribes to many good sources. As you develop into a professional engineer, you will learn to go beyond general web pages or web docs & become a more sophisticated engineering information user and creator. In this video, it introduces different engineering information (characteristics & purposes).
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Engineering -- Research
- Resource Type:
- Video
-
MOOC
Learn how to be successful in your job search by creating a compelling CV / résumé and cover letter.
- Subjects:
- English Language
- Keywords:
- Applications for positions Résumés (Employment)
- Resource Type:
- MOOC
-
MOOC
Learn how to successfully ace your job interviews to get promotions and secure a new job.
- Keywords:
- Applications for positions Employment interviewing
- Resource Type:
- MOOC
-
MOOC
Once you have successfully grasped the foundation of interview success by completing our English@Work: Basic Job Interview Skills course, how you persuade others to believe that you are as good as you say you are is now the challenge. Our instructors have had a 100% success rate in getting interviews and landing a job, and we hope to share that experience with you.
By the end of this course, you will have learned how to:- prepare precise and persuasive answers to challenging questions
- use verbal and non-verbal skills to impress the interviewers
- perform professionally during and after interviews
- Keywords:
- Job hunting Employment interviewing Interviewing
- Resource Type:
- MOOC
-
MOOC
Based on advice from accomplished professionals in the business, HR and academic field, we have created a course that helps you build a solid foundation to succeed in job interviews and get that ultimate call. This course will change the way you prepare for and perform in job interviews.
By the end of this course, you will have learned how to:- achieve interview success in six steps
- find out how YOU can be an independent learner and become a life-long learner
- stand out from the crowd using four strategies
- avoid common mistakes
- highlight soft and hard skills using appropriate vocabulary and expressions
- structure impressive answers using four steps
- express opinions and delaying answers effectively
- Keywords:
- Job hunting Employment interviewing Interviewing
- Resource Type:
- MOOC
-
MOOC
Based on interviews with industry professionals and recruitment specialists, this course helps you create a compelling CV / résumé that will get your foot in the door. Be the last they have to read - Be the first they want to call!
By the end of this course, you will have learned how to:- prepare your CV
- get your CV noticed
- find suitable referees
- use positive action verbs
- use HR buzzwords
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- MOOC
-
Video
In this video, a team of students meet again with the Prof. Brown after finding various kinds of primary and secondary resources for the exhibition. Prof. Brown had taken a look at the resources that they have collected and commented that some of the primary resources. He reminded them to use a list of criteria to evaluate the resources the plan to use for the exhibition. Let's check out what are the criteria he suggested to use!
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources -- Evaluation Humanities -- Research -- Methodology Humanities -- Research
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Evidence-based Myopia Control".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Optometry
- Keywords:
- Myopia -- Treatment Myopia
- Resource Type:
- Video
-
Others
The case of expired foods promotion demonstrates how to expand new marketing channels while reducing waste and costs. Selling expired food needs to focus on highlighting the safety of the food to achieve a win-win-win situation for businesses, customers, and society.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The "Staying F.O.C.U.S.E.D." philosophy is a strategic thinking framework designed to help prepare the next generation of thought-leaders for a complicated world. By using this framework, you will learn BETTER, learn FASTER and learn MORE than you are used to.
We operationalized this framework through the aid of seven (7) dice to give a “touch-and-feel” of the philosophy. The statements / prompts / questions appearing on each of the seven dice have been statistically determined. The “Staying F.O.C.U.S.E.D.” framework has proven so useful that real organizations are using it to help their senior management and board of directors open up the ALTERNATIVES to better deal with their UNSOLVED problems, issues and challenges."
The F.O.C.U.S.E.D dice are designed based on an extensive survey carried out with 400+ business students at our Faculty of Business and feedback from practitioners on what our students need to do to help take their learning to the next level. The key findings culminated in the importance of the “Staying F.O.C.U.S.E.D.” philosophy where each letter represents a critical competency much sought-after in the real world today:
"F" - Bring Fresh Perspective
"O" - Think, feel and act like an Owner/ Manager
"C" - Show Connected-thinking
"U" - Have a Sense of Urgency
"S" - Show Team SPIRIT
"E" - Always Engage
"D" - Exercise Deliberate Practice
To learn more about the idea of the “ecosystem” that we built around the FOCUSED philosophy and its accompanying 7 colourful dice framework, please visit the FOCUSED homepage or click "View Resource".
- Keywords:
- Problem solving Dice games
- Resource Type:
- Others
-
Others
This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Fashion & Chemistry". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Technology and Textiles
- Keywords:
- Textile fabrics -- Technological innovations
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Fashion Retailing - Online or Offine?".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Electronic commerce Fashion merchising Retail trade
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Fast Fashion, Slow Fashion, Green Fashion".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Clothing trade -- Environmental aspects Fashion merchising
- Resource Type:
- Video
-
Others
The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples
- Resource Type:
- Others
-
Video
This video is a step-by-step guide on how to find journal articles on the Hong Kong Polytechnic University Library’s OneSearch platform.
- Keywords:
- Online library catalogs Electronic information resource searching Online bibliographic searching
- Resource Type:
- Video
-
Video
This video is a step-by-step guide on how to find both electronic and print books on the Hong Kong Polytechnic University Library’s OneSearch platform.
- Keywords:
- Online library catalogs Online bibliographic searching Library catalogs
- Resource Type:
- Video
-
Others
In this exercise, learners are required to find the statement that best describes the publications or the type of law review and journal and match them up.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
-
Video
Most successful people are able to perceive the world around them differently, looking creatively at organisations and systems. They uncover hidden patterns and possibilities that allow them to discover new insights and new ways of doing things. In this video, most of the teammates regard its completion as the end of a journey, there is one student who spots an opportunity to do more.
- Keywords:
- Business planning Business -- Research -- Methodology Proposal writing in business
- Resource Type:
- Video
-
Video
Many fresh graduates are unaware that the jobs postings in newspapers or employment websites are only the tip of the iceberg when compared to all the actual career opportunities available on the market. Oftentimes, the advertised jobs attract dozens or even hundreds of interested candidates. Tracking down a position that is unadvertised or doesn’t yet exist is therefore worthwhile because one will face a lot less competition. In this video, a team of students are discovering the golden opportunity of their lives. Does their story inspire you to find your own future dream job?
- Keywords:
- College graduates -- Employment New business enterprises
- Resource Type:
- Video
-
Video
In this video, a team of students found one article about the candy-soda geyser from the Journal of Chemical Education and would like to add this into the General Chemistry Laboratory. However, the journal article was published in 2007, so it is a bit out of date. Prof Cheong encourages you to search for any recent updates to this experiment.
-
Others
The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Japan -- Kyūshū Region Tourism -- Marketing Tourism
- Resource Type:
- Others
-
Video
This mini lecture gives an overview on the principles underlying food spoilage and introduces different unit operations of food processing.
- Subjects:
- Food Science
- Keywords:
- Food industry trade Processed foods Food science
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Food as a Universal Language in World Tourism".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Food tourism Travel Tourism
- Resource Type:
- Video
-
MOOC
Did you know that frailty can affect the quality of life of older people? Did you know that frailty can impose a burden on the significant others of older people? If you are a member of the general public and would like to know about the prevention of frailty and the promotion of healthy ageing, or if you are a healthcare professional who would like to provide the best care for older people and family members in order to combat frailty, this course is for you. The aim of this course is not only to provide theoretical knowledge about frailty, but also to give practical input to help our learners become familiar with frailty and how to manage it. Frailty is a common condition among older people. It is associated with ageing, which is a trend that is becoming a major concern around the globe. Frailty is not only costly in terms of medical expenses, but also imposes a mental and financial burden on the family members of older people with the condition. A person with frailty is also at an increased risk of disease, disability, and death. However, frailty is reversible. Preventing frailty is an important target in the promotion of healthy ageing.
Apart from introducing concepts related to frailty, this course also provides some practical approaches to help individuals, including the older people themselves, caregivers, and healthcare professionals, to monitor and manage frailty in daily life. Short movies and videos are used for illustration. The techniques introduced in this course for managing frailty can be incorporated into daily life, making frailty easier to manage.
This course is designed for anyone interested in the management of frailty. Taking this course will help you to manage the frailty and promote the health of older people around you.
- Subjects:
- Nursing and Health Sciences
- Keywords:
- Health behavior Aging Lifestyles -- Health aspects Older people -- Health hygiene
- Resource Type:
- MOOC
-
Others
A portfolio for ITC3089E showing how to present the theme and fabric
- Course related:
- ITC3089E Woven Fabric Design Project
- Subjects:
- Textiles
- Keywords:
- Weaving Textile fabrics
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Fun with Language".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Language and Languages
- Keywords:
- Linguistics
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Function and Fashion: Eco-friendly Reusable Mask Developed by PolyU". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Keywords:
- Design -- Environmental aspects Masks -- Design
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public.
-
Others
Apart from subject domain knowledge, there are some personal competencies and skills that learner may want to develop in university. The personal competencies and skills include, critical thinking, evaluating definitions, evaluating arguments, evaluating news & media, evaluating scientific studies, evaluating disagreement, and evaluating statistics & graphs.
- Keywords:
- Critical thinking Media literacy Journalism -- Social aspects Information literacy Press criticism
- Resource Type:
- Others
-
MOOC
Everyone wishes to know the future!
Although we do not have the magic crystal ball to show us the future, we have interviewed more than forty (40+) international industrialists, academics, and business leaders. They are experts in their area and the drivers behind the industry. Our guests will share their views of the future and potential of the fashion industry with you.
During the interviews, we focused on the following questions:
What are the current challenges?
What are the new main directions in the coming five to ten (5 – 10) years?
What kind of new technologies will become popular?
Will there be any new business models (new ways of doing business)?
What role can a government play?
Will there be any ideology that may bring a big impact?
We fully understand that learners may face the obstacle of terminology and background. We will introduce the background of the fashion supply chain first. Then, we take the learners to attend the interviews week by week, sector by sector. Most importantly, the course content is bilingual in Chinese and English. Learners will enjoy our learning supports.
Suitable for students, consumers, anyone who is interested or working in the fashion business.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Retail trade -- Management Clothing trade -- Management Business logistics
- Resource Type:
- MOOC
-
Video
The advent of data intensive science has fueled the generation of digital scientific data. Undoubtedly, digital research data plays a pivotal role in transparency and re-producibility of scientific results as well as in steering the innovation in a research process. However, the main challenges for science policy and infrastructure projects are to develop practices and solutions for research data management which in compliance with good scientific standards make the research data discoverable, citable and accessible for society potential reuse. The talk will present GeRDI - the Generic Research Data Infrastructure - which is such a research data management initiative targeting long tail content that stems from research communities belonging to different domains. It provides a generic and open software which connects research data infrastructures of communities to enable the investigation of multidisciplinary research questions.
- Keywords:
- Science -- Data processing Research -- Data processing Information storage retrieval systems
- Resource Type:
- Video
-
Others
In response to the increasing demand for natural and interactive outdoor vacation activities, Global Villa Hot Spring Paradise has launched personalized outdoor camping experience packages for families, couples, and groups. The marketing strategy includes providing customized activities for different customer segments, multi-channel promotion through OTA platforms and new media platforms, and collaborations with bloggers and KOLs. The outcomes include diversifying hotel products, improving customer experience, and increasing overall consumption and revenue. However, the hotel must continuously innovate activity content to remain unique and avoid imitation by competitors. Personalized services tailored to each customer segment's needs are also crucial for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
This mini-lecture discusses the science of global warming, impact of greenhouse gases (GHGs) emission to life on earth, and the mitigation strategies for climate change. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Chemistry and Environmental Sciences
- Keywords:
- Greenhouse gases Global warming
- Resource Type:
- Video
-
Video
Machine learning can deliver unprecedented performance. Its application domain has expanded into safety-critical cyber-physical systems such as UAVs and self-driver cars. However, the safety assurance of vehicular control has two conditions: 1) an analytical model of system behaviors such as provable stability, and 2) the software safety certification process (e.g., DO 178C) requires that the software be simple enough so that software safety can be validated by a combination of model checking and near exhaustive testing. Although ML software, as is, does not meet these two safety requirements, the real-time physics model supervised ML architecture holds the promise to 1) meet the two safety requirements and 2) enable ML software to safely improve control performance and safely learn from its experience in real-time. This talk will review the structure of the proposed architecture and some methods to embed physics into ML-enabled CPS control.
Event Date: 12/05/2022
Speaker: Prof. Lui Sha (University of Illinois Urbana-Champaign)
Hosted by: Graduate School
- Subjects:
- Aeronautical and Aviation Engineering and Computing
- Keywords:
- Machine learning Vehicles Remotely piloted Computer software -- Reliability Drone aircraft
- Resource Type:
- Video
-
Others
With the camping industry in China experiencing steady growth, the Grand Bay Hotel Zhuhai has launched the Starry Sky Tent Festival to cater to the changing preferences of consumers. The festival targets families seeking safe and affordable alternatives to traditional travel. Through targeted marketing and personalized experiences, the hotel promotes family-friendly activities and educational entertainment. Customized packages, including themed tents and personalized workouts, enhance the visitor experience. The festival has successfully attracted families, generating significant revenue and gaining potential customers. However, challenges remain in ensuring safety, creating differentiated products, and keeping up with evolving consumer preferences. Further innovation and investment are required to provide personalized and educational experiences for families, ensuring a competitive edge in the market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
Green Cloud has developed a full-scenario and full-link digital service solution for the hospitality industry, catering to the increasing adoption of technology in hotels and the desire to provide unique stay-and-play experiences. The marketing strategy includes offering value-added services to customers who purchase PMS or OPERA software, online promotion through platforms like TikTok, and showcasing the practical uses and convenience of digital services in real business scenarios. The outcomes include increased sales of software products, attracting more potential clients, and accumulating positive word-of-mouth for full-scenario services. Challenges include conducting research to solve business pain points, providing accurate solutions, and enhancing communication and feedback to continuously improve customer satisfaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hotel management -- Data processing
- Resource Type:
- Others
-
MOOC
The course aims to enable students to master the sounds of Cantonese and conduct basic conservations in Cantonese. It is suitable for learners of the following 3 categories:
(1) People from Hong Kong who may be expatriates, international students, ethnic minorities;
(2) People from the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) who may be expatriates;
(3) People from all over the world who may be heritage speakers of Cantonese, plan to study/work in Hong Kong/ the GBA, tourists… etc.
In fact, anyone who is interested in learning Cantonese are welcomed to join this course!
- Subjects:
- Chinese Language, Communication, and Foreign Language Learning
- Keywords:
- China -- Hong Kong Cantonese dialects
- Resource Type:
- MOOC
-
Others
The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing
- Resource Type:
- Others
-
Others
The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Markets -- China -- Hangzhou China -- Hangzhou Tourism -- Marketing Tourism
- Resource Type:
- Others
-
Others
Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Tourism Irel
- Resource Type:
- Others
-
Others
The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Ice cream ices etc. -- Marketing
- Resource Type:
- Others