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Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Developed by the Chinese University of Hong Kong since 2009, the Hong Kong History and Society archived various types of historical materials, including manuscripts, genealogy records, photos, Hong Kong Blue Books v.1844 - 1938, etc.
- Subjects:
- Hong Kong Studies
- Keywords:
- China -- Hong Kong Manners customs History
- Resource Type:
- Others
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Others
This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks -- Marketing
- Resource Type:
- Others
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Others
Numerical methods are techniques to approximate mathematical procedures (e.g., integrals). Approximations are needed because we either cannot solve the procedure analytically (e.g., the standard normal cumulative distribution function) or because the analytical method is intractable (e.g., solving a set of a thousand simultaneous linear equations for a thousand unknowns). By end of this course, participants will be able to apply the numerical methods for the following mathematical procedures and topics: differentiation, nonlinear equations, and simultaneous linear equations, interpolation, regression, integration, and ordinary differential equations. Additionally, they will be able to calculate errors and implement their relationship to the accuracy of the numerical solutions. To be prepared for this course, students should have a passing grade in introductory physics, integral calculus, differential calculus, and ordinary differential equations.
- Course related:
- BSE3302 Computer Methods in Building Services Engineering
- Subjects:
- Mathematics and Statistics
- Keywords:
- Numerical analysis Numerical calculations
- Resource Type:
- Others
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Others
The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Bring (Marketing) Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Hotels -- Pet accommodations Family vacations Target marketing
- Resource Type:
- Others
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Others
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Each morning, wake up to a new 5-minute lesson delivered to your email inbox. Choose from 300+ topics. For example, Arts, Business, Coding, Computer Science, Health & Fitness, History, Languages, Philosophy,Photography,Productivity,Psychology,Science,Social Science, and Writing.
- Keywords:
- Internet in education
- Resource Type:
- Others
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Others
The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Ice cream ices etc. -- Marketing
- Resource Type:
- Others
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Others
This screencast will help the student identify normal blood cells and their functions. This will include the identification of red blood cells, five types of white blood cells, and platelets.
- Subjects:
- Human Biology and Medical Laboratory Science
- Keywords:
- Blood cells Blood platelets
- Resource Type:
- Others
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Others
Learners view a heijunka box and read how this tool is used for scheduling production in a pull system.
- Subjects:
- Management
- Keywords:
- Production management Industrial productivity
- Resource Type:
- Others
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Others
Learners examine graphs and read that the heat of fusion is the heat energy absorbed by one mole of solid as it is converted to liquid, while the heat of vaporization is the heat energy absorbed by one mole of liquid as it is converted to gas.
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Others
In this animated activity, learners explore three major methods of heat transfer and practice identifying each.
- Subjects:
- Physics
- Keywords:
- Heat -- Transmission
- Resource Type:
- Others
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Others
Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Tourism Irel
- Resource Type:
- Others
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Others
The user completes a fill-in-the-blank exercise to review the anatomy of the heart.
- Subjects:
- Health Sciences
- Keywords:
- Heart -- Anatomy
- Resource Type:
- Others
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Others
The CDC A-Z Index is a navigational and informational tool that makes the CDC.gov Website easier to use. It helps you quickly find and retrieve specific information. The A-Z index is structured so that synonyms, acronyms, and cross-referencing provide multiple ways for you to access the topics and features on CDC.gov. The index includes common and scientific terms to meet the needs of consumers as well as health professionals.
- Subjects:
- Health Sciences
- Keywords:
- Public health Medicine Preventive Centers for Disease Control Prevention (U.S.)
- Resource Type:
- Others
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Others
The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Markets -- China -- Hangzhou China -- Hangzhou Tourism -- Marketing Tourism
- Resource Type:
- Others
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Others
The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing
- Resource Type:
- Others
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Others
Hong Kong e-Legislation (HKeL) is the official database of Hong Kong legislation. It provides free online access to current and past versions of consolidated legislation dating back to 30 June 1997 and PDF copies marked “verified copy” have official legal status. Different searching and viewing modes are available to facilitate access to law. The database is maintained by the Department of Justice.
- Course related:
- BRE336 Development Control Law
- Subjects:
- Building Services Engineering, Land Surveying and Geo-Informatics, and Building and Real Estate
- Keywords:
- Building laws China -- Hong Kong
- Resource Type:
- Others
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Others
Specializing in modern art, the museum contains the Guggenheim spiral staircase, available on this virtual tour. From there, it is possible to discover works of art from the Impressionist, Post-Impressionist, Modern and Contemporary eras.
- Keywords:
- Art -- Exhibitions New York (State) -- New York Art museums Solomon R. Guggenheim Museum
- Resource Type:
- Others
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Others
Green Cloud has developed a full-scenario and full-link digital service solution for the hospitality industry, catering to the increasing adoption of technology in hotels and the desire to provide unique stay-and-play experiences. The marketing strategy includes offering value-added services to customers who purchase PMS or OPERA software, online promotion through platforms like TikTok, and showcasing the practical uses and convenience of digital services in real business scenarios. The outcomes include increased sales of software products, attracting more potential clients, and accumulating positive word-of-mouth for full-scenario services. Challenges include conducting research to solve business pain points, providing accurate solutions, and enhancing communication and feedback to continuously improve customer satisfaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hotel management -- Data processing
- Resource Type:
- Others
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Others
With the camping industry in China experiencing steady growth, the Grand Bay Hotel Zhuhai has launched the Starry Sky Tent Festival to cater to the changing preferences of consumers. The festival targets families seeking safe and affordable alternatives to traditional travel. Through targeted marketing and personalized experiences, the hotel promotes family-friendly activities and educational entertainment. Customized packages, including themed tents and personalized workouts, enhance the visitor experience. The festival has successfully attracted families, generating significant revenue and gaining potential customers. However, challenges remain in ensuring safety, creating differentiated products, and keeping up with evolving consumer preferences. Further innovation and investment are required to provide personalized and educational experiences for families, ensuring a competitive edge in the market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Grammar Monster is an interactive website designed to revise (or teach) English grammar and punctuation. It is aimed at native English speakers and advanced students who are required to produce high-quality correspondence and want to improve their existing accuracy.Although the site has paid-for items, the majority of what you see if free, including lessons and test on punctuation, definitions of parts of speech, grammatical terms, a section on common grammatical errors and also easily confused words. Grammar monster is also suitable for ADVANCED ESL students. Grammar Monster is designed for people who already write reasonably well and doesn't cover basic grammar points which a native English speaker would already know. For example, the site shows how to use semicolons, but not how to conjugate verbs.
- Course related:
- ELC1011 Practical English for University Studies
- Subjects:
- English Language
- Keywords:
- English language -- Grammar
- Resource Type:
- Others
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Others
Welcome to Google's Python Class -- this is a free class for people with a little bit of programming experience who want to learn Python. The class includes written materials, lecture videos, and lots of code exercises to practice Python coding. These materials are used within Google to introduce Python to people who have just a little programming experience. The first exercises work on basic Python concepts like strings and lists, building up to the later exercises which are full programs dealing with text files, processes, and http connections. The class is geared for people who have a little bit of programming experience in some language, enough to know what a "variable" or "if statement" is. Beyond that, you do not need to be an expert programmer to use this material. To get started, the Python sections are linked at the left -- Python Set Up to get Python installed on your machine, Python Introduction for an introduction to the language, and then Python Strings starts the coding material, leading to the first exercise. The end of each written section includes a link to the code exercise for that section's material. The lecture videos parallel the written materials, introducing Python, then strings, then first exercises, and so on. At Google, all this material makes up an intensive 2-day class, so the videos are organized as the day-1 and day-2 sections. This material was created by Nick Parlante working in the engEDU group at Google. Special thanks for the help from my Google colleagues John Cox, Steve Glassman, Piotr Kaminksi, and Antoine Picard. And finally thanks to Google and my director Maggie Johnson for the enlightened generosity to put these materials out on the internet for free under the Creative Commons Attribution 2.5 license -- share and enjoy!
- Course related:
- COMP1002 Computational Thinking
- Subjects:
- Computing
- Keywords:
- Python (Computer program language)
- Resource Type:
- Others
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Others
Colaboratory, or "Colab" for short, allows you to write and execute Python in your browser, with
(1) Zero configuration required
(2) Free access to GPUs
(3) Easy sharing
Whether you're a student, a data scientist or an AI researcher, Colab can make your work easier. Watch Introduction to Colab to learn (https://www.youtube.com/watch?v=inN8seMm7UI) more, or just get started below!
- Course related:
- COMP3011 Machine Learning and Data Analytics
- Subjects:
- Computing
- Keywords:
- Computer programming Computer science Python (Computer program language)
- Resource Type:
- Others
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Others
When you enter phrases into the Google Books Ngram Viewer, it displays a graph showing how those phrases have occurred in a corpus of books (e.g., "British English", "English Fiction", "French") over the selected years
- Course related:
- CBS566 Translation Studies, CBS568 Advanced Translation, CBS564 Translation: Discourse and the Translator, and CBS561 Translation: Text and Context
- Subjects:
- English Language
- Keywords:
- Databases Terms phrases
- Resource Type:
- Others
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Others
In this screencast, learners read about the seven hormones that help regulate blood glucose.
- Subjects:
- Health Sciences and Biochemistry
- Keywords:
- Glucose -- Metabolism Endocrinology
- Resource Type:
- Others
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Others
In response to the increasing demand for natural and interactive outdoor vacation activities, Global Villa Hot Spring Paradise has launched personalized outdoor camping experience packages for families, couples, and groups. The marketing strategy includes providing customized activities for different customer segments, multi-channel promotion through OTA platforms and new media platforms, and collaborations with bloggers and KOLs. The outcomes include diversifying hotel products, improving customer experience, and increasing overall consumption and revenue. However, the hotel must continuously innovate activity content to remain unique and avoid imitation by competitors. Personalized services tailored to each customer segment's needs are also crucial for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Learners identify nine glands in a matching exercise.
- Subjects:
- Health Sciences
- Keywords:
- Endocrine gls
- Resource Type:
- Others
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Others
GitHub is a development platform inspired by the way you work. From open source to business, you can host and review code, manage projects, and build software alongside 50 million developers. GitHub brings teams together to work through problems, move ideas forward, and learn from each other along the way. You can write better code, manage your chaos, and find the right tools in GitHub.
- Course related:
- EIE6811 Guided Study in Electronic and Information Engineering I/II/III and EE4006A Individual Project
- Subjects:
- Computing
- Keywords:
- Computer software -- Development Git (Computer file) Software engineering
- Resource Type:
- Others
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Others
All resources and notes from the Complete Web Developer in 2022: Zero to Mastery course
- Course related:
- COMP3421 Web Application Design and Development, LGT3109 Introduction to Coding for Business with Python, COMP3211 Software Engineering, and COMP1001 Problem Solving Methodology in Information Technology
- Subjects:
- Computing
- Keywords:
- Web sites -- Design Web site development
- Resource Type:
- Others
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Others
Also brought to you with the help of Google, this virtual tour is pretty cool too. Take a tour of the German Oceanographic Museum without ever having to get off your backside. Physically located in Stralsund, Germany, the museum is jam-packed full of exhibits about the wonders of the deep. This really is an interesting virtual tour if you cannot leave the house for whatever reason.
- Keywords:
- Oceanography -- Museums Germany Deutsches Meeresmuseum Exhibitions
- Resource Type:
- Others
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Others
Create interactive maps, and discover patterns in geospatial data.
- Subjects:
- Land Surveying and Geo-Informatics and Computing
- Keywords:
- Geospatial data Python (Computer program language)
- Resource Type:
- Others
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Others
GeoInfo Map is a geospatial information service provided by the Hong Kong Special Administrative Region (HKSAR) Government to the general public, dedicated to facilitate the searching and understanding of geographical locations, the built and natural environments, and public facilities in Hong Kong. In GeoInfo Map, base map details and building information as well as the photo maps are provided by the Lands Department. Departmental and public facilities information is contributed by relevant Government departments while infrastructure and hosting of this website is provided by the Office of Government Chief Information Officer. Geospatial information underpins our daily activities. To cater public’s needs for convenient access to official digital map and geospatial information, LandsD developed this GeoInfo Map service for use by members of the general public. GeoInfo Map served as a common platform to foster sharing of geospatial information by enabling easy public access to the latest facility information released by government departments. Since the launch of the GeoInfo Map in May 2010, the LandsD has been working closely with 29 government departments for the delivery of up-to-date maps and geospatial information service for the public. Over the years, the content of the GeoInfo Map has enriched significantly from provision of 120 types of public facility geospatial information to 270. In order to enhance service quality, the Lands Department has recently conducted a large scale revamping exercise to improve the GeoInfo Map service. To facilitate web surfing with tablet computers and smartphones, responsive web design has been introduced in the revamped website which will detect and adapt to the device in use to deliver a smoother user experience. Apart from enhancing map browsing experience and performance, the new map interface enables users to search for various types of real-time information including weather, traffic, air and beach water quality. GeoInfo Map provides a powerful geographic search engine. It allows users to find any locations in Hong Kong by inputting address information, building names, community and public facility names, place names, road names, lot information, lamp post numbers, and GPS coordinates, etc. Users can also search for public facilities by different categories such as "Sports and Recreation", "Health", etc. GeoInfo Map also provides useful map tools such as drawing tools, share map tools, and drawing tools, etc. Using GeoInfo Map, users can use the navigation tool bar provided to view maps with different scales and level of details, and pan and zoom to any locations in Hong Kong. Apart from the topographic maps, users can have aerial views over the locations of Hong Kong with the Ortho Map function. LandsD is delighted to offer GeoInfo Map to the public. With integrated and comprehensive geospatial information, we hope the GeoInfo Map provides convenience and support to the general public. We would continuously improve the GeoInfo Map service quality. More geospatial information will be incorporated into GeoInfo Map in the future.
- Course related:
- LSGI3781 Engineering Surveying
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Maps China -- Hong Kong Geographic information systems
- Resource Type:
- Others
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Others
GeoPandas is an open source project to make working with geospatial data in python easier. GeoPandas extends the datatypes used by pandas to allow spatial operations on geometric types. Geometric operations are performed by shapely. Geopandas further depends on fiona for file access and matplotlib for plottin
- Subjects:
- Land Surveying and Geo-Informatics and Computing
- Keywords:
- Geospatial data -- Data processing Python (Computer program language)
- Resource Type:
- Others
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Others
A collection of interactive medical and surgical clinical case scenarios to put your diagnostic and management skills to the test. Each clinical case scenario allows you to work through history taking, investigations, diagnosis and management.
- Course related:
- HTI48101 Computed Tomography
- Subjects:
- Health Sciences and Medical Imaging
- Keywords:
- Medical personnel -- Study teaching Medical education
- Resource Type:
- Others
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Others
A Computer Science portal for geeks. It contains well written, well thought and well explained computer science and programming articles, quizzes and games.
- Subjects:
- Computing
- Keywords:
- Computer programming Computer science Data structures (Computer science) Programming languages (Electronic computers) Computer networks Computer algorithms
- Resource Type:
- Others
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Others
A data structure is a particular way of organizing data in a computer so that it can be used effectively.For example, we can store a list of items having the same data-type using the array data structure. This page contains detailed tutorials on different data structures (DS) with topic-wise problems, including (1) Array, (2) Linked List, (3) Stack, (4) Queue, (5) Binary Tree, (6) Binary Search Tree, (7) Heap, (8) Hashing, (9) Graph, (10) Matrix, (11) Advanced Data Structure.
- Course related:
- COMP 2011 Data Structures
- Subjects:
- Computing
- Keywords:
- Data structures (Computer science)
- Resource Type:
- Others
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Others
Symbol Table is an important data structure created and maintained by the compiler in order to keep track of semantics of variables i.e. it stores information about the scope and binding information about names, information about instances of various entities such as variable and function names, classes, objects, etc.
- Course related:
- COMP3438 System Programming
- Subjects:
- Computing
- Keywords:
- Compilers (Computer programs)
- Resource Type:
- Others
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Others
A website built by University of Texas at Austin provides resources to learn Mandarin, including resources on pronunciation, vocabulary, listening, grammar and reading.
- Subjects:
- Foreign Language Learning
- Keywords:
- Chinese language -- Dialects Marin dialects
- Resource Type:
- Others
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Others
Learners match gastrointestinal system drug actions to the appropriate drug category.
- Subjects:
- Health Sciences
- Keywords:
- Gastrointestinal system -- Diseases -- Treatment
- Resource Type:
- Others
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Others
In this screencast, learners review the parts of the gastrointestinal system and then check their knowledge in a matching exercise.
- Subjects:
- Health Sciences
- Keywords:
- Gastrointestinal system Digestive organs -- Anatomy
- Resource Type:
- Others
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Others
In this animated object, learners examine how gas volume varies directly with absolute temperature (K at constant pressure). An example of a sample of gas at two conditions of volume and temperature is used to illustrate the law.
- Subjects:
- Chemistry
- Keywords:
- Charles' law Gas laws (Physical chemistry) Gase -- Thermal properties
- Resource Type:
- Others
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Others
Boyle's Law states that gas volume varies inversely with the pressure at constant temperature and is described by the equation PV = constant. An example of a sample of gas at two conditions of P and V is used to illustrate the law.
- Subjects:
- Chemistry
- Keywords:
- Boyle's law Gas laws (Physical chemistry)
- Resource Type:
- Others
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Others
In this brief object, learners examine the direct relationship between the volume of a gas sample and the number of moles of gas. A problem is presented so students can test their knowledge of Avogadro's Law.
- Subjects:
- Chemistry
- Keywords:
- Natural gas -- Measurement
- Resource Type:
- Others
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Others
This gallery is a palace which contains the art collection of the Medicis, one of the most famous families in Italy.
- Keywords:
- Galleria degli Uffizi Art museums Italy -- Florence Art -- Exhibitions
- Resource Type:
- Others
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Others
Fuzzy Logic Toolbox™ provides MATLAB® functions, apps, and a Simulink® block for analyzing, designing, and simulating systems based on fuzzy logic. The product guides you through the steps of designing fuzzy inference systems. Functions are provided for many common methods, including fuzzy clustering and adaptive neurofuzzy learning. The toolbox lets you model complex system behaviors using simple logic rules, and then implement these rules in a fuzzy inference system. You can use it as a stand-alone fuzzy inference engine. Alternatively, you can use fuzzy inference blocks in Simulink and simulate the fuzzy systems within a comprehensive model of the entire dynamic system.
- Course related:
- SD5804 Design Research Methods
- Subjects:
- Computing and Mathematics and Statistics
- Keywords:
- Fuzzy systems Fuzzy logic
- Resource Type:
- Others
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Others
The learner reads an explanation of all of the elements that comprise a future-state map. A map is shown.
- Keywords:
- Process control Manufacturing processes Production management
- Resource Type:
- Others
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Others
Apart from subject domain knowledge, there are some personal competencies and skills that learner may want to develop in university. The personal competencies and skills include, critical thinking, evaluating definitions, evaluating arguments, evaluating news & media, evaluating scientific studies, evaluating disagreement, and evaluating statistics & graphs.
- Keywords:
- Critical thinking Media literacy Journalism -- Social aspects Information literacy Press criticism
- Resource Type:
- Others
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Others
If you have non-traditional work experience — or a lack of relevant work experience entirely — the functional resume format may be the right choice for you. Learn how to write your own functional resume and use our template and examples to help you get started.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others