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Hong Kong Polytechnic University
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In the fiercely competitive hotel market, MGM Grand Sanya, with its hardware shortcomings compared to new luxury hotels in the area, faced challenges and opportunities. To maintain market vitality and achieve revenue growth, the hotel employed effective marketing strategies. By accurately segmenting customer groups and developing tailored products, such as a Suite Terrace Wedding Scene for small-scale outdoor weddings, the hotel increased its visibility and conversion rate. Implementing brand cross-border cooperation, MGM Grand Sanya formed unique joint products to attract more customers and enhance brand exposure. Additionally, through optimizing space scenes and creating popular photo hotspots, the hotel maintained its popularity.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
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MOOC
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Luxury goods industry Hospitality industry Luxuries Bring (Marketing)
- Resource Type:
- MOOC
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Others
This session presents the position and orientation of the heart in the thorax.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Heart -- Anatomy Heart
- Resource Type:
- Others
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Video
The video illustrates the position and orientation of the heart in the thorax.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Heart -- Anatomy Heart
- Resource Type:
- Video
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Others
In this exercise, learners are required to match the legal publication with its contents.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
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Video
Besides case law, legislation is also important for Jacob's legal research! The law librarian suggests he refreshes his understanding about what legislation is, and how to develop skills in researching legislation.This video will help you develop your skills in researching legislation.
- Keywords:
- China -- Hong Kong Legal research -- Databases Legislation Legal research
- Resource Type:
- Video
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Video
In this video, it explains what case law is, how and why to use it for legal research.
- Keywords:
- Information resources Judge-made law Legal research
- Resource Type:
- Video
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Video
Come to this session to learn how to use Blackboard Collaborate to deliver live online lectures. Gain confidence in sharing content and using essential tools such as the chat, polls, breakout groups and virtual whiteboard to engage your students. Work with other colleagues to draw up a list of best practices in synchronous online teaching and learning.
Event Date: 07/02/2020
Facilitator(s): Kai Pan Mark (EDC), Dick Chan (EDC)
- Subjects:
- Good Practices and Lesson Design
- Keywords:
- Educational technology Instructional systems Computer-assisted instruction
- Resource Type:
- Video
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Video
Come to this session to learn how to use Blackboard Collaborate to deliver live online lectures. Gain confidence in sharing content and using essential tools such as the chat, polls, breakout groups and virtual whiteboard to engage your students. Work with other colleagues to draw up a list of best practices in synchronous online teaching and learning.
Event Date: 07/02/2020
Facilitator(s): Dave Gatrell (EDC), Dick Chan (EDC)
- Subjects:
- Good Practices and Lesson Design
- Keywords:
- Educational technology Instructional systems Computer-assisted instruction
- Resource Type:
- Video
-
Video
Come to this session to learn how to use Blackboard Collaborate to deliver live online lectures. Gain confidence in sharing content and using essential tools such as the chat, polls, breakout groups and virtual whiteboard to engage your students. Work with other colleagues to draw up a list of best practices in synchronous online teaching and learning.
Event Date: 05/02/2020
Facilitator(s): Dave Gatrell (EDC), Dick Chan (EDC)
- Subjects:
- Good Practices and Lesson Design
- Keywords:
- Educational technology Instructional systems Computer-assisted instruction
- Resource Type:
- Video
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Courseware
This website has been developed as part of the UGC funded project, "Supporting and developing students’ English literacy practices in the disciplines” which is funded by the University Grants Committee’s Competitive Funding Scheme on Teaching and Learning for the 2012-2015 triennium. This inter-institutional literacy project aims to examine the provision of English literacy across three broad disciplines in Hong Kong tertiary institutes, namely Social Science, Science and Engineering in the participating institutions that include the Hong Kong Polytechnic University, City University of Hong Kong and the Hong Kong Baptist University. The website consists of a comprehensive support system to help provide a stimulating learning environment for students, content and language teachers. It also aims to help teachers become conversant with disciplinary genres and the linguistic and pedagogical resources suitable in a second language learning environment. The resources on this website will be open to and shared by all tertiary institutions in Hong Kong and beyond.
- Subjects:
- English Language
- Keywords:
- Academic writing English language -- Study teaching Social sciences -- Authorship
- Resource Type:
- Courseware
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Courseware
This website has been developed as part of the UGC funded projectt, "Supporting and developing students’ English literacy practices in the disciplines” which is funded by the University Grants Committee’s Competitive Funding Scheme on Teaching and Learning for the 2012-2015 triennium. This inter-institutional literacy project aims to examine the provision of English literacy across three broad disciplines in Hong Kong tertiary institutes, namely Social Science, Science and Engineering in the participating institutions that include the Hong Kong Polytechnic University, City University of Hong Kong and the Hong Kong Baptist University. The website consists of a comprehensive support system to help provide a stimulating learning environment for students, content and language teachers. It also aims to help teachers become conversant with disciplinary genres and the linguistic and pedagogical resources suitable in a second language learning environment. The resources on this website will be open to and shared by all tertiary institutions in Hong Kong and beyond.
- Subjects:
- English language
- Keywords:
- Academic writing Technical writing English language -- Study teaching
- Resource Type:
- Courseware
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Courseware
This website has been developed as part of the UGC funded project, "Supporting and developing students’ English literacy practices in the disciplines” which is funded by the University Grants Committee’s Competitive Funding Scheme on Teaching and Learning for the 2012-2015 triennium. This inter-institutional literacy project aims to examine the provision of English literacy across three broad disciplines in Hong Kong tertiary institutes, namely Social Science, Science and Engineering in the participating institutions that include the Hong Kong Polytechnic University, City University of Hong Kong and the Hong Kong Baptist University. The website consists of a comprehensive support system to help provide a stimulating learning environment for students, content and language teachers. It also aims to help teachers become conversant with disciplinary genres and the linguistic and pedagogical resources suitable in a second language learning environment. The resources on this website will be open to and shared by all tertiary institutions in Hong Kong and beyond.
- Subjects:
- English Language
- Keywords:
- Academic writing Technical writing English language -- Study teaching
- Resource Type:
- Courseware
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MOOC
Unravel the mysteries and meanings of life and death by exploring the journey from birth through ageing and illnesses to death.
- Subjects:
- Philosophy
- Keywords:
- Philosophy Death Life
- Resource Type:
- MOOC
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Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
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MOOC
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.
- Subjects:
- Communication
- Keywords:
- Social media Information technology -- Management
- Resource Type:
- MOOC
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Video
A number of teachers have carried out online proctored examination in the summer semester. If the pandemic situation in Hong Kong continues to deteriorate, a lot more examinations will need to be considered to conduct using online proctored mode. In this webinar, Prof Simon Au and Dr Josephine Lau from CUHK will share with us how they conducted closed-book online exams for a large class (over 200) of Year Two medical students. Come join us to give you more ideas on preparing your online proctored exam.
Event Date: 15/09/2020
Facilitator(s): Green Luk (EDC), Dick Chan (EDC), Simon Au (CUHK), Josephine Lau (CUHK)
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational tests measurements Web-based instruction
- Resource Type:
- Video
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Courseware
Originally developed in 2022, this lecture theorizes relationships between research and design, hypothesizing the center and boundaries of Design as an Applied Science in which advanced research incorporates greater overlaps with related Applied and “Pure” Sciences.
- Keywords:
- Design
- Resource Type:
- Courseware
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MOOC
This self-paced online course will help students to improve their language skills, find out how they can be an independent learner and become a life-long learner, increase their knowledge of effective study skills, and balance their study and life by highlighting efficient uses of time and healthy study practices. Created by the English Language Centre of The Hong Kong Polytechnic University.
- Keywords:
- Study skills English language -- Study teaching
- Resource Type:
- MOOC
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MOOC
This course aims to introduce you to the concept of Service-Learning, and to equip you with the basic knowledge, attitudes and skills required for planning and implementing a Service-Learning project effectively. It consists of an Introduction, 4 instructional units, and an End-of-Course Test. You will be awarded a Certificate of Completion upon successfully completing all the requirements of the course.
- Course related:
- APSS2S09 Service Leadership through Serving Children and Families with Special Needs
- Keywords:
- Service learning
- Resource Type:
- MOOC
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Others
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
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Others
In this presentation, it explain three areas: (1) Law journals submission and ranking, (2) Information for submitting articles to law review & journal, and (3) Submission of law student articles for publication.
- Keywords:
- Law -- Periodicals Scholarly publishing Authorship Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
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Others
One may try to publish in the best law review or journal as much as possible for various reasons, such as getting a teaching job. Journals are normally ranked by rates of citation, prominence of authors,reputation, etc. In this presentation, there are various law review and journal lists, some provide ranking information. The ranking is based on the mechanism adopted by the respective system.
- Keywords:
- Law -- Periodicals Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
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Others
The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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MOOC
Learn about the integrative power of knowledge management, Big Data and Cloud Computing, and how they impact the new business era.
- Subjects:
- Business Information Technology, Management, Computing, and Industrial and Systems Engineering
- Keywords:
- Big data Knowledge management
- Resource Type:
- MOOC
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Video
The CoP on learning analytics is holding its first event to kick-off the new round of CoPs funded by the University for 2020-2022. During the session you will meet the new facilitators of this CoP, hear about current learning analytics activities at PolyU and have the opportunity to contribute to planning future events held by the CoP.
Event Date: 24/09/2020
Facilitator(s): Henry Chan (COMP), Christine Armatas (EDC), Dick Chan (EDC), Ada Tse (EDC)
- Subjects:
- Learning Analytics
- Keywords:
- Learning -- Evaluation Education -- Data processing
- Resource Type:
- Video
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Others
Jumeirah Nanjing Hotel has successfully implemented a creative marketing plan centered around its helipad, utilizing the 4I Theory. By leveraging the advantages of helicopters and the helipad, the hotel has generated unique and personalized experiences for high-end customers. The marketing strategy includes brand promotion, co-branding activities with local helicopter operators, and creative proposal marketing. These initiatives have resulted in innovative stories and partnerships, such as showcasing events in the air lounge and collaborating with local wedding planning companies. The hotel aims to continue staging more unique and innovative stories on its helipad, creating memorable marketing promotions in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "Jet Engines for Commercial Aircraft".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Jet engines
- Resource Type:
- Video
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Video
In this video, a team of students are working on their engineering innovation project. They used various search tools to find various information. However, they have difficulties to decide what to look at first, and how to choose in a strategic and clever way.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Research
- Resource Type:
- Video
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MOOC
Aviation is essential for global business as it supports worldwide travelling and cargo transportation. Before COVID-19, the economic benefits generated by the industry across countries showed a growing trend. This course is aimed to provide learners with a broad understanding of airport services in different phases in terms of design and engineering. Learners will receive basic knowledge of how an airport operates. Key topics include the future perspective of air traffic control, air traffic flow management, airport management, facility planning, airport terminal design for the post-pandemic world and ground services.
- Subjects:
- Aeronautical and Aviation Engineering and Logistics
- Keywords:
- Airports -- Management Aeronautics Commercial -- Management Airlines -- Management
- Resource Type:
- MOOC
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MOOC
Learning about geospatial technologies, such as GIS, Remote Sensing, GNSS and Underground Mapping, to solve urban environmental issues.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Remote sensing Geospatial data Geographic information systems
- Resource Type:
- MOOC
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MOOC
The course describes the theoretical underpinnings of USR. It showcases some effective practices and activities carried out in institutions around the world. The course also promotes understanding of the USR concept, its implications, impacts, evaluation, possible implementation methods, and replicability. In doing so, it contributes to the expansion and consolidation of the USR movement. It provides a knowledge base for designing, planning, implementing, and evaluating programs from the fundamentals of USR and some existing good practices.
No prior knowledge is required to join the course. This course is for you especially if you are an administrator, a professor, or a professional staff member interested in learning new creative ways from the experts' at the universities to address the needs of society including SDGs (Sustainable Development Goals). If you are a government official or a foundation representative seeking ways to strengthen higher education, this course will help you explore future opportunities and directions.
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Video
An online lecture on the topic of "Introduction to Space Astronomy".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Space astronomy
- Resource Type:
- Video
-
Video
Curious about integrating Generative AI (GenAI) into your teaching methodologies? Embark on a journey with EDC and ITS in a comprehensive workshop introducing the innovative GenAI platform. This session will guide you through the platform's operations, explaining its usage policies. During the workshop, we'll briefly discuss the need for redesigning our assessment strategies in sync with this advanced tool to optimise learning outcomes effectively. Even more importantly, we will discuss data security and privacy concerns surrounding GenAI usage. This workshop offers an unrivalled opportunity to expand your understanding and proficiency in using AI in an educational context. If you're prepared to explore the cutting edge of education technology, then this is the ideal workshop for you.
Event Date: 20/9/2023
Facilitator(s): Chan, Dick (EDC), Mark, Kai Pan (EDC), Tam, Barbara (EDC), Leung, Rian (ITS)
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Video
Interested in harnessing the power of Generative AI (GenAI) for your studies? Join us in exploring the GenAI platform, its functionality and usage policies in our upcoming workshop. Learn about how GenAI can enhance your learning experience and how to employ it in your studies while maintaining data privacy and security. We'll introduce you to 'prompts engineering' and emphasise the importance of academic integrity in the context of AI technology usage. Come and join this workshop co-organised by EDC and ITS.
Event Date: 27/9/2023
Facilitator(s): Chan, Dick (EDC), Mark, Kai Pan (EDC), Tam, Barbara (EDC), Leung, Rian (ITS)
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Video
An online lecture on the topic of "Introduction to Hong Kong Radio Astronomy".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering and Industrial and Systems Engineering
- Keywords:
- Radio astronomy
- Resource Type:
- Video
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Video
An interview with Mr. Ivan Chan, a global PBM director and his experience on rolling BPM in organizations
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
An interview with Dr. Josiah Chan, Senior Consultant of a large global IT organizations on process management
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
An Internet-of-Thing (IoT) component can be configured to collect real-time environmental data. This video will teach you how to make a small scale weather monitoring station by integrating ESP8266 board with a temperature and humidity sensor. You could monitor the real-time and historical environmental data remotely over the cloud platform. In this video, you will learn:
- How to do basic programming on ESP8266 board to control device's input and output
- How to generate data from IoT devices to aggregate and process data in Cloud service
- Keywords:
- Arduino (Programmable controller) Environmental monitoring--Data processing Internet of things
- Resource Type:
- Video
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Video
Some IoT controllers are capable to serve as a web server, and able to communicate with other electronic devices within a private network. In this video, you will learn:
- How to use a mobile phone or computer to control an IoT controller
- How to set up a network service on an IoT controller
- Keywords:
- Application software -- Development Internet of things
- Resource Type:
- Video
-
Video
Given recent events, it is no surprise that PolyU and other universities are starting to place greater emphasis on Internationalisation at Home (IaH) as a means of creating alternative opportunities for global engagement. With this in mind, the University has set aside Teaching Development Grant (TDG) seed money for each department to set up its own respective project. This series of sharing sessions will briefly juxtapose the difference between Internationalisation and IaH, provide a brief guideline of expectations in support of the project proposals, and feature valuable insights from key educators who have worked with overseas partners and developed their own strategies for broadening our students' horizons.
Event Date: 18/2/2021
Facilitator(s): Grace Ngai (SLLO), Stephen Chan (SLLO), John Sager (EDC)
- Subjects:
- Student Engagement
- Keywords:
- International education Education globalization
- Resource Type:
- Video
-
Video
Given recent events, it is no surprise that PolyU and other universities are starting to place greater emphasis on Internationalisation at Home (IaH) as a means of creating alternative opportunities for global engagement. With this in mind, the University has set aside Teaching Development Grant (TDG) seed money for each department to set up its own respective project. This series of sharing sessions will briefly juxtapose the difference between Internationalisation and IaH, provide a brief guideline of expectations in support of the project proposals, and feature valuable insights from key educators who have worked with overseas partners and developed their own strategies for broadening our students' horizons.
Event Date: 17/2/2021
Facilitator(s): Eric Tsui, John Sager (EDC)
- Subjects:
- Student Engagement
- Keywords:
- International education Education globalization
- Resource Type:
- Video
-
Others
Through market research, International Youth Culture Center was seen as too formal and wanted to break traditional impressions and extend marketing beyond professional clients. It needed to target different audiences for various business formats in the complex.To address these challenges, International Youth Culture Center identified market hotspots and strong IPs in 2014, and found that live TV shows, specifically "Running Man Brothers", were the hottest trend. By combining the conference center's highlights and the show's popularity, we successfully implemented our event marketing plan. After the program aired, International Youth Culture Center became a city-wide hotspot, achieving our marketing and budget targets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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MOOC
This course will equip you with the knowledge relevant to pulmonary diseases and broaden your understanding on the patient’s journey in healthcare from a holistic perspective – starting from symptoms emerge to the disease diagnosis and assessment, and finally, disease management in an interdisciplinary approach. In addition, as psychological intervention is also an important part in the all-round care of patients, this course also covers topics about the psychosocial needs of patients and caregivers.
What you'll learn:
The causes, signs and symptoms of common pulmonary diseases
Understand the psychosocial needs of patients and caregivers
Interpret the results of medical examinations for pulmonary diseases
Differentiate the roles of different healthcare professionals
Integrate the knowledge learnt from different disciplines in the management for patients with pulmonary diseases
- Subjects:
- Health Sciences
- Keywords:
- Lungs -- Diseases Lungs -- Diseases -- Patients Lungs -- Diseases -- Treatment
- Resource Type:
- MOOC
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MOOC
Population ageing is a global phenomenon profoundly affecting the well-being of communities. Disciplines such as Social Sciences, Design, and Engineering offer unique, insightful innovations for ageing societies. Along with providing solutions catering to their professional niche, these disciplines achieve creative and practical innovations through interdisciplinary collaboration. This course intends to explore and examine the process of incubating innovations in these three disciplines and help the learners to appreciate the synergy created when working toward innovations by adopting an interdisciplinary approach.
- Subjects:
- Social Sciences
- Keywords:
- Older people -- Government policy Older people -- Services for Technology older people Ageing
- Resource Type:
- MOOC
-
Video
In the video, it explains why it is important to evaluate legal information.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: what do we need to pay attention to when using publisher's material in our lesson?
- Keywords:
- Information resources Lesson planning Teaching Planning
- Resource Type:
- Video
-
Video
In this video, Dr Robert Wright, a multi-award winning teacher and researcher at The Hong Kong Polytechnic University, shares his views on the various aspects of information seeking: Inspiration -- Where does he get inspiration for research? Selecting info -- How does he select appropriate information for his research projects? Evaluating info -- What criteria help him evaluate the quality of a research article? Top tips -- What tips does he have for his students to help them read and understand an academic journal article?
- Keywords:
- Business -- Research -- Methodology Management -- Research -- Methodology
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: Why is it important to have a lesson plan?
- Keywords:
- Lesson planning Teaching Planning
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: what are the key ways to understand your student's progress of learning during a lesson.
- Keywords:
- Teaching Effective teaching
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: (1)What is a lesson plan? (2) What are the essential questions that we need to bear in mind when planning a lesson?
- Keywords:
- Lesson planning Teaching Learning Psychology of
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: Is it common we are not capable to fully implement our lesson plan in the classroom?
- Keywords:
- Lesson planning Teaching Planning
- Resource Type:
- Video
-
Video
In this video, Dr Rebecca Ong, at City University of Hong Kong, shares her fascinating insights on how to decide whether an idea or argument is strong and relevant to your research
- Keywords:
- Legal research
- Resource Type:
- Video
-
Video
In this video, Dr Charles Lam shares his views on how to deals with information at various stages of the investment deal. In his sharing, he covers 4 stages of the investment deal. In completing a deal -- What are the major steps involved in completing a real estate investment deal? In making decisions about real estate -- Which business information will inform his decision-making? In validating information -- What mechanism does he use to validate the information sources and data? In spotting bad information -- How does he spot out biased or even fraudulent information?
- Keywords:
- Investments Real estate investment Business -- Research -- Methodology Investment analysis
- Resource Type:
- Video
-
Video
In this video, Ms Huang, industry analyst from Bloomberg Intelligence, shares her views on how to deals with information at various stages of research namely: At the start -- What information does Margaret seek to kick-start research into an industry theme? During the search -- How does she determine the reliability of her data sources? During the search -- What major challenges does she face when dealing with business information? At the end -- What makes her industry research valuable to investors?
- Keywords:
- Investments Business -- Research -- Methodology Investment analysis
- Resource Type:
- Video
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MOOC
An introduction to the fourth industrial revolution, it's major systems and technologies and how new products and services will impact business and society.
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Others
OER4AI features a collection of public resources on AI, with categorization of different AI topics. With this OER portal, teachers can use its teaching materials, while students can access it and attempt its exercises. We aim at:
• Providing materials for students to gain hands-on experience;
• Collecting the public resources on AI;
• Giving teachers access to this website through PolyU OER Portal.
- Subjects:
- Computing
- Keywords:
- Machine learning Machine learning -- Study teaching Artificial intelligence Artificial intelligence -- Study teaching
- Resource Type:
- Others
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Video
In this video, Dr Rebecca Ong, at City University of Hong Kong, shares her fascinating insights on what ways do law researchers benefit from social media.
- Keywords:
- Online social networks Social media Legal research
- Resource Type:
- Video
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Video
In this video, Prof. Mark Hampton share his view on how to make a creative video.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Creative ability History -- Research Humanities -- Research
- Resource Type:
- Video
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Others
The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
IdiomsTube is a computer tool developed by Dr Phoebe Lin of the Department of English, The Hong Kong Polytechnic University. The tool helps you to learn English idioms from watching any subtitled YouTube videos.
- Subjects:
- English Language
- Keywords:
- English language -- Idioms
- Resource Type:
- Others
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Video
Starting your research in Google may not be ideal as it often ends up leading you to millions of websites and you have no clue which ones are dependable and reliable. Let’s watch this video and learn the short-cut of locating quality social sciences information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Keyword searching Social sciences -- Research Database searching Web search engines Internet searching
- Resource Type:
- Video
-
Video
In this video, a team of students are working together to create a business plan--a formal document that describes the business goals of a start-up company, and provides a strategic map to show how it will attain those goals. What kinds of information do they need to write a business plan? Which information sources will provide them with the critical evidence
- Keywords:
- Business planning Proposal writing in business
- Resource Type:
- Video
-
Video
In this video, the students are whining about how difficult it is to prepare their paper in APA Style. Then a senior student shared with them the tips of using reference management tools like EndNote; RefWorks; Mendeley; and Zotero.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Bibliographical citations -- Computer programs Information storage retrieval systems
- Resource Type:
- Video
-
Video
This hybrid session offered by EDC and ITS introduces you how to adopt different assessment functions of Blackboard to address different learning levels of the subject content taught for formative, summative and other-related assessment purposes. You will have opportunities to seek pedagogical and technical advice from the presenters for planning different aspects of your assessment including creating, deploying, and delivering assessment activities.
Event Date: 18/10/2021
Facilitator(s): Roy Kam, Pony Ma
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational tests measurements Web-based instruction
- Resource Type:
- Video
-
Video
In this mixed-mode synchronous session, the first of a two-part series offered jointly by EDC and ITS, discover some of the essential tools, techniques and activities that can help ensure the success of your hybrid or mixed-mode teaching. Whether you attend in person or online, this session is an opportunity to experience hybrid learning, engage in discussions, and seek pedagogical and technical advice from specialists in educational development and IT.
Event Date: 9/6/2021
Facilitator(s): Dave Gatrell (EDC), Kai Pan Mark (EDC), Pony Ma (ITS)
- Subjects:
- Lesson Design, Student Engagement, and Assessment & Feedback
- Keywords:
- Educational technology Computer-assisted instruction Web-based instruction Blended learning
- Resource Type:
- Video
-
Video
In this mixed-mode synchronous session offered by EDC and ITS, we demonstrate the basics on how to deliver a Hybrid session from a PolyU classroom to both a face-to-face audience and an online Zoom audience. We present questions and suggested answers from previous Hybrid sessions and offer you the chance to seek pedagogical and technical advice from the presenters to help you plan your fist steps in Hybrid teaching.
Event Date: 7/7/2021
Facilitator(s): Darren Harbutt, K.P. Mark (EDC), Pony Ma (ITS)
- Subjects:
- Lesson Design, Student Engagement, and Assessment & Feedback
- Keywords:
- Educational technology Computer-assisted instruction Web-based instruction Blended learning
- Resource Type:
- Video
-
Video
Join colleagues from PolyU and CUHK as we take a collaborative look at Hybrid Teaching & Learning. In the workshop we will consider the basics of hybrid pedagogy and look at steps taken by both universities to enable their teaching and learning spaces to deliver hybrid education. We will look at how to achieve interactions in a hybrid classroom and hear from frontline teachers in both institutions as they share their experiences of teaching in hybrid mode.
Event Date: 4/10/2021
Facilitator(s): Darren Harbutt, Dave Gatrell, Pauli Lai, Paul Lam, Darwin Lau
- Subjects:
- Lesson Design
- Keywords:
- Web-based instruction Education Higher Blended learning
- Resource Type:
- Video
-
Video
Moving beyond a basic ‘how to’ session, this hybrid workshop is an opportunity to explore and experience tools, techniques and activities that you can use to maximise interaction and engagement in your hybrid classroom.
Event Date: 10/8/2021
Facilitator(s): Dave Gatrell
- Subjects:
- Assessment & Feedback, Student Engagement, and Lesson Design
- Keywords:
- Educational technology Computer-assisted instruction Web-based instruction Blended learning
- Resource Type:
- Video
-
Video
Join us in this hybrid session featuring the frontline sharing from BEEE colleagues to experience different eAssessment practice through 'Simulating' and 'Exploring' to come up with practical solution for continuous and/or summative assessment in hybrid classrooms such as FJ304 the Lecture Theatre this time.
Event Date: 14/9/2021
Facilitator(s): Gigi Lui, Hilda Cheung, Roy Kam
- Subjects:
- Assessment & Feedback
- Keywords:
- Web-based instruction Educational tests measurements
- Resource Type:
- Video
-
Video
In this mixed-mode synchronous session offered by EDC and ITS, we demonstrate the basics on how to deliver a Hybrid session from a PolyU classroom to both a face-to-face audience and an online Zoom audience. We present questions and suggested answers from previous Hybrid sessions and offer you the chance to seek pedagogical and technical advice from the presenters to help you plan your fist steps in Hybrid teaching.
Event Date: 24/8/2021
Facilitator(s): Darren Harbutt, K.P. Mark (EDC), Pony Ma (ITS)
- Subjects:
- Assessment & Feedback, Student Engagement, and Lesson Design
- Keywords:
- Educational technology Computer-assisted instruction Web-based instruction Blended learning
- Resource Type:
- Video
-
Video
Moving beyond a basic ‘how to’ session, this hybrid workshop is an opportunity to explore and experience tools, techniques and activities that you can use to maximise interaction and engagement in your hybrid classroom. Please note that classroom footage and the online recording from this workshop will be used to create an instructional video about hybrid teaching.
Event Date: 31/8/2021
Facilitator(s): Dave Gatrell (EDC)
- Subjects:
- Assessment & Feedback, Student Engagement, and Lesson Design
- Keywords:
- Educational technology Computer-assisted instruction Web-based instruction Blended learning
- Resource Type:
- Video
-
Others
The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing
- Resource Type:
- Others
-
MOOC
The first MOOC to teach Human Anatomy from multiple healthcare professional perspectives through a case-based study of stroke.
- Course related:
- HSS2011 Human Anatomy and RS2040 Functional Anatomy
- Subjects:
- Health Sciences, Nursing, and Rehabilitation Sciences
- Keywords:
- Human anatomy Cerebrovascular disease
- Resource Type:
- MOOC
-
Others
The case of the Huaniao Island Working Holiday program demonstrates how the "New Resident Program" increasing the island's popularity and attractiveness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Volunteer tourism Hospitality industry -- Marketing Tourism -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Automobile leasing renting
- Resource Type:
- Others
-
Video
In this video, Prof. Christine Bruce explains that being able to evaluate information in leisure, home, or professional situations is an essential skill. Our information world is always changing, and shelf-life of most information is no more than two years!
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
-
Video
In this video, Prof. Christine Bruce explains that being information literate help you find creative and innovative ways of doing things, which is invaluably advantageous to your wider profession.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
-
Video
In this video, the 4 students have used skills learned in Section 3 to evaluate the information found in various databases on a journal article, e-books, anatomy and drug information, etc. They have now come up with a batch of most relevant information that they will use in their community health project assignment which comprises the creation of patient education materials and the writing up of a project report. They meet to discuss what information they should use to fulfil the information tasks. The issue of properly citing sources of the information used also comes up as a skill that they also need to master to avoid plagiarism.
-
Video
In this video, the team meets again, after analyzing and evaluating their search results from academic articles and news sources. They found they need to be careful in avoiding using fake news into their work. Fake news is not a new phenomenon, but with the rise of social media like Facebook and Twitter and the extensive use of messaging apps like WhatsApp and WeChat, we are faced with growing cases of FAKE news.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources -- Evaluation Social sciences -- Research Fake news Internet research
- Resource Type:
- Video
-
Video
For most of us, research starts with a search engine like Google. Is a search engine always the best tool for getting business information? Have you experienced the frustration of not being able to find what you need online? In this video, the students on the team are about to face some challenges as they begin their information search.
- Keywords:
- Business planning Corporations -- Finance Proposal writing in business
- Resource Type:
- Video
-
Video
This self-learning video, How to operate a vinyl cutter, is a companion learning resource for the Vinyl cutter DIY manual. Using cutting paper stickers as an example, you will learn how to operate the vinyl cutter at the PolyU Library's i-Space.
- Keywords:
- Hbooks manuals Cutting machines
- Resource Type:
- Video
-
Video
In this video, a group of students from the School of Journalism and Communication is preparing for a group assignment. They need to do a group assignment based on one current social hot topic - Elderly issue and social protection system in Asian countries.The team is now discussing how to kick-start the group assignment and what information sources are needed. Let's check out what they are discussing!
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Research Social sciences -- Research -- Methodology
- Resource Type:
- Video
-
Video
In this video, a team of four students are now discussing how to kick-start the exhibition and what information sources in needed
- Subjects:
- Statistics and Research Methods
- Keywords:
- Exhibitions -- Planning Humanities -- Research
- Resource Type:
- Video
-
Video
In this video, a team of students now planning a marketing strategy for their business, and require theoretical frameworks and concepts found in the academic literature, that is, academic journal articles. They have so many questions, such as which articles are most influential and should be read first, which are the top journals in the field, and who are the prolific authors on the topic?
- Keywords:
- Information retrieval Information resources -- Evaluation Bibliometrics
- Resource Type:
- Video
-
Others
In this slide, you will learn more about citation counts, h-index, eigenfactor score, and impact factor.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Periodicals Bibliometrics Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
-
Video
In this video, Prof. Mark Hampton shares his view on how do historians select relevant information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- History -- Research -- Methodology Information resources -- Evaluation Humanities -- Research History -- Research
- Resource Type:
- Video
-
Others
You have learned that it is necessary to evaluate legal information. And you have also learned some evaluation criteria. In this exercise, learners are required to match the legal information together.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Others
-
Video
In this video, Prof. Cheong will introduce the general procedure to carry out a literature search and the necessary resources that the students should consult.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Proposal writing in research Chemistry -- Research Research -- Methodology Research
- Resource Type:
- Video
-
Video
Academic advising has great potential in helping students learn to learn. In this activity, we will walk through the basic concepts of L2L, and provide tips on how to support students' L2L development through academic advising. This activity is designed particularly for academic advisors but everyone is welcome to join. It will be recorded and the recording will be uploaded to the Learning to Learn Website for sharing.
Event Date: 19/8/2022
Facilitator(s): Kevinia Cheung, Kenneth Tam
- Subjects:
- Lesson Design and Student Engagement
- Keywords:
- Learning
- Resource Type:
- Video
-
Video
Delivering classes with in-person and online students simultaneously is exciting but also challenging as these two groups of learners have vastly different learning environments. This webinar will reveal many such common issues and shed light on how to address them to deliver a refreshing learning experience to all.
Event Date: 17/06/2020
Facilitator(s): Eric Tsui(EDC), Mitesh Patel (EDC)
- Subjects:
- Good Practices and Lesson Design
- Keywords:
- Educational technology Instructional systems Computer-assisted instruction
- Resource Type:
- Video
-
Video
In this video, Prof. Mark Hampton share his view on how do professional historians look for information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- History -- Research -- Methodology History -- Archival resources Humanities -- Research History -- Research
- Resource Type:
- Video
-
MOOC
How do we see the world? How do we see details at different viewing distances? How do we see in three dimensions? How do we see colour? How can we avoid getting cataracts or prevent short-sightedness? This course will help you develop your understanding of vision, how visual functions relate to your daily life, and how you can better take care of your eyes. Spanning six modules and with content aimed at both optometry specialists and the general public, the course begins with a detailed look at the structures and functions of the eye. It then moves on to explore critical issues such as the limits of the eye’s resolution, depth perception and colour vision, before examining the impact of common eye problems on daily life and outlining strategies for improving eye health. Engage with content and fellow learners through videos, animations, hands-on experiments and forum discussions, and check your understanding through quizzes and peer-assessed tasks at the end of each module. Learners who pursue the verified track gain access to a complete 3D eye model, virtual labs, live sessions and detailed instructor feedback on assessment.
- Course related:
- SO2S01 Learning Through Providing Eye Care and Vision Health to the Community
- Subjects:
- Optometry
- Keywords:
- Vision Eye
- Resource Type:
- MOOC
-
Others
This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
- Resource Type:
- Others
-
Others
This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
- Resource Type:
- Others
-
Others
Yushui Hot Spring Inn, a luxurious hotel, successfully implemented new media marketing and experiential strategies to meet the demands of high-end vacationers. By creating engaging content, such as TikTok videos showcasing their unique swimming pools, and hosting creative activities like Ferrari member salons, the hotel attracted a large number of fans and increased business performance. Their performance data showed significant growth in user numbers and revenue, while brand data demonstrated impressive online engagement and return on investment. The challenges ahead include accurately targeting customers in a declining economy and differentiating the hotel in a competitive landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing
- Resource Type:
- Others