Search Constraints
Number of results to display per page
Results for:
Resource Type
Others
Remove constraint Resource Type: Others
Search Results
-
Others
In this learning activity you'll review the six different ways in which electricity is produced: chemical, friction, heat, light, magnetism, and pressure.
- Subjects:
- Physics
- Keywords:
- Electricity
- Resource Type:
- Others
-
Others
Our research group has been addressing metacognitive processes in psychosis therapeutically since the early 2000s. Through humorous exercises, individuals with psychosis should gain insight into unhelpful cognitive distortions (e.g., jumping to conclusions, overconfidence in decisions) and improve their metacognitive abilities (“thinking about thinking”).
- Course related:
- RS3450 OT for Psychosocial Dysfunction and RS5362 OT for Psychosocial Dysfunction
- Subjects:
- Rehabilitation Sciences and Psychology
- Keywords:
- Metacognition Metacognition -- Study teaching
- Resource Type:
- Others
-
Others
A collection of self-help online screening tools for the assessment of mental conditions: Depression, Mania, and Anxiety.
- Subjects:
- Nursing
- Keywords:
- Mania Depression Mental Anxiety
- Resource Type:
- Others
-
Others
Learners observe that the melting of a solid and the freezing of its liquid occur at the same temperature. The melting point is an intrinsic property and is used to identify a substance.
- Subjects:
- Chemistry
- Keywords:
- Melting points Freezing points
- Resource Type:
- Others
-
Others
Medscape is the leading online global destination for physicians and healthcare professionals worldwide, offering the latest medical news and expert perspectives; essential point-of-care drug and disease information; and relevant professional education and CME. Medscape membership is free and gives you unlimited access to the entire network of sites and services.
- Subjects:
- Optometry
- Keywords:
- Ophthalmology
- Resource Type:
- Others
-
Others
MedlinePlus is a service of the National Library of Medicine (NLM), the world's largest medical library, which is part of the National Institutes of Health (NIH). Our mission is to present high-quality, relevant health and wellness information that is trusted, easy to understand, and free of advertising, in both English and Spanish. Anywhere, anytime, on any device—for free.
- Course related:
- ABCT1D13 Introduction to Cancer and HSS2011 Human Anatomy
- Subjects:
- Health Sciences and Nursing
- Keywords:
- Medicine -- Computer network resources Health -- Computer network resources Medical care -- Computer network resources
- Resource Type:
- Others
-
Others
MedlinePlus is an online health information resource for patients and their families and friends. It is a service of the National Library of Medicine (NLM), the world's largest medical library, and a part of the National Institutes of Health (NIH). Our mission is to present high-quality, relevant health and wellness information that is trusted and easy to understand, in both English and Spanish. We make reliable health information available anytime, anywhere, for free. There is no advertising on this website, and MedlinePlus does not endorse any companies or products. MedlinePlus Features including: Health Topics, Medical Tests, Medical Encyclopedia, Drugs & Supplements, and Healthy Recipes.
- Course related:
- HSS2011 Human Anatomy
- Subjects:
- Health Sciences
- Keywords:
- Human anatomy Human body
- Resource Type:
- Others
-
Others
In this interactive and animated object, learners classify a number of diagnoses by shooting a soccer ball into goals marked "Medical" and "Nursing."
- Subjects:
- Health Sciences and Nursing
- Keywords:
- Diagnosis Nursing diagnosis
- Resource Type:
- Others
-
Others
The learner listens to the pronunciation of medical terms using a "jukebox" to select the terms.
- Subjects:
- Health Sciences and Medicine
- Keywords:
- Medicine -- Terminology
- Resource Type:
- Others
-
Others
In this activity, you will work with a list of medical terminology abbreviations and their definitions.
- Subjects:
- Health Sciences and Medicine
- Keywords:
- Medicine -- Terminology Acronyms
- Resource Type:
- Others
-
Others
The learner will be able to see bacteria growth on common medical office surfaces.
- Subjects:
- Health Sciences
- Keywords:
- Asepsis antisepsis
- Resource Type:
- Others
-
Others
Learners view an explanation of how to read a graduated cylinder by measuring the lowest portion of the meniscus. A quiz completes the activity.
- Subjects:
- Chemistry
- Keywords:
- Volume (Cubic content) Weights measures
- Resource Type:
- Others
-
Others
Learners convert units used to designate pressure. Units for pressure are atm, mm Hg, torr, and pascal.
- Subjects:
- Chemistry
- Keywords:
- Natural gas -- Measurement
- Resource Type:
- Others
-
Others
Math explained in easy language, plus puzzles, games, worksheets and an illustrated dictionary.
- Course related:
- AMA1110 Basic Mathematics I – Calculus and Probability & Statistics and AMA1120 Basic Mathematics II – Calculus and Linear Algebra
- Subjects:
- Mathematics and Statistics
- Keywords:
- Mathematics
- Resource Type:
- Others
-
Others
We offer mathematics in an enjoyable and easy-to-learn manner, because we believe that mathematics is fun.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Mathematics
- Resource Type:
- Others
-
Others
In this matching game, learners are required to match various scientific content types, for example, books, literature review articles, encyclopedia entry, conference proceedings, scholarly journal articles, government documents, reference books, technical reports, with their intended purpose.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research Information literacy Information resources
- Resource Type:
- Others
-
Others
In this exercise, you will learn various engineering content types. For example, journal articles & conference papers, e-books, patents, standards, thesis & dissertations.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Engineering -- Research Information literacy
- Resource Type:
- Others
-
Others
In this learning activity you'll explore the difference between mass and weight.
- Subjects:
- Physics
- Keywords:
- Mass (Physics) Weights measures Weight (Physics)
- Resource Type:
- Others
-
Others
In this learning activity you'll use Maslow's Hierarchy and choose which need is taking precedence and which is being sacrificed in each situation.
- Subjects:
- Psychology
- Keywords:
- Motivation (Psychology) Need (Psychology)
- Resource Type:
- Others
-
Others
The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
-
Others
This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case highlights a successful marketing strategy employed by a hotel in Hangzhou during the COVID-19 pandemic to attract business travelers. By conducting customer profiling and implementing promotional activities targeting the needs of the financial and consulting industries, the hotel achieved significant growth in room nights and bookings from the Boston Consulting Group. The strategy included offering additional benefits, promoting meeting facilities through the company's intranet, and providing personalized services to project team clients. The outcome was a 7.2-fold increase in production volume compared to the previous year. This case underscores the importance of timely market analysis, customization of promotional plans, and precise targeting to achieve successful marketing outcomes.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Wang Xiaokkun, who provided information and insights for this video. This case discusses the marketing strategy adopted by the Sanya Xidao Characteristic Tourism Destination, an ancient fishing village with over 400 years of history. To increase its popularity and attract more visitors, the destination upgraded its facilities to integrate local cultural elements, collaborated with popular travel variety shows for promotional exposure, and leveraged social media marketing tactics like influencer partnerships and user-generated content. These efforts significantly increased the destination's popularity, becoming a top tourist attraction in Sanya. However, the case highlights the need for continuous innovation and a careful balance between maintaining the authenticity of the destination and avoiding excessive commercialization.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝王曉昆為本視頻提供信息和見解。本案例討論了擁有400多年歷史的古老漁村三亞西島特色旅遊勝地所採取的行銷策略。為了提高知名度,吸引更多遊客,該目的地對設施進行了升級,融入了當地文化元素,與熱門旅遊綜藝節目合作進行宣傳曝光,並利用社交媒體行銷策略,如影響者合作夥伴關係和使用者生成的內容。這些努力使該目的地的受歡迎程度顯著提高,成為三亞的頂級旅遊景點。然而,該案例凸顯了持續創新的必要性,並在保持目的地的真實性與避免過度商業化之間保持謹慎平衡的必要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Internet marketing China -- Hainan Sheng Tourism -- Marketing
- Resource Type:
- Others
-
Others
The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fund raising -- Marketing
- Resource Type:
- Others
-
Others
In this overview, students examine and identify mannitol positive and mannitol negative bacteria on mannitol salt agar.
- Subjects:
- Medical Laboratory Science
- Keywords:
- Agar
- Resource Type:
- Others
-
Others
The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
It introduces the characteristics, locations and actions of major muscles of the upper limbs, particularly the Biceps brachii and the Deltoid.
- Subjects:
- Health Sciences
- Keywords:
- Arm Human anatomy Muscles
- Resource Type:
- Others
-
Others
The learner will explore the challenges commonly faced with remaining motivated and identify the obstacles that cause a loss of motivation.
- Keywords:
- Motivation (Psychology) Goal (Psychology)
- Resource Type:
- Others
-
Others
In this colorful, interactive object, learners examine how materials on the nanoscale compare with those on the macroscale. The focus is on the difference between macroscale and nanoscale gold in both color and melting point.
- Subjects:
- Chemistry
- Keywords:
- Nanoscience
- Resource Type:
- Others
-
Others
I am fortunate to be among the very first NTU EECS professors to offer two Mandarin-teaching MOOCs (massive open online courses) on NTU@Coursera. The two MOOCs are Machine Learning Foundations (Mathematical, Algorithmic) and Machine Learning Techniques and are based on the textbook Learning from Data: A Short Course that I co-authored. The book is consistently among the best sellers in Machine Learning on Amazon.
The slides of the MOOCs below are available as is with no explicit or implied warranties. The slides themselves are shared by CC-BY-NC 3.0, but the copyright of all materials (figures in particular) remain with the original copyright holder (in almost all cases the authors of the Learning from Data: A Short Course book).
- Course related:
- COMP4432 Machine Learning
- Subjects:
- Computing
- Keywords:
- Machine learning
- Resource Type:
- Others
-
Others
Extract human-understandable insights from any machine learning model.
- Subjects:
- Computing
- Keywords:
- Python (Computer program language) Machine learning
- Resource Type:
- Others
-
Others
The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Macau (Special Administrative Region) Tourism -- Marketing
- Resource Type:
- Others
-
Others
Our MYOB accounting practice sets teach students the practical skills essential to accounting using the MYOB accounting software package. This requires students to complete a one-month accounting cycle for a fictional business with all posting, journalising and financial reporting completed using the actual MYOB accounting software.
- Course related:
- AF3211 Accounting Information System
- Subjects:
- Accounting
- Keywords:
- Accounting -- Computer programs MYOB (Computer program)
- Resource Type:
- Others
-
Others
In the fiercely competitive hotel market, MGM Grand Sanya, with its hardware shortcomings compared to new luxury hotels in the area, faced challenges and opportunities. To maintain market vitality and achieve revenue growth, the hotel employed effective marketing strategies. By accurately segmenting customer groups and developing tailored products, such as a Suite Terrace Wedding Scene for small-scale outdoor weddings, the hotel increased its visibility and conversion rate. Implementing brand cross-border cooperation, MGM Grand Sanya formed unique joint products to attract more customers and enhance brand exposure. Additionally, through optimizing space scenes and creating popular photo hotspots, the hotel maintained its popularity.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
This non-profit organization is the first modern museum in Brazil. The works of art placed on transparent plexiglass frames give the impression of a work hanging in the air.
- Keywords:
- Art -- Exhibitions Brazil Museu de Arte de São Paulo Assis Chateaubri Art museums
- Resource Type:
- Others
-
Others
The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Chen Hao, who provided information and insights for this video. This case discusses the marketing strategy of Lyf, a co-living apartment brand, using talk show events to engage with its target audience of young, educated consumers in China. The key aspects of the strategy include using the relatable and entertaining format of talk shows to build brand awareness and community, developing communication channels like social media and event activities to drive participation and conversion, and continuously refining the event format and themes to maintain audience interest. While the strategy has yielded positive outcomes in building brand recognition and acquiring new members, the case also highlights the challenges of sustaining the appeal of such events and effectively integrating online and offline engagement. Overall, the case demonstrates how Lyf has leveraged the popularity of talk shows among its target demographic to forge deeper connections with potential customers.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝陳昊為本視頻提供信息和見解。本案例研究討論了共用生活公寓品牌Lyf的行銷策略,該品牌利用脫口秀活動與目標受眾(中國受過良好教育的年輕消費者)互動。該策略的關鍵方面包括使用脫口秀節目的親和力和娛樂性來建立品牌知名度和社區,開發社交媒體和線下活動等溝通管道以推動參與和轉化,以及不斷完善活動形式和主題以保持觀眾的興趣。雖然該策略在建立品牌知名度和獲得新成員方面取得了積極成果,但該案例也凸顯了維持此類活動的吸引力以及有效整合線上和線下參與的挑戰。總體而言,該案例展示了Lyf如何利用脫口秀在其目標人群中的受歡迎程度與潛在客戶建立更深層次的聯繫。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Apartment houses -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
The famous Louvre museum can be visited online. If it is not fully accessible, Internet users can move around in the area of Egyptian antiquities and that of the medieval Louvre. The Apollo gallery is also available to observe all the details of the golden ceiling.
- Keywords:
- Art -- Exhibitions France -- Paris Musée du Louvre Art museums
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Tang Tian, who provided information and insights for this video. This case discusses Loong Air's successful marketing strategy of hosting the Hangar Music Festival, which combined aviation elements with music to provide young consumers with a unique and innovative experience. By using the airline's hangar as the venue, leveraging social media marketing, and offering diversified products and services, Loong Air was able to significantly increase its brand awareness, attract a large number of new members, and grow its passenger volume. The success of this event demonstrated Loong Air's capability to innovate its customer experience and effectively reach its target market of young people seeking novel and vibrant experiences.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝唐田為本視頻提供信息和見解。本案例討論了長龍航空成功舉辦機庫音樂節的行銷策略,該策略將航空元素與音樂相結合,為年輕消費者提供獨特而創新的體驗。通過利用該航空公司的機庫作為場地,利用社交媒體行銷,並提供多樣化的產品和服務,長龍航空能夠顯著提高其品牌知名度,吸引大量新會員,並增加其客運量。此次活動的成功舉辦,彰顯了長龍航空創新客戶體驗的能力,並有效觸達尋求新穎和充滿活力體驗的年輕人的目標市場。
- Subjects:
- Event and Convention and Hotel, Travel and Tourism
- Keywords:
- Airlines -- Marketing Music festivals -- Marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Yang Yi, who provided information and insights for this video. This case discusses the digital marketing strategy of Longfor Group, a major real estate and commercial conglomerate in China. Longfor has developed a comprehensive membership system called "Longzhu" that integrates various consumer touchpoints across its businesses, allowing customers to earn and redeem credits for a wide range of products and services. The membership program has successfully boosted customer loyalty and optimized the company's sales and expense ratio, transforming consumer data into valuable digital assets. However, the case highlights the need to balance data-driven insights with privacy concerns when building detailed user profiles.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝楊轶為本視頻提供信息和見解。本案例討論了中國大型房地產和商業集團龍湖集團的數字行銷策略。龍湖開發了一個名為「瓏珠」的綜合會員系統,整合了其業務中的各種消費者接觸點,使客戶能夠賺取和兌換各種產品和服務的積分。會員計劃成功地提高了客戶忠誠度,優化了公司的銷售和費用比率,將消費者數據轉化為有價值的數字資產。然而,該案例凸顯了在構建詳細的用戶檔案時需要平衡數據驅動的洞察力和隱私問題。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Customer clubs Customer loyalty programs Marketing
- Resource Type:
- Others
-
Others
Whether you’re interested in traveling to a new city, going on a cruise, or cooking a new dish — we’re committed to inspiring you to experience travel in a whole new way. Lonely Planet’s collection of 825+ travel and guidebooks is sure to inspire the traveler within.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Travel
- Resource Type:
- Others
-
Others
This session presents the position and orientation of the heart in the thorax.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Heart -- Anatomy Heart
- Resource Type:
- Others
-
Others
In this exercise, learners are required to match the legal publication with its contents.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
-
Others
Lecture series looking at key concepts in studying Literature; including lectures on the concept of unreliable narrators to theory of comparative literature. This series was filmed in the English Faculty in Trinity Term 2012
- Subjects:
- Comparative Literature and English Literature
- Keywords:
- Literature Comparative literature
- Resource Type:
- Others
-
Others
This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China--Sichuan Sheng Tourism -- Marketing Internet marketing Social media
- Resource Type:
- Others
-
Others
This Linux tutorial is divided into 13 sections. In general I recommend you work through them in order but if you've come here just to learn about a specific topic then feel free to just go straight to that one. You can now jump into section 1 and get started or keep reading below to learn a little more about this tutorial. 1.The Command Line - What is it, how does it work and how do I get to one. 2.Basic Navigation - An introduction to the Linux directory system and how to get around it. 3.More About Files - Find out some interesting characteristics of files and directories in a Linux environment. 4.Manual Pages - Learn how to make the most of the Linux commands you are learning. 5.File Manipulation - How to make, remove, rename, copy and move files and directories. 6.Vi Text Editor - Discover a powerful Linux based text editor. 7.Wildcards - Also referred to as globbing, this is a means to refer to several files in one go. 8.Permissions - Learn to identify and change the permissions of files and directories and what the consequences of these are. 9.Filters - An introduction to various commands that allow us to mangle data in interesting and useful ways. 10.Grep and Regular Expressions - Master a powerful pattern matching language that is useful for analysing and processing data. 11.Piping and Redirection - Join commands together in powerful combinations. 12.Process Management - See what is currently running on your Linux system and what state the system is in, learn how to kill programs that have hung and put jobs in the background. 13.Scripting - Be happy. Get the computer to do tedious and repetitive tasks for you. 14.Cheat Sheet - A quick reference for the main points covered in this tutorial.
- Subjects:
- Computing
- Keywords:
- Linux Operating systems (Computers)
- Resource Type:
- Others
-
Others
In this learning activity you'll discover how the visual perception concept influences your understanding of unstable figures.
- Subjects:
- Psychology
- Keywords:
- Visual perception -- Psychological aspects
- Resource Type:
- Others
-
Others
Linggle is an English grammar and linguistic search engine developed by the Natural Language Processing Lab of National Tsing Hua University in Taiwan. It helps you check word choice, usage and collocations in order to make your writing more natural. The suggested results are from several corpora like Google Web 1T 5-gram, British National Corpus, New York Times Annotated Corpus.
- Subjects:
- English Language
- Keywords:
- English language -- Grammar
- Resource Type:
- Others
-
Others
Learners read an explanation of line graphs and demonstrate their knowledge of the parts of a graph in an interactive exercise.
- Subjects:
- Social Sciences and Statistics and Research Methods
- Keywords:
- Graphs
- Resource Type:
- Others
-
Others
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
- Resource Type:
- Others
-
Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
-
Others
Lexico.com is a new collaboration between Dictionary.com and Oxford University Press (OUP) to help users worldwide with everyday language challenges. Lexico is powered by Oxford’s free English and Spanish dictionaries and features multi-language dictionary, thesaurus, and translation content.
- Subjects:
- English Language||Foreign Language Learning
- Keywords:
- Dictionaries English language -- Study teaching English language Spanish language Spanish language -- Study teaching
- Resource Type:
- Others
-
Others
In this interactive and animated object, students distribute the valence electrons in simple covalent molecules with one central atom. Six rules are followed to show the bonding and nonbonding electrons in Lewis dot structures. The process is well illustrated with eight worked examples and two interactive practice problems.
- Subjects:
- Chemistry
- Keywords:
- Chemical bonds Valence (Theoretical chemistry)
- Resource Type:
- Others
-
Others
In this interactive object, learners identify a variety of prevention activities as primary, secondary, or tertiary.
- Subjects:
- Health Sciences and Public Health
- Keywords:
- Preventive health services
- Resource Type:
- Others
-
Others
Students practice identifying common elements from the periodic table by name or symbol.
- Subjects:
- Chemistry
- Keywords:
- Periodic table of the elements Chemical elements
- Resource Type:
- Others
-
Others
Learners read about the characteristics of a lean/six sigma culture.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard) Corporate culture
- Resource Type:
- Others
-
Others
The learner will understand the meaning of terms and acronyms commonly used in a lean production system.
- Subjects:
- Management
- Keywords:
- Production control Production management
- Resource Type:
- Others
-
Others
Learners look through a telescope to see what a company chooses to focus on when making decisions about productivity, reducing waste, retraining, solving problems, and motivating employees.
- Subjects:
- Management
- Keywords:
- Organizational effectiveness Organizational change Production management Corporate culture
- Resource Type:
- Others
-
Others
The learner will become familiar with eight principles of collaborative leadership to build a team where members find satisfaction and reward in their job.
- Subjects:
- Management
- Keywords:
- Leadership Organizational learning
- Resource Type:
- Others
-
Others
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
-
Others
Our aim is to provide you with all the tools you need to be successful. Each essay, assignment and dissertation is custom written to ensure you get perfectly targeted help. No generic fluff or recycled text. Every piece of work is a perfect example to guide you in writing and creating your own work.
- Course related:
- SO4038 Professional Studies
- Subjects:
- Law
- Keywords:
- Law -- Study teaching
- Resource Type:
- Others
-
Others
In this presentation, it explain three areas: (1) Law journals submission and ranking, (2) Information for submitting articles to law review & journal, and (3) Submission of law student articles for publication.
- Keywords:
- Law -- Periodicals Scholarly publishing Authorship Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
-
Others
One may try to publish in the best law review or journal as much as possible for various reasons, such as getting a teaching job. Journals are normally ranked by rates of citation, prominence of authors,reputation, etc. In this presentation, there are various law review and journal lists, some provide ranking information. The ranking is based on the mechanism adopted by the respective system.
- Keywords:
- Law -- Periodicals Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
-
Others
The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
-
Others
The live panel sharing of the L-I-V-E Training Series invited representatives from the Environmental Protection Department to share the challenges arisen from the disposal of plastic tableware and food waste collection and the policies currently adopted to tackle the problems: (1) Disposal of Plastic Tableware and (2) Food Waste Collection.
- Course related:
- LSGI1B02 Climate Change and Society
- Subjects:
- Environmental Sciences and Environmental Policy and Planning
- Keywords:
- Sustainable development Plastic tableware Food waste Plastics in packaging Refuse refuse disposal
- Resource Type:
- Others
-
Others
Physics is the study of matter, motion, energy, and force. Here, you can browse videos, articles, and exercises by topic. We keep the library up-to-date, so you may find new or improved material here over time.
- Course related:
- AP10001 Introduction to Physics
- Subjects:
- Physics
- Keywords:
- Physics
- Resource Type:
- Others
-
Others
Kenhub provides extensive resources to guide you through the human anatomy with videos, quizzes, articles and an atlas.
- Subjects:
- Health Sciences
- Keywords:
- Human anatomy Histology Diagnostic imaging Human physiology -- Computer simulation
- Resource Type:
- Others
-
Others
In this animated object, users view how a kanban signals production to start.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control
- Resource Type:
- Others
-
Others
Learners read how kanban is used in production control.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control
- Resource Type:
- Others
-
Others
Learners read a brief description of Kaizen and how it helps to eliminate waste in a process.
- Subjects:
- Management
- Keywords:
- Production management Industrial productivity
- Resource Type:
- Others
-
Others
Millions of teachers and students unleash the magic of learning with Kahoot! Create your own kahoot in minutes or choose from 100+ million ready-to-play games. Engage students virtually with our distance learning features, play in class, and dive into game reports to assess learning.
- Keywords:
- Education -- Computer network resources Educational technology
- Resource Type:
- Others
-
Others
Kaggle offers a no-setup, customizable, Jupyter Notebooks environment. Access GPUs at no cost to you and a huge repository of community published data & code. Inside Kaggle you’ll find all the code & data you need to do your data science work. Use over 50,000 public datasets and 400,000 public notebooks to conquer any analysis in no time.
- Subjects:
- Computing
- Keywords:
- Machine learning Artificial intelligence Big data
- Resource Type:
- Others
-
Others
Jumeirah Nanjing Hotel has successfully implemented a creative marketing plan centered around its helipad, utilizing the 4I Theory. By leveraging the advantages of helicopters and the helipad, the hotel has generated unique and personalized experiences for high-end customers. The marketing strategy includes brand promotion, co-branding activities with local helicopter operators, and creative proposal marketing. These initiatives have resulted in innovative stories and partnerships, such as showcasing events in the air lounge and collaborating with local wedding planning companies. The hotel aims to continue staging more unique and innovative stories on its helipad, creating memorable marketing promotions in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
John Nelson works in the Content team at Esri, pushing and pulling data in all sorts of absurd ways -and then talking about it. He has far too much fun looking for ways to understand and present data visually, hopefully driving product strategy and engaging users. It's a great website to learn how to create an awesome map within the ArcGIS pro.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Geographic information systems ArcGIS
- Resource Type:
- Others
-
Others
In this learning activity you'll complete a job application and learn why each section is important. The option to print has been disabled.
- Keywords:
- Job Application Vocational Guidance
- Resource Type:
- Others
-
Others
The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Gao Boyou, who provided information and insights for this video. This case discusses JellyCat, a UK-based doll company that faced challenges in the Chinese market due to its non-local brand identity and high pricing. To address this, JellyCat adopted a new market segmentation strategy, targeting young consumers with higher purchasing power, and implemented an "Ugly as Beauty" reverse marketing approach. This strategy, which leveraged the social attributes of "ugly" things and aligned with the emotional needs of young consumers, helped JellyCat establish a strong brand identity and product features, leading to increased sales and brand loyalty. However, the approach also carries risks, as improper execution could damage the brand's image, and the phenomenal popularity has a time limit, requiring continuous marketing and maintenance efforts.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝高博悠為本視頻提供信息和見解。本案例討論了總部位於英國的娃娃公司 JellyCat 因其非本地品牌標識和高定價而在中國市場面臨挑戰。為了解決這個問題,JellyCat採用了一種新的市場市場區隔分策略,瞄準購買力較高的年輕消費者,並實施了“醜美”的逆向行銷方法。這一策略利用了“醜陋”事物的社會屬性,符合年輕消費者的情感需求,幫助JellyCat建立了強大的品牌形象和產品特色,從而提高了銷售額和品牌忠誠度。然而,這種方法也存在風險,因為執行不當可能會損害品牌形象,而且驚人的受歡迎程度是有時間限制的,需要持續的營銷和維護工作。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Consumer behavior -- Psychological aspects Consumers -- Psychology Marketing
- Resource Type:
- Others
-
Others
Computer Network tutorial provides basic and advanced concepts of Data Communication & Networks (DCN). Our Computer Networking Tutorial is designed for beginners and professionals. Our Computer Network tutorial includes all topics of Computer Network such as introduction, features, types of computer network, architecture, hardware, software, internet, intranet, website, LAN, WAN, etc.
- Course related:
- COMP2322 Computer Networking
- Subjects:
- Computing
- Keywords:
- Computer networks
- Resource Type:
- Others
-
Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Li Mengran, who provided information and insights for this video. This case discusses the brand co-creation strategy employed by Singaporean singer JJ Lin and his coffee brand Miracle Coffee. To commemorate his 20th anniversary, Lin launched a world concert tour and leveraged the "celebrity effect" to drive sales at Miracle Coffee's flagship stores and pop-up locations, particularly through a successful flashmob event in Hangzhou, China. The partnership between Lin's music brand and Miracle Coffee allowed the coffee brand to expand its user base and increase store revenue while boosting the popularity of the malls where the Miracle Coffee pop-ups were located. However, the case highlights the need for Miracle Coffee to maintain product quality and for JJ Lin to sustain a positive public image to ensure the long-term success of this brand co-creation strategy.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝李夢然為本視頻提供信息和見解。本案例討論了新加坡歌手林俊傑和他的咖啡品牌Miracle Coffee所採用的品牌共創策略。為紀念出道20周年,林俊傑發起了世界巡迴演唱會,並利用「名人效應」推動了Miracle Coffee旗艦店和快閃店的銷售,特別是在中國杭州成功舉辦了快閃活動。林俊傑的音樂品牌與Miracle Coffee之間的合作使該咖啡品牌能夠擴大其使用者群並增加商店收入,同時也提高了Miracle Coffee快閃店所在購物中心的知名度。然而,這起案件凸顯了Miracle Coffee需要保持產品品質,林俊傑需要保持積極的公眾形象,以確保這一品牌共創戰略的長期成功。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Strategic alliances (Business) Actors in the advertising industry Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
Many European works of art dating from the 8th century can be found in this California art museum, including a huge collection of paintings, drawings, sculptures, manuscripts and photographs.
- Keywords:
- Art -- Exhibitions J. Paul Getty Museum Art museums California
- Resource Type:
- Others
-
Others
-
Others
Ions are electrically charged particles obtained from an atom or from a chemically bonded group of atoms by adding or removing electrons. Eight examples illustrate the number of protons, neutrons, and electrons in positive ions (cations) and in negative ions (anions).
-
Others
In this interactive object, the learner practices identifying charges on ions.
-
Others
Since Investopedia was launched in 1999, we’ve made it our mission to simplify complex financial information and decisions for our readers, giving them the confidence to manage every aspect of their financial life. Our millions of users come to us from all over the world and from all walks of life. Some are learning about money and investing for the first time, while others are experienced investors, business owners, professionals, financial advisors, and executives looking to improve their knowledge and skills. No matter who they are, we are here to help.
- Subjects:
- Finance
- Keywords:
- Investments Finance
- Resource Type:
- Others
-
Others
Present value (PV) is the current value of a future sum of money or stream of cash flows given a specified rate of return. Future cash flows are discounted at the discount rate, and the higher the discount rate, the lower the present value of the future cash flows. Determining the appropriate discount rate is the key to properly valuing future cash flows, whether they be earnings or debt obligations. In this page, you will learn about: (1) Present value states that an amount of money today is worth more than the same amount in the future. (2) In other words, present value shows that money received in the future is not worth as much as an equal amount received today. (3) Unspent money today could lose value in the future by an implied annual rate due to inflation or the rate of return if the money was invested. (4) Calculating present value involves assuming that a rate of return could be earned on the funds over the period.
- Course related:
- AAE4007 Aircraft Leasing and Finance
- Subjects:
- Finance and Accounting
- Keywords:
- Business mathematics Present value analysis
- Resource Type:
- Others
-
Others
A dataset of five actors performing five different actions (drink, eat, jump, run and walk) on a treadmill from five different views (0, 45, 90, 135, and 180 degrees from the front of the actor/treadmill; the treadmill rather than the camera was rotated in place to acquire from different viewpoints). The dataset was filmed on a fixed, constant background.
- Subjects:
- Computing
- Keywords:
- Motion perception (Vision) Computer vision Optical pattern recognition
- Resource Type:
- Others
-
Others
In this interactive object, learners read an overview of records management and then classify records as "vital," "important," "useful," or "nonessential" in a drag-and-drop exercise.
- Subjects:
- Management
- Keywords:
- Records -- Management
- Resource Type:
- Others
-
Others
This set of Presentations comprises an introductory course in Petroleum Geomechanics (Petroleum Rock Mechanics). The presentations start by introducing the basics of rock behaviour and design, initial conditions such as stress and temperature, and then move on to applications in areas such as borehole stability and stress changes in reservoirs. An attempt has been made to cover all of the major issues in Petroleum Geomechanics, but the materials also reflect the interests of the author to some degree.
There are approximately 35-50 hours of lecture material, depending how it is presented, and whether there are problems presented and worked out in class by participants. The materials are suitable for 4th-year students in Petroleum Engineering, Civil Engineering and Mechanical Engineering, although the materials could be used as the basis of a late 3rd-year course providing the students have had exposure to stress and strain in earth materials such as a course in Structural and Petroleum Geology, or an introductory course in Soil Mechanics.
As a professional short course, the materials can be presented in 35 hours, or selected modules can be added or left aside. As a courtesy, if you use these materials and develop modules of your own, develop clear problems sets, or improve these materials, please send a copy to mauriced@uwaterloo.ca, as I am always looking for better ways to present ideas and concepts.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Rock mechanics Petroleum -- Geology
- Resource Type:
- Others
-
Others
Learn SQL for working with databases, using Google BigQuery to scale to massive datasets.
- Subjects:
- Computing
- Keywords:
- Database management SQL (Computer program language)
- Resource Type:
- Others
-
Others
Learners examine a CBC and study the functions of blood cells, the normal range for each item on the CBC, and possible reasons for increases or decreases from the normal range.
- Subjects:
- Medical Laboratory Science
- Keywords:
- Blood cell count
- Resource Type:
- Others
-
Others
Internet Archive is a non-profit library of millions of free books, movies, software, music, websites, and more.
- Course related:
- ELC1012 English for University Studies
- Keywords:
- Internet searching Computer network resources Internet Information retrieval
- Resource Type:
- Others
-
Others
Through market research, International Youth Culture Center was seen as too formal and wanted to break traditional impressions and extend marketing beyond professional clients. It needed to target different audiences for various business formats in the complex.To address these challenges, International Youth Culture Center identified market hotspots and strong IPs in 2014, and found that live TV shows, specifically "Running Man Brothers", were the hottest trend. By combining the conference center's highlights and the show's popularity, we successfully implemented our event marketing plan. After the program aired, International Youth Culture Center became a city-wide hotspot, achieving our marketing and budget targets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
Professionals in the water sector require continuous development to be able to stay abreast with the changing environment circumstances. No matter in which stage of your career, IWA provides you with guidance and opportunities to build up the competences required to succeed. This includes a set of tools on how to develop your career, as well as opportunity of professional updating, learning, training and networking. You can find a list of webinars related to water sector.
- Course related:
- CSE20202 Fluid Mechanics for Civil Engineering
- Subjects:
- Environmental Engineering and Hydraulic Engineering
- Keywords:
- Computer programs Water-supply -- Management
- Resource Type:
- Others
-
Others
In this learning activity you'll calculate exchange rates to determine the impact of prices of exports and imports.
- Subjects:
- Economics and Finance
- Keywords:
- Foreign exchange rates International trade
- Resource Type:
- Others
-
Others
In this well-illustrated activity, learners examine the three types of intermolecular forces: dipole-dipole forces, London or Van der Waals forces, and the hydrogen bond. Two interactive questions are included.
- Subjects:
- Chemistry
- Keywords:
- Intermolecular forces Molecules
- Resource Type:
- Others
-
Others
Learn to handle missing values, non-numeric values, data leakage and more. Your models will be more accurate and useful.
- Subjects:
- Computing
- Keywords:
- Python (Computer program language) Machine learning
- Resource Type:
- Others
-
Others
What are the long-term consequences of decisions we make today, and to what extent should the interests of future generations be taken into account? There is a wide range of public policy challenges that require us to provide some sort of answer to these questions. This interdisciplinary seminar series brings together academics and experts to address the implications of critical questions arising from ideas of intergenerational justice.
- Subjects:
- Sociology
- Keywords:
- Intergenerational relations Justice
- Resource Type:
- Others