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Video
An interview with Mr. Ivan Chan, a global PBM director and his experience on rolling BPM in organizations
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
An online lecture on the topic of "Introduction to Hong Kong Radio Astronomy".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering and Industrial and Systems Engineering
- Keywords:
- Radio astronomy
- Resource Type:
- Video
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Video
An online lecture on the topic of "Introduction to Space Astronomy".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Space astronomy
- Resource Type:
- Video
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MOOC
The course describes the theoretical underpinnings of USR. It showcases some effective practices and activities carried out in institutions around the world. The course also promotes understanding of the USR concept, its implications, impacts, evaluation, possible implementation methods, and replicability. In doing so, it contributes to the expansion and consolidation of the USR movement. It provides a knowledge base for designing, planning, implementing, and evaluating programs from the fundamentals of USR and some existing good practices.
No prior knowledge is required to join the course. This course is for you especially if you are an administrator, a professor, or a professional staff member interested in learning new creative ways from the experts' at the universities to address the needs of society including SDGs (Sustainable Development Goals). If you are a government official or a foundation representative seeking ways to strengthen higher education, this course will help you explore future opportunities and directions.
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MOOC
Learning about geospatial technologies, such as GIS, Remote Sensing, GNSS and Underground Mapping, to solve urban environmental issues.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Remote sensing Geospatial data Geographic information systems
- Resource Type:
- MOOC
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MOOC
Aviation is essential for global business as it supports worldwide travelling and cargo transportation. Before COVID-19, the economic benefits generated by the industry across countries showed a growing trend. This course is aimed to provide learners with a broad understanding of airport services in different phases in terms of design and engineering. Learners will receive basic knowledge of how an airport operates. Key topics include the future perspective of air traffic control, air traffic flow management, airport management, facility planning, airport terminal design for the post-pandemic world and ground services.
- Subjects:
- Aeronautical and Aviation Engineering and Logistics
- Keywords:
- Airports -- Management Aeronautics Commercial -- Management Airlines -- Management
- Resource Type:
- MOOC
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Video
In this video, a team of students are working on their engineering innovation project. They used various search tools to find various information. However, they have difficulties to decide what to look at first, and how to choose in a strategic and clever way.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Research
- Resource Type:
- Video
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Video
An online lecture on the topic of "Jet Engines for Commercial Aircraft".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Jet engines
- Resource Type:
- Video
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Others
By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
Jumeirah Nanjing Hotel has successfully implemented a creative marketing plan centered around its helipad, utilizing the 4I Theory. By leveraging the advantages of helicopters and the helipad, the hotel has generated unique and personalized experiences for high-end customers. The marketing strategy includes brand promotion, co-branding activities with local helicopter operators, and creative proposal marketing. These initiatives have resulted in innovative stories and partnerships, such as showcasing events in the air lounge and collaborating with local wedding planning companies. The hotel aims to continue staging more unique and innovative stories on its helipad, creating memorable marketing promotions in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Travel -- Computer network resources Tourism -- Marketing Marketing
- Resource Type:
- Video
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MOOC
Learn about the integrative power of knowledge management, Big Data and Cloud Computing, and how they impact the new business era.
- Subjects:
- Business Information Technology, Management, Computing, and Industrial and Systems Engineering
- Keywords:
- Big data Knowledge management
- Resource Type:
- MOOC
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Video
University education nowadays focuses more on the promotion of students’ knowledge and professional qualifications, as compared to the cultivation of their morals and values. In fact, all the above are equally crucial to whole-person development. In this PolyU 85th Anniversary Public Lecture, we are honored to have Prof. Poon Chung-kwong share with us the relationship between knowledge and self-cultivation, and how they complement each other to fulfill the ultimate purpose of education.
大學教育近年來較著重提升學生的知識與專業水平,品德培養的比重相對較少。事實上全人教育涵蓋以上各方面,缺一不可。理大八十五周年校慶公開講座特別邀了理大榮休校長潘宗光教授與大家暢談學問與修養的關係。兩者兼備,相輔相成,才是教育的最高目標。
Event Date: 16.09.2022
- Keywords:
- College students -- Attitudes College students -- Conduct of life
- Resource Type:
- Video
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Others
The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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Others
One may try to publish in the best law review or journal as much as possible for various reasons, such as getting a teaching job. Journals are normally ranked by rates of citation, prominence of authors,reputation, etc. In this presentation, there are various law review and journal lists, some provide ranking information. The ranking is based on the mechanism adopted by the respective system.
- Keywords:
- Law -- Periodicals Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
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Others
In this presentation, it explain three areas: (1) Law journals submission and ranking, (2) Information for submitting articles to law review & journal, and (3) Submission of law student articles for publication.
- Keywords:
- Law -- Periodicals Scholarly publishing Authorship Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
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Others
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
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MOOC
This course aims to introduce you to the concept of Service-Learning, and to equip you with the basic knowledge, attitudes and skills required for planning and implementing a Service-Learning project effectively. It consists of an Introduction, 4 instructional units, and an End-of-Course Test. You will be awarded a Certificate of Completion upon successfully completing all the requirements of the course.
- Course related:
- APSS2S09 Service Leadership through Serving Children and Families with Special Needs
- Keywords:
- Service learning
- Resource Type:
- MOOC
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MOOC
This self-paced online course will help students to improve their language skills, find out how they can be an independent learner and become a life-long learner, increase their knowledge of effective study skills, and balance their study and life by highlighting efficient uses of time and healthy study practices. Created by the English Language Centre of The Hong Kong Polytechnic University.
- Keywords:
- Study skills English language -- Study teaching
- Resource Type:
- MOOC
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Courseware
Originally developed in 2022, this lecture theorizes relationships between research and design, hypothesizing the center and boundaries of Design as an Applied Science in which advanced research incorporates greater overlaps with related Applied and “Pure” Sciences.
- Keywords:
- Design
- Resource Type:
- Courseware
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MOOC
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.
- Subjects:
- Communication
- Keywords:
- Social media Information technology -- Management
- Resource Type:
- MOOC
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Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
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MOOC
Unravel the mysteries and meanings of life and death by exploring the journey from birth through ageing and illnesses to death.
- Subjects:
- Philosophy
- Keywords:
- Philosophy Death Life
- Resource Type:
- MOOC
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Others
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China--Sichuan Sheng Tourism -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Video
In this video, it explains what case law is, how and why to use it for legal research.
- Keywords:
- Information resources Judge-made law Legal research
- Resource Type:
- Video
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Video
Besides case law, legislation is also important for Jacob's legal research! The law librarian suggests he refreshes his understanding about what legislation is, and how to develop skills in researching legislation.This video will help you develop your skills in researching legislation.
- Keywords:
- China -- Hong Kong Legal research -- Databases Legislation Legal research
- Resource Type:
- Video
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Others
In this exercise, learners are required to match the legal publication with its contents.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
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Video
The video illustrates the position and orientation of the heart in the thorax.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Heart -- Anatomy Heart
- Resource Type:
- Video
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Others
This session presents the position and orientation of the heart in the thorax.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Heart -- Anatomy Heart
- Resource Type:
- Others
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MOOC
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Luxury goods industry Hospitality industry Luxuries Bring (Marketing)
- Resource Type:
- MOOC
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Others
The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
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Others
In the fiercely competitive hotel market, MGM Grand Sanya, with its hardware shortcomings compared to new luxury hotels in the area, faced challenges and opportunities. To maintain market vitality and achieve revenue growth, the hotel employed effective marketing strategies. By accurately segmenting customer groups and developing tailored products, such as a Suite Terrace Wedding Scene for small-scale outdoor weddings, the hotel increased its visibility and conversion rate. Implementing brand cross-border cooperation, MGM Grand Sanya formed unique joint products to attract more customers and enhance brand exposure. Additionally, through optimizing space scenes and creating popular photo hotspots, the hotel maintained its popularity.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Macau (Special Administrative Region) Tourism -- Marketing
- Resource Type:
- Others
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Video
In this video, we use the biceps brachii and the deltoid muscles as an example to illustrate the important structures of a skeletal muscle.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Muscles Musculoskeletal system
- Resource Type:
- Video
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Others
It introduces the characteristics, locations and actions of major muscles of the upper limbs, particularly the Biceps brachii and the Deltoid.
- Subjects:
- Health Sciences
- Keywords:
- Arm Human anatomy Muscles
- Resource Type:
- Others
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MOOC
Understand essential human resources concepts and theories and analyze contemporary issues in the management of human capital.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Corporate culture Tourism Personnel management
- Resource Type:
- MOOC
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MOOC
Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Tourism Marketing Bring (Marketing)
- Resource Type:
- MOOC
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Video
In this video, a group of students comes to a librarian’s office to enquire about how to manage their references.They scheduled an appointment with Ms. Janet Lee, a Research Support Librarian to learn about citation management.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Report writing Citation of electronic information resources Bibliographical citations -- Computer programs Technical writing
- Resource Type:
- Video
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Others
The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fund raising -- Marketing
- Resource Type:
- Others
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Others
This case highlights a successful marketing strategy employed by a hotel in Hangzhou during the COVID-19 pandemic to attract business travelers. By conducting customer profiling and implementing promotional activities targeting the needs of the financial and consulting industries, the hotel achieved significant growth in room nights and bookings from the Boston Consulting Group. The strategy included offering additional benefits, promoting meeting facilities through the company's intranet, and providing personalized services to project team clients. The outcome was a 7.2-fold increase in production volume compared to the previous year. This case underscores the importance of timely market analysis, customization of promotional plans, and precise targeting to achieve successful marketing outcomes.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
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Others
The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
In this exercise, you will learn various engineering content types. For example, journal articles & conference papers, e-books, patents, standards, thesis & dissertations.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Engineering -- Research Information literacy
- Resource Type:
- Others
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Others
In this matching game, learners are required to match various scientific content types, for example, books, literature review articles, encyclopedia entry, conference proceedings, scholarly journal articles, government documents, reference books, technical reports, with their intended purpose.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research Information literacy Information resources
- Resource Type:
- Others
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Video
This mini-lecture introduces different types of microorganisms that are commonly found in food. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Food Science
- Keywords:
- Bacteria Foodborne diseases -- Microbiology
- Resource Type:
- Video