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Hong Kong Polytechnic University
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In this slide, it introduces AAOCC, a way to identify bad information that helps people carrying out to filter information.
- Keywords:
- Web sites -- Evaluation Information literacy
- Resource Type:
- Others
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Video
An online lecture on the topic of "Chemical Reaction in Atmosphere".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Environmental Sciences
- Keywords:
- Environmental chemistry Atmospheric chemistry
- Resource Type:
- Video
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Video
This mini-lecture focuses on basic analytical chemistry and the science behind Crime Scene Investigation (CSI). The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Chemistry
- Keywords:
- Forensic sciences Analytical chemistry Crime laboratories
- Resource Type:
- Video
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Others
The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "China Manned Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Manned space flight Exploration of outer space
- Resource Type:
- Video
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Others
The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
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MOOC
Owing to its rapid development in recent years, China has been in the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing a full picture of Chinese culture. This course introduces 5 interesting aspects of Chinese cultural exchange and interaction with other countries in history.
Key questions of the course:
(1) How did the Silk Road emerge in history? Who was Matteo Ricci? What happened in history regarding the Chinese cultural exchange of religions, arts and sports with the West?
(2) Where is Central Asia? What was Pax Mongolica? What role did silver play in the Saga of the Silk Road?
(3) What cultural exchanges occurred between Vietnam and China? How did Vietnam contribute to the introduction of Buddhism to China through the maritime Silk Road? Which of the Vietnamese princes served as a high-ranking official in the Chinese court of the Ming dynasty?
(4) How did China confront Western colonialism as a global trend in the early 20th century? Who was Sun Yat-sen? How did he connect China with the rest of the world? How did Pan-Asianism arise and go bankrupt?
(5) What is the relationship between rituals, ghosts and alcohol in China? What are the stories behind Chinese medicinal food, correlative cosmology and tea? How many major types of Chinese cuisine are there? What sorts of food were exchanged between China and other countries in history?
- Subjects:
- Chinese Studies and Area Studies
- Keywords:
- China Manners customs Politics culture Diplomatic relations
- Resource Type:
- MOOC
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MOOC
Owing to its rapid development in recent years, China has moved into the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing a full picture of Chinese culture. This course introduces 5 interesting aspects of traditional Chinese culture.
Key questions of the course
What was the origin of ancient Confucianism? How does ancient Confucian wisdom help us address the modern human predicament?
How does Daoism enlighten us with a butterfly and fish? What is the connection between Daoism and the equality of all living organisms?
Why does Buddhism see our present lifetime to be nothing but suffering? How do the Four Noble Truths help liberate us from suffering?
What is special about Chinese ancient warfare? Who is Sunzi? What is his book The Art of War about? What can we learn from this famous book?
- Subjects:
- Chinese Studies
- Keywords:
- China Religion Painting Chinese -- Song-Yuan dynasties Philosophy Chinese
- Resource Type:
- MOOC
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MOOC
Owing to its rapid development in recent years, China has been in the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing the full picture of Chinese culture. This course introduces 5 interesting aspects of Chinese culture in transformation.
Key questions of the course:
(1) What are the Four Great Classical Chinese Novels? What are the stories about? Why are they so famous and influential in Chinese literature?
(2) What is special about the art of Chinese operas? What are the symbolic meanings behind the face make-up, gestures and costumes? How do the operas serve as a medium for transmitting knowledge in Chinese culture?
(3) Why did the private Confucian academies thrive in the Song dynasty? Why was the famous Donglin Academy suppressed by the state in the Ming dynasty? How were the private academies engaged in the state educational reforms in the late Qing dynasty?
(4) How did New Confucianism emerge as a movement in the 20th century? What were the aspirations of the New Confucians? How did they address modern challenges to the development of Chinese science, democracy and cosmology? Did they succeed in modernizing Confucianism?
(5) What were the traditional expectations of gender roles in China? How was gender politics heightened in the labour force in early New China? What light does the film Li Shuangshuang shed on the gender awareness of Chinese socialism?
- Subjects:
- Chinese Studies
- Keywords:
- China Manners customs Civilization Philosophy Chinese Chinese drama Politics culture Chinese fiction Confucianism
- Resource Type:
- MOOC
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Others
InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
This is a showcase event on “Hybrid Teaching” (HT). Opening with a summary on the good practices, challenges and issues raised by PolyU colleagues on HT, Professor Gilly Salmon will then discuss opportunities and practice for good HT. She will describe research-based models and processes that are easily adopted by staff and lead to greater engagement and achievement for students. She will also offer evidence-based concepts that have stood the test of time but are suitable for 2021 and beyond: collaborative design, equivalence, engagement and scaffolding through the 5-stage model and e-tivities. These will be followed by Q&A and an open discussion on what PolyU can do to improve in HT.
Event Date: 29/10/2021
Facilitator(s): Dave Gatrell, Barbara Tam
- Subjects:
- Good Practices, Lesson Design, and Assessment & Feedback
- Keywords:
- Web-based instruction Educational technology Computer-assisted instruction Blended learning
- Resource Type:
- Video
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Others
Crowne Plaza Zhangjiajie Christmas Mini Market case demonstrated the creation of the hotel as a tourist destination, innovating new ways for guests to experience the hotel and achieving the goal of promoting the recovery of the cultural and tourism market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fairs Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Cirque du Soleil
- Resource Type:
- Others
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Video
In this video, you will learn how to use make use of citation chaining to search related literature on similar topic
- Keywords:
- Research -- Methodology Google (Firm) Online bibliographic searching
- Resource Type:
- Video
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Video
In this video, a group of students came to a professor’s office and enquired how to cite sources in their research proposal.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Bibliographical citations Scientific literature -- Evaluation Technical writing Research -- Methodology
- Resource Type:
- Video
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Video
Clinical Neurologist, Dr Richard Li, explains the importance of human anatomy knowledge when handling acute stroke cases in the hospital setting.
- Subjects:
- Health Sciences
- Keywords:
- Human anatomy Cerebrovascular disease Cerebrovascular disease -- Treatment
- Resource Type:
- Video
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Video
In this video, a team of students preparing for a group community health project on the topic “overuse of hands and arms”. The project is a student learning activity of Problem-based Public Health module in the MBBS curriculum offered by the School of Public Health. The team is required to deliver patient education materials and a written report on the topic they decided.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Public health -- Research Medical care -- Research Medicine -- Research Technical writing
- Resource Type:
- Video
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Video
From the animation of two process managers, who do you think is a better process manager for the organization?
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
An online lecture on the topic of "Computer Software Challenges for Aerospace Missions".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering and Computing
- Keywords:
- Aeronautics -- Data processing Computer programming
- Resource Type:
- Video
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Video
Come and learn about different types of tools to deliver laboratory works and simulations online to students. Their characteristics, supporting discipline(s), resources in PolyU as well as on the Internet will be covered in this first part of the series.
Event Date: 19/08/2020
Facilitator(s): Eric Tsui (EDC), Roy Kam (EDC)
- Subjects:
- Lesson Design
- Keywords:
- Science -- Computer-assisted instruction Web-based instruction Science -- Study teaching
- Resource Type:
- Video
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Video
In PolyU, we have teachers who have successfully integrated laboratory works and simulations into online delivery of teaching and learning. Come and learn about the award-winning RemoteLab project from AP and see how it is used in FAST during the disrupted period and more in other disciplines will also be covered in this second webinar in the series.
Event Date: 26/08/2020
Facilitator(s): Eric Tsui (EDC), Roy Kam (EDC), C.L. Mak (AP), Kim Hung Lam (ABCT)
- Subjects:
- Lesson Design
- Keywords:
- Science -- Computer-assisted instruction Web-based instruction Science -- Study teaching
- Resource Type:
- Video
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Video
Over 20 student teams from national and international universities, including UC Berkeley, Carnegie Mellon University and the University of Michigan, presented their global health technologies at the Rice competition. In this video, it share the story of 2 team of HKUST students. SIGHT was the first team from HKUST to participate in the Rice competition and they won.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Research Technological innovations Medical records -- Data processing Pharmacy management
- Resource Type:
- Video
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Video
In this video, the team has spent a lot of time on searching relevance journal articles, but still, could not locate the right one. That's probably because they did not search with the right keywords and are unable to connect them correctly. Did you encounter this similar situation before? Let's look at this one-minute video to brush up on your searching skills on using subject terms, Boolean operators, truncation, and more.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Keyword searching Information retrieval Database searching
- Resource Type:
- Video
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Video
This session offers initial planned responses to the feared upcoming COVID spike. We will hear how three departments are planning for such an event, the ongoing development of the institutional contingency plan, and some innovative ways of approaching assessment.
Event Date: 1/3/2022
Facilitator(s): John Sager (EDC), Dawn Lo (EDC)
Presenter(s): Sean McMinn (ELC), Polly Leung, HTI, Barbara Siu (CEE)
- Subjects:
- Assessment & Feedback, Good Practices, and Lesson Design
- Keywords:
- COVID-19 Pemic (2020-) Web-based instruction Educational tests measurements
- Resource Type:
- Video
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Video
Online continuous assessments can range from totally online, which includes everything from conducting to completing the online assessment tasks in real-time, to partially online, which may only require the online submission of the assessment tasks. Come to this session to learn about how different continuous assessment tasks can be supported by the online tools PolyU officially provides and how they are used in (non)professionally-accredited programmes at PolyU and beyond.
Event Date: 19/1/2021
Facilitator(s): Roy Kam (EDC)
- Subjects:
- Student Engagement, Lesson Design, and Assessment & Feedback
- Keywords:
- Web-based instruction Educational tests measurements
- Resource Type:
- Video
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Others
The Hong Kong Polytechnic University organized a seminar series focused on green deck development, specifically designed for FCE undergraduate students. The series offers opportunities to learn about the development of green decks, relevant research, and gain exposure to the practical aspects of the industry. This PDF contains the presentation material from Dr. Mark Hsu, covering the cost-benefit analysis of green deck development.
- Keywords:
- China -- Hong Kong Cost effectiveness City planning -- Environmental aspects Pollution prevention Urban renewal
- Resource Type:
- Others
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Others
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Video
Event Date: 22/11/2019
Facilitator(s): Dave Gatrell (EDC), Anthony Ho (EDC), Kong Chau (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
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Video
This self-learning video, Creating Full Colour Stickers with Vinyl Cutter, is a beginner guide for students who want to make colour printed stickers with the Vinyl Cutter in Digital Makerspace. You will learn about:
- How a vinyl cutter helps you to produce stickers
- The steps to use Adobe Illustrator to create stickers from sample graphics and images provided
- The Vinyl Cutting Service at the PolyU Library's i-Space
- Keywords:
- Stickers Adobe Illustrator (Computer file) Hbooks manuals Cutting machines
- Resource Type:
- Video
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Video
Learn how to use uRewind, powered by Panopto, to create, edit and share video content to use in your online teaching.
Event Date: 28/12/2020
Facilitator(s): Mitesh Patel (EDC), Kai Pan Mark (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Learn how to use uRewind, powered by Panopto, to create, edit and share video content to use in your online teaching.
Event Date: 02/03/2020
Facilitator(s): Mitesh Patel (EDC), Kai Pan Mark (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Learn how to use uRewind, powered by Panopto, to create, edit and share video content to use in your online teaching.
Event Date: 10/09/2020
Facilitator(s): Mitesh Patel (EDC), KP Mark (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits
- Resource Type:
- Others
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Video
This EDC and ITS collaborative workshop series consists of two hybrid workshops about how to develop rubrics both theoretically and technically. Demonstration, discussion activities and hands-on exercises are designed for the participants to enrich their learning experience. Topics include: Introduction to rubrics Rubric policy Types of rubrics Developing rubrics and evaluating their quality How to set up rubrics in Learn@Polyu and Turnitin How to grade your students' work using rubrics in Learn@Polyu and Turnitin
Event Date: 27/7/2022
Facilitator(s): Eric Ng, Jamie Lee, Roy Kam
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational tests measurements College students -- Evaluation
- Resource Type:
- Video
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Video
Come to this session to learn how you can use your smartphone or computer together with uRewind and PowerPoint to create, edit and share engaging teaching videos that look and sound great.
Event Date: 10/02/2020
Facilitator(s): Dave Gatrell (EDC), Anthony Ho (EDC), Kong Chau (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Come to this session to learn how you can use your smartphone or computer together with uRewind and PowerPoint to create, edit and share engaging teaching videos that look and sound great.
Event Date: 20/02/2020
Facilitator(s): Dave Gatrell (EDC), Anthony Ho (EDC), Kong Chau (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Come to this session to learn how you can use your smartphone or computer together with uRewind and PowerPoint to create, edit and share engaging teaching videos that look and sound great.
Event Date: 20/02/2020
Facilitator(s): Dave Gatrell (EDC), Anthony Ho (EDC), Kong Chau (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Come to this session to learn how you can use your smartphone or computer together with uRewind and PowerPoint to create, edit and share engaging teaching videos that look and sound great.
Event Date: 05/03/2020
Facilitator(s): Dave Gatrell (EDC), Anthony Ho (EDC), Kong Chau (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Come to this session to learn how you can use your smartphone or computer together with uRewind and PowerPoint to create, edit and share engaging teaching videos that look and sound great.
Event Date: 16/03/2020
Facilitator(s): Dave Gatrell (EDC), Anthony Ho (EDC), Kong Chau (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Come to this session to learn how you can use your smartphone or computer together with uRewind and PowerPoint to create, edit and share engaging teaching videos that look and sound great.
Event Date: 25/03/2020
Facilitator(s): Dave Gatrell (EDC), Anthony Ho (EDC), Kong Chau (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Come to this session to learn how you can use your smartphone or computer together with uRewind and PowerPoint to create, edit and share engaging teaching videos that look and sound great.
Event Date: 25/03/2020
Facilitator(s): Dave Gatrell (EDC), Anthony Ho (EDC), Kong Chau (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
In this video, a team of students have been collecting the various type of information that needed for the exhibition. One of them suggested to show some videos during the exhibition to the public and you found the TV programmes about the cinema development of Hong Kong that was broadcasted in television channels found are extremely useful for the exhibition.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Exhibitions -- Planning Intellectual property YouTube (Electronic resource) Humanities -- Research Copyright
- Resource Type:
- Video
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Others
The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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e-book
This eBook is designed for learning customer relationship management. Each chapter includes some exercises, concept-check questions and challenge questions for learning the theories.
- Subjects:
- Marketing
- Keywords:
- Customer relations -- Management Marketing
- Resource Type:
- e-book
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Others
DM Master is a gamification-based education Application. This is an interactive education tool to support you to learn more about Type 2 diabetes from a health professional perspective. The game has three levels: diagnosis of diabetes, its signs and symptoms, and common complications. You will also explore the goals and strategies of diabetes management, including healthy lifestyles and medications.
In this e-GAME environment, you will earn your virtual coins to enjoy digital shopping and exercises. The scoreboard shows your number of coins (your scores) and your ranking. Set a new score record and get your name on top of the ranking! You can also see the best rated food menu of the day in the ranking list. The DM Master Content is for informational and educational purposes only and is not a substitute for the professional judgment of a health care professional in diagnosing and treating patients.
- Course related:
- SN3490 Nursing Therapeutics 1 and 53455 Bachelor of Science in Nursing (BSN)
- Subjects:
- Nursing and Health Care, Education and Promotion
- Keywords:
- Diabetics
- Resource Type:
- Others
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Video
This mini-lecture gives an overview on how scientists have applied biotechnology techniques to develop medical treatment and food production through the manipulation of DNA. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Biology
- Keywords:
- Biotechnology Genetic engineering DNA
- Resource Type:
- Video
-
Others
The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
- Resource Type:
- Others
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Others
The case of Daming Mountain Ski Resort demonstrates that innovative products and marketing strategies have succeeded in increasing patronage and filling the gap in local winter tourism.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Ski resorts -- Marketing
- Resource Type:
- Others