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Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "10 easy styling tips of all time". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion
- Keywords:
- Clothing dress Fashion
- Resource Type:
- Video
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Video
An online lecture on the topic of "10 Things about Fashion Branding".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Bring (Marketing) Br name products
- Resource Type:
- Video
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Others
In this slide, there could be as many as 12 types of biases that information user could fall victim when dealing with information.
- Keywords:
- Fallacies (Logic) Cognition Selectivity (Psychology)
- Resource Type:
- Others
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Others
The way you put ideas together reflect your level of understanding about the issue you have inquired in your research, which, is what your professor looks for when she/he assess your work. In this slide, it introduces 5 level of research output and note the differences between different sentences, and the depth of idea you could get.
- Keywords:
- Research -- Methodology Report writing Academic writing
- Resource Type:
- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Video
Brewing your own coffee at home these days? Perfect your skill by joining Mr Jonathan Sutton’s “A Crash Course into Coffee Basics” of the PolyU & You Online Lecture Series.
- Subjects:
- Food and Beverage
- Keywords:
- Coffee brewing Coffee
- Resource Type:
- Video
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Video
An online lecture on the topic of "A First Look into AI+ Investment".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Finance
- Keywords:
- Artificial intelligence -- Forecasting Investments
- Resource Type:
- Video
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Video
This mini-lecture introduces the future battery. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Physics and Chemistry
- Keywords:
- Storage batteries
- Resource Type:
- Video
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Video
The Palace Museum houses a collection of national treasures, which are not only rare and precious artworks, but also serve as vehicles for Chinese philosophy and culture. Since its establishment, the Palace Museum has taken preserving and carrying the Chinese cultural heritage forward as its core mission. In the past few decades, the Palace Museum has endeavoured to activate its collection and make the museum more connected and relevant to the world beyond the museum walls. As a bridge between the past and the present, China and the world, the Hong Kong Palace Museum is committed to the study and appreciation of Chinese art and culture. With a Hong Kong perspective and a global vision, the Museum interprets the Palace Museum’s collection and its culture and presents the essence of Chinese culture and values to a global audience, while advancing dialogue and mutual learning among world civilizations. In this PolyU 85th Anniversary Public Lecture, we are honored to have Dr Louis Ng Chi-wa, the first Director of Hong Kong Palace Museum, presents a public lecture, A New Vision for Carrying the Traditional Culture Forward. We sincerely invite you to embark on a journey exploring cultural heritage through the lecture.
故宮的文物收藏是國之重寶，不僅是藝術珍玩，還有以器明道的文化意義。故宮博物院自成立以來，一直以傳承中華文化為使命。新時代的故宮致力把文物活起來，從館舍天地走向大千世界。香港故宮繼往開來，定位於連繫古今，融通中外，以香港角度，結合環球視野，詮釋故宮文物和文化。香港故宮並致力走向世界，宣揚中國文化的普世價值，推動文化對話和文明互鑑。理大八十五周年校慶公開講座有幸邀請香港故宮文化博物館館長吳志華博士與大家分享「文化傳承的新視野」，一起展開文化傳承之旅。
Event Date: 22.10.2022
- Keywords:
- Art Chinese Historic preservation Civilization Cultural property
- Resource Type:
- Video
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Video
PolyU AAE students guide you through the flight procedures of an A320 Flight Stimulator.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Flight training -- Simulation methods Flight simulators
- Resource Type:
- Video
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Others
The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Aden Select Shenzhen Taizi Hotel, formerly known as the Shenzhen Taizi Hotel, was established in 1983 and recently underwent an upgrade and renovation. It is now managed by Shenzhen China Merchants Aden Hotel and Apartment Management Co., Ltd. It is located in Shekou, Shenzhen, with easy access to transportation and popular tourist attractions. The hotel has 107 rooms with a coastal and retro industrial theme. China Merchants Aden's brand "Aden" has been successful in the hotel industry, providing high-quality service to high-end guests. The aim is to create a comforting experience for travelers and make life on the road enjoyable.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "Aerothermodynamics in the Entry, Deceleration, and Landing Phase (EDL) of the Mars Mission".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Aerothermodynamics Space flight to Mars
- Resource Type:
- Video
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Others
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others
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Others
Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Anaya demonstrates how to successfully transform a Gold Coast project into a lifestyle-focused community brand through strategies .
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hebei Sheng Tourism -- Marketing Tourism
- Resource Type:
- Others
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Video
An online lecture on the topic of "Art Therapy". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Keywords:
- Art therapy
- Resource Type:
- Video
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Others
This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The Banyan Tree Wellness Journey, launched by Banyan Tree Resort in China, offers a personalized and unique experience to promote wellness and a healthy lifestyle. The program incorporates local culture and characteristics, targeting specific market segments. Guests are provided with the Banyan Tree Wellness Passport, featuring various wellness activities, with rewards upon completion. The program has boosted revenue from wellness packages, elevated the hotel's average room rate through wellness room offerings, and created awareness about wellness practices. Challenges include engaging a wider range of guests in the program and ensuring the safety and satisfaction of diverse preferences. Banyan Tree must continue to innovate and introduce new wellness experiences to maintain its competitive edge.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
Dr Angela Tse's lecture on the topic "Be a Fashionable Pop-word User! (潮爆英文你要識)" received over 800 registrations and was attended by around 500 participants.Her lively presentation plus interactions with the participants made the talk very interesting. Many participants also expressed they liked the talk very much. Can LongTimeNoSee and AddOil be used in formal occasions? Find out more interesting and practical knowledge about #PopWords from the video!
- Subjects:
- English Language
- Keywords:
- English language -- China -- Hong Kong Language culture Pop culture
- Resource Type:
- Video
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Video
An online lecture on the topic of "Beidou Navigation Satellite System and Our Daily Lives".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Global Positioning System
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Bone and Joint Health on Earth and in Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Biomedical Engineering
- Keywords:
- Joints -- Physiology Space flight -- Physiological effect Bones -- Physiology
- Resource Type:
- Video
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Others
In this matching game, learners are required to match the different phases of a research project.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research -- Methodology Research
- Resource Type:
- Others
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Others
This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
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Video
An online lecture on the topic of "Can a Product be Designed to Heal Relationship?".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Product Design and Social Design
- Keywords:
- Product design Design -- Social aspects
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Challenges in Developing the Chang’e 5 “Surface Sampling and Packing System".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Lunar surface Lunar exploration Space flight to the moon
- Resource Type:
- Video
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Others
In this slide, it introduces AAOCC, a way to identify bad information that helps people carrying out to filter information.
- Keywords:
- Web sites -- Evaluation Information literacy
- Resource Type:
- Others
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Video
An online lecture on the topic of "Chemical Reaction in Atmosphere".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Environmental Sciences
- Keywords:
- Environmental chemistry Atmospheric chemistry
- Resource Type:
- Video
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Video
This mini-lecture focuses on basic analytical chemistry and the science behind Crime Scene Investigation (CSI). The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Chemistry
- Keywords:
- Forensic sciences Analytical chemistry Crime laboratories
- Resource Type:
- Video
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Others
The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "China Manned Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Manned space flight Exploration of outer space
- Resource Type:
- Video
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Others
The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
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Others
InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Crowne Plaza Zhangjiajie Christmas Mini Market case demonstrated the creation of the hotel as a tourist destination, innovating new ways for guests to experience the hotel and achieving the goal of promoting the recovery of the cultural and tourism market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fairs Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Cirque du Soleil
- Resource Type:
- Others
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Video
An online lecture on the topic of "Computer Software Challenges for Aerospace Missions".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering and Computing
- Keywords:
- Aeronautics -- Data processing Computer programming
- Resource Type:
- Video
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Others
This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Restaurant management
- Resource Type:
- Others
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Others
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others