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This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng)
- Resource Type:
- Others
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Others
The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Postnatal care Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "The Magic of Light".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Physics
- Keywords:
- Light Reflection (Optics)
- Resource Type:
- Video
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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Others
The Ritz Carlton case study demonstrates the rich STEAM-themed activities offered through the innovative Riz-Kids program, attracting family guests' attention, enhancing the hotel's brand presence and generating additional revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing China -- Beijing Tourism
- Resource Type:
- Others
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Others
This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
- Resource Type:
- Others
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Others
The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Wynn Palace Macau case demonstrates that a culinary journey was successfully created by introducing Michelin restaurants and celebrity chefs, extending guests' stays, and increasing the hotel's revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Video
What is your dream? And how to make it come true? Ms Guo Jingjing, the Olympic Gold Medalist, will share with us her story of chasing dreams.
你的夢想是什麼?你有好好努力使它實現嗎?奧運金牌得主郭晶晶女士將與大家分享她追逐夢想的故事。
Event Date: 22.11.2022
- Keywords:
- China Athletes -- Training of Diving
- Resource Type:
- Video
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Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
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Video
An online lecture on the topic of "Ultrasound: Application in Food Science and Technology". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Food Science
- Keywords:
- Ultrasonic imaging Food science
- Resource Type:
- Video
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Others
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
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Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
To have a better understanding on the importance of BPM by watching a video about graduates of Industrial Systems Engineering at PolyU and the good work by Professor Devonport Tom Davenport.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
An online lecture on the topic of "Why do Housing Prices Go Sky high?".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Building and Real Estate
- Keywords:
- Real property Real estate business Housing -- Prices
- Resource Type:
- Video
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Others
The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This page provides much social work-related information for social worker. It includes various templates for social work placement, group work and community work ideas, information regarding the overview of the placement and other recommended resources like the Social Welfare Department.
- Course related:
- APSS116 Introduction to Social Work and APSS2681 Generic Social Work Practice with Individuals and Families
- Subjects:
- Social Work and Human Services
- Keywords:
- China -- Hong Kong Social service -- Practice Social workers -- Training of Social service -- Vocational guidance
- Resource Type:
- Others
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Others
This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Video
Section III Wave Motion 3.1.2 Properties of Waves Diffraction
- Course related:
- AP10006 Physics II
- Subjects:
- Physics
- Keywords:
- Physical sciences Sound-waves Diffraction
- Resource Type:
- Video
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Others
This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong
- Resource Type:
- Others
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Others
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management
- Resource Type:
- Others
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Video
This video explains the topic of Korean vowels and diphthongs.
- Course related:
- CBS2631 Introductory Korean I
- Subjects:
- Foreign Language Learning
- Keywords:
- Korean language -- Study teaching
- Resource Type:
- Video
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MOOC
After completed this online course, you will be able to: (1) read the blockchain-related news easily; (2) explain 99% of blockchain vocabulary in one minute and (3) to publish the exclusive cryptocurrency on the blockchain within one click.
- Course related:
- APSS3225 Media and Society
- Subjects:
- Computing
- Keywords:
- Cryptocurrencies Blockchains (Databases)
- Resource Type:
- MOOC
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MOOC
本课分十个专题,分别介绍《周易》、孔子《论语》、老子《道德经》,《大学》与《中庸》,《庄子》,《孙子兵法》,《墨经》,《心经》,以及朱熹理学、王阳明《传习录》等著作和人物的思想。既有对儒释道经典的介绍,也有对理学、心学思想的阐释,以期以一种更广阔的视角看待中国传统哲学,让学生能够对中国传统哲学有一种全方位的认识。
- Subjects:
- Chinese Studies
- Keywords:
- Philosophy Chinese Philosophical literature
- Resource Type:
- MOOC
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Video
中國古典詩歌非常善於運用視覺畫面來進行情感表達。在這個時候,視覺畫面就類似一種鏡頭語言,它不需要對白旁白,就能使觀眾理解作者希望表達什麼。講座將選取經典詩作,分析其中的運鏡和剪輯技巧,以及這些鏡頭語言可以激發的心理效果。
日期:2022年10月28日
講者:于溯博士
主辦:香港孔子學院
- Subjects:
- Chinese Literature
- Keywords:
- Chinese poetry Criticism interpretation etc.
- Resource Type:
- Video
-
Video
To know more on Chinese folk religions
- Course related:
- CC307P Chinese Folk Religions and Beliefs
- Subjects:
- Chinese Studies
- Keywords:
- Gods Chinese Religion China
- Resource Type:
- Video
-
Video
課程應用大量具體生動的史實資料,再現近百年來這一跌宕起伏、波瀾壯闊的歷史進程,特別是重現這一過程中那些激蕩人心、感天動地的重大事件和人物,並在此基礎上總結這一過程的根本經驗和啟示。
- Course related:
- CC312P Women in China
- Subjects:
- Chinese Studies
- Keywords:
- China History Women
- Resource Type:
- Video
-
Others
撰寫學術論文是大學生必要的經歷。中國語文教學中心是次建構「中文論文寫作教學網站」,旨在在已有的自學教材上,進一步分享撰寫中文論文的心得與要項。有別於一般論文教學網站,本網站總結了中心教員多年來評改學生習作的經驗,並以此為例,分享撰寫論文各個部份、各種細節的竅門與注意事項,期望學生省察論文寫作的過程,並思考其中意義。
- Subjects:
- Chinese Language
- Keywords:
- Dissertations Academic Academic writing
- Resource Type:
- Others
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Video
这个系列是基本会计教学,让你打好会计的基础,以简单的解释,让你看视频,学会计!Financial Accounting 很重要,但不能忽视Management Accounting.想当一家好的公司,两个必须兼顾哦。
- Course related:
- AF2110 Management Accounting I
- Subjects:
- Accounting
- Keywords:
- Managerial accounting Accounting
- Resource Type:
- Video
-
Video
晚清時期英雄傳記風行一時,引發英雄崇拜的熱潮。但是此時所謂「傳記」,其實是融合諸多資源形構而成的新文類。《意大利建國三傑傳》作為晚清英雄傳記的代表作,充分展示了這一特徵。梁啟超借鑑明治政治小說的多種書寫模式,又援引本土小說的要素,將意大利建國史轉化為中國未來命運的預言,將意大利建國三傑刻畫為智、仁、勇的化身,將兒女情長俠義精神引入傳記書寫。正是由於梁啟超自出機杼的創造與轉化,此類英雄傳記廣受讀者歡迎,成為晚清文學文化史上的典範作品。
日期:2023年3月23日
講者:崔文東博士 (香港城市大學)
主辦:香港孔子學院
- Subjects:
- Chinese Literature
- Keywords:
- Liang Qichao 1873-1929 Criticism interpretation etc.
- Resource Type:
- Video
-
Courseware
本課程將依序探討《論語》、《孟子》、《荀子》、《易傳》、《中庸》、《大學》六部經典,就原文澄清其主要哲學概念,並設定判準來重構先秦儒家哲學的體系。
- Subjects:
- Chinese Studies
- Keywords:
- Philosophy Chinese Philosophy Confucian
- Resource Type:
- Courseware
-
Video
《典籍裡的中國》作為總台重點文化類創新節目,聚焦中華優秀文化典籍,從中甄選最值得講述的優秀傳統文化作品,以“文化節目+戲劇+影視化”的方式,講述典籍的成書、核心思想以及流轉中的閃亮故事,讓書寫在典籍裡的文字“活”起來,展現典籍裡蘊含的中國智慧、中國精神和中國價值。
- Course related:
- CC5001 Introduction to the Study of Chinese Culture
- Subjects:
- Chinese Studies
- Keywords:
- Civilization China History
- Resource Type:
- Video
-
Others
國立故宮博物院為提升政府資料開放品質、促進故宮資料在教學、個人賞析及營利使用之傳播,特別自106年起更新下載專區之「文物圖像下載」及「精選圖像下載」,所有圖像民眾無需申請,不限用途,不用付費,可直接下載使用,相關規範均依「政府資料開放授權條款1.0版」辦理,歡迎各界多加利用。
- Keywords:
- Taiwan Art objects Chinese Art Chinese
- Resource Type:
- Others
-
Video
This video explain the concept of Celestial coordinate system.
- Course related:
- LSGI2224 Geo-Referencing System
- Subjects:
- Cosmology and Astronomy
- Keywords:
- Celestial mechanics Orbital mechanics
- Resource Type:
- Video
-
Courseware
本課程以教師講授及舉辦辯論會,引導學生進入孟子與中華文化的思想世界,與孟子「對話」,從《孟子》原典中汲取智慧的靈感,以作為在現代社會中立身處世的資糧。
- Subjects:
- Chinese Studies
- Keywords:
- Philosophy Confucian Philosophy Chinese
- Resource Type:
- Courseware
-
Courseware
詞,原屬配合音樂而能歌唱的詩,是中國韻文中最婉麗動人的一種文體。詞之為體,委婉含蓄,最具女性陰柔之美,宜於表達幽隱深微的情思。詞人所代表的是一種細膩、敏感的生命型態,追憶往事,流連光景,對於男女相思之...
- Subjects:
- Chinese Studies
- Keywords:
- Chinese poetry Ci (Chinese poetry) Chinese literature
- Resource Type:
- Courseware
-
Video
講座主要講述嶺南文化形象的歷史變遷,主要對嶺南的地域範圍、歷史發展、文化形象的演變做出梳理,以期為當代粵港澳大灣區“人文灣區”建設提供參考。
日期:2023年4月28日
講者:陳恩維教授 (廣東外語外貿大學)
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Civilization China
- Resource Type:
- Video
-
Courseware
本學期課程主題:子產卒仲尼出涕 ─ 讀 《左傳》 識子產。 以 《左傳》 為主,間或引 《論語》、《荀子》、《韓非子》、《呂氏春秋》 等論子產治鄭。
- Subjects:
- Chinese Literature
- Keywords:
- Chinese literature Zuo zhuan (Zuoqiu Ming) Chinese classics
- Resource Type:
- Courseware
-
Video
世界遺產「左江花山岩畫文化景觀」,綿延105公里,其中最大的單幅岩畫有8000平米。這一遺產有八個謎:何人、何時、出於什麼目的,投入如此巨大的人力物力,在懸崖峭壁之上繪製令人震撼的岩畫群?是用什麼顏料繪製千年不褪色?是怎樣畫上去的?為什麼人的圖像都是蛙形?岩畫中有數百面銅鼓,為什麼?為何這一世界遺產叫「文化景觀」?如今在廣西少數民族地區還有哪些岩畫遺風?
日期:2022年10月13日
講者:萬輔彬教授
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Rock paintings China -- Zuo River Valley
- Resource Type:
- Video
-
Video
中國戲曲源自新石器時代的巫術儀式,經歷漢代百戲、唐代戲弄和北宋雜劇,在北宋末融匯了多種形式的演出藝術、民歌、文人曲子及多種演唱文類,發展成戲曲鼻祖「南戲」。粵劇是清代地方劇種百花齊放的產品,既保留着近乎巫術儀式的《祭白虎》,也承傳着崑曲牌子、秦腔梆子、徽劇二黃、宋明南戲和元雜劇的劇目,堪稱中國戲曲的縮影。本講座概述當代香港粵劇的傳承狀況和中國戲曲的歷史面貌,從中探討粵劇如何保留和發展傳統戲曲的元素。講座將論及粵劇神功戲的演出、《祭白虎》儀式、戲班結構、行當、劇目題材、唱腔特點和傳承。
日期:2022年2月16日
講者:陳守仁教授
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies, Hong Kong Studies, and Performing Arts
- Keywords:
- Operas Chinese Theater China China -- Hong Kong
- Resource Type:
- Video
-
Video
課程簡介:微分表切線斜率,積分表曲線下圍出的面積,兩截然不同的東西透過微積分基本定理連結在一起。
- Course related:
- AMA1007 Calculus and Linear Algebra
- Subjects:
- Mathematics and Statistics
- Keywords:
- Calculus
- Resource Type:
- Video