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This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
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Others
This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Video
Join a panel of the Directors of the educational development/enhancement centres in UGC-funded institutions in this hybrid seminar in which they explain their respective institutions’ stance and actions towards the use of Generative AI in learning, teaching and assessment. It is our honour that the UGC Secretary-General will facilitate the panel discussion. Examples of how assessment and learning activities are re-designed in different institutions to leverage the use of Generative AI will be presented, with sharing from teachers and students.
Event Date: 8/5/2023
Speakers (in order of university name):
Prof. Kenneth Lo, Director, TED, CityU
Dr Theresa Kwong, Director, CHTL, HKBU
Prof. Chun Ka Wai, Cecilia, Director, CLEAR, CUHK
Prof. Kong Siu Cheung, Director, LTTC, EDUHK
Dr Julia Chen, Director, EDC, PolyU
Dr Sean McMinn, Director, CEI, HKUST
Prof. Cecilia KY Chan, Associate Director, CETL, HKU
Facilitator(s): Prof. James Tang, Secretary-General, University Grants Committee
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
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Video
Supported by the Virtual Teaching and Learning (VTL) project “Promoting the use of video-based formative assessment to develop the skills of reflection and peer feedforward and as an alternative to proctored examination”, teachers have been adopting video-base assessment techniques across different subjects and levels. In this session, three teachers are going to share their experience and provide suggestions to colleagues who are interested in adopting this approach: Dr Joe Ching [ELC]: Benefits and outcomes of using video-based formative assessment to improve presentation skills Dr Vincent Leung [MM]: Leveraging video assessment in global business learning at the graduate level Dr Betty Chung [SN]: Using video-based formative assessment to build a foundation of reflective learning in junior nursing students (in alphabetical order of Departments)
Event Date: 19/4/2023
Presenter(s): Dr Joe Ching (ELC), Dr Vincent Leung (MM), Dr Betty Chung (SN)
Facilitator(s): Dr Kai Pan Mark (EDC)
- Subjects:
- Lesson Design
- Keywords:
- Web-based instruction Educational tests measurements
- Resource Type:
- Video
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Video
In this webinar, we present a selection of AI tools that are currently available, explain how to access them, and consider some potential uses of the tools in an educational setting.
Event Date: 31/3/2023
Facilitator(s): Darren Harbutt (EDC), Dick Chan (EDC), Jacky Chau (EDC), Anthony Ho (EDC)
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Video
In this ‘Student Voices’ session, students share their views on, and experiences with, emerging Generative AI tools, including ChatGPT. The session will provide a conversation opportunity between teachers and students in this rapidly changing area, and a valuable chance to hear the learner's perspective.
Event Date: 23/3/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Anthony Ho (EDC)
Honourable moderator for Q&A session: Prof David Shum, Dean of FHSS
EDC Coordinator: Darren Harbutt
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
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Video
ChatGPT is the latest generative AI tool to hit the news and universities worldwide are racing to respond to the challenges to academic integrity and opportunities to higher education it offers. In this online session, a range of participants discuss the big issues surrounding ChatGPT and other AI technology, and outline possible responses universities can make.
Event Date: 16/2/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Darren Harbutt (EDC), Mr Dick Chan (EDC), Mr Adam Forrester (ELC), Prof Song Guo (COMP),Dr Melody Lu (CPCE),Prof Eric Friginal (ENGL)
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EDC: Impact of changes in the modes of delivery on academic performance by Mr Kenneth Tam
EDC: Global Classroom for enhancing inter-cultural knowledge by Dr Eric Tsui
ENGL: ENGL online initiatives by Prof. Eric Friginal & Dr Renia Lopez
ISE: Educational research by Dr Y.M.Tang
OUS: Evaluation Study of the Three Offshore Online SL Subjects by Prof. Daniel Shek
Event Date: 22/2/2023
Presenter(s): Mr Kenneth Tam (EDC), Dr Eric Tsui (EDC), Prof. Eric Friginal (ENGL), Dr Renia Lopez (ENGL), Dr Y.M. Tang (ISE), Prof. Daniel Shek (OUS)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EE: VR, AR & machine learning by Dr Fung Yu-fai
LIB: Using DataCamp to Support Online Learning and Teaching of Data Literacy by Mr Ernest Lam
LMS: Gamification and simulation-based teaching by Dr Anthony Pang
SLLO & COMP: Metaverse and virtual learning platforms by Dr Grace Ngai
Event Date: 15/2/2023
Presenter(s): Dr Yu-fai Fung (EE), Mr Ernest Lam (LIB), Dr Anthony Pang (LMS), Dr Grace Ngai (SLLO)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents three departments:
ME: Virtual robotic platforms by Dr David Navarro-Alarcon
SD: Student Centered Learning using Web 3 technologies by Dr Gino Yu
SFT: Learner-content & Learner-learner/teacher online resources by Dr Tracy Mok
Event Date: 8/2/2023
Presenter(s): Dr David Navarro-Alarcon (ME), Dr Gino Yu (SD); Dr Tracy Mok (SFT)
Facilitator(s): Dr Kai Pan Mark (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
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Video
In this lecture I consider the fundamental, challenging and largely unsolved problem of deriving rigorously the most popular kinetic equations, starting from the laws governing the dynamics of microscopic systems. I plan to present classical and recent results, discussing also some present perspectives.
Event date: 30/3/2023
Speaker: Prof. Mario Pulvirenti (University of Roma La Sapienza)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Mathematical models Kinetic theory of gases -- Mathematical models
- Resource Type:
- Video
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Video
We investigate reversal and recirculation for the stationary Prandtl equations. Reversal describes the solution after the Goldstein singularity, and is characterized by regions in which u > O and u < 0. The classical point of view of regarding the Prandtl equations as an evolution equation in x completely breaks down since u changes sign. Instead, we view the problem as a quasilinear, mixed-type, free-boundary problem. This is a joint work with Sameer Iyer.
Event date: 14/3/2023
Speaker: Prof. Nader Masmoudi (New York University)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Fluid dynamics -- Mathematical models
- Resource Type:
- Video
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Video
In the context of hyperbolic systems of balance laws with dissipative source manifesting relaxation, recent pr"Ogress will be reported in the program of passing to the limit, in 1he BV setting, as the relaxation lime tends to zero.
Event date: 16/2/2023
Speaker: Prof. Constantine Dafermos (Brown University)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Equilibrium -- Mathematical models Relaxation Differential equations Hyperbolic
- Resource Type:
- Video
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Video
Models arising in biology are often written in terms of Ordinary Differential Equations. The celebrated paper of Kermack-McKendrick (19271, founding mathematical epidemiology, showed the necessity to include parameters in order to describe the state of the individuals, as time elapsed after infection. During the 70s, many mathematical studies were developed when equations are structured by age, size, more generally a physiological trait. The renewal, growth-fragmentation are the more standard equations. The talk will present structured equations, show that a universal generalized relative entropy structure is available in the linear case, which imposes relaxation to a steady state under non-degeneracy conditions. In the nonlinear cases, it might be that periodic solutions occur, which can be interpreted in biological terms, e.g., as network activity in the neuroscience. When the equations are conservation laws, a variant of the Monge-Kantorovich distance (called Fortet-Mourier distance) also gives a general non-expansion property of solutions.
Event date: 19/1/2023
Speaker: Prof. Benoît Perthame (Sorbonne University)
Hosted by: Department of Applied Mathematics
- Subjects:
- Biology and Mathematics and Statistics
- Keywords:
- Biomathematics Equations
- Resource Type:
- Video
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Video
Universities conduct research for three reasons: to educate students, to contribute to society, and to understand the world. While society often holds a view of the scholar as a solitary and singular genius, in reality scholars today participate in a highly collaborative, worldwide search for shared understandings that stand the test of time and the scrutiny of others. The problems in the 21st century often demand effort by teams of researchers with resources at scale: laboratories and equipment, compute resources, and expert staffing. Working with faculty, students, and other stakeholders to identify the greatest opportunities and the resources needed to address them is both a privilege and a challenge for modern academic administrators. In this talk, I will share three examples: fostering collaborative proposal-writing; planning for shared capabilities in experimental facilities, data, and computation; and transforming academic structures.
Even date: 12/4/2023
Speaker: Prof. Kathryn Ann Moler
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research Science
- Resource Type:
- Video
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Video
In this CIHK webinar, we will discuss the material conditions of and historical background to the use of Classical Chinese or Literary Sinitic in writing-mediated brush conversation between literati of Sinitic engaged in cross-border communication within Sinographic East Asia or the Sinographic cosmopolis, which corresponds with today’s China, North Korea, South Korea, Japan (including Okinawa, formerly the Ryukyu Kingdom) and Vietnam. Compared with speech as a modality of communication, real-time writing-mediated interaction between talking humans, synchronously face-to-face, seems uncommon. In any society, speaking is premised on one condition: the interlocutors must have at least one shared spoken language at their disposal, but even then, there are circumstances under which speaking is either physically not feasible or socially inappropriate. Could writing function as an alternative modality of communication when speaking is not an option due to the absence of a shared spoken language, as in cross-border communication settings? Whereas real-time writing-mediated face-to-face interaction is rare where a regional lingua franca was known to exist (e.g., Latin and Arabic), there is ample historical evidence of literati of Classical Chinese or Literary Sinitic from different parts of Sinographic East Asia conducting ‘silent conversation’, synchronously and interactively in writing mode using brush, ink, and paper. Such a pattern of writing-assisted interaction is still practiced and observable in pen-assisted conversation – pen-talk – between Chinese and Japanese speakers today, thanks to the pragma-linguistic affordance of morphographic, non-phonographic sinograms (i.e., Chinese characters and Japanese kanji). We will outline the historical spread of Classical Chinese or Sinitic texts from the ‘center’ to the ‘peripheries’, and the historical background to the acquisition of literacy in Sinitic by the people there. Their shared knowledge of Sinitic helps explain why, for well over a thousand years until the 1900s, literati from these places were able to speak their mind by engaging in ‘Sinitic brush-talk’ 漢文筆談 in cross-border communication.
Even date: 13/5/2022
Speaker: Prof. David C. S. Li
Hosted by: Confucius Institute of Hong Kong, Department of Chinese Culture
- Subjects:
- Chinese Language and Language and Languages
- Keywords:
- Chinese characters History Chinese language -- Written Chinese Written communication China East Asia
- Resource Type:
- Video
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Video
Focusing on tensions and links between national formation and international outlooks, this talk shows how classical world visions persist as China’s modernizers and revolutionaries adopted and revised the Western nation-state and cosmopolitanism. The concepts of tianxia (all under heaven) and datong (great harmony) have been updated into outlooks of global harmony that value unity, equality, and reciprocity as strategies of overcoming interstate conflict, national divides, and social fragmentation. The talk will delve into two debates: the embrace of the West vs. aspirations for a common world, and the difference between liberal cosmopolitanism and socialist internationalism.
Even date: 16/9/2022
Speaker: Prof. Ban Wang
Hosted by: Confucius Institute of Hong Kong, Department of Chinese Culture
- Subjects:
- Chinese Studies
- Keywords:
- Civilization Diplomatic relations World politics China
- Resource Type:
- Video
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Video
During the sixteenth and early seventeenth centuries, the relaxation of the Ming sea ban, along with the arrival of the Europeans, generated a multipolar environment in East Asia. It revolved around the intra-Asian exchange centered upon Chinese silk and Japanese silver, and a nascent global flow of New World bullion to China and spices for Western Europe. The situation changed during the mid-seventeenth century amid mounting restrictions on overseas contacts from the Tokugawa shogunate of Japan and the consolidation and militarization of Chinese merchants under the Zheng family. By 1683, when the Qing forced the Zheng to surrender and occupied their bastion of Taiwan, China had achieved naval preeminence in the East Asian sea lanes. Other than a few outposts, the Europeans had largely withdrawn from the area north of island Southeast Asia, which remained under the hegemony of the Dutch East India Company. In 1684, the Qing court legalized private trade and travel abroad, prompting another wave of overseas migration. Authorities in China and across eastern maritime Asia enacted policies that kept the Qing merchants and immigrants separate from the earlier Ming loyalists. Additionally, both groups of Chinese were accorded significant political, economic, and legal privileges. This infrastructure, backed by Qing naval power, paved the way for the “Chinese century” in maritime Asia.
Even date: 9/11/2022
Speaker: Dr. Xing Hang
Hosted by: Confucius Institute of Hong Kong
- Subjects:
- Area Studies and Chinese Studies
- Keywords:
- Qing Dynasty (China) Chinese diaspora Southeast Asia Chinese
- Resource Type:
- Video
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Video
In this lecture, Prof. Sifakis will discuss the relevance of existing criteria for comparing human and machine intelligence and show some notable analogies and differences between scientific knowledge and that produced by neural networks. Emphasising that autonomy is an important step towards Artificial General Intelligence (AGI), he will present a characterisation of autonomous systems, and showing key differences with mental systems equipped with common sense knowledge and reasoning, and advocate challenging work directions, including the development of a new foundation for systems engineering and scientific knowledge, and the joint exploration of physical and mental phenomena that embody human intelligence.
Even date: 3/3/2023
Speaker: Prof. Joseph Sifakis
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Human-Computer Interaction
- Keywords:
- Artificial intelligence
- Resource Type:
- Video
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Others
This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
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Others
This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Restaurant management
- Resource Type:
- Others
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Others
This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Live streaming
- Resource Type:
- Others
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Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Hotels -- Pet accommodations Family vacations Target marketing
- Resource Type:
- Others
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Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Travel -- Health aspects Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China--Sichuan Sheng Tourism -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media
- Resource Type:
- Others
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Others
Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Live streaming Tourism -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Travel -- Computer network resources Tourism -- Marketing Marketing
- Resource Type:
- Video
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Others
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Video
More than one hundred years ago, Albert Einstein published his Theory of General Relativity (GR). One year later, Karl Schwarzschild solved the GR equations for a non-rotating, spherical mass distribution; if this mass is sufficiently compact, even light cannot escape from within the so-called event horizon, and there is a mass singularity at the center. The theoretical concept of a 'black hole' was born, and was refined in the next decades by work of Penrose, Wheeler, Kerr, Hawking and many others. First indirect evidence for the existence of such black holes in our Universe came from observations of compact X-ray binaries and distant luminous quasars. I will discuss the forty-year journey, which my colleagues and I have been undertaking to study the mass distribution in the Center of our Milky Way from ever more precise, long-term studies of the motions of gas and stars as test particles of the space time. These studies show the existence of a four million solar mass object, which must be a single massive black hole, beyond any reasonable doubt.
Even date: 9/2/2023
Speaker: Prof. Reinhard GENZEL
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Physics and Cosmology and Astronomy
- Keywords:
- Nobel Prize winners Astrophysics Astronomy Deep space -- Milky Way Black holes (Astronomy) General relativity (Physics)
- Resource Type:
- Video
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Video
As a recent New York Times editorial proclaimed, "The Global Order Isn't Working. It's Time for Something Different." To teach environmental history and environmental ethics is to reacquaint ourselves with the facts that we need to try to build, while there is still time, a new cooperative order that understands this: simple fact: that other people and other countries are quite literally "the air we breathe." Moreover, all who claim to be ethical persons must take seriously the notion of inter-generational equity and try to act upon it. This notion should, in theory, come more easily to countries whose traditions have built upon classical/ Confucian learning, for those traditions say that the most important marker of human behavior is working toward common ends (qun 群) while "learning what is enough" (zhi zu 知足). Put another way, many resources within the Chinese tradition may strengthen our resolve to act more constructively in less short-sighted ways.
Event Date: 14/11/2022
Speaker: Prof. Michael Nylan (University of California, Berkeley)
Hosted by: Faculty of Humanities
- Keywords:
- Environmental ethics Intergenerational relations Philosophy Confucian Confucian ethics
- Resource Type:
- Video
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Video
The notion of expertise is integral to all forms of institutional and professional practice in many domains – in education, healthcare, social welfare, law, journalism, banking, information technology, marketing, translating and interpreting services etc. It is a concept addressed by scholars across many disciplines – cognitive science, sociology, anthropology, psychology, language/communication studies, among others. There are, however, enduring problems of definition, description and measurement of expertise. Some scholars draw attention to the ongoing ‘crisis in expertise’ and others pronounce the ‘death of expertise’ in contemporary society.
More humbly, I begin with a characterisation of professional expertise very broadly to include scientific, experiential, technological, organisational, legal, ethical and communicative knowledge. This then leads me to the notion of ‘distributed expertise’, which extends beyond the individual remit and the conventional lay-expert divide. For instance, in the healthcare domain, a significant development afforded by internet-based technology is the increased level of patients’ e-health literacy and, consequently, democratisation of expertise. This amounts not only to accessing health information digitally, but also the phenomenon of patients ‘doctoring’ themselves in ‘the now of its presence’, i.e., ‘expert patients’ becoming instrumental in self-diagnosis and even self-treatment.
Additionally, ‘distributed expertise’ is also constitutive of ‘expert systems’, e.g., diagnostic and interventionist technologies as well as decision aids mediated by algorithms and templates. This is what I refer to as the technologization of expertise. I suggest that there is overreliance on ‘expert systems’ by both experts and lay persons in everyday decision making. Access to and use of ‘expert systems’ in optimal ways inevitably necessitates a reconfiguration of the very conditions and consequences of professional expertise.
Event Date: 25/11/2022
Speaker: Prof. Srikant Sarangi (Hong Kong Polytechnic University)
Hosted by: Faculty of Humanities
- Keywords:
- Information technology -- Social aspects Democratization Expertise
- Resource Type:
- Video
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Others
This project aims to study the exportation history of Hong Kong’s quality granite to the Pacific Rim and the construction history of those overseas projects using exported stones in the 19th and 20th century. The following five aspects are investigated:
The colonial government record in 1844 granite was shipped to mainland China. During 1850s and 1860s, granite blocks were exported to mainland China, New South Wales, San Francisco and Siam and used as building materials and paving slabs.
In 1852, the façade of Parrott Building in San Francisco was cladded with quality granite from Hong Kong. Twenty workers and two supervisors from Hong Kong boarded a cross-Pacific ship for the erection of this epoch-making building.
Between 1860 and 1870, granite was quarried in Kowloon, for the construction of the French Catholic Church in Canton. In 1890, the Gap Rock Lighthouse was built by a Hong Kong contractor using the granite from Hong Kong.
Between 1928 and 1933, quality granite was chosen in the projects of The Mausoleum in Nanjing, The Memorial Auditorium and the Memorial Cenotaph in Guangzhou in remembrance of Dr. SUN Yat-sen. These projects were designed by architect LU Yen-chih and constructed partly by contractors from Hong Kong.
- Subjects:
- Land Surveying and Geo-Informatics, Building and Real Estate, and Construction and Environment
- Keywords:
- China -- Hong Kong Granite Quarries quarrying
- Resource Type:
- Others
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Others
DM Master is a gamification-based education Application. This is an interactive education tool to support you to learn more about Type 2 diabetes from a health professional perspective. The game has three levels: diagnosis of diabetes, its signs and symptoms, and common complications. You will also explore the goals and strategies of diabetes management, including healthy lifestyles and medications.
In this e-GAME environment, you will earn your virtual coins to enjoy digital shopping and exercises. The scoreboard shows your number of coins (your scores) and your ranking. Set a new score record and get your name on top of the ranking! You can also see the best rated food menu of the day in the ranking list. The DM Master Content is for informational and educational purposes only and is not a substitute for the professional judgment of a health care professional in diagnosing and treating patients.
- Course related:
- SN3490 Nursing Therapeutics 1 and 53455 Bachelor of Science in Nursing (BSN)
- Subjects:
- Nursing and Health Care, Education and Promotion
- Keywords:
- Diabetics
- Resource Type:
- Others
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Video
As part of a learner-centered approach, classes should be recorded. As there are a number of platforms that can be used to record your face-to-face classes, EDC and ITS will collaboratively run workshops to show you how to best use the available tools.
Session 4: Using uRewind to record your face-to-face classes
Facilitator: Kai Pan Mark, EDC
Facilitator: Pony Ma, ITS
Facilitator: Jason Chow, ITS
Date: 11 Jan 2023
Time: 10:00 AM - 11:00 AM
Venue: Z512 and Online via MS Teams
Come to this workshop to learn how to record your classes and then make them available to your students using uRewind.
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents three departments:
BEEE - Interactive student engagement tools by Dr Chau Chi Kwan, Dr Cynthia Hou & Dr Hilda Cheung
BME: Hands-on experiments at home by Dr Lau Hin Chung, Dr. Hu Xiaoling & Ms Jessie Kar
SO - Virtual clinic driven by AI by Dr Allen Cheong & Dr Jessica Neuville
Event Date: 11/1/2023
Facilitator: Kam, Roy
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- Internet in education Motivation in education Educational technology College teaching Web-based instruction
- Resource Type:
- Video
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Video
As part of a learner-centered approach, classes should be recorded. As there are a number of platforms that can be used to record your face-to-face classes, EDC and ITS will collaboratively run workshops to show you how to best use the available tools.
Session 1: Using MS Teams to record your face-to-face classes
Facilitator: Robbie Cheung, ITS
Facilitator: Kai Pan Mark, EDC
Date: 05 Jan 2023
Time: 3:00 PM - 4:00 PM
Venue: CD301 and Online via Zoom
Come to this workshop to learn how to record your classes and then make them available to your students using MS Teams.
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Video
Working across international borders is one of the innumerable challenges facing teachers today. This workshop shows how one teacher works together with a colleague at Nagoya University of College and Business in Japan to use case studies to integrate students from different locations. Join us to find out more.
Event Date: 16/12/2022
Presenter(s): Leung, Vincent
Facilitator(s): Sager, John
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- International education Education Higher -- International cooperation Intellectual cooperation
- Resource Type:
- Video
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Video
The internationalisation of higher education can be an exciting and rewarding process, opening up new opportunities for the entire academic community. As professionals and citizens of an increasingly connected world, all graduates of Higher Education Institutions (HEIs) will require international perspectives and intercultural skills. For many faced with the task, it is difficult to know where to start and how to maintain the momentum that is needed. In this workshop, we will explore different approaches to the internationalisation of the teaching and learning process and the student experience bringing examples from other universities/HEIs in different regions of the world.
Event Date: 15/12/2022
Presenter(s): Carla Camargo Cassol da Silva
Facilitator(s): Sager, John
- Subjects:
- Lesson Design
- Keywords:
- International education Education Higher -- International cooperation
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I. This session proudly presents three departments:
AP: Artificial Intelligence by Dr Dennis Leung
CBS: Large-class e-learning applications: Japanese teaching and L2L activities by Dr Jack Chun
ELC: Effective class teaching with apps by Mr Adam Forrester
Event Date: 14/12/2022
Facilitator(s): Mark, Kai Pan
- Subjects:
- Good Practices
- Keywords:
- Internet in education Motivation in education Educational technology College teaching Web-based instruction
- Resource Type:
- Video