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Networking is, as its name implies, work. And like any job, networking takes skills.
That's right: there’s more to the networking hustle than showing up at an event and hitting the bar. (It takes more than inviting someone to meet for a cup of coffee, too.) Networking has its own skillset, one that you have to work to hone. But luckily, you can get good at networking. Here's a guide on how to network—from how to view this often-dreaded activity to what to say and how to keep the conversation going.
- Keywords:
- Job hunting Career development Interpersonal relations Business networks Social networks
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- Others
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Picture this: You step into an elevator, and right after you steps in a well-dressed woman. She looks familiar, and as you squint your eyes you realize she is the CEO of the company where you’ve always wanted to work, a woman who you once met earlier in your career. She presses the button for floor 43. Can you tell her who you are, what your goals are, and leave a memorable impression before the elevator stops? The answer, of course, is yes – if you have a good elevator pitch!
This guide will give you the tools to craft a winning elevator pitch. It will take you through the elements of an elevator pitch, how to draft and practice the pitch, and how to deliver it successfully to anyone, whether it’s the CEO in the elevator or a person you bump into at a networking event.
- Keywords:
- Business presentations Job hunting Employment interviewing Interviewing
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- Others
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A good interviewer will tailor their questions to the company, the role, and to you. They want to find out as quickly and as effectively as possible if you’re suitable for the job. And at the same time, you’re trying to figure out if the role is suitable for you. There are a lot of interview questions that you will be asked again and again in job interviews. These common interview questions come up often because they are so relevant to a range of jobs, companies and when working with people. When you're asked an interview question, you need to be able to give well researched and well-thought-out answers.
- Keywords:
- Job hunting Employment interviewing Interviewing
- Resource Type:
- Others
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Others
Wondering what good skills to put on your resume? Wonder no more! You’ll find a list of the right skills for your resume, regardless of your job or experience.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
When writing a resume, it’s easy to forget about some important details or include something you’re not supposed to. But that won’t happen to you ever again—if you read this study.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
You can’t write a CV without including skills. They give the hiring manager proof that you have the necessary qualifications to do the job. But you can’t just throw in a randomly selected list of skills and hope for the best.
There are many different skills for a CV but deciding exactly which ones to include can make even the most experienced candidate throw up their hands in despair. But we’re going to break it all down so you can see what the main types of skills are, check lists of useful examples and learn exactly how to include them on your CV.
Create an effective CV in minutes. Choose a professional CV template and fill in every section of your CV in a flash using ready-made content and expert tips.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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The skills you list on your resume help prove to employers you’re qualified for the job you’ve applied for, and are often a deciding factor for whether or not you get an interview.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Thought that creating a resume in Word format is passé? Not if you use one of the top Word resume templates. The best part is that they're free. So come along!
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
A resume presents your story by highlighting your skills (the things you do well). Employers initially scan a resume for 30 to 60 seconds, so it needs to be descriptive and concise at the same time. It also needs to be tailored to the organization to which you are applying. We asked a few recruiters to tell us what they notice on a resume in 30 seconds. Check out what they look for in the video below.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
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- Others
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Looking to stand out from the competition? Marq makes it easy for you to create resumes that get you noticed. Our simple drag-and-drop interface lets you create a professionally designed resume in minutes, no software download required. Haven't signed up yet? Give us a try.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Learn from actionable resume writing guides and tutorials with hints from resume experts. Find easy step-by-step instructions and fix your resume to get any job you want.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
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- Others
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From using an expanded skills section, to putting extra emphasis on your education, there are lots of different ways you can format your resume to highlight your strengths as a candidate.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
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- Others
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How you format your resume matters. When reviewing your resume, the first thing hiring managers notice is how your resume looks, not what it contains.And if the first thing they see is a messy, cluttered, crowded resume, chances are you won’t make a great first impression.So, this begs the question: what are the best resume formats, and which one should YOU use?
That’s exactly what we’re here to explain! In this article, we’re going to cover:- Resume Formatting Guidelines
- 5+ Resume Templates (You Can Steal)
- 3 Main Resume Formats (With Examples)
- Resume Format Pros and Cons
- How to Choose a Resume Format
- 7 Other Resume Resources
Let’s dive right in!
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Level up your resume with these professional resume examples. These 1800+ resume samples will help you unleash the full potential of your career.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
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- Others
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Action words on your resume are vital. I once worked at a bagel shop in college. Instead of saying that I “advertised” our toasted bagels on campus, I wrote on my resume that I “spearheaded a bagel marketing campaign.” The recruiter knew it was a super basic job, but was impressed by my effectiveness. Yes, it is important what you say on your resume, but that’s just 50% of the process. The other part of it is how you say it. Using action words on your resume is key. In this guide, we will look at 200+ examples of action words to use on your resume in order to best highlight your experience and stand out.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
The number of applicants for each role is increasing. Competition is fierce. The only way you have of standing out from that massive pile of applications on the recruiter’s desk is to craft a perfectly written CV. And we’re here to help you do just that.
This collection of CV tips and advice covers everything you need to get the edge in a competitive job market. You’ll get easy to action CV writing tips, advice on layout and CV formatting tips. In short, everything you need for job-seeking success.
Create an effective CV in minutes. Choose a professional CV template and fill in every section of your CV in a flash using ready-made content and expert tips.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Your resume should contain the right soft skills to land a job. We’ve got the top 10 soft skills and 115+ examples by job type, experience level and resume format for you to add to your resume.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
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- Others
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Update your resume quickly with a resume template. Pick your favorite template below and start filling in your information effortlessly.
The templates are ATS-friendly to ensure your resume won't be rejected by a system, and land on the recruiters desk.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Anyone who has sat down and stared at their screen in an attempt to document their career history knows how difficult writing a CV actually is. However, taking the time to write a great CV is so important. Not only will it get you noticed, but it will leave a prospective employer wanting to know more about your skills and experience. Your CV is your first chance to make an impression on the recruiter. Don’t forget to tailor each application you submit to the opportunity you are applying for, using the job description to customise the content. In this guide, we will take you through the best ways on how to write a CV: what you should include, what works and – most importantly – what doesn’t. Writing a resume can be a daunting prospect, whether you're experienced in an industry or looking for a career change, but it doesn’t have to be. Our definitive guide will show you how to make your CV stand out.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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According to recent statistics, approximately 72% of adults are passive job-seekers. That means that hundreds of candidates are aiming for your potential job. And they might be more experienced and skilled than you.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Wondering where to put certifications on your resume? Follow our step-by-step guide on how to list certifications on your resume and get inspired by our proven examples.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Let's face it: writing a resume can be intimidating. And the pressure to make it really sing can make the prospect of putting fingers to keyboard that much scarier. But writing the perfect resume doesn't have to be terrifying. In fact, it can be easy — if you know what you're doing.
That's what this guide is for. We'll take you through all the essential steps of crafting this career document, from how to structure its many sections to how to make sure a spelling error doesn't sneak in. We promise that when you're done, you'll want to show it off to the world. (Luckily, you can do that on Glassdoor. Simply upload your resume here, and you'll be ready to apply in an instant when you spot your dream job posted in our long list of job openings.)
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
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- Others
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Others
To give you an edge with your applications, we’ve made some free CV templates that can help your name stand out. They’re professionally designed, visually striking, and best of all, free to download. We’ll also share guidance on what you should include in your CV and highlight online courses that will improve your application writing and interview skills.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
If you have non-traditional work experience — or a lack of relevant work experience entirely — the functional resume format may be the right choice for you. Learn how to write your own functional resume and use our template and examples to help you get started.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Need a job? Our huge range of free resume templates can help. Simply choose your favorite, download directly to Word or open in Google Docs, and fill it out. We also provide a copy-paste template, and show you how to fill out your own resume template with an instructional video.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Exceed your competition with our student resume examples! These student resume samples are completely customizable and show you what to include in your resume to land the job.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Oh, the great font debate. When you’ve got 10,000 to choose from but a resume to get out the door, what do you do? There are some clear options to avoid, sure, but will you be judged for what you choose? Obviously, the answer there is yes, so choose wisely. Not all of these options are going to get you all excited. After all, the point here is to choose a font that’s easily readable, works well for all sorts of applications and – most importantly – gets you the job. This is not the time to try out something new; you need tried-and-true. That’s why I’ve assembled a list of some of the best fonts for your resume, which should help narrow things down a bit. Maybe.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
With Canva’s free resume (opens in a new tab or window) builder, applying for your dream job is easy and fast. Choose from hundreds of free, designer-made templates and customize them within a few clicks.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Listing skills on your resume is fairly easy. Listing the right skills in the right way is a little bit trickier. Are you mentioning the right skills for the job, or are you boring the HR manager with irrelevant information? The hiring manager for the software development team couldn’t care less about your expertise in marketing. What they’re dying to know, though, is your skill level in Python and how you get along with the team. In this guide, we’re going to walk you through the process of putting skills on your resume from start to finish. We’ll explain how to identify the right skills and how to list them in a way that catches the hiring manager’s attention!
Here’s what you’re going to learn:- Hard Skills Vs Soft Skills - What’s the Difference?
- Why Should You List Your Skills on a Resume?
- 8 Best Skills to Put on a Resume
- How to List Skills on a Resume
- 120+ Skills to Put on Your Resume (For 10+ Fields)
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
When writing a resume from scratch, the font you choose is key to making a good impression, in addition to how you write your resume.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Learn how to make a great resume by taking inspiration from professional resume examples written by other people with a similar background as you.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Get ready to land that dream job! Our resume-writing tips will help you prime your resume for recruiters and get you that coveted interview. Learn top industry pointers for your resume’s key sections, formatting, keywords and more.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Whether you’re just beginning your first job search or deep in the trenches of your career, one of the most daunting parts of an application process can be crafting a cover letter. According to a 2020 survey by Resume Lab, 83% of human resources professionals said a cover letter is an important part of a hiring decision. In a separate question, 83% of respondents claimed that a great cover letter can secure you an interview even if your resume isn’t good enough. This leaves many job applicants wondering how to write a good cover letter.
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
Get started easily with your cover letter writing by choosing a cover letter template. Simply pick a template and start filling in your information.
All our cover letter templates are ATS-friendly and expertly designed to match our resume and CV templates. This ensures that you stand a better chance of getting an interview, and most importantly, your dream job.
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
Browse through dozens of professional cover letter examples for a job application. Our professional cover letter samples will give you direct insight into how other professionals market their best accomplishments and skills to make lasting impressions with recruiters.
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
You’ve already made a resume that highlights your experience and you’re about to submit a job application. But before you can continue you see the phrase that every job seeker dreads: “cover letter required.”
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
Many thoughts come across your mind when you start writing a cover letter. “Do I really need it?”, “It’s going to be hard, so maybe I’ll just skip it.” Or, sometimes, you sit down, and your mind suddenly goes blank. Some people decide to cheat slightly and just repeat whatever they’ve written on their resume.
But it doesn’t have to be this way.
This guide will teach you how to write a cover letter correctly. Not only that, I’ll help you go through the process of writing your cover letter quickly and easily. With our expert tips on how to write a good cover letter, you’ll be able to illustrate your skills and wow the recruiters.
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
After weeks of heavy job searching, you’re almost there! You’ve perfected your resume. You’ve short-listed the coolest jobs you want to apply for. You’ve even had a friend train you for every single interview question out there.But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.So now, you’re stuck staring at a blank page, wondering where to start...Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.
We're going to cover:- What Is a Cover Letter?
- How to Write the Perfect Cover Letter, Step by Step
- 15+ Job-Winning Cover Letter Examples
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
In today’s job market, transferable skills are crucial in showcasing versatility and potential to excel across industries. Learn to incorporate transferable skills in a cover letter to land your next job!
Resumes are crucial for showcasing skills and experience, but when paired with a strong cover letter, they can distinguish you from a crowded field of applicants. A well-crafted cover letter allows you to highlight your value, express interest in the position and the company and emphasize transferable skills, particularly useful if you’re changing careers or lack extensive work experience.
Table of Contents- What are transferable skills?
- How to talk about transferable skills in a cover letter
- Cover letter examples with transferable skills
- Cover letter writing tips
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
Looking for killer cover letter templates to take your job search to another level? Search no more. The best free cover letter templates are a few scrolls away from you.
In this guide:- A selection of 25+ free cover letter templates from several online resources.
- Instructions on how to use these templates and where you can find more.
- Pros and cons of using cover letter templates from each of these sources.
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
Your cover letter plays a critical role in how you communicate your information to potential employers.
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
Our list of 200+ cover letter examples is perfect for all job seekers, whether you need to write one for a specific life situation (like a career change) or you’re looking for an industry-specific sample.
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
Your cover letter is a strong tool at your disposal during your job search. It often determines whether employers review or reject your resume. To keep your document out of the trash, use relevant cover letter samples and avoid common mistakes such as detailing every prior position in your career. How do you avoid such a mistake? How do you make your document more impressive than other candidates’ cover letters?
Consider including volunteer work in your letter. In some cases, it is not a good idea to mention this information, but often it improves your chances of standing out as a remarkable applicant. Use the following tips to learn how to use this type of experience to enhance your document.
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
The Hong Kong Polytechnic University organized a seminar series focused on green deck development, specifically designed for FCE undergraduate students. The series offers opportunities to learn about the development of green decks, relevant research, and gain exposure to the practical aspects of the industry. This PDF contains the presentation material from Dr. Mark Hsu, covering the cost-benefit analysis of green deck development.
- Keywords:
- China -- Hong Kong Cost effectiveness City planning -- Environmental aspects Pollution prevention Urban renewal
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- Others
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Others
The Hong Kong Polytechnic University hosted a seminar series focusing on green deck development, specifically designed for FCE undergraduate students. The series offers opportunities to learn about the development of green decks, relevant research, and gain exposure to the practical aspects of the industry. This PDF contains the presentation material from Prof. Eric Chui and Dr. William Chan, covering the survey on public support for the Green Deck Project.
- Keywords:
- China -- Hong Kong City planning -- Environmental aspects Public opinion Pollution prevention Urban renewal
- Resource Type:
- Others
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Others
OER4AI features a collection of public resources on AI, with categorization of different AI topics. With this OER portal, teachers can use its teaching materials, while students can access it and attempt its exercises. We aim at:
• Providing materials for students to gain hands-on experience;
• Collecting the public resources on AI;
• Giving teachers access to this website through PolyU OER Portal.
- Subjects:
- Computing
- Keywords:
- Machine learning Machine learning -- Study teaching Artificial intelligence Artificial intelligence -- Study teaching
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- Others
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Others
撰寫學術論文是大學生必要的經歷。中國語文教學中心是次建構「中文論文寫作教學網站」,旨在在已有的自學教材上,進一步分享撰寫中文論文的心得與要項。有別於一般論文教學網站,本網站總結了中心教員多年來評改學生習作的經驗,並以此為例,分享撰寫論文各個部份、各種細節的竅門與注意事項,期望學生省察論文寫作的過程,並思考其中意義。
- Subjects:
- Chinese Language
- Keywords:
- Dissertations Academic Academic writing
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- Others
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Others
粵語,又稱「廣東話」,是香港最常用的語言。來自世界各地的學生可透過學習粵語,認識生活中常用的粵語詞句,應付日常溝通需要,從中更好地了解香港,融入香港。為此,我們開發了一個量身定制的在線粵語學習平台──翻轉粵語教室,按大學課程所學,制作相關的多媒體自習材料,讓學生可於上課前,利用網絡、智能手機等學習工具預習各單元的學習內容,然後回校再進行互動的粵語學習,提升學習成效。
- Subjects:
- Chinese Language, Communication, and Foreign Language Learning
- Keywords:
- China -- Hong Kong Cantonese dialects
- Resource Type:
- Others
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Others
香港人講「懶音」的情況愈來愈普遍,如「女仔」說成「呂仔」(n-、l-不分),「過」、「個」不分(gw-、g-不分),「講解」說成「趕解」(-ng、-n不分),「襪」、「默」不分(-t、-k不分)等等。
為了加強學生對粵語的敏感度,協助學生說出流利的粵語,提升整體的表達能力,我們申請了香港理工大學「教學發展及語文培訓補助金」(Teaching Development and Language Enhancement Grant for Language Enhancement Activities, LEG16-19/SS/CBS9),開展「『粵語懶音測試及糾正』網站」計劃。此計劃的目的是協助學生以標準的粵語作日常的交際溝通,減少懶音,以恰當、得體的粵語與外界接觸,完成傳意任務。
- Subjects:
- Chinese Language
- Keywords:
- China -- Hong Kong Cantonese dialects -- Pronunciation
- Resource Type:
- Others
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Others
由於漢字數量多、結構複雜,香港學生寫錯別字的情況甚為普遍。進入大學後,學生主要使用電腦輸入文字,手寫中文的機會更大為減少,導致錯別字的問題愈見嚴重。多年來,不少學者已就此問題進行各項研究,而坊間的相關參考專書更是汗牛充楝,不可勝數。然而,上述所論多從傳統的形音義角度出發,較少從文體、語境方面加以深入討論。
有見及此,我們去年申請了香港理工大學「教學發展及語文培訓補助金」(Teaching Development and Language Enhancement Grant for Language Enhancement Activities, LEG16-19/SS/CBS10),開展「『專業文體的錯別字糾正』網站」計劃,旨在探討於特定場合或行業語境下之實用文類的錯別字問題,藉以協助學生準確書寫各類職場文書,以恰當、得體的書面語言與外界接觸,完成傳意任務。
- Subjects:
- Chinese Language
- Keywords:
- Chinese language -- Terms phrases Chinese language -- Errors of usage Chinese language -- Homonyms
- Resource Type:
- Others
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Others
This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
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Others
You’re sitting down for dinner with an old friend to catch up. You’re in the middle of sharing an anecdote when their phone dings. Their eyes shift to the screen, and they slide their device into their lap to send a reply.
Most of us have been on both sides of this scenario, and while it may seem harmless, these kinds of distractions during our everyday interactions can make people feel unheard or unimportant, fragment our attention, and hurt our relationships. On the other hand, research shows that active listening — putting your full focus on your conversational partner to truly understand their message — can help us anticipate problems, resolve conflicts, expand our knowledge and build trust.
Like any skill, active listening can be practiced and cultivated. Here are three key ways to become a better listener.
- Keywords:
- Communication Interpersonal communication Interpersonal relations
- Resource Type:
- Others
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Others
“Have you ever had this experience?” asks physicist Dominic Walliman in a TEDxEastVan Talk. “You’re having a chat with someone, and they’re telling you something about a subject they’re very interested in or they know a lot about, and you’re following along. Then, at some stage you realize you kind of lost the thread of what they’re saying … You realize you have absolutely no idea what they’re talking about.”
- Keywords:
- Public speaking Interpersonal communication Oral communication
- Resource Type:
- Others
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Others
In this article and in the video, below, we'll look at each of the 7 Cs of Communication, and illustrate each element with both good and bad examples.
- Keywords:
- Oral communication Communication Interpersonal communication
- Resource Type:
- Others
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Others
The Better Speaker Series modules are designed as 10-15 minute educational speeches to be given in your club. They give practical tips that can be of benefit to all members.
- Keywords:
- Public speaking Oral communication
- Resource Type:
- Others
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Others
What do you really need to learn in life? How do you teach students to excel? What do successful learners do differently from others? What, in short, are their habits of mind?
Over the last two decades the learning sciences have begun to provide some powerful answers to these questions.
Here are some suggestions, drawing on research, to help you identify the kinds of learning habits likely to help you succeed. Imagine a clock-face. Think of each of the twelve points of its face as we look at twelve key aspects of learning.
- Keywords:
- Learning Study skills
- Resource Type:
- Others
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Others
Whether you’re interested in goal setting tips for you, your business, or to gain a deeper understanding of goal setting to help your clients, this SMART goal setting & Action Planning GUIDE can help.
Starting with an overview of the SMART Acronym and a helpful SMART graphic, this guide goes deeply into each element of SMART goal setting. It includes examples and more to help both you and your clients set well-rounded and SMART Goals and Actions!
- Keywords:
- Goal (Psychology) Motivation (Psychology) Goal setting in personnel management
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- Others
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Others
Managers have tried various strategies and perks to boost employee engagement—all with little impact on long-term retention and performance. But now, neuroscience offers some answers. Through his research on the brain chemical oxytocin—shown to facilitate collaboration and teamwork—Zak has developed a framework for creating a culture of trust and building a happier, more loyal, and more productive workforce.
By measuring people’s oxytocin levels in response to various situations—first in the lab and later in the workplace—Zak identified eight key management behaviors that stimulate oxytocin production and generate trust: (1) Recognize excellence. (2) Induce “challenge stress.” (3) Give people discretion in how they do their work. (4) Enable job crafting. (5) Share information broadly. (6) Intentionally build relationships. (7) Facilitate whole-person growth. (8) Show vulnerability.
Ultimately, Zak concludes, managers can cultivate trust by setting a clear direction, giving people what they need to see it through, and then getting out of their way. In short, to boost engagement, treat people like responsible adults.
- Keywords:
- Personnel management Corporate culture Employee motivation Trust
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- Others
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Others
Teamwork has a dramatic effect on organizational performance.
An effective team can help an organization achieve incredible results.
A team that is not working can cause unnecessary disruption, failed delivery and strategic failure.
Nowadays it is almost impossible to avoid being a member of team. If you're not on an official team at work, chances are you function within one in one way or another. So it's important for your personal and career development to know your teamworking strengths and weaknesses.
This assessment helps you uncover common teamworking problems that you might be experiencing. Once you've completed the assessment, we direct you towards team tools that will help you to improve and develop these important skills.
- Keywords:
- Teams in the workplace Performance Organizational effectiveness
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- Others
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Others
You can't just switch on teamwork. It takes time for a new team to "gel" and work to its full potential. What's more, team members go through stages as they move from strangers to co-workers.
Bruce Tuckman's Forming, Storming, Norming, and Performing model describes these stages. When you understand Tuckman's model, you'll know how to help your new team to become effective – faster. Let's look at how.
- Keywords:
- Teams in the workplace Teams in the workplace -- Management
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- Others
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Others
Dr Meredith Belbin defines a 'Team Role' as one of nine clusters of behavioural attributes identified by his research at Henley as being effective in order to facilitate team progress.
- Keywords:
- Teams in the workplace Project management
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- Others
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Others
At IDEO.org, part of our mission is to spread human-centered design to social sector practitioners around the world. The Field Guide to Human-Centered Design reveals our process with the key mindsets that underpin how and why we think about design for the social sector, 57 clear-to-use design methods for new and experienced practitioners, and from-the-field case studies of human-centered design in action. The Field Guide has everything you need to understand the people you're designing for, to have more effective brainstorms, to prototype your ideas, and to ultimately arrive at more creative solutions.
- Keywords:
- Design -- Psychological aspects Design -- Social aspects Human engineering
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- Others
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Others
The Design Sprint Kit is an open-source resource for design leaders, product owners, developers or anyone who is learning about or running Design Sprints. Whether you are new to Design Sprints and gaining buy in for your first Sprint, or an experienced Sprint facilitator looking for new methods, this site will help you learn, plan, and contribute to the Design Sprint Methodology. The Design Sprint is a proven methodology for solving problems through designing, prototyping, and testing ideas with users. Design Sprints quickly align teams under a shared vision with clearly defined goals and deliverables. Ultimately, it is a tool for developing a hypothesis, prototyping an idea, and testing it rapidly with as little investment as possible in as real an environment as possible.
- Keywords:
- Design -- Psychological aspects Problem solving Creative ability in business
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- Others
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Others
The Design Thinking Bootcamp Bootleg is an overview of some of our most-used tools. The guide was originally intended for recent graduates of our Bootcamp: Adventures in Design Thinking class. But we’ve heard from folks who’ve never been to the d.school that have used it to create their own introductory experience to design thinking. The Bootcamp Bootleg is more of a cook book than a text book, and more of a constant work-in-progress than a polished and permanent piece. This resource is free for you to use and share—and we hope you do.
- Keywords:
- Creative thinking Design -- Psychological aspects Creative ability Product design Critical thinking
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- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
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- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
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- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
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- Others
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Others
The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
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- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
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- Others
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Others
Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
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- Others
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Others
Jumeirah Nanjing Hotel has successfully implemented a creative marketing plan centered around its helipad, utilizing the 4I Theory. By leveraging the advantages of helicopters and the helipad, the hotel has generated unique and personalized experiences for high-end customers. The marketing strategy includes brand promotion, co-branding activities with local helicopter operators, and creative proposal marketing. These initiatives have resulted in innovative stories and partnerships, such as showcasing events in the air lounge and collaborating with local wedding planning companies. The hotel aims to continue staging more unique and innovative stories on its helipad, creating memorable marketing promotions in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Aden Select Shenzhen Taizi Hotel, formerly known as the Shenzhen Taizi Hotel, was established in 1983 and recently underwent an upgrade and renovation. It is now managed by Shenzhen China Merchants Aden Hotel and Apartment Management Co., Ltd. It is located in Shekou, Shenzhen, with easy access to transportation and popular tourist attractions. The hotel has 107 rooms with a coastal and retro industrial theme. China Merchants Aden's brand "Aden" has been successful in the hotel industry, providing high-quality service to high-end guests. The aim is to create a comforting experience for travelers and make life on the road enjoyable.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Macau (Special Administrative Region) Tourism -- Marketing
- Resource Type:
- Others
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Others
Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Through market research, International Youth Culture Center was seen as too formal and wanted to break traditional impressions and extend marketing beyond professional clients. It needed to target different audiences for various business formats in the complex.To address these challenges, International Youth Culture Center identified market hotspots and strong IPs in 2014, and found that live TV shows, specifically "Running Man Brothers", were the hottest trend. By combining the conference center's highlights and the show's popularity, we successfully implemented our event marketing plan. After the program aired, International Youth Culture Center became a city-wide hotspot, achieving our marketing and budget targets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case highlights a successful marketing strategy employed by a hotel in Hangzhou during the COVID-19 pandemic to attract business travelers. By conducting customer profiling and implementing promotional activities targeting the needs of the financial and consulting industries, the hotel achieved significant growth in room nights and bookings from the Boston Consulting Group. The strategy included offering additional benefits, promoting meeting facilities through the company's intranet, and providing personalized services to project team clients. The outcome was a 7.2-fold increase in production volume compared to the previous year. This case underscores the importance of timely market analysis, customization of promotional plans, and precise targeting to achieve successful marketing outcomes.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Yushui Hot Spring Inn, a luxurious hotel, successfully implemented new media marketing and experiential strategies to meet the demands of high-end vacationers. By creating engaging content, such as TikTok videos showcasing their unique swimming pools, and hosting creative activities like Ferrari member salons, the hotel attracted a large number of fans and increased business performance. Their performance data showed significant growth in user numbers and revenue, while brand data demonstrated impressive online engagement and return on investment. The challenges ahead include accurately targeting customers in a declining economy and differentiating the hotel in a competitive landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Green Cloud has developed a full-scenario and full-link digital service solution for the hospitality industry, catering to the increasing adoption of technology in hotels and the desire to provide unique stay-and-play experiences. The marketing strategy includes offering value-added services to customers who purchase PMS or OPERA software, online promotion through platforms like TikTok, and showcasing the practical uses and convenience of digital services in real business scenarios. The outcomes include increased sales of software products, attracting more potential clients, and accumulating positive word-of-mouth for full-scenario services. Challenges include conducting research to solve business pain points, providing accurate solutions, and enhancing communication and feedback to continuously improve customer satisfaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hotel management -- Data processing
- Resource Type:
- Others
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Others
In response to the increasing demand for natural and interactive outdoor vacation activities, Global Villa Hot Spring Paradise has launched personalized outdoor camping experience packages for families, couples, and groups. The marketing strategy includes providing customized activities for different customer segments, multi-channel promotion through OTA platforms and new media platforms, and collaborations with bloggers and KOLs. The outcomes include diversifying hotel products, improving customer experience, and increasing overall consumption and revenue. However, the hotel must continuously innovate activity content to remain unique and avoid imitation by competitors. Personalized services tailored to each customer segment's needs are also crucial for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
EVEN HOTEL Chengdu Jinniu, a high-end hotel brand focusing on a healthy lifestyle, offers various sports and health experiences to guests. To build brand awareness, the hotel recruits employees who love sports and organizes activities in the surrounding communities. Live streams, sports-themed videos, and inviting fitness enthusiasts to hold events further increase exposure. These efforts have attracted community residents, KOLs, and national champions like Ye Yin, who endorse the hotel. The marketing plan has shortened the opening period and increased occupancy rate and revenue. Challenges include customer source dispersion and managing marketing and operating costs. Overall, EVEN HOTEL Chengdu Jinniu successfully integrates exercise and a healthy lifestyle into its brand positioning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Jinan Inzone Royal Plaza Hotels launched the Shandong Cuisine Health Banquet to cater to the health-conscious dining trends of middle and high-end business travelers. The banquet combines the health benefits of Shandong Cuisine with the philosophy of Confucianism. Promoted through industry experts and media, the banquet has gained attention and increased the hotel's visibility. However, the hotel faces challenges in maintaining its popularity amidst changing dining trends and may need to continuously introduce new dishes to adapt to market changes and customer needs.
- Subjects:
- Marketing, Hotel, Travel and Tourism, and Food and Beverage
- Keywords:
- Hotels -- Marketing Restaurants -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing
- Resource Type:
- Others
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Others
The Banyan Tree Wellness Journey, launched by Banyan Tree Resort in China, offers a personalized and unique experience to promote wellness and a healthy lifestyle. The program incorporates local culture and characteristics, targeting specific market segments. Guests are provided with the Banyan Tree Wellness Passport, featuring various wellness activities, with rewards upon completion. The program has boosted revenue from wellness packages, elevated the hotel's average room rate through wellness room offerings, and created awareness about wellness practices. Challenges include engaging a wider range of guests in the program and ensuring the safety and satisfaction of diverse preferences. Banyan Tree must continue to innovate and introduce new wellness experiences to maintain its competitive edge.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Shanghai International Convention Center Oriental Riverside Bund View Hotel, located in Shanghai's Lujiazui Financial and trade center, has successfully implemented a marketing strategy based on the AISAS theory. By focusing on attention, interest, search, action, and share, the hotel has transformed its image to attract a younger customer base and increase revenue. Utilizing existing resources, such as its lawn and partnerships with local art museums, the hotel has hosted the Lujiazui Financial City International Coffee Culture Festival and created family-friendly activities. This strategy has generated additional income, expanded the hotel's exposure on social media, and established its leadership in the hospitality industry. The challenges ahead include maintaining uniqueness, ensuring safety, and providing personalized experiences to meet evolving consumer preferences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
With the camping industry in China experiencing steady growth, the Grand Bay Hotel Zhuhai has launched the Starry Sky Tent Festival to cater to the changing preferences of consumers. The festival targets families seeking safe and affordable alternatives to traditional travel. Through targeted marketing and personalized experiences, the hotel promotes family-friendly activities and educational entertainment. Customized packages, including themed tents and personalized workouts, enhance the visitor experience. The festival has successfully attracted families, generating significant revenue and gaining potential customers. However, challenges remain in ensuring safety, creating differentiated products, and keeping up with evolving consumer preferences. Further innovation and investment are required to provide personalized and educational experiences for families, ensuring a competitive edge in the market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others