Search Constraints
Search Results
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Video
In this video, a team of four students have used skills learned in the previous module and found a lot of information which seems relevant. They now have a problem of evaluating the information found to determine what is the most relevant to their research. Apart from that, they also found that there are many types of medical research and studies.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Medicine -- Research -- Methodology Public health -- Research -- Methodology Medical care -- Research -- Methodology
- Resource Type:
- Video
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Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others
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Video
This video talks about how the world's greatest companies actually focus on value propositions.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Others
EVEN HOTEL Chengdu Jinniu, a high-end hotel brand focusing on a healthy lifestyle, offers various sports and health experiences to guests. To build brand awareness, the hotel recruits employees who love sports and organizes activities in the surrounding communities. Live streams, sports-themed videos, and inviting fitness enthusiasts to hold events further increase exposure. These efforts have attracted community residents, KOLs, and national champions like Ye Yin, who endorse the hotel. The marketing plan has shortened the opening period and increased occupancy rate and revenue. Challenges include customer source dispersion and managing marketing and operating costs. Overall, EVEN HOTEL Chengdu Jinniu successfully integrates exercise and a healthy lifestyle into its brand positioning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
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MOOC
“Easy Vlogging – making Interactive Self-introduction Videos” is an online course for people to learn, in self-paced format, how to create effective job interview videos for either academic pursuit or career needs. With the contents learned from this course, it helps learners apply for dream jobs easier and more successfully, producing self-introduction videos with good visual quality, superior self-expression and professional presence.
The purpose of this course is to offer students with:
• An overview of digital video production, including script writing and other preparation works;
• An introduction on various video production techniques, including the use of camera, lighting and video editing techniques; and
• An understanding on the role of digital self-introduction video for interview purposes.
- Keywords:
- Video recordings -- Production direction
- Resource Type:
- MOOC
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Others
A subject encyclopedia contains articles (some short, some long) on the theories, events and thinkers that sum up the available literature about a discipline. Articles are arranged in alphabetical order.Indexes in the back of the encyclopedia can help you to determine if the encyclopedia contains an article on your topic, or if your topic is covered within an essay on a related topic. In this slide, here are some examples of subject encyclopedias that may available in your university library.
- Keywords:
- Encyclopedias Education Encyclopedias dictionaries
- Resource Type:
- Others
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Video
An online lecture on the topic of "Enabling Technologies for Experiments in Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Lunar exploration Exploration of outer space
- Resource Type:
- Video
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Video
This EndNote tutorial is prepared by Pao Yue-kong Library, Hong Kong Polytechnic University. This video will show you how to create a reference library in EndNote and what it is for. You will also learn recommended practices in naming your reference libraries.
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Video
There's lots of Engineering information on the Web. Some ask you to pay money; your library probably already subscribes to many good sources. As you develop into a professional engineer, you will learn to go beyond general web pages or web docs & become a more sophisticated engineering information user and creator. In this video, it introduces different engineering information (characteristics & purposes).
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Engineering -- Research
- Resource Type:
- Video
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MOOC
Learn how to be successful in your job search by creating a compelling CV / résumé and cover letter.
- Subjects:
- English Language
- Keywords:
- Applications for positions Résumés (Employment)
- Resource Type:
- MOOC
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MOOC
Learn how to successfully ace your job interviews to get promotions and secure a new job.
- Keywords:
- Applications for positions Employment interviewing
- Resource Type:
- MOOC
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MOOC
Once you have successfully grasped the foundation of interview success by completing our English@Work: Basic Job Interview Skills course, how you persuade others to believe that you are as good as you say you are is now the challenge. Our instructors have had a 100% success rate in getting interviews and landing a job, and we hope to share that experience with you.
By the end of this course, you will have learned how to:- prepare precise and persuasive answers to challenging questions
- use verbal and non-verbal skills to impress the interviewers
- perform professionally during and after interviews
- Keywords:
- Job hunting Employment interviewing Interviewing
- Resource Type:
- MOOC
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MOOC
Based on advice from accomplished professionals in the business, HR and academic field, we have created a course that helps you build a solid foundation to succeed in job interviews and get that ultimate call. This course will change the way you prepare for and perform in job interviews.
By the end of this course, you will have learned how to:- achieve interview success in six steps
- find out how YOU can be an independent learner and become a life-long learner
- stand out from the crowd using four strategies
- avoid common mistakes
- highlight soft and hard skills using appropriate vocabulary and expressions
- structure impressive answers using four steps
- express opinions and delaying answers effectively
- Keywords:
- Job hunting Employment interviewing Interviewing
- Resource Type:
- MOOC
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MOOC
Based on interviews with industry professionals and recruitment specialists, this course helps you create a compelling CV / résumé that will get your foot in the door. Be the last they have to read - Be the first they want to call!
By the end of this course, you will have learned how to:- prepare your CV
- get your CV noticed
- find suitable referees
- use positive action verbs
- use HR buzzwords
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- MOOC
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Video
In this video, a team of students meet again with the Prof. Brown after finding various kinds of primary and secondary resources for the exhibition. Prof. Brown had taken a look at the resources that they have collected and commented that some of the primary resources. He reminded them to use a list of criteria to evaluate the resources the plan to use for the exhibition. Let's check out what are the criteria he suggested to use!
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources -- Evaluation Humanities -- Research -- Methodology Humanities -- Research
- Resource Type:
- Video
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Video
An online lecture on the topic of "Evidence-based Myopia Control".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Optometry
- Keywords:
- Myopia -- Treatment Myopia
- Resource Type:
- Video
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Others
The case of expired foods promotion demonstrates how to expand new marketing channels while reducing waste and costs. Selling expired food needs to focus on highlighting the safety of the food to achieve a win-win-win situation for businesses, customers, and society.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The "Staying F.O.C.U.S.E.D." philosophy is a strategic thinking framework designed to help prepare the next generation of thought-leaders for a complicated world. By using this framework, you will learn BETTER, learn FASTER and learn MORE than you are used to.
We operationalized this framework through the aid of seven (7) dice to give a “touch-and-feel” of the philosophy. The statements / prompts / questions appearing on each of the seven dice have been statistically determined. The “Staying F.O.C.U.S.E.D.” framework has proven so useful that real organizations are using it to help their senior management and board of directors open up the ALTERNATIVES to better deal with their UNSOLVED problems, issues and challenges."
The F.O.C.U.S.E.D dice are designed based on an extensive survey carried out with 400+ business students at our Faculty of Business and feedback from practitioners on what our students need to do to help take their learning to the next level. The key findings culminated in the importance of the “Staying F.O.C.U.S.E.D.” philosophy where each letter represents a critical competency much sought-after in the real world today:
"F" - Bring Fresh Perspective
"O" - Think, feel and act like an Owner/ Manager
"C" - Show Connected-thinking
"U" - Have a Sense of Urgency
"S" - Show Team SPIRIT
"E" - Always Engage
"D" - Exercise Deliberate Practice
To learn more about the idea of the “ecosystem” that we built around the FOCUSED philosophy and its accompanying 7 colourful dice framework, please visit the FOCUSED homepage or click "View Resource".
- Keywords:
- Problem solving Dice games
- Resource Type:
- Others
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Others
This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "Fashion & Chemistry". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Technology and Textiles
- Keywords:
- Textile fabrics -- Technological innovations
- Resource Type:
- Video
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Video
An online lecture on the topic of "Fashion Retailing - Online or Offine?".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Electronic commerce Fashion merchising Retail trade
- Resource Type:
- Video
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Video
An online lecture on the topic of "Fast Fashion, Slow Fashion, Green Fashion".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Clothing trade -- Environmental aspects Fashion merchising
- Resource Type:
- Video
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Others
The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples
- Resource Type:
- Others
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Video
This video is a step-by-step guide on how to find journal articles on the Hong Kong Polytechnic University Library’s OneSearch platform.
- Keywords:
- Online library catalogs Electronic information resource searching Online bibliographic searching
- Resource Type:
- Video
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Video
This video is a step-by-step guide on how to find both electronic and print books on the Hong Kong Polytechnic University Library’s OneSearch platform.
- Keywords:
- Online library catalogs Online bibliographic searching Library catalogs
- Resource Type:
- Video
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Others
In this exercise, learners are required to find the statement that best describes the publications or the type of law review and journal and match them up.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
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Video
Most successful people are able to perceive the world around them differently, looking creatively at organisations and systems. They uncover hidden patterns and possibilities that allow them to discover new insights and new ways of doing things. In this video, most of the teammates regard its completion as the end of a journey, there is one student who spots an opportunity to do more.
- Keywords:
- Business planning Business -- Research -- Methodology Proposal writing in business
- Resource Type:
- Video
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Video
Many fresh graduates are unaware that the jobs postings in newspapers or employment websites are only the tip of the iceberg when compared to all the actual career opportunities available on the market. Oftentimes, the advertised jobs attract dozens or even hundreds of interested candidates. Tracking down a position that is unadvertised or doesn’t yet exist is therefore worthwhile because one will face a lot less competition. In this video, a team of students are discovering the golden opportunity of their lives. Does their story inspire you to find your own future dream job?
- Keywords:
- College graduates -- Employment New business enterprises
- Resource Type:
- Video
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Video
In this video, a team of students found one article about the candy-soda geyser from the Journal of Chemical Education and would like to add this into the General Chemistry Laboratory. However, the journal article was published in 2007, so it is a bit out of date. Prof Cheong encourages you to search for any recent updates to this experiment.
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Others
The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Japan -- Kyūshū Region Tourism -- Marketing Tourism
- Resource Type:
- Others
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Video
This mini lecture gives an overview on the principles underlying food spoilage and introduces different unit operations of food processing.
- Subjects:
- Food Science
- Keywords:
- Food industry trade Processed foods Food science
- Resource Type:
- Video
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Video
An online lecture on the topic of "Food as a Universal Language in World Tourism".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Food tourism Travel Tourism
- Resource Type:
- Video
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MOOC
Did you know that frailty can affect the quality of life of older people? Did you know that frailty can impose a burden on the significant others of older people? If you are a member of the general public and would like to know about the prevention of frailty and the promotion of healthy ageing, or if you are a healthcare professional who would like to provide the best care for older people and family members in order to combat frailty, this course is for you. The aim of this course is not only to provide theoretical knowledge about frailty, but also to give practical input to help our learners become familiar with frailty and how to manage it. Frailty is a common condition among older people. It is associated with ageing, which is a trend that is becoming a major concern around the globe. Frailty is not only costly in terms of medical expenses, but also imposes a mental and financial burden on the family members of older people with the condition. A person with frailty is also at an increased risk of disease, disability, and death. However, frailty is reversible. Preventing frailty is an important target in the promotion of healthy ageing.
Apart from introducing concepts related to frailty, this course also provides some practical approaches to help individuals, including the older people themselves, caregivers, and healthcare professionals, to monitor and manage frailty in daily life. Short movies and videos are used for illustration. The techniques introduced in this course for managing frailty can be incorporated into daily life, making frailty easier to manage.
This course is designed for anyone interested in the management of frailty. Taking this course will help you to manage the frailty and promote the health of older people around you.
- Subjects:
- Nursing and Health Sciences
- Keywords:
- Health behavior Aging Lifestyles -- Health aspects Older people -- Health hygiene
- Resource Type:
- MOOC
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Others
A portfolio for ITC3089E showing how to present the theme and fabric
- Course related:
- ITC3089E Woven Fabric Design Project
- Subjects:
- Textiles
- Keywords:
- Weaving Textile fabrics
- Resource Type:
- Others
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Video
An online lecture on the topic of "Fun with Language".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Language and Languages
- Keywords:
- Linguistics
- Resource Type:
- Video
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Video
An online lecture on the topic of "Function and Fashion: Eco-friendly Reusable Mask Developed by PolyU". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Keywords:
- Design -- Environmental aspects Masks -- Design
- Resource Type:
- Video
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Video
An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public.
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Others
Apart from subject domain knowledge, there are some personal competencies and skills that learner may want to develop in university. The personal competencies and skills include, critical thinking, evaluating definitions, evaluating arguments, evaluating news & media, evaluating scientific studies, evaluating disagreement, and evaluating statistics & graphs.
- Keywords:
- Critical thinking Media literacy Journalism -- Social aspects Information literacy Press criticism
- Resource Type:
- Others
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MOOC
Everyone wishes to know the future!
Although we do not have the magic crystal ball to show us the future, we have interviewed more than forty (40+) international industrialists, academics, and business leaders. They are experts in their area and the drivers behind the industry. Our guests will share their views of the future and potential of the fashion industry with you.
During the interviews, we focused on the following questions:
What are the current challenges?
What are the new main directions in the coming five to ten (5 – 10) years?
What kind of new technologies will become popular?
Will there be any new business models (new ways of doing business)?
What role can a government play?
Will there be any ideology that may bring a big impact?
We fully understand that learners may face the obstacle of terminology and background. We will introduce the background of the fashion supply chain first. Then, we take the learners to attend the interviews week by week, sector by sector. Most importantly, the course content is bilingual in Chinese and English. Learners will enjoy our learning supports.
Suitable for students, consumers, anyone who is interested or working in the fashion business.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Retail trade -- Management Clothing trade -- Management Business logistics
- Resource Type:
- MOOC
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Video
The advent of data intensive science has fueled the generation of digital scientific data. Undoubtedly, digital research data plays a pivotal role in transparency and re-producibility of scientific results as well as in steering the innovation in a research process. However, the main challenges for science policy and infrastructure projects are to develop practices and solutions for research data management which in compliance with good scientific standards make the research data discoverable, citable and accessible for society potential reuse. The talk will present GeRDI - the Generic Research Data Infrastructure - which is such a research data management initiative targeting long tail content that stems from research communities belonging to different domains. It provides a generic and open software which connects research data infrastructures of communities to enable the investigation of multidisciplinary research questions.
- Keywords:
- Science -- Data processing Research -- Data processing Information storage retrieval systems
- Resource Type:
- Video
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Others
In response to the increasing demand for natural and interactive outdoor vacation activities, Global Villa Hot Spring Paradise has launched personalized outdoor camping experience packages for families, couples, and groups. The marketing strategy includes providing customized activities for different customer segments, multi-channel promotion through OTA platforms and new media platforms, and collaborations with bloggers and KOLs. The outcomes include diversifying hotel products, improving customer experience, and increasing overall consumption and revenue. However, the hotel must continuously innovate activity content to remain unique and avoid imitation by competitors. Personalized services tailored to each customer segment's needs are also crucial for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
This mini-lecture discusses the science of global warming, impact of greenhouse gases (GHGs) emission to life on earth, and the mitigation strategies for climate change. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Chemistry and Environmental Sciences
- Keywords:
- Greenhouse gases Global warming
- Resource Type:
- Video
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Video
Machine learning can deliver unprecedented performance. Its application domain has expanded into safety-critical cyber-physical systems such as UAVs and self-driver cars. However, the safety assurance of vehicular control has two conditions: 1) an analytical model of system behaviors such as provable stability, and 2) the software safety certification process (e.g., DO 178C) requires that the software be simple enough so that software safety can be validated by a combination of model checking and near exhaustive testing. Although ML software, as is, does not meet these two safety requirements, the real-time physics model supervised ML architecture holds the promise to 1) meet the two safety requirements and 2) enable ML software to safely improve control performance and safely learn from its experience in real-time. This talk will review the structure of the proposed architecture and some methods to embed physics into ML-enabled CPS control.
Event Date: 12/05/2022
Speaker: Prof. Lui Sha (University of Illinois Urbana-Champaign)
Hosted by: Graduate School
- Subjects:
- Aeronautical and Aviation Engineering and Computing
- Keywords:
- Machine learning Vehicles Remotely piloted Computer software -- Reliability Drone aircraft
- Resource Type:
- Video
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Others
With the camping industry in China experiencing steady growth, the Grand Bay Hotel Zhuhai has launched the Starry Sky Tent Festival to cater to the changing preferences of consumers. The festival targets families seeking safe and affordable alternatives to traditional travel. Through targeted marketing and personalized experiences, the hotel promotes family-friendly activities and educational entertainment. Customized packages, including themed tents and personalized workouts, enhance the visitor experience. The festival has successfully attracted families, generating significant revenue and gaining potential customers. However, challenges remain in ensuring safety, creating differentiated products, and keeping up with evolving consumer preferences. Further innovation and investment are required to provide personalized and educational experiences for families, ensuring a competitive edge in the market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Green Cloud has developed a full-scenario and full-link digital service solution for the hospitality industry, catering to the increasing adoption of technology in hotels and the desire to provide unique stay-and-play experiences. The marketing strategy includes offering value-added services to customers who purchase PMS or OPERA software, online promotion through platforms like TikTok, and showcasing the practical uses and convenience of digital services in real business scenarios. The outcomes include increased sales of software products, attracting more potential clients, and accumulating positive word-of-mouth for full-scenario services. Challenges include conducting research to solve business pain points, providing accurate solutions, and enhancing communication and feedback to continuously improve customer satisfaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hotel management -- Data processing
- Resource Type:
- Others
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MOOC
The course aims to enable students to master the sounds of Cantonese and conduct basic conservations in Cantonese. It is suitable for learners of the following 3 categories:
(1) People from Hong Kong who may be expatriates, international students, ethnic minorities;
(2) People from the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) who may be expatriates;
(3) People from all over the world who may be heritage speakers of Cantonese, plan to study/work in Hong Kong/ the GBA, tourists… etc.
In fact, anyone who is interested in learning Cantonese are welcomed to join this course!
- Subjects:
- Chinese Language, Communication, and Foreign Language Learning
- Keywords:
- China -- Hong Kong Cantonese dialects
- Resource Type:
- MOOC
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Others
The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing
- Resource Type:
- Others
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Others
The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Markets -- China -- Hangzhou China -- Hangzhou Tourism -- Marketing Tourism
- Resource Type:
- Others
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Others
Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Tourism Irel
- Resource Type:
- Others
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Others
The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Ice cream ices etc. -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Hotels -- Pet accommodations Family vacations Target marketing
- Resource Type:
- Others
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Others
The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Bring (Marketing) Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks -- Marketing
- Resource Type:
- Others
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Video
A video about the history, the evolution and statistics of MTR
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Others
Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
Yushui Hot Spring Inn, a luxurious hotel, successfully implemented new media marketing and experiential strategies to meet the demands of high-end vacationers. By creating engaging content, such as TikTok videos showcasing their unique swimming pools, and hosting creative activities like Ferrari member salons, the hotel attracted a large number of fans and increased business performance. Their performance data showed significant growth in user numbers and revenue, while brand data demonstrated impressive online engagement and return on investment. The challenges ahead include accurately targeting customers in a declining economy and differentiating the hotel in a competitive landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
- Resource Type:
- Others
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Others
This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
- Resource Type:
- Others
-
MOOC
How do we see the world? How do we see details at different viewing distances? How do we see in three dimensions? How do we see colour? How can we avoid getting cataracts or prevent short-sightedness? This course will help you develop your understanding of vision, how visual functions relate to your daily life, and how you can better take care of your eyes. Spanning six modules and with content aimed at both optometry specialists and the general public, the course begins with a detailed look at the structures and functions of the eye. It then moves on to explore critical issues such as the limits of the eye’s resolution, depth perception and colour vision, before examining the impact of common eye problems on daily life and outlining strategies for improving eye health. Engage with content and fellow learners through videos, animations, hands-on experiments and forum discussions, and check your understanding through quizzes and peer-assessed tasks at the end of each module. Learners who pursue the verified track gain access to a complete 3D eye model, virtual labs, live sessions and detailed instructor feedback on assessment.
- Course related:
- SO2S01 Learning Through Providing Eye Care and Vision Health to the Community
- Subjects:
- Optometry
- Keywords:
- Vision Eye
- Resource Type:
- MOOC
-
Video
In this video, Prof. Mark Hampton share his view on how do professional historians look for information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- History -- Research -- Methodology History -- Archival resources Humanities -- Research History -- Research
- Resource Type:
- Video
-
Video
In this video, Prof. Cheong will introduce the general procedure to carry out a literature search and the necessary resources that the students should consult.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Proposal writing in research Chemistry -- Research Research -- Methodology Research
- Resource Type:
- Video
-
Others
You have learned that it is necessary to evaluate legal information. And you have also learned some evaluation criteria. In this exercise, learners are required to match the legal information together.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Others
-
Video
In this video, Prof. Mark Hampton shares his view on how do historians select relevant information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- History -- Research -- Methodology Information resources -- Evaluation Humanities -- Research History -- Research
- Resource Type:
- Video
-
Others
In this slide, you will learn more about citation counts, h-index, eigenfactor score, and impact factor.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Periodicals Bibliometrics Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
-
Video
In this video, a team of students now planning a marketing strategy for their business, and require theoretical frameworks and concepts found in the academic literature, that is, academic journal articles. They have so many questions, such as which articles are most influential and should be read first, which are the top journals in the field, and who are the prolific authors on the topic?
- Keywords:
- Information retrieval Information resources -- Evaluation Bibliometrics
- Resource Type:
- Video
-
Video
In this video, a team of four students are now discussing how to kick-start the exhibition and what information sources in needed
- Subjects:
- Statistics and Research Methods
- Keywords:
- Exhibitions -- Planning Humanities -- Research
- Resource Type:
- Video
-
Video
In this video, a group of students from the School of Journalism and Communication is preparing for a group assignment. They need to do a group assignment based on one current social hot topic - Elderly issue and social protection system in Asian countries.The team is now discussing how to kick-start the group assignment and what information sources are needed. Let's check out what they are discussing!
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Research Social sciences -- Research -- Methodology
- Resource Type:
- Video
-
Video
For most of us, research starts with a search engine like Google. Is a search engine always the best tool for getting business information? Have you experienced the frustration of not being able to find what you need online? In this video, the students on the team are about to face some challenges as they begin their information search.
- Keywords:
- Business planning Corporations -- Finance Proposal writing in business
- Resource Type:
- Video
-
Video
In this video, the team meets again, after analyzing and evaluating their search results from academic articles and news sources. They found they need to be careful in avoiding using fake news into their work. Fake news is not a new phenomenon, but with the rise of social media like Facebook and Twitter and the extensive use of messaging apps like WhatsApp and WeChat, we are faced with growing cases of FAKE news.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources -- Evaluation Social sciences -- Research Fake news Internet research
- Resource Type:
- Video
-
Video
In this video, the 4 students have used skills learned in Section 3 to evaluate the information found in various databases on a journal article, e-books, anatomy and drug information, etc. They have now come up with a batch of most relevant information that they will use in their community health project assignment which comprises the creation of patient education materials and the writing up of a project report. They meet to discuss what information they should use to fulfil the information tasks. The issue of properly citing sources of the information used also comes up as a skill that they also need to master to avoid plagiarism.
-
Video
In this video, Prof. Christine Bruce explains that being information literate help you find creative and innovative ways of doing things, which is invaluably advantageous to your wider profession.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
-
Video
In this video, Prof. Christine Bruce explains that being able to evaluate information in leisure, home, or professional situations is an essential skill. Our information world is always changing, and shelf-life of most information is no more than two years!
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
-
Others
This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Automobile leasing renting
- Resource Type:
- Others
-
Others
The case of the Huaniao Island Working Holiday program demonstrates how the "New Resident Program" increasing the island's popularity and attractiveness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Volunteer tourism Hospitality industry -- Marketing Tourism -- Marketing
- Resource Type:
- Others
-
MOOC
The first MOOC to teach Human Anatomy from multiple healthcare professional perspectives through a case-based study of stroke.
- Course related:
- HSS2011 Human Anatomy and RS2040 Functional Anatomy
- Subjects:
- Health Sciences, Nursing, and Rehabilitation Sciences
- Keywords:
- Human anatomy Cerebrovascular disease
- Resource Type:
- MOOC
-
Others
The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing
- Resource Type:
- Others
-
Video
In this video, the students are whining about how difficult it is to prepare their paper in APA Style. Then a senior student shared with them the tips of using reference management tools like EndNote; RefWorks; Mendeley; and Zotero.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Bibliographical citations -- Computer programs Information storage retrieval systems
- Resource Type:
- Video
-
Video
In this video, a team of students are working together to create a business plan--a formal document that describes the business goals of a start-up company, and provides a strategic map to show how it will attain those goals. What kinds of information do they need to write a business plan? Which information sources will provide them with the critical evidence
- Keywords:
- Business planning Proposal writing in business
- Resource Type:
- Video
-
Video
Starting your research in Google may not be ideal as it often ends up leading you to millions of websites and you have no clue which ones are dependable and reliable. Let’s watch this video and learn the short-cut of locating quality social sciences information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Keyword searching Social sciences -- Research Database searching Web search engines Internet searching
- Resource Type:
- Video
-
Others
The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
In this video, Prof. Mark Hampton share his view on how to make a creative video.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Creative ability History -- Research Humanities -- Research
- Resource Type:
- Video
-
Video
In this video, Dr Rebecca Ong, at City University of Hong Kong, shares her fascinating insights on what ways do law researchers benefit from social media.
- Keywords:
- Online social networks Social media Legal research
- Resource Type:
- Video
-
Others
OER4AI features a collection of public resources on AI, with categorization of different AI topics. With this OER portal, teachers can use its teaching materials, while students can access it and attempt its exercises. We aim at:
• Providing materials for students to gain hands-on experience;
• Collecting the public resources on AI;
• Giving teachers access to this website through PolyU OER Portal.
- Subjects:
- Computing
- Keywords:
- Machine learning Machine learning -- Study teaching Artificial intelligence Artificial intelligence -- Study teaching
- Resource Type:
- Others
-
MOOC
An introduction to the fourth industrial revolution, it's major systems and technologies and how new products and services will impact business and society.
-
Video
In this video, Ms Huang, industry analyst from Bloomberg Intelligence, shares her views on how to deals with information at various stages of research namely: At the start -- What information does Margaret seek to kick-start research into an industry theme? During the search -- How does she determine the reliability of her data sources? During the search -- What major challenges does she face when dealing with business information? At the end -- What makes her industry research valuable to investors?
- Keywords:
- Investments Business -- Research -- Methodology Investment analysis
- Resource Type:
- Video
-
Video
In this video, Dr Charles Lam shares his views on how to deals with information at various stages of the investment deal. In his sharing, he covers 4 stages of the investment deal. In completing a deal -- What are the major steps involved in completing a real estate investment deal? In making decisions about real estate -- Which business information will inform his decision-making? In validating information -- What mechanism does he use to validate the information sources and data? In spotting bad information -- How does he spot out biased or even fraudulent information?
- Keywords:
- Investments Real estate investment Business -- Research -- Methodology Investment analysis
- Resource Type:
- Video
-
Video
In this video, Dr Rebecca Ong, at City University of Hong Kong, shares her fascinating insights on how to decide whether an idea or argument is strong and relevant to your research
- Keywords:
- Legal research
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: Is it common we are not capable to fully implement our lesson plan in the classroom?
- Keywords:
- Lesson planning Teaching Planning
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: (1)What is a lesson plan? (2) What are the essential questions that we need to bear in mind when planning a lesson?
- Keywords:
- Lesson planning Teaching Learning Psychology of
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: what are the key ways to understand your student's progress of learning during a lesson.
- Keywords:
- Teaching Effective teaching
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: Why is it important to have a lesson plan?
- Keywords:
- Lesson planning Teaching Planning
- Resource Type:
- Video
-
Video
In this video, Dr Robert Wright, a multi-award winning teacher and researcher at The Hong Kong Polytechnic University, shares his views on the various aspects of information seeking: Inspiration -- Where does he get inspiration for research? Selecting info -- How does he select appropriate information for his research projects? Evaluating info -- What criteria help him evaluate the quality of a research article? Top tips -- What tips does he have for his students to help them read and understand an academic journal article?
- Keywords:
- Business -- Research -- Methodology Management -- Research -- Methodology
- Resource Type:
- Video
-
Video
In this video, Prof. Christina Yu, Associate Vice President (Student Learning) at The Education University of Hong Kong, shares her fascinating insights into seeking, evaluating information for a lesson plan. In this video, Prof. Yu has to say about the following aspects: what do we need to pay attention to when using publisher's material in our lesson?
- Keywords:
- Information resources Lesson planning Teaching Planning
- Resource Type:
- Video
-
Video
In the video, it explains why it is important to evaluate legal information.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Video
-
MOOC
Population ageing is a global phenomenon profoundly affecting the well-being of communities. Disciplines such as Social Sciences, Design, and Engineering offer unique, insightful innovations for ageing societies. Along with providing solutions catering to their professional niche, these disciplines achieve creative and practical innovations through interdisciplinary collaboration. This course intends to explore and examine the process of incubating innovations in these three disciplines and help the learners to appreciate the synergy created when working toward innovations by adopting an interdisciplinary approach.
- Subjects:
- Social Sciences
- Keywords:
- Older people -- Government policy Older people -- Services for Technology older people Ageing
- Resource Type:
- MOOC
-
MOOC
This course will equip you with the knowledge relevant to pulmonary diseases and broaden your understanding on the patient’s journey in healthcare from a holistic perspective – starting from symptoms emerge to the disease diagnosis and assessment, and finally, disease management in an interdisciplinary approach. In addition, as psychological intervention is also an important part in the all-round care of patients, this course also covers topics about the psychosocial needs of patients and caregivers.
What you'll learn:
The causes, signs and symptoms of common pulmonary diseases
Understand the psychosocial needs of patients and caregivers
Interpret the results of medical examinations for pulmonary diseases
Differentiate the roles of different healthcare professionals
Integrate the knowledge learnt from different disciplines in the management for patients with pulmonary diseases
- Subjects:
- Health Sciences
- Keywords:
- Lungs -- Diseases Lungs -- Diseases -- Patients Lungs -- Diseases -- Treatment
- Resource Type:
- MOOC
-
Others
Through market research, International Youth Culture Center was seen as too formal and wanted to break traditional impressions and extend marketing beyond professional clients. It needed to target different audiences for various business formats in the complex.To address these challenges, International Youth Culture Center identified market hotspots and strong IPs in 2014, and found that live TV shows, specifically "Running Man Brothers", were the hottest trend. By combining the conference center's highlights and the show's popularity, we successfully implemented our event marketing plan. After the program aired, International Youth Culture Center became a city-wide hotspot, achieving our marketing and budget targets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
An interview with Dr. Josiah Chan, Senior Consultant of a large global IT organizations on process management
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video