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Video
When venture investor Natalie Fratto is determining which start-up founder to support, she doesn't just look for intelligence or charisma; she looks for adaptability. In this insightful talk, Fratto shares three ways to measure your "adaptability quotient" -- and shows why your ability to respond to change really matters.
- Keywords:
- Adaptability (Psychology) Change (Psychology)
- Resource Type:
- Video
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MOOC
To survive in today’s constantly changing business landscape requires being comfortable in uncertainty. Adaptability is what allows people and businesses to solve problems, overcome challenges and move back from the edge of attrition to the more stable ground of relevance. Adaptability is everything. — Jeff Boss, Forbes
Adaptability refers to your ability change your actions, course, or approach in order to suit different conditions or environments. Adaptability implies a sense of personal choice, of purposefully navigating—rather than being driven by—changing circumstances.
Resilience is the capacity to recover quickly from difficulties. Resilience gives you the ability to bounce forward with new insights and learning you can carry into the future.
Both adaptability and resilience include the ability to assess an evolving situation from multiple perspectives, to shift thinking and viewpoint, and to choose the best response. Adaptable people flourish amidst chaos while inflexible people flounder. Adapters find openings in situations where others only see closure. This 4-module course will give you knowledge and tools to become more adaptable and resilient in your workplace and in your life.
- Keywords:
- Adaptability (Psychology) Resilience (Personality trait) Change (Psychology)
- Resource Type:
- MOOC
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MOOC
Everyone experiences adversity and stress at some level, whether it’s the pressure to perform in school or work, relationship problems, financial difficulties, or simply the number of tasks to do in a short period of time. All stress isn’t bad, but chronic stress can take its toll on our minds, bodies, and behavior. Research has shown that people can learn and use specific resilience skills (such as optimistic thinking, relaxation strategies, choosing one’s attention) and positive routines (good sleep, scheduling in fun, and so on) in order to better manage stress, bounce back quicker after a setback, be more effective in their academic and vocational pursuits, develop stronger relationships with others, be physically and mentally healthy, and be satisfied with their lives overall. In short, resilience is ordinary magic and can be learned. It does not necessarily mean that you have to be born resilient or get lucky in life. The purpose of this course is to teach individuals the science behind becoming a resilient person. Stated simply, resilience is the ability to survive and thrive. Resiliency is not only about your ability to positively adapt in the face of adverse or challenging circumstances (that is, survive), but it is also about learning the positive skills, strategies and routines that enable you to live a happy, fulfilling, and meaningful life (in other words, thrive). This course gives you the permission to take care of yourself in order to effectively manage life stressors and do what matters most in life.
By the end of this course, you will have learned about the knowledge and skills that you can apply in your life now and in the future to be a resilient person.
- Keywords:
- Stress management Resilience (Personality trait)
- Resource Type:
- MOOC
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MOOC
Globalisation and advances in information and communication technology have resulted in a 24/7 work environment characterised by rapid change, a greater sense of competition, and an explosion in access to communication and information. These pressures compound stress related to workload and information processing – this not only reduces performance but can lead to a reduced sense of meaning and purpose as well as physical and mental health issues. Understanding stress and how to boost your resilience to it are essential skills for contemporary leaders and play a vital role in managing the demands you face at work. This course will focus on the nature of stressors facing leaders in today’s work environments and how to deal with them. You’ll explore personal resilience – your capacity to withstand and cope with stress – and strategies for self-management, motivation and organisation. You’ll also learn how resilience is impacted by health and social relationships.
- Keywords:
- Adaptability (Psychology) Stress management Resilience (Personality trait) Job stress
- Resource Type:
- MOOC
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Others
Managers have tried various strategies and perks to boost employee engagement—all with little impact on long-term retention and performance. But now, neuroscience offers some answers. Through his research on the brain chemical oxytocin—shown to facilitate collaboration and teamwork—Zak has developed a framework for creating a culture of trust and building a happier, more loyal, and more productive workforce.
By measuring people’s oxytocin levels in response to various situations—first in the lab and later in the workplace—Zak identified eight key management behaviors that stimulate oxytocin production and generate trust: (1) Recognize excellence. (2) Induce “challenge stress.” (3) Give people discretion in how they do their work. (4) Enable job crafting. (5) Share information broadly. (6) Intentionally build relationships. (7) Facilitate whole-person growth. (8) Show vulnerability.
Ultimately, Zak concludes, managers can cultivate trust by setting a clear direction, giving people what they need to see it through, and then getting out of their way. In short, to boost engagement, treat people like responsible adults.
- Keywords:
- Personnel management Corporate culture Employee motivation Trust
- Resource Type:
- Others
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Others
Teamwork has a dramatic effect on organizational performance.
An effective team can help an organization achieve incredible results.
A team that is not working can cause unnecessary disruption, failed delivery and strategic failure.
Nowadays it is almost impossible to avoid being a member of team. If you're not on an official team at work, chances are you function within one in one way or another. So it's important for your personal and career development to know your teamworking strengths and weaknesses.
This assessment helps you uncover common teamworking problems that you might be experiencing. Once you've completed the assessment, we direct you towards team tools that will help you to improve and develop these important skills.
- Keywords:
- Teams in the workplace Performance Organizational effectiveness
- Resource Type:
- Others
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Others
You can't just switch on teamwork. It takes time for a new team to "gel" and work to its full potential. What's more, team members go through stages as they move from strangers to co-workers.
Bruce Tuckman's Forming, Storming, Norming, and Performing model describes these stages. When you understand Tuckman's model, you'll know how to help your new team to become effective – faster. Let's look at how.
- Keywords:
- Teams in the workplace Teams in the workplace -- Management
- Resource Type:
- Others
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Others
Dr Meredith Belbin defines a 'Team Role' as one of nine clusters of behavioural attributes identified by his research at Henley as being effective in order to facilitate team progress.
- Keywords:
- Teams in the workplace Project management
- Resource Type:
- Others
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MOOC
In today’s workplace, professionals don’t work alone, and rarely work with just one other person. More often, we are required to work in groups to strategize, design solutions, ideate, motivate, manage, and execute. This course, part of the Leadership Essentials Professional Certificate program, complements business communication skills and expands those competencies to provide a foundation for decision-making, consensus-building, and problem-solving within a group environment.
In this course, learners will analyze and evaluate their own experiences of leading and participating in teams, and will relate them to industry examples.
Topics in the course also include:
Team formation and development
Building, leading, organizing, and motivating teams
Managing conflict in groups to build productive professional relationships
Collaboration among cross-functional teams
Interpersonal relationship dynamics in small groups
- Keywords:
- Interpersonal communication Teams in the workplace Business communication
- Resource Type:
- MOOC
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MOOC
In this course, you will enhance your ability and opportunity to work creatively within any organization, learn to understand the importance and role of teamwork within the organization, and develop skills that differentiate yourself as a team player. The professional business skills related to teamwork and creativity gained through this course will help you to succeed working in any organization.
- Keywords:
- Creative thinking Creative ability in business
- Resource Type:
- MOOC
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MOOC
Recently revised and updated! Effective teamwork and group communication are essential for your professional and personal success. In this course you will learn to: make better decisions, be more creative and innovative, manage conflict and work with difficult group members, negotiate for preferred outcomes, improve group communication in virtual environments, develop a better overall understanding of human interaction, and work more effectively as a team. Our goal is to help you understand these important dynamics of group communication and learn how to put them into practice to improve your overall teamwork.
- Keywords:
- Interpersonal communication Project management Communication in small groups Group problem solving
- Resource Type:
- MOOC
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Video
Are you a first time project manager and need to learn the project manager basics so that your project can be successful? In this video, I’m sharing the most important tips for new project managers so that you’ll never experience a failed project.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
Project Management Skills [WHAT YOU NEED TO SUCCEED AS A PM] / Are you looking to improve your project management skills and want to know the skills required for project manager success? Today, I’ll be sharing with you the most important project manager required skills so that you can be a successful project manager.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
In this video, we’ll take you through 5 of the best project management software, their key features, what each tool is best for as well as pricing information.Project management software mentioned in this video:
- ClickUp
- monday.com
- Hive
- Smartsheet
- Asana
- Keywords:
- Project management -- Computer programs Project management
- Resource Type:
- Video
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Video
Introduction to Project Management. Learn how to manage a project on your own, how to structure projects in large, medium, and small organizations, and understand why some projects are successful while others not. This video covers some of the fundamental knowledge, concepts, tools and techniques you need to understand how a project works and what is the best way to manage it.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
Project Planning | Project Plan In Excel With Gantt Chart | Project Management In Excel |Simplilearn
This video on project planning in Excel will help us understand the process of project planning concerning Excel. The video will explain the process of project management in Excel, elaborating on the reasons why we should use excel for project management. Then we will see the basics of a Gantt chart, along with understanding the process of making a Gantt chart in Excel. We will also see different Microsoft Excel templates, along with their features. Now, let us get started.
- Keywords:
- Project management -- Data processing Project management Microsoft Excel (Computer file)
- Resource Type:
- Video
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Video
This video on project manager roles and responsibilities will help us understand who is a project manager and what all skills are required to be a project manager. The video explains the roles and responsibilities of a project manager. After we know who is a project manager and what all a project manager is supposed to do, we will check the project manager’s salary. We will also see how one can become a project manager. Towards the end, we will review how a project manager’s resume looks like. Now, let us get started.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
This video on Project Management tools will help us understand the popular project management tools in the market. In the beginning, the video will explain the parameters one needs to keep in mind while choosing a project management tool for personal use or their team. The video mentions the release of the PM tool, its features, and the companies that use them. We will also know the different packages in the market, along with their costs and various constraints. Now, let us get started and get to know the Project Management tools in detail.
- Keywords:
- Project management -- Computer programs Project management
- Resource Type:
- Video
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Video
What Is Project Management? | Introduction To Project Management | PMP Training Videos | Simplilearn
This video on what is project management will help us understand the basics of project management. The video explains everything that project management includes beginning from What is a project and the components of project management. We will understand the project life cycle and the responsibilities in project management. Furthermore, it tells about various certifications that one may take to become a project manager and excel in the field of project management. Finally, we will learn the risks in project management and how to manage those risks. Now, let us get started and understand project management in detail.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
Design Thinking is a 5-step process to come up with meaningful ideas that solve real problems for a particular group of people. The process is taught in top design and business schools around the world. It has brought many businesses lots of happy customers and helped entrepreneurs from all around the world, to solve problems with innovative new solutions
- Keywords:
- Creative thinking Thought thinking Problem solving Creative ability
- Resource Type:
- Video
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Video
Imagine you were asked to invent something new. It could be whatever you want, made from anything you choose, in any shape or size. That kind of creative freedom sounds so liberating, doesn’t it? Or ... does it? if you're like most people you’d probably be paralyzed by this task. Why? Brandon Rodriguez explains how creative constraints actually help drive discovery and innovation.
- Keywords:
- Creative ability Inventions Problem solving
- Resource Type:
- Video
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Video
Do you sometimes have your most creative ideas while folding laundry, washing dishes or doing nothing in particular? It's because when your body goes on autopilot, your brain gets busy forming new neural connections that connect ideas and solve problems. Learn to love being bored as Manoush Zomorodi explains the connection between spacing out and creativity.
- Keywords:
- Creative thinking Creative ability Boredom
- Resource Type:
- Video
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Video
People have been grappling with the question of artificial creativity -- alongside the question of artificial intelligence -- for over 170 years. For instance, could we program machines to create high quality original music? And if we do, is it the machine or the programmer that exhibits creativity? Gil Weinberg investigates this creative conundrum.
- Keywords:
- Creative ability Artificial intelligence
- Resource Type:
- Video
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Video
Radio host Julie Burstein talks with creative people for a living -- and shares four lessons about how to create in the face of challenge, self-doubt and loss. Hear insights from filmmaker Mira Nair, writer Richard Ford, sculptor Richard Serra and photographer Joel Meyerowitz.
- Keywords:
- Creative thinking Creative ability
- Resource Type:
- Video
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Others
At IDEO.org, part of our mission is to spread human-centered design to social sector practitioners around the world. The Field Guide to Human-Centered Design reveals our process with the key mindsets that underpin how and why we think about design for the social sector, 57 clear-to-use design methods for new and experienced practitioners, and from-the-field case studies of human-centered design in action. The Field Guide has everything you need to understand the people you're designing for, to have more effective brainstorms, to prototype your ideas, and to ultimately arrive at more creative solutions.
- Keywords:
- Design -- Psychological aspects Design -- Social aspects Human engineering
- Resource Type:
- Others
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MOOC
This course deals directly with your ability for creativity which is a critical skill in any field. It focuses on divergent thinking, the ability to develop multiple ideas and concepts to solve problems. Through a series of creativity building exercises, short lectures, and readings, learners develop both an understanding of creativity and increase their own ability.
This course will help you understand the role of creativity and innovation in your own work and in other disciplines. It will challenge you to move outside of your existing comfort zone and to recognize the value of that exploration. This course will help you understand the importance of diverse ideas, and to convey that understanding to others.
The principal learning activity in the course is a series of "differents" where you are challenged to identify and change your own cultural, habitual, and normal patterns of behavior. Beginning with a prompt, e.g. "eat something different", you will begin to recognize your own = limits and to overcome them. In addition, you are encouraged to understand that creativity is based on societal norms, and that by it's nature, it will differ from and be discouraged by society. In this course, the persistence of the creative person is developed through practice. At the same time, these exercises are constrained by concerns of safety, legality, and economics, which are addressed in their creative process.
- Keywords:
- Creative thinking Change Problem solving Critical thinking
- Resource Type:
- MOOC
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Others
The Design Sprint Kit is an open-source resource for design leaders, product owners, developers or anyone who is learning about or running Design Sprints. Whether you are new to Design Sprints and gaining buy in for your first Sprint, or an experienced Sprint facilitator looking for new methods, this site will help you learn, plan, and contribute to the Design Sprint Methodology. The Design Sprint is a proven methodology for solving problems through designing, prototyping, and testing ideas with users. Design Sprints quickly align teams under a shared vision with clearly defined goals and deliverables. Ultimately, it is a tool for developing a hypothesis, prototyping an idea, and testing it rapidly with as little investment as possible in as real an environment as possible.
- Keywords:
- Design -- Psychological aspects Problem solving Creative ability in business
- Resource Type:
- Others
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Others
The Design Thinking Bootcamp Bootleg is an overview of some of our most-used tools. The guide was originally intended for recent graduates of our Bootcamp: Adventures in Design Thinking class. But we’ve heard from folks who’ve never been to the d.school that have used it to create their own introductory experience to design thinking. The Bootcamp Bootleg is more of a cook book than a text book, and more of a constant work-in-progress than a polished and permanent piece. This resource is free for you to use and share—and we hope you do.
- Keywords:
- Creative thinking Design -- Psychological aspects Creative ability Product design Critical thinking
- Resource Type:
- Others
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MOOC
Handling statistical data is an essential part of psychological research. However, many people find the idea of using statistics, and especially statistical software packages, extremely daunting. This free course, Getting started with SPSS, takes a step-by-step approach to statistics software through seven interactive activities. No statistics software is needed.
- Keywords:
- SPSS (Computer file) Statistics -- Computer programs Statistics -- Data processing
- Resource Type:
- MOOC
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Video
SPSS Statistics is a software package used for interactive, or batched, statistical analysis. Learn how to use it in this full course.
💻 Download course files here: https://drive.google.com/drive/folder...
✏️ Course created by Barton Poulson from datalab.cc.
🔗 Check out the datalab.cc YouTube channel: / datalabcc
🔗 Watch more free data science courses at http://datalab.cc/
⭐️ Course Contents ⭐️
(0:00:00) Welcome
(0:02:33) Versions, Editions, & Modules
(0:08:10) Taking a Look
(0:15:20) Sample Data
(0:19:10) Graph board Templates
(0:28:17) Bar Charts
(0:34:00) Histograms
(0:37:30) Scatterplots
(0:44:30) Frequencies
(0:53:00) Descriptives
(1:01:00) Explore
(1:12:00) Labels & Definitions
(1:23:00) Entering Data
(1:26:00) Importing Data
(1:37:00) Hierarchical Clustering
(1:48:00) Factor Analysis
(2:03:00) Regression
(2:15:00) Next Steps
- Keywords:
- SPSS (Computer file) Statistics -- Computer programs Statistics -- Data processing
- Resource Type:
- Video
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Video
Psychology, Computer Science and Neuroscience have a history of shared questions and inter-related advances. Recently, new technology has enabled those fields to move from “toy” small-scale approaches to the study of language learning from raw sensory input and to do so at a large scale that constitutes daily life. The three primary goals of my research are 1) to quantify the statistical regularities in the real world, 2) to examine the underlying computational mechanisms operated on the statistical data, and 3) to apply the findings from basic science to real-world applications. In this talk, I will present several projects in my research lab to show that the advances in human learning and machine learning fields place us at the tipping point for powerful and consequential new insights into mechanisms of (and algorithms for) learning.
Event Date: 28/06/2023
Speaker: Prof. Chen YU (University of Texas at Austin)
Hosted by: Faculty of Humanities
- Subjects:
- Language and Languages
- Keywords:
- Machine learning Language acquisition Computational linguistics
- Resource Type:
- Video
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Video
The QS Stars Reimagine Education Awards, backed by the Wharton School, describes itself as “ The global awards for innovative higher education pedagogies enhancing learning and employability”. Over the past few years PolyU has enjoyed much success at these awards with multiple shortlisted and winning entries. In this briefing, Reimagine Education Regional Award 2022: Asia Gold Award winner Dr. Kitty Chan (SN) will share her insights on converting great educational innovations into award-winning applications, as well as the hints on preparing the application materials. EDC and IPAO representatives will provide additional information to support colleagues who are interested in submitting their applications.
Event Date: 27/6/2023
Facilitator(s): Chan Kitty (SN), Anna Seto (IPAO), Kevinia Cheung (EDC), Kai Pan Mark (EDC)
- Keywords:
- Educational innovations Proposal writing for grants Education Higher--Awards
- Resource Type:
- Video
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Video
Generative AI challenges Higher Education institutions, educators and their practices to critically re-appraise the nature of what should and could be assessed. Gen AI can support equity and enhance new assessment designs. However, it also challenges us to reconsider what is valued, who is involved and what assessment can reliably reveal. This workshop will discuss the Australian Higher Education response to generative AI and explore the opportunities and challenges in relation to assessment.
Event Date: 19/6/2023
Facilitator(s): Michael Henderson (Monash University), Dick Chan (EDC)
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Video
A world class AI expert will explain to us in layman terms the power and limitations of generative AI tools, key factors that affect their performances and what users should know before deciding to use these tools and when reviewing the responses from these tools. Be inspired to discover more applications of these tools!
Event Date: 13/6/2023
Presenter: Prof. Usama Fayyad, Executive Director of the Institute for Experiential AI, Khoury College of Computer Sciences, Northeastern University, USA
Facilitator(s): Eric Tsui (EDC), Ioanna Pavlidou (ITS)
- Keywords:
- Machine learning Artificial intelligence Education -- Effect of technological innovations on
- Resource Type:
- Video
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Video
Join colleagues from the Department of Computing (COMP) and the English Language Centre (ELC) as they share their insights, experiences, challenges and plans on redesigning assessments in response to the emergence of generative AI. In this webinar, participants will learn how PolyU staff are adapting their assessment strategies to incorporate AI-generated content, while still maintaining academic integrity and ensuring student learning outcomes are met. This session will provide valuable perspectives for educators who are interested in leveraging AI in their own teaching and assessment practices.
Event Date: 30/5/2023
Facilitator(s): Richard Lui (COMP), Adam Forrester (ELC), Mitesh Patel (EDC)
- Subjects:
- Student Engagement, Assessment & Feedback, Lesson Design, and Good Practices
- Keywords:
- Artificial intelligence Computer-assisted instruction Education -- Effect of technological innovations on Educational technology
- Resource Type:
- Video
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Video
Your teaching scholarship and accolades can now be recorded on the PolyU Scholar’s Hub. Join this workshop tailored for teaching/clinical staff to find out how you can use this platform for systematic documentation and showcase purposes, and how your use of this platform may help increase your eligibility for an upcoming rewards system.
Event Date: 25/5/2023
Facilitator(s): Eric Tsui (EDC), Charles Cheng (IPAO), Vanessa Ramesh Mahboobani (IPAO), Ada Tse (EDC)
- Keywords:
- Academic achievement Scholarly publishing Universities colleges -- Administration
- Resource Type:
- Video
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Video
In the presentation, Prof. Chan shared Singapore’s long-term energy plan and research focus, as well as a few major initiatives on hydrogen application. He then introduced turquoise hydrogen and the catalytic decomposition of methane for hydrogen production, followed by an overview of the research activities on hydrogen and fuel cells at NTU over the last 30 years.
Event Date: 13/6/2023
Speaker: Prof. CHAN Siew Hwa (Nanyang Technological University)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Electrical Engineering
- Keywords:
- Clean energy Hydrogen as fuel
- Resource Type:
- Video
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Others
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
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Others
This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
- Resource Type:
- Others
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Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others
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Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others
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Others
This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
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Others
This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Automobile leasing renting
- Resource Type:
- Others
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Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
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Others
This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
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Others
This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Video
Join a panel of the Directors of the educational development/enhancement centres in UGC-funded institutions in this hybrid seminar in which they explain their respective institutions’ stance and actions towards the use of Generative AI in learning, teaching and assessment. It is our honour that the UGC Secretary-General will facilitate the panel discussion. Examples of how assessment and learning activities are re-designed in different institutions to leverage the use of Generative AI will be presented, with sharing from teachers and students.
Event Date: 8/5/2023
Speakers (in order of university name):
Prof. Kenneth Lo, Director, TED, CityU
Dr Theresa Kwong, Director, CHTL, HKBU
Prof. Chun Ka Wai, Cecilia, Director, CLEAR, CUHK
Prof. Kong Siu Cheung, Director, LTTC, EDUHK
Dr Julia Chen, Director, EDC, PolyU
Dr Sean McMinn, Director, CEI, HKUST
Prof. Cecilia KY Chan, Associate Director, CETL, HKU
Facilitator(s): Prof. James Tang, Secretary-General, University Grants Committee
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
-
Video
Supported by the Virtual Teaching and Learning (VTL) project “Promoting the use of video-based formative assessment to develop the skills of reflection and peer feedforward and as an alternative to proctored examination”, teachers have been adopting video-base assessment techniques across different subjects and levels. In this session, three teachers are going to share their experience and provide suggestions to colleagues who are interested in adopting this approach: Dr Joe Ching [ELC]: Benefits and outcomes of using video-based formative assessment to improve presentation skills Dr Vincent Leung [MM]: Leveraging video assessment in global business learning at the graduate level Dr Betty Chung [SN]: Using video-based formative assessment to build a foundation of reflective learning in junior nursing students (in alphabetical order of Departments)
Event Date: 19/4/2023
Presenter(s): Dr Joe Ching (ELC), Dr Vincent Leung (MM), Dr Betty Chung (SN)
Facilitator(s): Dr Kai Pan Mark (EDC)
- Subjects:
- Lesson Design
- Keywords:
- Web-based instruction Educational tests measurements
- Resource Type:
- Video
-
Video
In this webinar, we present a selection of AI tools that are currently available, explain how to access them, and consider some potential uses of the tools in an educational setting.
Event Date: 31/3/2023
Facilitator(s): Darren Harbutt (EDC), Dick Chan (EDC), Jacky Chau (EDC), Anthony Ho (EDC)
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Video
In this ‘Student Voices’ session, students share their views on, and experiences with, emerging Generative AI tools, including ChatGPT. The session will provide a conversation opportunity between teachers and students in this rapidly changing area, and a valuable chance to hear the learner's perspective.
Event Date: 23/3/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Anthony Ho (EDC)
Honourable moderator for Q&A session: Prof David Shum, Dean of FHSS
EDC Coordinator: Darren Harbutt
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
-
Video
ChatGPT is the latest generative AI tool to hit the news and universities worldwide are racing to respond to the challenges to academic integrity and opportunities to higher education it offers. In this online session, a range of participants discuss the big issues surrounding ChatGPT and other AI technology, and outline possible responses universities can make.
Event Date: 16/2/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Darren Harbutt (EDC), Mr Dick Chan (EDC), Mr Adam Forrester (ELC), Prof Song Guo (COMP),Dr Melody Lu (CPCE),Prof Eric Friginal (ENGL)
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
-
Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EDC: Impact of changes in the modes of delivery on academic performance by Mr Kenneth Tam
EDC: Global Classroom for enhancing inter-cultural knowledge by Dr Eric Tsui
ENGL: ENGL online initiatives by Prof. Eric Friginal & Dr Renia Lopez
ISE: Educational research by Dr Y.M.Tang
OUS: Evaluation Study of the Three Offshore Online SL Subjects by Prof. Daniel Shek
Event Date: 22/2/2023
Presenter(s): Mr Kenneth Tam (EDC), Dr Eric Tsui (EDC), Prof. Eric Friginal (ENGL), Dr Renia Lopez (ENGL), Dr Y.M. Tang (ISE), Prof. Daniel Shek (OUS)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
-
Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EE: VR, AR & machine learning by Dr Fung Yu-fai
LIB: Using DataCamp to Support Online Learning and Teaching of Data Literacy by Mr Ernest Lam
LMS: Gamification and simulation-based teaching by Dr Anthony Pang
SLLO & COMP: Metaverse and virtual learning platforms by Dr Grace Ngai
Event Date: 15/2/2023
Presenter(s): Dr Yu-fai Fung (EE), Mr Ernest Lam (LIB), Dr Anthony Pang (LMS), Dr Grace Ngai (SLLO)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
-
Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents three departments:
ME: Virtual robotic platforms by Dr David Navarro-Alarcon
SD: Student Centered Learning using Web 3 technologies by Dr Gino Yu
SFT: Learner-content & Learner-learner/teacher online resources by Dr Tracy Mok
Event Date: 8/2/2023
Presenter(s): Dr David Navarro-Alarcon (ME), Dr Gino Yu (SD); Dr Tracy Mok (SFT)
Facilitator(s): Dr Kai Pan Mark (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
-
Video
In this lecture I consider the fundamental, challenging and largely unsolved problem of deriving rigorously the most popular kinetic equations, starting from the laws governing the dynamics of microscopic systems. I plan to present classical and recent results, discussing also some present perspectives.
Event date: 30/3/2023
Speaker: Prof. Mario Pulvirenti (University of Roma La Sapienza)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Mathematical models Kinetic theory of gases -- Mathematical models
- Resource Type:
- Video
-
Video
We investigate reversal and recirculation for the stationary Prandtl equations. Reversal describes the solution after the Goldstein singularity, and is characterized by regions in which u > O and u < 0. The classical point of view of regarding the Prandtl equations as an evolution equation in x completely breaks down since u changes sign. Instead, we view the problem as a quasilinear, mixed-type, free-boundary problem. This is a joint work with Sameer Iyer.
Event date: 14/3/2023
Speaker: Prof. Nader Masmoudi (New York University)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Fluid dynamics -- Mathematical models
- Resource Type:
- Video
-
Video
In the context of hyperbolic systems of balance laws with dissipative source manifesting relaxation, recent pr"Ogress will be reported in the program of passing to the limit, in 1he BV setting, as the relaxation lime tends to zero.
Event date: 16/2/2023
Speaker: Prof. Constantine Dafermos (Brown University)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Equilibrium -- Mathematical models Relaxation Differential equations Hyperbolic
- Resource Type:
- Video
-
Video
Models arising in biology are often written in terms of Ordinary Differential Equations. The celebrated paper of Kermack-McKendrick (19271, founding mathematical epidemiology, showed the necessity to include parameters in order to describe the state of the individuals, as time elapsed after infection. During the 70s, many mathematical studies were developed when equations are structured by age, size, more generally a physiological trait. The renewal, growth-fragmentation are the more standard equations. The talk will present structured equations, show that a universal generalized relative entropy structure is available in the linear case, which imposes relaxation to a steady state under non-degeneracy conditions. In the nonlinear cases, it might be that periodic solutions occur, which can be interpreted in biological terms, e.g., as network activity in the neuroscience. When the equations are conservation laws, a variant of the Monge-Kantorovich distance (called Fortet-Mourier distance) also gives a general non-expansion property of solutions.
Event date: 19/1/2023
Speaker: Prof. Benoît Perthame (Sorbonne University)
Hosted by: Department of Applied Mathematics
- Subjects:
- Biology and Mathematics and Statistics
- Keywords:
- Biomathematics Equations
- Resource Type:
- Video
-
Video
Universities conduct research for three reasons: to educate students, to contribute to society, and to understand the world. While society often holds a view of the scholar as a solitary and singular genius, in reality scholars today participate in a highly collaborative, worldwide search for shared understandings that stand the test of time and the scrutiny of others. The problems in the 21st century often demand effort by teams of researchers with resources at scale: laboratories and equipment, compute resources, and expert staffing. Working with faculty, students, and other stakeholders to identify the greatest opportunities and the resources needed to address them is both a privilege and a challenge for modern academic administrators. In this talk, I will share three examples: fostering collaborative proposal-writing; planning for shared capabilities in experimental facilities, data, and computation; and transforming academic structures.
Even date: 12/4/2023
Speaker: Prof. Kathryn Ann Moler
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research Science
- Resource Type:
- Video
-
Video
In this CIHK webinar, we will discuss the material conditions of and historical background to the use of Classical Chinese or Literary Sinitic in writing-mediated brush conversation between literati of Sinitic engaged in cross-border communication within Sinographic East Asia or the Sinographic cosmopolis, which corresponds with today’s China, North Korea, South Korea, Japan (including Okinawa, formerly the Ryukyu Kingdom) and Vietnam. Compared with speech as a modality of communication, real-time writing-mediated interaction between talking humans, synchronously face-to-face, seems uncommon. In any society, speaking is premised on one condition: the interlocutors must have at least one shared spoken language at their disposal, but even then, there are circumstances under which speaking is either physically not feasible or socially inappropriate. Could writing function as an alternative modality of communication when speaking is not an option due to the absence of a shared spoken language, as in cross-border communication settings? Whereas real-time writing-mediated face-to-face interaction is rare where a regional lingua franca was known to exist (e.g., Latin and Arabic), there is ample historical evidence of literati of Classical Chinese or Literary Sinitic from different parts of Sinographic East Asia conducting ‘silent conversation’, synchronously and interactively in writing mode using brush, ink, and paper. Such a pattern of writing-assisted interaction is still practiced and observable in pen-assisted conversation – pen-talk – between Chinese and Japanese speakers today, thanks to the pragma-linguistic affordance of morphographic, non-phonographic sinograms (i.e., Chinese characters and Japanese kanji). We will outline the historical spread of Classical Chinese or Sinitic texts from the ‘center’ to the ‘peripheries’, and the historical background to the acquisition of literacy in Sinitic by the people there. Their shared knowledge of Sinitic helps explain why, for well over a thousand years until the 1900s, literati from these places were able to speak their mind by engaging in ‘Sinitic brush-talk’ 漢文筆談 in cross-border communication.
Even date: 13/5/2022
Speaker: Prof. David C. S. Li
Hosted by: Confucius Institute of Hong Kong, Department of Chinese Culture
- Subjects:
- Chinese Language and Language and Languages
- Keywords:
- Chinese characters History Chinese language -- Written Chinese Written communication China East Asia
- Resource Type:
- Video
-
Video
Focusing on tensions and links between national formation and international outlooks, this talk shows how classical world visions persist as China’s modernizers and revolutionaries adopted and revised the Western nation-state and cosmopolitanism. The concepts of tianxia (all under heaven) and datong (great harmony) have been updated into outlooks of global harmony that value unity, equality, and reciprocity as strategies of overcoming interstate conflict, national divides, and social fragmentation. The talk will delve into two debates: the embrace of the West vs. aspirations for a common world, and the difference between liberal cosmopolitanism and socialist internationalism.
Even date: 16/9/2022
Speaker: Prof. Ban Wang
Hosted by: Confucius Institute of Hong Kong, Department of Chinese Culture
- Subjects:
- Chinese Studies
- Keywords:
- Civilization Diplomatic relations World politics China
- Resource Type:
- Video
-
Video
During the sixteenth and early seventeenth centuries, the relaxation of the Ming sea ban, along with the arrival of the Europeans, generated a multipolar environment in East Asia. It revolved around the intra-Asian exchange centered upon Chinese silk and Japanese silver, and a nascent global flow of New World bullion to China and spices for Western Europe. The situation changed during the mid-seventeenth century amid mounting restrictions on overseas contacts from the Tokugawa shogunate of Japan and the consolidation and militarization of Chinese merchants under the Zheng family. By 1683, when the Qing forced the Zheng to surrender and occupied their bastion of Taiwan, China had achieved naval preeminence in the East Asian sea lanes. Other than a few outposts, the Europeans had largely withdrawn from the area north of island Southeast Asia, which remained under the hegemony of the Dutch East India Company. In 1684, the Qing court legalized private trade and travel abroad, prompting another wave of overseas migration. Authorities in China and across eastern maritime Asia enacted policies that kept the Qing merchants and immigrants separate from the earlier Ming loyalists. Additionally, both groups of Chinese were accorded significant political, economic, and legal privileges. This infrastructure, backed by Qing naval power, paved the way for the “Chinese century” in maritime Asia.
Even date: 9/11/2022
Speaker: Dr. Xing Hang
Hosted by: Confucius Institute of Hong Kong
- Subjects:
- Area Studies and Chinese Studies
- Keywords:
- Qing Dynasty (China) Chinese diaspora Southeast Asia Chinese
- Resource Type:
- Video
-
Video
In this lecture, Prof. Sifakis will discuss the relevance of existing criteria for comparing human and machine intelligence and show some notable analogies and differences between scientific knowledge and that produced by neural networks. Emphasising that autonomy is an important step towards Artificial General Intelligence (AGI), he will present a characterisation of autonomous systems, and showing key differences with mental systems equipped with common sense knowledge and reasoning, and advocate challenging work directions, including the development of a new foundation for systems engineering and scientific knowledge, and the joint exploration of physical and mental phenomena that embody human intelligence.
Even date: 3/3/2023
Speaker: Prof. Joseph Sifakis
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Human-Computer Interaction
- Keywords:
- Artificial intelligence
- Resource Type:
- Video
-
Others
This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
-
Others
This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Restaurant management
- Resource Type:
- Others
-
Others
This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Live streaming
- Resource Type:
- Others
-
Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Hotels -- Pet accommodations Family vacations Target marketing
- Resource Type:
- Others
-
Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks -- Marketing
- Resource Type:
- Others
-
Others
This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Travel -- Health aspects Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
-
Others
This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China--Sichuan Sheng Tourism -- Marketing Internet marketing Social media
- Resource Type:
- Others
-
Others
This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media
- Resource Type:
- Others
-
Others
Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Live streaming Tourism -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Travel -- Computer network resources Tourism -- Marketing Marketing
- Resource Type:
- Video
-
Others
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
- Resource Type:
- Others
-
Video
More than one hundred years ago, Albert Einstein published his Theory of General Relativity (GR). One year later, Karl Schwarzschild solved the GR equations for a non-rotating, spherical mass distribution; if this mass is sufficiently compact, even light cannot escape from within the so-called event horizon, and there is a mass singularity at the center. The theoretical concept of a 'black hole' was born, and was refined in the next decades by work of Penrose, Wheeler, Kerr, Hawking and many others. First indirect evidence for the existence of such black holes in our Universe came from observations of compact X-ray binaries and distant luminous quasars. I will discuss the forty-year journey, which my colleagues and I have been undertaking to study the mass distribution in the Center of our Milky Way from ever more precise, long-term studies of the motions of gas and stars as test particles of the space time. These studies show the existence of a four million solar mass object, which must be a single massive black hole, beyond any reasonable doubt.
Even date: 9/2/2023
Speaker: Prof. Reinhard GENZEL
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Physics and Cosmology and Astronomy
- Keywords:
- Nobel Prize winners Astrophysics Astronomy Deep space -- Milky Way Black holes (Astronomy) General relativity (Physics)
- Resource Type:
- Video
-
Video
As a recent New York Times editorial proclaimed, "The Global Order Isn't Working. It's Time for Something Different." To teach environmental history and environmental ethics is to reacquaint ourselves with the facts that we need to try to build, while there is still time, a new cooperative order that understands this: simple fact: that other people and other countries are quite literally "the air we breathe." Moreover, all who claim to be ethical persons must take seriously the notion of inter-generational equity and try to act upon it. This notion should, in theory, come more easily to countries whose traditions have built upon classical/ Confucian learning, for those traditions say that the most important marker of human behavior is working toward common ends (qun 群) while "learning what is enough" (zhi zu 知足). Put another way, many resources within the Chinese tradition may strengthen our resolve to act more constructively in less short-sighted ways.
Event Date: 14/11/2022
Speaker: Prof. Michael Nylan (University of California, Berkeley)
Hosted by: Faculty of Humanities
- Keywords:
- Environmental ethics Intergenerational relations Philosophy Confucian Confucian ethics
- Resource Type:
- Video
-
Video
The notion of expertise is integral to all forms of institutional and professional practice in many domains – in education, healthcare, social welfare, law, journalism, banking, information technology, marketing, translating and interpreting services etc. It is a concept addressed by scholars across many disciplines – cognitive science, sociology, anthropology, psychology, language/communication studies, among others. There are, however, enduring problems of definition, description and measurement of expertise. Some scholars draw attention to the ongoing ‘crisis in expertise’ and others pronounce the ‘death of expertise’ in contemporary society.
More humbly, I begin with a characterisation of professional expertise very broadly to include scientific, experiential, technological, organisational, legal, ethical and communicative knowledge. This then leads me to the notion of ‘distributed expertise’, which extends beyond the individual remit and the conventional lay-expert divide. For instance, in the healthcare domain, a significant development afforded by internet-based technology is the increased level of patients’ e-health literacy and, consequently, democratisation of expertise. This amounts not only to accessing health information digitally, but also the phenomenon of patients ‘doctoring’ themselves in ‘the now of its presence’, i.e., ‘expert patients’ becoming instrumental in self-diagnosis and even self-treatment.
Additionally, ‘distributed expertise’ is also constitutive of ‘expert systems’, e.g., diagnostic and interventionist technologies as well as decision aids mediated by algorithms and templates. This is what I refer to as the technologization of expertise. I suggest that there is overreliance on ‘expert systems’ by both experts and lay persons in everyday decision making. Access to and use of ‘expert systems’ in optimal ways inevitably necessitates a reconfiguration of the very conditions and consequences of professional expertise.
Event Date: 25/11/2022
Speaker: Prof. Srikant Sarangi (Hong Kong Polytechnic University)
Hosted by: Faculty of Humanities
- Keywords:
- Information technology -- Social aspects Democratization Expertise
- Resource Type:
- Video
-
Others
This project aims to study the exportation history of Hong Kong’s quality granite to the Pacific Rim and the construction history of those overseas projects using exported stones in the 19th and 20th century. The following five aspects are investigated:
The colonial government record in 1844 granite was shipped to mainland China. During 1850s and 1860s, granite blocks were exported to mainland China, New South Wales, San Francisco and Siam and used as building materials and paving slabs.
In 1852, the façade of Parrott Building in San Francisco was cladded with quality granite from Hong Kong. Twenty workers and two supervisors from Hong Kong boarded a cross-Pacific ship for the erection of this epoch-making building.
Between 1860 and 1870, granite was quarried in Kowloon, for the construction of the French Catholic Church in Canton. In 1890, the Gap Rock Lighthouse was built by a Hong Kong contractor using the granite from Hong Kong.
Between 1928 and 1933, quality granite was chosen in the projects of The Mausoleum in Nanjing, The Memorial Auditorium and the Memorial Cenotaph in Guangzhou in remembrance of Dr. SUN Yat-sen. These projects were designed by architect LU Yen-chih and constructed partly by contractors from Hong Kong.
- Subjects:
- Land Surveying and Geo-Informatics, Building and Real Estate, and Construction and Environment
- Keywords:
- China -- Hong Kong Granite Quarries quarrying
- Resource Type:
- Others
-
Others
DM Master is a gamification-based education Application. This is an interactive education tool to support you to learn more about Type 2 diabetes from a health professional perspective. The game has three levels: diagnosis of diabetes, its signs and symptoms, and common complications. You will also explore the goals and strategies of diabetes management, including healthy lifestyles and medications.
In this e-GAME environment, you will earn your virtual coins to enjoy digital shopping and exercises. The scoreboard shows your number of coins (your scores) and your ranking. Set a new score record and get your name on top of the ranking! You can also see the best rated food menu of the day in the ranking list. The DM Master Content is for informational and educational purposes only and is not a substitute for the professional judgment of a health care professional in diagnosing and treating patients.
- Course related:
- SN3490 Nursing Therapeutics 1 and 53455 Bachelor of Science in Nursing (BSN)
- Subjects:
- Nursing and Health Care, Education and Promotion
- Keywords:
- Diabetics
- Resource Type:
- Others
-
Video
As part of a learner-centered approach, classes should be recorded. As there are a number of platforms that can be used to record your face-to-face classes, EDC and ITS will collaboratively run workshops to show you how to best use the available tools.
Session 4: Using uRewind to record your face-to-face classes
Facilitator: Kai Pan Mark, EDC
Facilitator: Pony Ma, ITS
Facilitator: Jason Chow, ITS
Date: 11 Jan 2023
Time: 10:00 AM - 11:00 AM
Venue: Z512 and Online via MS Teams
Come to this workshop to learn how to record your classes and then make them available to your students using uRewind.
-
Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents three departments:
BEEE - Interactive student engagement tools by Dr Chau Chi Kwan, Dr Cynthia Hou & Dr Hilda Cheung
BME: Hands-on experiments at home by Dr Lau Hin Chung, Dr. Hu Xiaoling & Ms Jessie Kar
SO - Virtual clinic driven by AI by Dr Allen Cheong & Dr Jessica Neuville
Event Date: 11/1/2023
Facilitator: Kam, Roy
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- Internet in education Motivation in education Educational technology College teaching Web-based instruction
- Resource Type:
- Video
-
Video
As part of a learner-centered approach, classes should be recorded. As there are a number of platforms that can be used to record your face-to-face classes, EDC and ITS will collaboratively run workshops to show you how to best use the available tools.
Session 1: Using MS Teams to record your face-to-face classes
Facilitator: Robbie Cheung, ITS
Facilitator: Kai Pan Mark, EDC
Date: 05 Jan 2023
Time: 3:00 PM - 4:00 PM
Venue: CD301 and Online via Zoom
Come to this workshop to learn how to record your classes and then make them available to your students using MS Teams.
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Video
Working across international borders is one of the innumerable challenges facing teachers today. This workshop shows how one teacher works together with a colleague at Nagoya University of College and Business in Japan to use case studies to integrate students from different locations. Join us to find out more.
Event Date: 16/12/2022
Presenter(s): Leung, Vincent
Facilitator(s): Sager, John
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- International education Education Higher -- International cooperation Intellectual cooperation
- Resource Type:
- Video
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Video
The internationalisation of higher education can be an exciting and rewarding process, opening up new opportunities for the entire academic community. As professionals and citizens of an increasingly connected world, all graduates of Higher Education Institutions (HEIs) will require international perspectives and intercultural skills. For many faced with the task, it is difficult to know where to start and how to maintain the momentum that is needed. In this workshop, we will explore different approaches to the internationalisation of the teaching and learning process and the student experience bringing examples from other universities/HEIs in different regions of the world.
Event Date: 15/12/2022
Presenter(s): Carla Camargo Cassol da Silva
Facilitator(s): Sager, John
- Subjects:
- Lesson Design
- Keywords:
- International education Education Higher -- International cooperation
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I. This session proudly presents three departments:
AP: Artificial Intelligence by Dr Dennis Leung
CBS: Large-class e-learning applications: Japanese teaching and L2L activities by Dr Jack Chun
ELC: Effective class teaching with apps by Mr Adam Forrester
Event Date: 14/12/2022
Facilitator(s): Mark, Kai Pan
- Subjects:
- Good Practices
- Keywords:
- Internet in education Motivation in education Educational technology College teaching Web-based instruction
- Resource Type:
- Video