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粵語,又稱「廣東話」,是香港最常用的語言。來自世界各地的學生可透過學習粵語,認識生活中常用的粵語詞句,應付日常溝通需要,從中更好地了解香港,融入香港。為此,我們開發了一個量身定制的在線粵語學習平台──翻轉粵語教室,按大學課程所學,制作相關的多媒體自習材料,讓學生可於上課前,利用網絡、智能手機等學習工具預習各單元的學習內容,然後回校再進行互動的粵語學習,提升學習成效。
- Subjects:
- Chinese Language, Communication, and Foreign Language Learning
- Keywords:
- China -- Hong Kong Cantonese dialects
- Resource Type:
- Others
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Others
This database is constructed on the basis of two earlier databases developed by the Research Centre for the Humanities Computing (formerly the Humanities Computing Programme). Since the appearance of the Chinese Syllabary Pronounced according to the Dialect of Canton in 1996 and the Chinese Talking Syllabary of the Cantonese Dialect: An Electronic Repository in 1998, we have been receiving notes of gratitude from users from all over the Internet. Out of the many suggestions they made, the crucial one was the expansion of our databases from a pure syllabary structure into one which covers semantic information of the characters. In response to this suggestion of our users, in particular their concern for the semantic disambiguation of Chinese polyphonic characters, a database carrying the current title was planned. Being functionally versatile and user-friendly like its two predecessors, the current new database excels further in the following respects: This fully revised and expanded database covering the complete Big5 Chinese character set is now the most comprehensive syllabary of the Cantonese dialect on the Internet. It covers in the first place the syllabric data of four major works, namely, 1) S. L. Wong's A Chinese Syllabary Pronounced according to the Dialect of Canton, 2) Li Chomin's Lishi Zhongwen Zidian, 3) Zhou Wuji and Rao Bingcai's Guangzhou Hua Biaozunyin Zihui and 4) Richard Ho and Chu Kwok-fan's Yuehyin Zhengdu Zihui. To make up what is still missing, linguistic information of nine other major works are consulted. To take into account the linguistic reality of the Hong Kong society, vernacular pronunciation data provided by the Linguistic Society of Hong Kong are also included. Besides pronunciations, typical word-forms or vocabularies are provided for every character in this database. These word-forms are grouped with respect to the proper pronunciation(s) of the respective head characters so that users can disambiguate polyphonic characters that are phonologically ambiguous. In cases where common vocabularies are not readily available, brief remarks or explanations will be given. It supports up to seven transciption (romanization) schemes of the Cantonese dialect. Users can switch from one scheme to the other wherever necessary. When a certain head character is being featured, basic information such as pronunciation(s), homophones, vocabularies etc. are tabulated. In addition to these, further lexical information related to that particular character will also be provided for easy reference, as, for instances, internal codes (Big5 and Unicode), Cangjie input code, radical belonging , number of strokes, basic English translation, pagination of important references and hyperlinks pointing to various online resources. We would like to extend our sincere thanks to Ms. Ginny Chan, former instructor of Yale-China Chinese Language Center, CUHK, for her courtesy in demonstrating 1,900 unique Cantonese pronunciations on a volunteer basis.
- Course related:
- CBS 3407 Chinese Academic Writing in Language and Speech Science, CBS532 Description of Chinese I: Words and Sentences, CBS4901 Contrastive Analysis of Chinese and English, and CBS514 Introduction to Cantonese studies
- Subjects:
- Chinese Language
- Keywords:
- Chinese language -- Dialects Dictionaries Cantonese dialects -- Pronunciation
- Resource Type:
- Others
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Others
本站由清华大学信息化技术中心支持创办,由清华大学 TUNA 协会运行维护。 清华大学 TUNA 协会,全名清华大学学生网络与开源软件协会,是由清华大学热爱网络技术和开源软件的极客组成的学生技术社团。
- Subjects:
- Computing
- Keywords:
- Open source software Computer software -- Development
- Resource Type:
- Others
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Others
由於漢字數量多、結構複雜,香港學生寫錯別字的情況甚為普遍。進入大學後,學生主要使用電腦輸入文字,手寫中文的機會更大為減少,導致錯別字的問題愈見嚴重。多年來,不少學者已就此問題進行各項研究,而坊間的相關參考專書更是汗牛充楝,不可勝數。然而,上述所論多從傳統的形音義角度出發,較少從文體、語境方面加以深入討論。
有見及此,我們去年申請了香港理工大學「教學發展及語文培訓補助金」(Teaching Development and Language Enhancement Grant for Language Enhancement Activities, LEG16-19/SS/CBS10),開展「『專業文體的錯別字糾正』網站」計劃,旨在探討於特定場合或行業語境下之實用文類的錯別字問題,藉以協助學生準確書寫各類職場文書,以恰當、得體的書面語言與外界接觸,完成傳意任務。
- Subjects:
- Chinese Language
- Keywords:
- Chinese language -- Terms phrases Chinese language -- Errors of usage Chinese language -- Homonyms
- Resource Type:
- Others
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Others
香港人講「懶音」的情況愈來愈普遍,如「女仔」說成「呂仔」(n-、l-不分),「過」、「個」不分(gw-、g-不分),「講解」說成「趕解」(-ng、-n不分),「襪」、「默」不分(-t、-k不分)等等。
為了加強學生對粵語的敏感度,協助學生說出流利的粵語,提升整體的表達能力,我們申請了香港理工大學「教學發展及語文培訓補助金」(Teaching Development and Language Enhancement Grant for Language Enhancement Activities, LEG16-19/SS/CBS9),開展「『粵語懶音測試及糾正』網站」計劃。此計劃的目的是協助學生以標準的粵語作日常的交際溝通,減少懶音,以恰當、得體的粵語與外界接觸,完成傳意任務。
- Subjects:
- Chinese Language
- Keywords:
- China -- Hong Kong Cantonese dialects -- Pronunciation
- Resource Type:
- Others
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Others
國立故宮博物院為提升政府資料開放品質、促進故宮資料在教學、個人賞析及營利使用之傳播,特別自106年起更新下載專區之「文物圖像下載」及「精選圖像下載」,所有圖像民眾無需申請,不限用途,不用付費,可直接下載使用,相關規範均依「政府資料開放授權條款1.0版」辦理,歡迎各界多加利用。
- Keywords:
- Taiwan Art objects Chinese Art Chinese
- Resource Type:
- Others
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Others
撰寫學術論文是大學生必要的經歷。中國語文教學中心是次建構「中文論文寫作教學網站」,旨在在已有的自學教材上,進一步分享撰寫中文論文的心得與要項。有別於一般論文教學網站,本網站總結了中心教員多年來評改學生習作的經驗,並以此為例,分享撰寫論文各個部份、各種細節的竅門與注意事項,期望學生省察論文寫作的過程,並思考其中意義。
- Subjects:
- Chinese Language
- Keywords:
- Dissertations Academic Academic writing
- Resource Type:
- Others
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Others
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management
- Resource Type:
- Others
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Others
This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong
- Resource Type:
- Others
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Others
The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This page provides much social work-related information for social worker. It includes various templates for social work placement, group work and community work ideas, information regarding the overview of the placement and other recommended resources like the Social Welfare Department.
- Course related:
- APSS116 Introduction to Social Work and APSS2681 Generic Social Work Practice with Individuals and Families
- Subjects:
- Social Work and Human Services
- Keywords:
- China -- Hong Kong Social service -- Practice Social workers -- Training of Social service -- Vocational guidance
- Resource Type:
- Others
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Others
The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
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Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
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Others
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
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Others
The Wynn Palace Macau case demonstrates that a culinary journey was successfully created by introducing Michelin restaurants and celebrity chefs, extending guests' stays, and increasing the hotel's revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
- Resource Type:
- Others
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Others
The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing China -- Beijing Tourism
- Resource Type:
- Others
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Others
The Ritz Carlton case study demonstrates the rich STEAM-themed activities offered through the innovative Riz-Kids program, attracting family guests' attention, enhancing the hotel's brand presence and generating additional revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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Others
The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Postnatal care Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng)
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
This case study discusses how Sofitel Jinan Silver Plaza Hotel created distinctive and personalized cultural products by leveraging traditional Chinese festivals such as Dragon Boat and Mid-Autumn. This helped the hotel to establish new revenue channels and achieve a breakthrough, generating a revenue of 2.6 million yuan with a 20% year-on-year growth, making it a leader in the hotel industry's integration of culture and tourism.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of China Airlines demonstrates creating a luxury business and first-class cabin focusing on rituals and a unique flight experience through the critical moment theory.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airlines -- Marketing
- Resource Type:
- Others
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Others
Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Facing the impact of COVID-19, the hospitality industry has witnessed a shift in customer demographics towards family customers, specifically those with children. Shangri-La Qiantan Shanghai aims to stand out from the competition by offering a unique and memorable experience that caters to this new customer base. Through customer segmentation and product differentiation, the hotel has partnered with popular IPs, such as Sesame Street, to provide a range of child-friendly activities and themed rooms. With a customer-centric approach and visual impact, the hotel successfully attracts family customers, resulting in higher occupancy rates and positive reviews. However, the hotel must continue to innovate and adapt to changing trends to maintain its competitive advantage and address the initial investment challenges associated with creating child-friendly amenities.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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Others
Shanghai International Convention Center Oriental Riverside Bund View Hotel, located in Shanghai's Lujiazui Financial and trade center, has successfully implemented a marketing strategy based on the AISAS theory. By focusing on attention, interest, search, action, and share, the hotel has transformed its image to attract a younger customer base and increase revenue. Utilizing existing resources, such as its lawn and partnerships with local art museums, the hotel has hosted the Lujiazui Financial City International Coffee Culture Festival and created family-friendly activities. This strategy has generated additional income, expanded the hotel's exposure on social media, and established its leadership in the hospitality industry. The challenges ahead include maintaining uniqueness, ensuring safety, and providing personalized experiences to meet evolving consumer preferences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Jinan Inzone Royal Plaza Hotels launched the Shandong Cuisine Health Banquet to cater to the health-conscious dining trends of middle and high-end business travelers. The banquet combines the health benefits of Shandong Cuisine with the philosophy of Confucianism. Promoted through industry experts and media, the banquet has gained attention and increased the hotel's visibility. However, the hotel faces challenges in maintaining its popularity amidst changing dining trends and may need to continuously introduce new dishes to adapt to market changes and customer needs.
- Subjects:
- Marketing, Hotel, Travel and Tourism, and Food and Beverage
- Keywords:
- Hotels -- Marketing Restaurants -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Sanya Conifer Hotel demonstrates how to use the short video platform to precisely target groups and win much-viewing flows and exposure . Short video marketing has become a model of new technology marketing for hotels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
菜鸟教程的 Slogan 为:学的不仅是技术,更是梦想!我们相信:再牛逼的梦想也抵不住傻逼似的坚持!我们坚持一件事情,并不是因为这样做了会有效果,而是坚信,这样做是对的。本站域名为 runoob.com, runoob 为 Running Noob 的缩写,意为:奔跑的菜鸟。本站包括了HTML、CSS、Javascript、PHP、C、Python等各种基础编程教程。同时本站中也提供了大量的在线实例,通过实例,您可以更好地学习如何建站。本站致力于推广各种编程语言技术,所有资源是完全免费的,并且会根据当前互联网的变化实时更新本站内容。
- Subjects:
- Computing
- Keywords:
- Programming languages (Electronic computers) Computer programming
- Resource Type:
- Others
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Others
This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.
- Subjects:
- Food and Beverage, Marketing, and Hotel, Travel and Tourism
- Keywords:
- China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits
- Resource Type:
- Others
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Others
Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
「MyMapHK」流動地圖應用程式是為公眾而設的一站式地理資訊平台服務。市民大眾能夠隨時隨地透過「MyMapHK」,方便快捷地查閱由地政總署測繪處提供的數碼地圖,以及綜合的公眾設施的位置和資訊。
- Course related:
- LSGI3312A Hong Kong Land Boundary Survey
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Maps China -- Hong Kong Geographic information systems
- Resource Type:
- Others
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Others
The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- West Lake Hospitality industry -- Marketing Tourism Hotels -- Marketing
- Resource Type:
- Others
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Others
Minyoun Chengdu Dongda Royal Hotel demonstrates how it can use its geography and environment to design room and dining offerings that increase guest satisfaction and the hotel's visibility.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
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