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Lin, Pearl
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Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
Yushui Hot Spring Inn, a luxurious hotel, successfully implemented new media marketing and experiential strategies to meet the demands of high-end vacationers. By creating engaging content, such as TikTok videos showcasing their unique swimming pools, and hosting creative activities like Ferrari member salons, the hotel attracted a large number of fans and increased business performance. Their performance data showed significant growth in user numbers and revenue, while brand data demonstrated impressive online engagement and return on investment. The challenges ahead include accurately targeting customers in a declining economy and differentiating the hotel in a competitive landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
- Resource Type:
- Others
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Others
This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
- Resource Type:
- Others
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Others
This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Automobile leasing renting
- Resource Type:
- Others
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Others
The case of the Huaniao Island Working Holiday program demonstrates how the "New Resident Program" increasing the island's popularity and attractiveness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Volunteer tourism Hospitality industry -- Marketing Tourism -- Marketing
- Resource Type:
- Others
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Others
The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing
- Resource Type:
- Others
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Others
The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Through market research, International Youth Culture Center was seen as too formal and wanted to break traditional impressions and extend marketing beyond professional clients. It needed to target different audiences for various business formats in the complex.To address these challenges, International Youth Culture Center identified market hotspots and strong IPs in 2014, and found that live TV shows, specifically "Running Man Brothers", were the hottest trend. By combining the conference center's highlights and the show's popularity, we successfully implemented our event marketing plan. After the program aired, International Youth Culture Center became a city-wide hotspot, achieving our marketing and budget targets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Others
By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
Jumeirah Nanjing Hotel has successfully implemented a creative marketing plan centered around its helipad, utilizing the 4I Theory. By leveraging the advantages of helicopters and the helipad, the hotel has generated unique and personalized experiences for high-end customers. The marketing strategy includes brand promotion, co-branding activities with local helicopter operators, and creative proposal marketing. These initiatives have resulted in innovative stories and partnerships, such as showcasing events in the air lounge and collaborating with local wedding planning companies. The hotel aims to continue staging more unique and innovative stories on its helipad, creating memorable marketing promotions in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Travel -- Computer network resources Tourism -- Marketing Marketing
- Resource Type:
- Video
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Others
The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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Others
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
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Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
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Others
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China--Sichuan Sheng Tourism -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
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Others
In the fiercely competitive hotel market, MGM Grand Sanya, with its hardware shortcomings compared to new luxury hotels in the area, faced challenges and opportunities. To maintain market vitality and achieve revenue growth, the hotel employed effective marketing strategies. By accurately segmenting customer groups and developing tailored products, such as a Suite Terrace Wedding Scene for small-scale outdoor weddings, the hotel increased its visibility and conversion rate. Implementing brand cross-border cooperation, MGM Grand Sanya formed unique joint products to attract more customers and enhance brand exposure. Additionally, through optimizing space scenes and creating popular photo hotspots, the hotel maintained its popularity.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Macau (Special Administrative Region) Tourism -- Marketing
- Resource Type:
- Others
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Others
The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fund raising -- Marketing
- Resource Type:
- Others
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Others
This case highlights a successful marketing strategy employed by a hotel in Hangzhou during the COVID-19 pandemic to attract business travelers. By conducting customer profiling and implementing promotional activities targeting the needs of the financial and consulting industries, the hotel achieved significant growth in room nights and bookings from the Boston Consulting Group. The strategy included offering additional benefits, promoting meeting facilities through the company's intranet, and providing personalized services to project team clients. The outcome was a 7.2-fold increase in production volume compared to the previous year. This case underscores the importance of timely market analysis, customization of promotional plans, and precise targeting to achieve successful marketing outcomes.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
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Others
The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Minyoun Chengdu Dongda Royal Hotel demonstrates how it can use its geography and environment to design room and dining offerings that increase guest satisfaction and the hotel's visibility.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- West Lake Hospitality industry -- Marketing Tourism Hotels -- Marketing
- Resource Type:
- Others
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Others
Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.
- Subjects:
- Food and Beverage, Marketing, and Hotel, Travel and Tourism
- Keywords:
- China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits
- Resource Type:
- Others
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Others
This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
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Others
Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Live streaming Tourism -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Sanya Conifer Hotel demonstrates how to use the short video platform to precisely target groups and win much-viewing flows and exposure . Short video marketing has become a model of new technology marketing for hotels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
Jinan Inzone Royal Plaza Hotels launched the Shandong Cuisine Health Banquet to cater to the health-conscious dining trends of middle and high-end business travelers. The banquet combines the health benefits of Shandong Cuisine with the philosophy of Confucianism. Promoted through industry experts and media, the banquet has gained attention and increased the hotel's visibility. However, the hotel faces challenges in maintaining its popularity amidst changing dining trends and may need to continuously introduce new dishes to adapt to market changes and customer needs.
- Subjects:
- Marketing, Hotel, Travel and Tourism, and Food and Beverage
- Keywords:
- Hotels -- Marketing Restaurants -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Shanghai International Convention Center Oriental Riverside Bund View Hotel, located in Shanghai's Lujiazui Financial and trade center, has successfully implemented a marketing strategy based on the AISAS theory. By focusing on attention, interest, search, action, and share, the hotel has transformed its image to attract a younger customer base and increase revenue. Utilizing existing resources, such as its lawn and partnerships with local art museums, the hotel has hosted the Lujiazui Financial City International Coffee Culture Festival and created family-friendly activities. This strategy has generated additional income, expanded the hotel's exposure on social media, and established its leadership in the hospitality industry. The challenges ahead include maintaining uniqueness, ensuring safety, and providing personalized experiences to meet evolving consumer preferences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Live streaming
- Resource Type:
- Others
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Others
Facing the impact of COVID-19, the hospitality industry has witnessed a shift in customer demographics towards family customers, specifically those with children. Shangri-La Qiantan Shanghai aims to stand out from the competition by offering a unique and memorable experience that caters to this new customer base. Through customer segmentation and product differentiation, the hotel has partnered with popular IPs, such as Sesame Street, to provide a range of child-friendly activities and themed rooms. With a customer-centric approach and visual impact, the hotel successfully attracts family customers, resulting in higher occupancy rates and positive reviews. However, the hotel must continue to innovate and adapt to changing trends to maintain its competitive advantage and address the initial investment challenges associated with creating child-friendly amenities.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of China Airlines demonstrates creating a luxury business and first-class cabin focusing on rituals and a unique flight experience through the critical moment theory.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airlines -- Marketing
- Resource Type:
- Others
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Others
The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
This case study discusses how Sofitel Jinan Silver Plaza Hotel created distinctive and personalized cultural products by leveraging traditional Chinese festivals such as Dragon Boat and Mid-Autumn. This helped the hotel to establish new revenue channels and achieve a breakthrough, generating a revenue of 2.6 million yuan with a 20% year-on-year growth, making it a leader in the hotel industry's integration of culture and tourism.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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