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Video
An online lecture on the topic of "Physics 101 for Physiotherapist".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Rehabilitation Sciences
- Keywords:
- Physics Physical therapy
- Resource Type:
- Video
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Video
An online lecture on the topic of "The Magic of Light".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Physics
- Keywords:
- Light Reflection (Optics)
- Resource Type:
- Video
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Video
An online lecture on the topic of "Jet Engines for Commercial Aircraft".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Jet engines
- Resource Type:
- Video
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Video
An online lecture on the topic of "Why do Housing Prices Go Sky high?".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Building and Real Estate
- Keywords:
- Real property Real estate business Housing -- Prices
- Resource Type:
- Video
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Video
An online lecture on the topic of "New Indoor Air-ventilation Energy Monitoring System under COVID-19".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Building Services Engineering
- Keywords:
- Indoor air quality COVID-19 (Disease) -- Transmission -- Prevention Air conditioning
- Resource Type:
- Video
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Video
An online lecture on the topic of "Fun with Language".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Language and Languages
- Keywords:
- Linguistics
- Resource Type:
- Video
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Video
An online lecture on the topic of "Space Station’s Contribution to Space Resources and Human Developments".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Space stations Exploration of outer space
- Resource Type:
- Video
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Video
An online lecture on the topic of "Aerothermodynamics in the Entry, Deceleration, and Landing Phase (EDL) of the Mars Mission".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Aerothermodynamics Space flight to Mars
- Resource Type:
- Video
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Video
An online lecture on the topic of "Computer Software Challenges for Aerospace Missions".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering and Computing
- Keywords:
- Aeronautics -- Data processing Computer programming
- Resource Type:
- Video
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Video
An online lecture on the topic of "Introduction to Space Astronomy".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Space astronomy
- Resource Type:
- Video
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Video
An online lecture on the topic of "Enabling Technologies for Experiments in Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Lunar exploration Exploration of outer space
- Resource Type:
- Video
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Video
An online lecture on the topic of "Introduction to Hong Kong Radio Astronomy".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering and Industrial and Systems Engineering
- Keywords:
- Radio astronomy
- Resource Type:
- Video
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Video
An online lecture on the topic of "Solar Vehicles for Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Electrical Engineering
- Keywords:
- Solar energy Space vehicles -- Solar engines
- Resource Type:
- Video
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Video
An online lecture on the topic of "China Manned Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Manned space flight Exploration of outer space
- Resource Type:
- Video
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Video
This mini-lecture gives an overview on how scientists have applied biotechnology techniques to develop medical treatment and food production through the manipulation of DNA. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Biology
- Keywords:
- Biotechnology Genetic engineering DNA
- Resource Type:
- Video
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Video
This mini-lecture focuses on basic analytical chemistry and the science behind Crime Scene Investigation (CSI). The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Chemistry
- Keywords:
- Forensic sciences Analytical chemistry Crime laboratories
- Resource Type:
- Video
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Video
This mini-lecture introduces different types of microorganisms that are commonly found in food. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Food Science
- Keywords:
- Bacteria Foodborne diseases -- Microbiology
- Resource Type:
- Video
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Video
This mini-lecture on the topic of "Tailoring The Smallest Machinery into Future Robotic Systems". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Nanotechnology
- Keywords:
- Robotics Robots -- Design construction Nanotechnology
- Resource Type:
- Video
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Video
This mini-lecture introduces the future battery. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Physics and Chemistry
- Keywords:
- Storage batteries
- Resource Type:
- Video
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Video
This mini-lecture discusses the science of global warming, impact of greenhouse gases (GHGs) emission to life on earth, and the mitigation strategies for climate change. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Chemistry and Environmental Sciences
- Keywords:
- Greenhouse gases Global warming
- Resource Type:
- Video
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Video
An online lecture on the topic of "Chemical Reaction in Atmosphere".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Environmental Sciences
- Keywords:
- Environmental chemistry Atmospheric chemistry
- Resource Type:
- Video
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Video
An online lecture on the topic of "Ultrasound: Application in Food Science and Technology". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Food Science
- Keywords:
- Ultrasonic imaging Food science
- Resource Type:
- Video
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Video
This mini lecture gives an overview on the principles underlying food spoilage and introduces different unit operations of food processing.
- Subjects:
- Food Science
- Keywords:
- Food industry trade Processed foods Food science
- Resource Type:
- Video
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Video
An online lecture on the topic of "Function and Fashion: Eco-friendly Reusable Mask Developed by PolyU". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Keywords:
- Design -- Environmental aspects Masks -- Design
- Resource Type:
- Video
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Video
An online lecture on the topic of "10 easy styling tips of all time". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion
- Keywords:
- Clothing dress Fashion
- Resource Type:
- Video
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Video
An online lecture on the topic of "Olympic and Sportswear Innovation". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Technology, Design, and Textiles
- Keywords:
- Textile fabrics -- Technological innovations Bathing suits Sport clothes
- Resource Type:
- Video
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Video
An online lecture on the topic of "Fashion Retailing - Online or Offine?".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Electronic commerce Fashion merchising Retail trade
- Resource Type:
- Video
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Video
An online lecture on the topic of "Fast Fashion, Slow Fashion, Green Fashion".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Clothing trade -- Environmental aspects Fashion merchising
- Resource Type:
- Video
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Video
An online lecture on the topic of "10 Things about Fashion Branding".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Bring (Marketing) Br name products
- Resource Type:
- Video
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e-book
Chang Ha-Joon, Reader of Cambridge University once said, people tend to think that economics is difficult, and should be left for the experts; even economists share the same mood, it should better be left to us!
Nevertheless, everybody engage in economic activities everyday. Can’t we just understand economics with common sense? Suffocated by technical jargons, can economics really help us to better grasp economic reality? Or, are they merely chicaneries misleading the whole world……including top government officials who often suffer from Intellectual disability?!
It is time to awaken, and let us demystify economics together!
劍橋大學經濟學教授張夏準曾說:人們往往覺得經濟學高深莫測,若非專家不宜評頭品足;就連不少經濟學家也這樣想,經濟學還是留給我們這些專家好了!
問題在於:每個人每日都在參與經濟活動,難道就不能用常識來了解經濟?經濟學故弄玄虛的專業術語,真能幫助我們更加認識經濟現實?抑或那只是一套「語言偽術」,一直愚弄著全世界的所有人……包括那些欠缺思考能力的決策官員?
是時候共同掃盲,齊齊走出經濟學的迷障!
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Video
【PolyU 85th Anniversary Interview Series】 Prof. Poon Chung-kwong led PolyU for 18 years. During his tenure as President, PolyU assumed full university status and started a new chapter in its history. In this video, you will learn about how Prof. Poon positioned PolyU in unique roles, helping the University to excel in various aspects and laying a strong foundation for its long-term development.
【理大八十五周年訪談系列】 潘宗光教授帶領理大18年,出任校長期間,理大正式取得大學地位,開展了理大歷史新的一頁。潘教授任內爲理大發展確立獨特的定位,並取得驕人成績,爲理大長遠發展奠定堅實的基礎。立即看片。
- Keywords:
- College presidents History Hong Kong Polytechnic University Interviews Education Higher China -- Hong Kong Universities colleges
- Resource Type:
- Video
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Video
【PolyU 85th Anniversary Interview Series】 Dr Sir Gordon Wu Ying-sheung assumed Chairmanship of the PolyU Council in 1997. Under his leadership of over six years, Sir Gordon guided a number of key PolyU campus development projects. He valued the positive impact hostel life brought to students and took part in the design of the PolyU’s first student hostel located in Hung Hom Bay. In this video, you will learn about Sir Wu’s views regarding education and whole person development as well as his wise words for young people.
【理大八十五周年訪談系列】 胡應湘爵士1997年出任理大校董會主席,在任六年領導理大校園多項重要發展,更親自參與理大第一所位於紅磡灣學生宿舍的設計,非常重視宿舍生活對大學生的成長。想知道胡爵士對學生全人教育的看法以及對年輕人的勸勉?立即看片。
- Keywords:
- History Hong Kong Polytechnic University Interviews Education Higher China -- Hong Kong Universities colleges College buildings
- Resource Type:
- Video
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Video
【PolyU 85th Anniversary Interview Series】 During his Chairmanship of the PolyU Council, Dr the Hon. Victor Lo Chung-wing invited the internationally renowned architect Dame Zaha Hadid to design the Jockey Club Innovation Tower, showcasing PolyU as a vibrant and innovative campus. In this interview, Dr Lo shares that he witnessed the development of another important building at PolyU. Do you know what it is?
【理大八十五周年訪談系列】羅仲榮博士出任理大校董會主席期間,邀請了國際知名的殿堂級建築師Dame Zaha Hadid 女士設計了賽馬會創新樓,為大學的建築群展現了創新形象。羅博士在訪談中更分享了任內見證理大另一重要設施的發展,你知道是甚麼嗎?
- Keywords:
- History Hong Kong Polytechnic University Interviews Education Higher College buildings Universities colleges China -- Hong Kong
- Resource Type:
- Video
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Video
【PolyU 85th Anniversary Interview Series】 Dr Marjorie Yang was the first female Council Chairman of PolyU. During her tenure, she actively promoted the translation of research into practical solutions and collaborations between PolyU and industry partners. In this interview, Dr Yang shares a heart-touching experience during her tenure and her efforts in driving sustainability.
【理大八十五周年訪談系列】楊敏德博士是第一位女士出任理大校董會主席。她任內積極推動大學將科研成果轉化為應用,重視大學與業界伙伴的合作。在訪談中,楊博士回顧了在任期間一次感動的經歷,以及她在推動實踐可持續發展所作的努力。
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Video
【PolyU 85th Anniversary Interview Series】 During his tenure as PolyU President, Prof. Timothy W. Tong faced the challenge of changing the undergraduate curriculum from three years to four years. He led the restructure of the curriculum, enhancing it to focus more on the holistic development of students. In addition, Prof. Tong launched a number of initiatives to foster entrepreneurial abilities as well as cultural and artistic development among students. Watch the video now and learn more about the curriculum restructure in those days!
【理大八十五周年訪談系列】唐偉章教授在任理工大學校長期間,面對大學由三年制改為四年制的挑戰,帶領大學課程的革新,令理大教育更重視學生全人發展。此外,唐教授任內先後推出多項舉措,培育學生創業精神,以及文化和藝術的修養。立即看片,回顧當年改制點滴﹗
- Keywords:
- College presidents Hong Kong Polytechnic University Interviews Education Higher China -- Hong Kong Universities colleges
- Resource Type:
- Video
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Video
University education nowadays focuses more on the promotion of students’ knowledge and professional qualifications, as compared to the cultivation of their morals and values. In fact, all the above are equally crucial to whole-person development. In this PolyU 85th Anniversary Public Lecture, we are honored to have Prof. Poon Chung-kwong share with us the relationship between knowledge and self-cultivation, and how they complement each other to fulfill the ultimate purpose of education.
大學教育近年來較著重提升學生的知識與專業水平,品德培養的比重相對較少。事實上全人教育涵蓋以上各方面,缺一不可。理大八十五周年校慶公開講座特別邀了理大榮休校長潘宗光教授與大家暢談學問與修養的關係。兩者兼備,相輔相成,才是教育的最高目標。
Event Date: 16.09.2022
- Keywords:
- College students -- Attitudes College students -- Conduct of life
- Resource Type:
- Video
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Video
The Palace Museum houses a collection of national treasures, which are not only rare and precious artworks, but also serve as vehicles for Chinese philosophy and culture. Since its establishment, the Palace Museum has taken preserving and carrying the Chinese cultural heritage forward as its core mission. In the past few decades, the Palace Museum has endeavoured to activate its collection and make the museum more connected and relevant to the world beyond the museum walls. As a bridge between the past and the present, China and the world, the Hong Kong Palace Museum is committed to the study and appreciation of Chinese art and culture. With a Hong Kong perspective and a global vision, the Museum interprets the Palace Museum’s collection and its culture and presents the essence of Chinese culture and values to a global audience, while advancing dialogue and mutual learning among world civilizations. In this PolyU 85th Anniversary Public Lecture, we are honored to have Dr Louis Ng Chi-wa, the first Director of Hong Kong Palace Museum, presents a public lecture, A New Vision for Carrying the Traditional Culture Forward. We sincerely invite you to embark on a journey exploring cultural heritage through the lecture.
故宮的文物收藏是國之重寶,不僅是藝術珍玩,還有以器明道的文化意義。故宮博物院自成立以來,一直以傳承中華文化為使命。新時代的故宮致力把文物活起來,從館舍天地走向大千世界。香港故宮繼往開來,定位於連繫古今,融通中外,以香港角度,結合環球視野,詮釋故宮文物和文化。香港故宮並致力走向世界,宣揚中國文化的普世價值,推動文化對話和文明互鑑。理大八十五周年校慶公開講座有幸邀請香港故宮文化博物館館長吳志華博士與大家分享「文化傳承的新視野」,一起展開文化傳承之旅。
Event Date: 22.10.2022
- Keywords:
- Art Chinese Historic preservation Civilization Cultural property
- Resource Type:
- Video
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Video
What is your dream? And how to make it come true? Ms Guo Jingjing, the Olympic Gold Medalist, will share with us her story of chasing dreams.
你的夢想是什麼?你有好好努力使它實現嗎?奧運金牌得主郭晶晶女士將與大家分享她追逐夢想的故事。
Event Date: 22.11.2022
- Keywords:
- China Athletes -- Training of Diving
- Resource Type:
- Video
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Video
A chance to have dialogue and interactive match with an Olympic Gold Medalist! On 17 December, the renowned foil fencing athlete and Olympic champion, Mr Cheung Ka-long, will have a live chat at PolyU where he will share details about his athletic and personal life with participants.
一起與奧運金牌運動員在校園對話、台上較量﹗香港著名劍擊運動員張家朗將於12月17日蒞臨 理大 校園,與一眾與會者暢談他在劍術內外的生活點滴。
- Keywords:
- Fencing China -- Hong Kong 張家朗 1997- Fencers Athletes -- Training of
- Resource Type:
- Video
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Others
菜鸟教程的 Slogan 为:学的不仅是技术,更是梦想!我们相信:再牛逼的梦想也抵不住傻逼似的坚持!我们坚持一件事情,并不是因为这样做了会有效果,而是坚信,这样做是对的。本站域名为 runoob.com, runoob 为 Running Noob 的缩写,意为:奔跑的菜鸟。本站包括了HTML、CSS、Javascript、PHP、C、Python等各种基础编程教程。同时本站中也提供了大量的在线实例,通过实例,您可以更好地学习如何建站。本站致力于推广各种编程语言技术,所有资源是完全免费的,并且会根据当前互联网的变化实时更新本站内容。
- Subjects:
- Computing
- Keywords:
- Programming languages (Electronic computers) Computer programming
- Resource Type:
- Others
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Others
本站由清华大学信息化技术中心支持创办,由清华大学 TUNA 协会运行维护。 清华大学 TUNA 协会,全名清华大学学生网络与开源软件协会,是由清华大学热爱网络技术和开源软件的极客组成的学生技术社团。
- Subjects:
- Computing
- Keywords:
- Open source software Computer software -- Development
- Resource Type:
- Others
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Video
古代中國幅員遼闊,習俗各異,如何實行統一管理是一大難題。秦朝用嚴刑峻法移風易俗,激起東方社會的激烈反抗,很快歸於失敗。西漢初年郡國並行,允許東方王國在一定程度上從俗而治。但王國勢力太大,危及國家的統一,文景二帝不得不收奪諸侯王的自治權。為了避免重蹈亡秦覆轍,儒生們提出“德教”主張,其中又包含“以禮為治”和“以德化民”兩種方案。受其影響,武帝以後的朝廷政策繼續表現出大幅度搖擺,至漢末魏晉才確立了基本符合當時國情的治理模式。
日期:2022年11月22日
講者:陳蘇鎮博士
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Han Dynasty (China) Politics government Jin Dynasty (China : 265-419) China Public administration Qin Dynasty (China)
- Resource Type:
- Video
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Video
中國古典詩歌非常善於運用視覺畫面來進行情感表達。在這個時候,視覺畫面就類似一種鏡頭語言,它不需要對白旁白,就能使觀眾理解作者希望表達什麼。講座將選取經典詩作,分析其中的運鏡和剪輯技巧,以及這些鏡頭語言可以激發的心理效果。
日期:2022年10月28日
講者:于溯博士
主辦:香港孔子學院
- Subjects:
- Chinese Literature
- Keywords:
- Chinese poetry Criticism interpretation etc.
- Resource Type:
- Video
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Video
世界遺產「左江花山岩畫文化景觀」,綿延105公里,其中最大的單幅岩畫有8000平米。這一遺產有八個謎:何人、何時、出於什麼目的,投入如此巨大的人力物力,在懸崖峭壁之上繪製令人震撼的岩畫群?是用什麼顏料繪製千年不褪色?是怎樣畫上去的?為什麼人的圖像都是蛙形?岩畫中有數百面銅鼓,為什麼?為何這一世界遺產叫「文化景觀」?如今在廣西少數民族地區還有哪些岩畫遺風?
日期:2022年10月13日
講者:萬輔彬教授
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Rock paintings China -- Zuo River Valley
- Resource Type:
- Video
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Video
清朝皇族婚入女子的財產權受到法律保障,但是皇族女子的財產權則缺乏法律保障,分產的機會也相對稀少。清朝公主出嫁後對於其陪嫁的人丁、動產與不動產並未擁有完整的所有權,僅擁有占有權、使用權與收益權,而不具備轉讓或出售的處分權,其後代對其亦無繼承權。本文以清代滿洲公主的陪嫁莊頭與壯丁為例,運用清代滿蒙漢文檔案材料和官書典籍,輔以其他二手研究文獻,以出嫁蒙古王公之清朝公主的收支為核心,並聚焦於其妝奩上,探討其財產的所有權、管理機制與公主薨逝後的轉讓情況。最後透過研究公主在崇奉藏傳佛教上的花費,說明清朝公主如何在清朝治理蒙古的政策中起到重要作用。
日期:2022年4月28日
講者:蔡偉傑博士
主辦:香港孔子學院
- Subjects:
- Chinese Studies
- Keywords:
- Princesses China Qing Dynasty (China)
- Resource Type:
- Video
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Video
有關《穆天子傳》周穆王西行地理的研究多矣,然自古未有定論。本研究以顧頡剛的實據地理與神話地理二重結構為理論框架,結合傳世文獻、出土資料與地理實查資料,重探《穆傳》的地理空間。針對有實據之部的地理,本研究強調以當代資料作為地理重構的依據,並發現其主要以戰國早期的晉南及其鄰近地區為核心。針對神話空間,則著重分析其「理性化」的創作思維及其反映的歷史地理脈絡,包含其領土型態、中國觀、世界觀以及交通地理背景。基於上述的歷史地理重構與分析,本研究進一步探討《穆傳》的體裁、國家主體、成書年代、資料依據、作者與讀者以及文本性質,期許對於這部高度爭議的奇書帶來新的認識。
日期:2022年4月8日
講者:雷晉豪博士
主辦:香港孔子學院、中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Zhou Dynasty (China) Zhou Muwang Emperor of China active 11th century B.C.-10th century B.C.
- Resource Type:
- Video
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Video
清末民初由文言到白話的文學語言轉型,對中國女性的“發聲”產生了深遠的影響。本次講座將從晚清白話報的白話書寫、女子教科書的流變、性別觀念的生成三個方面展開,結合不同歷史階段的女子教育和社會風俗,考察詞彙、語法和作文觀念的變遷如何改變了女性表達和國人的性別認知。
日期:2022年4月6日
講者:曹曉華博士
主辦:香港孔子學院、中國文化學系
- Subjects:
- Chinese Literature and Chinese Studies
- Keywords:
- China Women in literature Feminism Women -- Social conditions
- Resource Type:
- Video
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Video
本演講的出發點是《西廂記》在法國的傳播與接受,從儒蓮、巴贊的戲曲翻譯談起,說明《西廂記》故事如何被十九世紀的歐陸漢學家理解,進而創發出風貌各異的紅娘、鶯鶯與張生等角色類型。本演講也將觸及晚清民初在法國的外交官、留學生,說明他們如何譯介或改編《西廂記》,並與法國文學界激盪出不同模式的文化交流。由此延伸出的議題是熊式一、夏志清等身處英美國家的華人學者,淺析他們如何將《西廂記》置放於知識傳播的脈絡下,讓《西廂記》在二十世紀成為西方讀者認識中國戲曲的重要媒介之一。
日期:2022年3月17日
講者:羅仕龍博士
主辦:香港孔子學院、中國文化學系
- Subjects:
- Chinese Literature
- Keywords:
- Criticism interpretation etc. Chinese fiction
- Resource Type:
- Video
-
Video
作為宋遼夏金時期的一個王朝,西夏歷史文化有突出的特色,同時與中原文化有著內在的、緊密的聯繫。西夏參照漢字創制了民族文字西夏文,形成了很多文獻;吸納儒學,尊孔子為文宣帝;提倡漢學,實行科舉,培養人才;借鑒中原王朝法律,編纂法典,保存了最早的少數民族文字《律令》,豐富中華法系;接受中原社會習俗,存留下大批珍貴社會文書;弘揚中原印刷術,發明木活字印刷,有最早的活字印刷實物;尊崇佛教,翻譯中原大藏經,出土了數千卷佛經。西夏同時也吸收了臨近吐蕃、回鶻等民族的文化。西夏文化是中華民族優秀傳統文化的有機組成部分,對中華民族文化做出了重要貢獻。
日期:2022年3月11日
講者:史金波教授
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Civilization Xi Xia Dynasty (China) History China
- Resource Type:
- Video
-
Video
中國戲曲源自新石器時代的巫術儀式,經歷漢代百戲、唐代戲弄和北宋雜劇,在北宋末融匯了多種形式的演出藝術、民歌、文人曲子及多種演唱文類,發展成戲曲鼻祖「南戲」。粵劇是清代地方劇種百花齊放的產品,既保留着近乎巫術儀式的《祭白虎》,也承傳着崑曲牌子、秦腔梆子、徽劇二黃、宋明南戲和元雜劇的劇目,堪稱中國戲曲的縮影。本講座概述當代香港粵劇的傳承狀況和中國戲曲的歷史面貌,從中探討粵劇如何保留和發展傳統戲曲的元素。講座將論及粵劇神功戲的演出、《祭白虎》儀式、戲班結構、行當、劇目題材、唱腔特點和傳承。
日期:2022年2月16日
講者:陳守仁教授
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies, Hong Kong Studies, and Performing Arts
- Keywords:
- Operas Chinese Theater China China -- Hong Kong
- Resource Type:
- Video
-
Video
今天盛行的“科學育兒”話語和“科學母職”家政培訓背後,反映著中國現代化進程與家政工主體之間什麼樣的關係? 本講座從現代化的理論入手,以商業化科學母職培訓為切入點,展現國家和市場如何共同塑造農村打工女性的現代化主體。
日期:2022年11月18日
講者:蘇熠慧博士
主辦:香港孔子學院
- Subjects:
- Chinese Studies
- Keywords:
- China Women
- Resource Type:
- Video
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Others
The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Markets -- China -- Hangzhou China -- Hangzhou Tourism -- Marketing Tourism
- Resource Type:
- Others
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Others
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management
- Resource Type:
- Others
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Others
The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
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Others
Minyoun Chengdu Dongda Royal Hotel demonstrates how it can use its geography and environment to design room and dining offerings that increase guest satisfaction and the hotel's visibility.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Postnatal care Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.
- Subjects:
- Food and Beverage, Marketing, and Hotel, Travel and Tourism
- Keywords:
- China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits
- Resource Type:
- Others
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Others
The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
The case of Anaya demonstrates how to successfully transform a Gold Coast project into a lifestyle-focused community brand through strategies .
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hebei Sheng Tourism -- Marketing Tourism
- Resource Type:
- Others
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Others
The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing China -- Beijing Tourism
- Resource Type:
- Others
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Others
The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
- Resource Type:
- Others
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Others
The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Bring (Marketing) Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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Others
The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits
- Resource Type:
- Others
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Others
The case of the Huaniao Island Working Holiday program demonstrates how the "New Resident Program" increasing the island's popularity and attractiveness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Volunteer tourism Hospitality industry -- Marketing Tourism -- Marketing
- Resource Type:
- Others
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Others
Crowne Plaza Zhangjiajie Christmas Mini Market case demonstrated the creation of the hotel as a tourist destination, innovating new ways for guests to experience the hotel and achieving the goal of promoting the recovery of the cultural and tourism market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fairs Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing
- Resource Type:
- Others
-
Others
The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
-
Others
The case of Sanya Conifer Hotel demonstrates how to use the short video platform to precisely target groups and win much-viewing flows and exposure . Short video marketing has become a model of new technology marketing for hotels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
-
Others
The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
The case of expired foods promotion demonstrates how to expand new marketing channels while reducing waste and costs. Selling expired food needs to focus on highlighting the safety of the food to achieve a win-win-win situation for businesses, customers, and society.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Daming Mountain Ski Resort demonstrates that innovative products and marketing strategies have succeeded in increasing patronage and filling the gap in local winter tourism.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Ski resorts -- Marketing
- Resource Type:
- Others
-
Others
The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fund raising -- Marketing
- Resource Type:
- Others
-
Others
The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Japan -- Kyūshū Region Tourism -- Marketing Tourism
- Resource Type:
- Others
-
Others
The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Cirque du Soleil
- Resource Type:
- Others
-
Others
The Ritz Carlton case study demonstrates the rich STEAM-themed activities offered through the innovative Riz-Kids program, attracting family guests' attention, enhancing the hotel's brand presence and generating additional revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
-
Others
Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The Wynn Palace Macau case demonstrates that a culinary journey was successfully created by introducing Michelin restaurants and celebrity chefs, extending guests' stays, and increasing the hotel's revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples
- Resource Type:
- Others
-
Others
The case of China Airlines demonstrates creating a luxury business and first-class cabin focusing on rituals and a unique flight experience through the critical moment theory.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airlines -- Marketing
- Resource Type:
- Others
-
Others
This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
- Resource Type:
- Others
-
Others
The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng)
- Resource Type:
- Others
-
Others
This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
-
Others
The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Ice cream ices etc. -- Marketing
- Resource Type:
- Others
-
Others
The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- West Lake Hospitality industry -- Marketing Tourism Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Tourism Irel
- Resource Type:
- Others
-
Video
香港理工大學高等研究院於2023年4月21日成功舉辦以「綠色化工與分子篩催化」為題的公開講座(混合模式)。講座由中國工程院院士、中國石化上海石油化工研究院院長楊為民教授主講,吸引了來自亞洲、歐洲、北美10多個國家和地區的120多名現場及網上參加者。講座亦在嗶哩嗶哩、微博等多個社交媒體平台進行直播,在線觀看人數超過11,000人次。
講座由理大協理副校長(研究與創新)王鑽開教授以歡迎辭及講者介紹揭開序幕。楊教授介紹了其團隊在綠色化工領域的研究進展,包括基於分子篩催化材料的綠色化工技術開發與實踐,以及新型分子篩催化材料的應用,並分享了他對行業未來趨勢的展望。 隨後的問答環節由應用物理系客座教授曾適之教授主持,一眾參加者與楊教授進行了富有成果的交流。
- Subjects:
- Chemistry
- Keywords:
- Zeolites Catalysis Zeolite catalysts Green chemistry
- Resource Type:
- Video
-
Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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