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Video
A world class AI expert will explain to us in layman terms the power and limitations of generative AI tools, key factors that affect their performances and what users should know before deciding to use these tools and when reviewing the responses from these tools. Be inspired to discover more applications of these tools!
Event Date: 13/6/2023
Presenter: Prof. Usama Fayyad, Executive Director of the Institute for Experiential AI, Khoury College of Computer Sciences, Northeastern University, USA
Facilitator(s): Eric Tsui (EDC), Ioanna Pavlidou (ITS)
- Keywords:
- Machine learning Artificial intelligence Education -- Effect of technological innovations on
- Resource Type:
- Video
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Video
Join colleagues from the Department of Computing (COMP) and the English Language Centre (ELC) as they share their insights, experiences, challenges and plans on redesigning assessments in response to the emergence of generative AI. In this webinar, participants will learn how PolyU staff are adapting their assessment strategies to incorporate AI-generated content, while still maintaining academic integrity and ensuring student learning outcomes are met. This session will provide valuable perspectives for educators who are interested in leveraging AI in their own teaching and assessment practices.
Event Date: 30/5/2023
Facilitator(s): Richard Lui (COMP), Adam Forrester (ELC), Mitesh Patel (EDC)
- Subjects:
- Student Engagement, Assessment & Feedback, Lesson Design, and Good Practices
- Keywords:
- Artificial intelligence Computer-assisted instruction Education -- Effect of technological innovations on Educational technology
- Resource Type:
- Video
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Video
Your teaching scholarship and accolades can now be recorded on the PolyU Scholar’s Hub. Join this workshop tailored for teaching/clinical staff to find out how you can use this platform for systematic documentation and showcase purposes, and how your use of this platform may help increase your eligibility for an upcoming rewards system.
Event Date: 25/5/2023
Facilitator(s): Eric Tsui (EDC), Charles Cheng (IPAO), Vanessa Ramesh Mahboobani (IPAO), Ada Tse (EDC)
- Keywords:
- Academic achievement Scholarly publishing Universities colleges -- Administration
- Resource Type:
- Video
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Video
In the presentation, Prof. Chan shared Singapore’s long-term energy plan and research focus, as well as a few major initiatives on hydrogen application. He then introduced turquoise hydrogen and the catalytic decomposition of methane for hydrogen production, followed by an overview of the research activities on hydrogen and fuel cells at NTU over the last 30 years.
Event Date: 13/6/2023
Speaker: Prof. CHAN Siew Hwa (Nanyang Technological University)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Electrical Engineering
- Keywords:
- Clean energy Hydrogen as fuel
- Resource Type:
- Video
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Video
宣統年間(1909-1911),袁世凱(1859-1916)在攝政王載灃排擠下歸隱彰德府洹上村,與門生故舊唱和,以示無心世務。這些詩作被袁氏次子袁克文(1890-1931)輯錄於《圭塘唱和詩》中,於宣統二年(1910)刊印,其中袁氏詩作共十三題十五篇。1940年代,長子袁克定(1878-1958)將袁世凱當年親筆謄鈔之詩稿影印出版,額曰《洹村逸興》。比對二書之篇目,《圭塘》諸本有袁氏詩作五篇不見於《洹村逸興》。實際上,該五篇之謄抄稿仍與《洹村逸興》之原件共同收藏於社科院近代史所;克定當日不收入書中,蓋因稿上頗有無名氏批點文字,公之於眾可能影響乃父形象。這些批點文字當係某位幕僚所為,內容為修改建議;然參《圭塘》諸本,可知袁世凱對建議幾乎全未採納。本文著眼於五篇詩稿及其批點文字,以討論原詩與修改建議如何優劣互見,乃至這輯詩歌與當時政局之微妙關係。
日期:2023年5月24日
講者:陳煒舜博士 (香港中文大學)
主辦:香港孔子學院
- Subjects:
- Chinese Literature
- Keywords:
- Yuan Shikai 1859-1916 Criticism interpretation etc.
- Resource Type:
- Video
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Video
晚清時期英雄傳記風行一時,引發英雄崇拜的熱潮。但是此時所謂「傳記」,其實是融合諸多資源形構而成的新文類。《意大利建國三傑傳》作為晚清英雄傳記的代表作,充分展示了這一特徵。梁啟超借鑑明治政治小說的多種書寫模式,又援引本土小說的要素,將意大利建國史轉化為中國未來命運的預言,將意大利建國三傑刻畫為智、仁、勇的化身,將兒女情長俠義精神引入傳記書寫。正是由於梁啟超自出機杼的創造與轉化,此類英雄傳記廣受讀者歡迎,成為晚清文學文化史上的典範作品。
日期:2023年3月23日
講者:崔文東博士 (香港城市大學)
主辦:香港孔子學院
- Subjects:
- Chinese Literature
- Keywords:
- Liang Qichao 1873-1929 Criticism interpretation etc.
- Resource Type:
- Video
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Video
編修地方志為中華民族悠久而獨特的文化傳統,至今已有2000多年歷史。中國方志有始於《山海經》、《尚書‧禹貢》和《周禮》這三種說法。「國有史,地有志」,「方志」和「歷史」在中國史學傳統上,有同源異流的密切關係。是次講座根據歷來中國地方志的原始資料和方志學著述,討論「志」與「史」的異同,並疏理中國舊方志和中國新方志在「存史」及「資政」方面的經驗,並就地方志對歷史研究的當代意義提出建議。
日期:2023年2月24日
講者:蔡思行博士 (香港地方志中心)
主辦:香港孔子學院
- Subjects:
- History
- Keywords:
- Local history Local history--Sources
- Resource Type:
- Video
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Video
This talk begins with an overview of the interconnection between literature and philosophy in modern Chinese literature. Then, it probes into the three existentialist allegories in Fortress Besieged (1947), a philosophical novel written by Qian Zhongshu, a polyglot scholar of East-East comparative literature and philosophy. The novel’s overarching allegory, i.e., a fortress besieged, will be compared in juxtaposition with several philosophical allegories about the mutability and limitations of human life in Western philosophy. This talk concludes with a reflection on the seminal influence of this novel in contemporary Chinese society where “fortress besieged” has become an everyday word referring to one’s existential crisis.
Event date: 9/2/2023
Speaker: Dr. Heidi Huang (Lingnan University)
Hosted by: Confucius Institute of Hong Kong
- Subjects:
- Chinese Literature
- Keywords:
- Wei cheng (Qian Zhongshu) Qian Zhongshu 1910-1998 Criticism interpretation etc.
- Resource Type:
- Video
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Video
講座主要講述嶺南文化形象的歷史變遷,主要對嶺南的地域範圍、歷史發展、文化形象的演變做出梳理,以期為當代粵港澳大灣區“人文灣區”建設提供參考。
日期:2023年4月28日
講者:陳恩維教授 (廣東外語外貿大學)
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Civilization China
- Resource Type:
- Video
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Others
This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong
- Resource Type:
- Others
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Others
This case study discusses how Sofitel Jinan Silver Plaza Hotel created distinctive and personalized cultural products by leveraging traditional Chinese festivals such as Dragon Boat and Mid-Autumn. This helped the hotel to establish new revenue channels and achieve a breakthrough, generating a revenue of 2.6 million yuan with a 20% year-on-year growth, making it a leader in the hotel industry's integration of culture and tourism.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
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Others
This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
- Resource Type:
- Others
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Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others
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Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others
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Others
This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
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Others
This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Automobile leasing renting
- Resource Type:
- Others
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Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
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Others
This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
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Others
This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Video
Join a panel of the Directors of the educational development/enhancement centres in UGC-funded institutions in this hybrid seminar in which they explain their respective institutions’ stance and actions towards the use of Generative AI in learning, teaching and assessment. It is our honour that the UGC Secretary-General will facilitate the panel discussion. Examples of how assessment and learning activities are re-designed in different institutions to leverage the use of Generative AI will be presented, with sharing from teachers and students.
Event Date: 8/5/2023
Speakers (in order of university name):
Prof. Kenneth Lo, Director, TED, CityU
Dr Theresa Kwong, Director, CHTL, HKBU
Prof. Chun Ka Wai, Cecilia, Director, CLEAR, CUHK
Prof. Kong Siu Cheung, Director, LTTC, EDUHK
Dr Julia Chen, Director, EDC, PolyU
Dr Sean McMinn, Director, CEI, HKUST
Prof. Cecilia KY Chan, Associate Director, CETL, HKU
Facilitator(s): Prof. James Tang, Secretary-General, University Grants Committee
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
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Video
Supported by the Virtual Teaching and Learning (VTL) project “Promoting the use of video-based formative assessment to develop the skills of reflection and peer feedforward and as an alternative to proctored examination”, teachers have been adopting video-base assessment techniques across different subjects and levels. In this session, three teachers are going to share their experience and provide suggestions to colleagues who are interested in adopting this approach: Dr Joe Ching [ELC]: Benefits and outcomes of using video-based formative assessment to improve presentation skills Dr Vincent Leung [MM]: Leveraging video assessment in global business learning at the graduate level Dr Betty Chung [SN]: Using video-based formative assessment to build a foundation of reflective learning in junior nursing students (in alphabetical order of Departments)
Event Date: 19/4/2023
Presenter(s): Dr Joe Ching (ELC), Dr Vincent Leung (MM), Dr Betty Chung (SN)
Facilitator(s): Dr Kai Pan Mark (EDC)
- Subjects:
- Lesson Design
- Keywords:
- Web-based instruction Educational tests measurements
- Resource Type:
- Video
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Video
In this webinar, we present a selection of AI tools that are currently available, explain how to access them, and consider some potential uses of the tools in an educational setting.
Event Date: 31/3/2023
Facilitator(s): Darren Harbutt (EDC), Dick Chan (EDC), Jacky Chau (EDC), Anthony Ho (EDC)
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Video
In this ‘Student Voices’ session, students share their views on, and experiences with, emerging Generative AI tools, including ChatGPT. The session will provide a conversation opportunity between teachers and students in this rapidly changing area, and a valuable chance to hear the learner's perspective.
Event Date: 23/3/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Anthony Ho (EDC)
Honourable moderator for Q&A session: Prof David Shum, Dean of FHSS
EDC Coordinator: Darren Harbutt
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
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Video
ChatGPT is the latest generative AI tool to hit the news and universities worldwide are racing to respond to the challenges to academic integrity and opportunities to higher education it offers. In this online session, a range of participants discuss the big issues surrounding ChatGPT and other AI technology, and outline possible responses universities can make.
Event Date: 16/2/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Darren Harbutt (EDC), Mr Dick Chan (EDC), Mr Adam Forrester (ELC), Prof Song Guo (COMP),Dr Melody Lu (CPCE),Prof Eric Friginal (ENGL)
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EDC: Impact of changes in the modes of delivery on academic performance by Mr Kenneth Tam
EDC: Global Classroom for enhancing inter-cultural knowledge by Dr Eric Tsui
ENGL: ENGL online initiatives by Prof. Eric Friginal & Dr Renia Lopez
ISE: Educational research by Dr Y.M.Tang
OUS: Evaluation Study of the Three Offshore Online SL Subjects by Prof. Daniel Shek
Event Date: 22/2/2023
Presenter(s): Mr Kenneth Tam (EDC), Dr Eric Tsui (EDC), Prof. Eric Friginal (ENGL), Dr Renia Lopez (ENGL), Dr Y.M. Tang (ISE), Prof. Daniel Shek (OUS)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EE: VR, AR & machine learning by Dr Fung Yu-fai
LIB: Using DataCamp to Support Online Learning and Teaching of Data Literacy by Mr Ernest Lam
LMS: Gamification and simulation-based teaching by Dr Anthony Pang
SLLO & COMP: Metaverse and virtual learning platforms by Dr Grace Ngai
Event Date: 15/2/2023
Presenter(s): Dr Yu-fai Fung (EE), Mr Ernest Lam (LIB), Dr Anthony Pang (LMS), Dr Grace Ngai (SLLO)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
-
Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents three departments:
ME: Virtual robotic platforms by Dr David Navarro-Alarcon
SD: Student Centered Learning using Web 3 technologies by Dr Gino Yu
SFT: Learner-content & Learner-learner/teacher online resources by Dr Tracy Mok
Event Date: 8/2/2023
Presenter(s): Dr David Navarro-Alarcon (ME), Dr Gino Yu (SD); Dr Tracy Mok (SFT)
Facilitator(s): Dr Kai Pan Mark (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
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Video
香港理工大學高等研究院於2023年4月21日成功舉辦以「綠色化工與分子篩催化」為題的公開講座(混合模式)。講座由中國工程院院士、中國石化上海石油化工研究院院長楊為民教授主講,吸引了來自亞洲、歐洲、北美10多個國家和地區的120多名現場及網上參加者。講座亦在嗶哩嗶哩、微博等多個社交媒體平台進行直播,在線觀看人數超過11,000人次。
講座由理大協理副校長(研究與創新)王鑽開教授以歡迎辭及講者介紹揭開序幕。楊教授介紹了其團隊在綠色化工領域的研究進展,包括基於分子篩催化材料的綠色化工技術開發與實踐,以及新型分子篩催化材料的應用,並分享了他對行業未來趨勢的展望。 隨後的問答環節由應用物理系客座教授曾適之教授主持,一眾參加者與楊教授進行了富有成果的交流。
- Subjects:
- Chemistry
- Keywords:
- Zeolites Catalysis Zeolite catalysts Green chemistry
- Resource Type:
- Video
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Video
In this lecture I consider the fundamental, challenging and largely unsolved problem of deriving rigorously the most popular kinetic equations, starting from the laws governing the dynamics of microscopic systems. I plan to present classical and recent results, discussing also some present perspectives.
Event date: 30/3/2023
Speaker: Prof. Mario Pulvirenti (University of Roma La Sapienza)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Mathematical models Kinetic theory of gases -- Mathematical models
- Resource Type:
- Video
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Video
We investigate reversal and recirculation for the stationary Prandtl equations. Reversal describes the solution after the Goldstein singularity, and is characterized by regions in which u > O and u < 0. The classical point of view of regarding the Prandtl equations as an evolution equation in x completely breaks down since u changes sign. Instead, we view the problem as a quasilinear, mixed-type, free-boundary problem. This is a joint work with Sameer Iyer.
Event date: 14/3/2023
Speaker: Prof. Nader Masmoudi (New York University)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Fluid dynamics -- Mathematical models
- Resource Type:
- Video
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Collection
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Others
Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Tourism Irel
- Resource Type:
- Others
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Video
In the context of hyperbolic systems of balance laws with dissipative source manifesting relaxation, recent pr"Ogress will be reported in the program of passing to the limit, in 1he BV setting, as the relaxation lime tends to zero.
Event date: 16/2/2023
Speaker: Prof. Constantine Dafermos (Brown University)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Equilibrium -- Mathematical models Relaxation Differential equations Hyperbolic
- Resource Type:
- Video
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Video
Models arising in biology are often written in terms of Ordinary Differential Equations. The celebrated paper of Kermack-McKendrick (19271, founding mathematical epidemiology, showed the necessity to include parameters in order to describe the state of the individuals, as time elapsed after infection. During the 70s, many mathematical studies were developed when equations are structured by age, size, more generally a physiological trait. The renewal, growth-fragmentation are the more standard equations. The talk will present structured equations, show that a universal generalized relative entropy structure is available in the linear case, which imposes relaxation to a steady state under non-degeneracy conditions. In the nonlinear cases, it might be that periodic solutions occur, which can be interpreted in biological terms, e.g., as network activity in the neuroscience. When the equations are conservation laws, a variant of the Monge-Kantorovich distance (called Fortet-Mourier distance) also gives a general non-expansion property of solutions.
Event date: 19/1/2023
Speaker: Prof. Benoît Perthame (Sorbonne University)
Hosted by: Department of Applied Mathematics
- Subjects:
- Biology and Mathematics and Statistics
- Keywords:
- Biomathematics Equations
- Resource Type:
- Video
-
Others
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- West Lake Hospitality industry -- Marketing Tourism Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Ice cream ices etc. -- Marketing
- Resource Type:
- Others
-
Others
The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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Others
The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng)
- Resource Type:
- Others
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Others
This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
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Others
This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
- Resource Type:
- Others
-
Others
The case of China Airlines demonstrates creating a luxury business and first-class cabin focusing on rituals and a unique flight experience through the critical moment theory.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airlines -- Marketing
- Resource Type:
- Others
-
Others
The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples
- Resource Type:
- Others
-
Others
Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The Wynn Palace Macau case demonstrates that a culinary journey was successfully created by introducing Michelin restaurants and celebrity chefs, extending guests' stays, and increasing the hotel's revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The Ritz Carlton case study demonstrates the rich STEAM-themed activities offered through the innovative Riz-Kids program, attracting family guests' attention, enhancing the hotel's brand presence and generating additional revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
-
Others
The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Cirque du Soleil
- Resource Type:
- Others
-
Others
The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Japan -- Kyūshū Region Tourism -- Marketing Tourism
- Resource Type:
- Others
-
Others
The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fund raising -- Marketing
- Resource Type:
- Others
-
Others
The case of Daming Mountain Ski Resort demonstrates that innovative products and marketing strategies have succeeded in increasing patronage and filling the gap in local winter tourism.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Ski resorts -- Marketing
- Resource Type:
- Others
-
Others
The case of expired foods promotion demonstrates how to expand new marketing channels while reducing waste and costs. Selling expired food needs to focus on highlighting the safety of the food to achieve a win-win-win situation for businesses, customers, and society.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
The case of Sanya Conifer Hotel demonstrates how to use the short video platform to precisely target groups and win much-viewing flows and exposure . Short video marketing has become a model of new technology marketing for hotels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
-
Others
The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
-
Others
The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing
- Resource Type:
- Others
-
Others
Crowne Plaza Zhangjiajie Christmas Mini Market case demonstrated the creation of the hotel as a tourist destination, innovating new ways for guests to experience the hotel and achieving the goal of promoting the recovery of the cultural and tourism market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fairs Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of the Huaniao Island Working Holiday program demonstrates how the "New Resident Program" increasing the island's popularity and attractiveness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Volunteer tourism Hospitality industry -- Marketing Tourism -- Marketing
- Resource Type:
- Others
-
Others
The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits
- Resource Type:
- Others
-
Others
The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
-
Others
The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Bring (Marketing) Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
-
Others
The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
- Resource Type:
- Others
-
Others
The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing China -- Beijing Tourism
- Resource Type:
- Others
-
Others
The case of Anaya demonstrates how to successfully transform a Gold Coast project into a lifestyle-focused community brand through strategies .
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hebei Sheng Tourism -- Marketing Tourism
- Resource Type:
- Others
-
Others
The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.
- Subjects:
- Food and Beverage, Marketing, and Hotel, Travel and Tourism
- Keywords:
- China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits
- Resource Type:
- Others
-
Others
The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
-
Others
The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Postnatal care Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
Minyoun Chengdu Dongda Royal Hotel demonstrates how it can use its geography and environment to design room and dining offerings that increase guest satisfaction and the hotel's visibility.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
-
Others
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management
- Resource Type:
- Others
-
Others
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Markets -- China -- Hangzhou China -- Hangzhou Tourism -- Marketing Tourism
- Resource Type:
- Others
-
Video
Universities conduct research for three reasons: to educate students, to contribute to society, and to understand the world. While society often holds a view of the scholar as a solitary and singular genius, in reality scholars today participate in a highly collaborative, worldwide search for shared understandings that stand the test of time and the scrutiny of others. The problems in the 21st century often demand effort by teams of researchers with resources at scale: laboratories and equipment, compute resources, and expert staffing. Working with faculty, students, and other stakeholders to identify the greatest opportunities and the resources needed to address them is both a privilege and a challenge for modern academic administrators. In this talk, I will share three examples: fostering collaborative proposal-writing; planning for shared capabilities in experimental facilities, data, and computation; and transforming academic structures.
Event date: 12/4/2023
Speaker: Prof. Kathryn Ann Moler
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research Science
- Resource Type:
- Video
-
Collection
-
Collection
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Video
今天盛行的“科學育兒”話語和“科學母職”家政培訓背後,反映著中國現代化進程與家政工主體之間什麼樣的關係? 本講座從現代化的理論入手,以商業化科學母職培訓為切入點,展現國家和市場如何共同塑造農村打工女性的現代化主體。
日期:2022年11月18日
講者:蘇熠慧博士
主辦:香港孔子學院
- Subjects:
- Chinese Studies
- Keywords:
- China Women
- Resource Type:
- Video
-
Video
中國戲曲源自新石器時代的巫術儀式,經歷漢代百戲、唐代戲弄和北宋雜劇,在北宋末融匯了多種形式的演出藝術、民歌、文人曲子及多種演唱文類,發展成戲曲鼻祖「南戲」。粵劇是清代地方劇種百花齊放的產品,既保留着近乎巫術儀式的《祭白虎》,也承傳着崑曲牌子、秦腔梆子、徽劇二黃、宋明南戲和元雜劇的劇目,堪稱中國戲曲的縮影。本講座概述當代香港粵劇的傳承狀況和中國戲曲的歷史面貌,從中探討粵劇如何保留和發展傳統戲曲的元素。講座將論及粵劇神功戲的演出、《祭白虎》儀式、戲班結構、行當、劇目題材、唱腔特點和傳承。
日期:2022年2月16日
講者:陳守仁教授
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies, Hong Kong Studies, and Performing Arts
- Keywords:
- Operas Chinese Theater China China -- Hong Kong
- Resource Type:
- Video
-
Video
作為宋遼夏金時期的一個王朝,西夏歷史文化有突出的特色,同時與中原文化有著內在的、緊密的聯繫。西夏參照漢字創制了民族文字西夏文,形成了很多文獻;吸納儒學,尊孔子為文宣帝;提倡漢學,實行科舉,培養人才;借鑒中原王朝法律,編纂法典,保存了最早的少數民族文字《律令》,豐富中華法系;接受中原社會習俗,存留下大批珍貴社會文書;弘揚中原印刷術,發明木活字印刷,有最早的活字印刷實物;尊崇佛教,翻譯中原大藏經,出土了數千卷佛經。西夏同時也吸收了臨近吐蕃、回鶻等民族的文化。西夏文化是中華民族優秀傳統文化的有機組成部分,對中華民族文化做出了重要貢獻。
日期:2022年3月11日
講者:史金波教授
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Civilization Xi Xia Dynasty (China) History China
- Resource Type:
- Video
-
Video
本演講的出發點是《西廂記》在法國的傳播與接受,從儒蓮、巴贊的戲曲翻譯談起,說明《西廂記》故事如何被十九世紀的歐陸漢學家理解,進而創發出風貌各異的紅娘、鶯鶯與張生等角色類型。本演講也將觸及晚清民初在法國的外交官、留學生,說明他們如何譯介或改編《西廂記》,並與法國文學界激盪出不同模式的文化交流。由此延伸出的議題是熊式一、夏志清等身處英美國家的華人學者,淺析他們如何將《西廂記》置放於知識傳播的脈絡下,讓《西廂記》在二十世紀成為西方讀者認識中國戲曲的重要媒介之一。
日期:2022年3月17日
講者:羅仕龍博士
主辦:香港孔子學院、中國文化學系
- Subjects:
- Chinese Literature
- Keywords:
- Criticism interpretation etc. Chinese fiction
- Resource Type:
- Video
-
Video
清末民初由文言到白話的文學語言轉型,對中國女性的“發聲”產生了深遠的影響。本次講座將從晚清白話報的白話書寫、女子教科書的流變、性別觀念的生成三個方面展開,結合不同歷史階段的女子教育和社會風俗,考察詞彙、語法和作文觀念的變遷如何改變了女性表達和國人的性別認知。
日期:2022年4月6日
講者:曹曉華博士
主辦:香港孔子學院、中國文化學系
- Subjects:
- Chinese Literature and Chinese Studies
- Keywords:
- China Women in literature Feminism Women -- Social conditions
- Resource Type:
- Video