Search Constraints
Number of results to display per page
Results for:
Year
2023
Remove constraint Year: 2023
« Previous |
1 - 100 of 188
|
Next »
Search Results
-
Video
Dr Wang Yulun has been actively working at the forefront of the surgical robotics and telemedicine industries for the past 30 years. During this lecture, he will describe the evolution of these technologies and marketplaces and offer insights into how they will continue transforming healthcare delivery.
Event Date: 10/1/2023
Speaker: Dr Wang Yulun (Teladoc Health)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Medical care -- Automation Robotics in medicine
- Resource Type:
- Video
-
Video
As part of a learner-centered approach, classes should be recorded. As there are a number of platforms that can be used to record your face-to-face classes, EDC and ITS will collaboratively run workshops to show you how to best use the available tools.
Session 1: Using MS Teams to record your face-to-face classes
Facilitator: Robbie Cheung, ITS
Facilitator: Kai Pan Mark, EDC
Date: 05 Jan 2023
Time: 3:00 PM - 4:00 PM
Venue: CD301 and Online via Zoom
Come to this workshop to learn how to record your classes and then make them available to your students using MS Teams.
-
Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents three departments:
BEEE - Interactive student engagement tools by Dr Chau Chi Kwan, Dr Cynthia Hou & Dr Hilda Cheung
BME: Hands-on experiments at home by Dr Lau Hin Chung, Dr. Hu Xiaoling & Ms Jessie Kar
SO - Virtual clinic driven by AI by Dr Allen Cheong & Dr Jessica Neuville
Event Date: 11/1/2023
Facilitator: Kam, Roy
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- Internet in education Motivation in education Educational technology College teaching Web-based instruction
- Resource Type:
- Video
-
Video
As part of a learner-centered approach, classes should be recorded. As there are a number of platforms that can be used to record your face-to-face classes, EDC and ITS will collaboratively run workshops to show you how to best use the available tools.
Session 4: Using uRewind to record your face-to-face classes
Facilitator: Kai Pan Mark, EDC
Facilitator: Pony Ma, ITS
Facilitator: Jason Chow, ITS
Date: 11 Jan 2023
Time: 10:00 AM - 11:00 AM
Venue: Z512 and Online via MS Teams
Come to this workshop to learn how to record your classes and then make them available to your students using uRewind.
-
Others
DM Master is a gamification-based education Application. This is an interactive education tool to support you to learn more about Type 2 diabetes from a health professional perspective. The game has three levels: diagnosis of diabetes, its signs and symptoms, and common complications. You will also explore the goals and strategies of diabetes management, including healthy lifestyles and medications.
In this e-GAME environment, you will earn your virtual coins to enjoy digital shopping and exercises. The scoreboard shows your number of coins (your scores) and your ranking. Set a new score record and get your name on top of the ranking! You can also see the best rated food menu of the day in the ranking list. The DM Master Content is for informational and educational purposes only and is not a substitute for the professional judgment of a health care professional in diagnosing and treating patients.
- Course related:
- SN3490 Nursing Therapeutics 1 and 53455 Bachelor of Science in Nursing (BSN)
- Subjects:
- Nursing and Health Care, Education and Promotion
- Keywords:
- Diabetics
- Resource Type:
- Others
-
Others
This project aims to study the exportation history of Hong Kong’s quality granite to the Pacific Rim and the construction history of those overseas projects using exported stones in the 19th and 20th century. The following five aspects are investigated:
The colonial government record in 1844 granite was shipped to mainland China. During 1850s and 1860s, granite blocks were exported to mainland China, New South Wales, San Francisco and Siam and used as building materials and paving slabs.
In 1852, the façade of Parrott Building in San Francisco was cladded with quality granite from Hong Kong. Twenty workers and two supervisors from Hong Kong boarded a cross-Pacific ship for the erection of this epoch-making building.
Between 1860 and 1870, granite was quarried in Kowloon, for the construction of the French Catholic Church in Canton. In 1890, the Gap Rock Lighthouse was built by a Hong Kong contractor using the granite from Hong Kong.
Between 1928 and 1933, quality granite was chosen in the projects of The Mausoleum in Nanjing, The Memorial Auditorium and the Memorial Cenotaph in Guangzhou in remembrance of Dr. SUN Yat-sen. These projects were designed by architect LU Yen-chih and constructed partly by contractors from Hong Kong.
- Subjects:
- Land Surveying and Geo-Informatics, Building and Real Estate, and Construction and Environment
- Keywords:
- China -- Hong Kong Granite Quarries quarrying
- Resource Type:
- Others
-
Video
More than one hundred years ago, Albert Einstein published his Theory of General Relativity (GR). One year later, Karl Schwarzschild solved the GR equations for a non-rotating, spherical mass distribution; if this mass is sufficiently compact, even light cannot escape from within the so-called event horizon, and there is a mass singularity at the center. The theoretical concept of a 'black hole' was born, and was refined in the next decades by work of Penrose, Wheeler, Kerr, Hawking and many others. First indirect evidence for the existence of such black holes in our Universe came from observations of compact X-ray binaries and distant luminous quasars. I will discuss the forty-year journey, which my colleagues and I have been undertaking to study the mass distribution in the Center of our Milky Way from ever more precise, long-term studies of the motions of gas and stars as test particles of the space time. These studies show the existence of a four million solar mass object, which must be a single massive black hole, beyond any reasonable doubt.
Event date: 09/02/2023
Speaker: Prof. Reinhard GENZEL
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Cosmology and Astronomy and Physics
- Keywords:
- Astrophysics Astronomy Deep space -- Milky Way Nobel Prize winners General relativity (Physics) Black holes (Astronomy)
- Resource Type:
- Video
-
Others
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
- Resource Type:
- Others
-
Video
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Travel -- Computer network resources Tourism -- Marketing Marketing
- Resource Type:
- Video
-
Others
Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Live streaming Tourism -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media
- Resource Type:
- Others
-
Others
This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China--Sichuan Sheng Tourism -- Marketing Internet marketing Social media
- Resource Type:
- Others
-
Others
By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
-
Others
Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Travel -- Health aspects Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks -- Marketing
- Resource Type:
- Others
-
Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Hotels -- Pet accommodations Family vacations Target marketing
- Resource Type:
- Others
-
Others
This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Live streaming
- Resource Type:
- Others
-
Others
This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Restaurant management
- Resource Type:
- Others
-
Others
This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
-
Video
In this lecture, Prof. Sifakis will discuss the relevance of existing criteria for comparing human and machine intelligence and show some notable analogies and differences between scientific knowledge and that produced by neural networks. Emphasising that autonomy is an important step towards Artificial General Intelligence (AGI), he will present a characterisation of autonomous systems, and showing key differences with mental systems equipped with common sense knowledge and reasoning, and advocate challenging work directions, including the development of a new foundation for systems engineering and scientific knowledge, and the joint exploration of physical and mental phenomena that embody human intelligence.
Event date: 3/3/2023
Speaker: Prof. Joseph Sifakis
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Human-Computer Interaction
- Keywords:
- Artificial intelligence
- Resource Type:
- Video
-
Video
Universities conduct research for three reasons: to educate students, to contribute to society, and to understand the world. While society often holds a view of the scholar as a solitary and singular genius, in reality scholars today participate in a highly collaborative, worldwide search for shared understandings that stand the test of time and the scrutiny of others. The problems in the 21st century often demand effort by teams of researchers with resources at scale: laboratories and equipment, compute resources, and expert staffing. Working with faculty, students, and other stakeholders to identify the greatest opportunities and the resources needed to address them is both a privilege and a challenge for modern academic administrators. In this talk, I will share three examples: fostering collaborative proposal-writing; planning for shared capabilities in experimental facilities, data, and computation; and transforming academic structures.
Event date: 12/4/2023
Speaker: Prof. Kathryn Ann Moler
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research Science
- Resource Type:
- Video
-
Others
The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Markets -- China -- Hangzhou China -- Hangzhou Tourism -- Marketing Tourism
- Resource Type:
- Others
-
Others
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management
- Resource Type:
- Others
-
Others
The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
-
Others
Minyoun Chengdu Dongda Royal Hotel demonstrates how it can use its geography and environment to design room and dining offerings that increase guest satisfaction and the hotel's visibility.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Postnatal care Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
-
Others
The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.
- Subjects:
- Food and Beverage, Marketing, and Hotel, Travel and Tourism
- Keywords:
- China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits
- Resource Type:
- Others
-
Others
The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
The case of Anaya demonstrates how to successfully transform a Gold Coast project into a lifestyle-focused community brand through strategies .
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hebei Sheng Tourism -- Marketing Tourism
- Resource Type:
- Others
-
Others
The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing China -- Beijing Tourism
- Resource Type:
- Others
-
Others
The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
- Resource Type:
- Others
-
Others
The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Bring (Marketing) Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
-
Others
The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
-
Others
The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits
- Resource Type:
- Others
-
Others
The case of the Huaniao Island Working Holiday program demonstrates how the "New Resident Program" increasing the island's popularity and attractiveness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Volunteer tourism Hospitality industry -- Marketing Tourism -- Marketing
- Resource Type:
- Others
-
Others
Crowne Plaza Zhangjiajie Christmas Mini Market case demonstrated the creation of the hotel as a tourist destination, innovating new ways for guests to experience the hotel and achieving the goal of promoting the recovery of the cultural and tourism market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fairs Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing
- Resource Type:
- Others
-
Others
The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
-
Others
The case of Sanya Conifer Hotel demonstrates how to use the short video platform to precisely target groups and win much-viewing flows and exposure . Short video marketing has become a model of new technology marketing for hotels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
-
Others
The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
The case of expired foods promotion demonstrates how to expand new marketing channels while reducing waste and costs. Selling expired food needs to focus on highlighting the safety of the food to achieve a win-win-win situation for businesses, customers, and society.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Daming Mountain Ski Resort demonstrates that innovative products and marketing strategies have succeeded in increasing patronage and filling the gap in local winter tourism.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Ski resorts -- Marketing
- Resource Type:
- Others
-
Others
The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fund raising -- Marketing
- Resource Type:
- Others
-
Others
The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Japan -- Kyūshū Region Tourism -- Marketing Tourism
- Resource Type:
- Others
-
Others
The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Cirque du Soleil
- Resource Type:
- Others
-
Others
The Ritz Carlton case study demonstrates the rich STEAM-themed activities offered through the innovative Riz-Kids program, attracting family guests' attention, enhancing the hotel's brand presence and generating additional revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
-
Others
Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The Wynn Palace Macau case demonstrates that a culinary journey was successfully created by introducing Michelin restaurants and celebrity chefs, extending guests' stays, and increasing the hotel's revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples
- Resource Type:
- Others
-
Others
The case of China Airlines demonstrates creating a luxury business and first-class cabin focusing on rituals and a unique flight experience through the critical moment theory.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airlines -- Marketing
- Resource Type:
- Others
-
Others
This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
- Resource Type:
- Others
-
Others
The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Others
The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng)
- Resource Type:
- Others
-
Others
This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
-
Others
The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Ice cream ices etc. -- Marketing
- Resource Type:
- Others
-
Others
The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- West Lake Hospitality industry -- Marketing Tourism Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Video
Models arising in biology are often written in terms of Ordinary Differential Equations. The celebrated paper of Kermack-McKendrick (19271, founding mathematical epidemiology, showed the necessity to include parameters in order to describe the state of the individuals, as time elapsed after infection. During the 70s, many mathematical studies were developed when equations are structured by age, size, more generally a physiological trait. The renewal, growth-fragmentation are the more standard equations. The talk will present structured equations, show that a universal generalized relative entropy structure is available in the linear case, which imposes relaxation to a steady state under non-degeneracy conditions. In the nonlinear cases, it might be that periodic solutions occur, which can be interpreted in biological terms, e.g., as network activity in the neuroscience. When the equations are conservation laws, a variant of the Monge-Kantorovich distance (called Fortet-Mourier distance) also gives a general non-expansion property of solutions.
Event date: 19/1/2023
Speaker: Prof. Benoît Perthame (Sorbonne University)
Hosted by: Department of Applied Mathematics
- Subjects:
- Biology and Mathematics and Statistics
- Keywords:
- Biomathematics Equations
- Resource Type:
- Video
-
Video
In the context of hyperbolic systems of balance laws with dissipative source manifesting relaxation, recent pr"Ogress will be reported in the program of passing to the limit, in 1he BV setting, as the relaxation lime tends to zero.
Event date: 16/2/2023
Speaker: Prof. Constantine Dafermos (Brown University)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Equilibrium -- Mathematical models Relaxation Differential equations Hyperbolic
- Resource Type:
- Video
-
Others
Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Tourism Irel
- Resource Type:
- Others
-
Video
We investigate reversal and recirculation for the stationary Prandtl equations. Reversal describes the solution after the Goldstein singularity, and is characterized by regions in which u > O and u < 0. The classical point of view of regarding the Prandtl equations as an evolution equation in x completely breaks down since u changes sign. Instead, we view the problem as a quasilinear, mixed-type, free-boundary problem. This is a joint work with Sameer Iyer.
Event date: 14/3/2023
Speaker: Prof. Nader Masmoudi (New York University)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Fluid dynamics -- Mathematical models
- Resource Type:
- Video
-
Video
In this lecture I consider the fundamental, challenging and largely unsolved problem of deriving rigorously the most popular kinetic equations, starting from the laws governing the dynamics of microscopic systems. I plan to present classical and recent results, discussing also some present perspectives.
Event date: 30/3/2023
Speaker: Prof. Mario Pulvirenti (University of Roma La Sapienza)
Hosted by: Department of Applied Mathematics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Mathematical models Kinetic theory of gases -- Mathematical models
- Resource Type:
- Video
-
Video
香港理工大學高等研究院於2023年4月21日成功舉辦以「綠色化工與分子篩催化」為題的公開講座(混合模式)。講座由中國工程院院士、中國石化上海石油化工研究院院長楊為民教授主講,吸引了來自亞洲、歐洲、北美10多個國家和地區的120多名現場及網上參加者。講座亦在嗶哩嗶哩、微博等多個社交媒體平台進行直播,在線觀看人數超過11,000人次。
講座由理大協理副校長(研究與創新)王鑽開教授以歡迎辭及講者介紹揭開序幕。楊教授介紹了其團隊在綠色化工領域的研究進展,包括基於分子篩催化材料的綠色化工技術開發與實踐,以及新型分子篩催化材料的應用,並分享了他對行業未來趨勢的展望。 隨後的問答環節由應用物理系客座教授曾適之教授主持,一眾參加者與楊教授進行了富有成果的交流。
- Subjects:
- Chemistry
- Keywords:
- Zeolites Catalysis Zeolite catalysts Green chemistry
- Resource Type:
- Video
-
Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents three departments:
ME: Virtual robotic platforms by Dr David Navarro-Alarcon
SD: Student Centered Learning using Web 3 technologies by Dr Gino Yu
SFT: Learner-content & Learner-learner/teacher online resources by Dr Tracy Mok
Event Date: 8/2/2023
Presenter(s): Dr David Navarro-Alarcon (ME), Dr Gino Yu (SD); Dr Tracy Mok (SFT)
Facilitator(s): Dr Kai Pan Mark (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
-
Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EE: VR, AR & machine learning by Dr Fung Yu-fai
LIB: Using DataCamp to Support Online Learning and Teaching of Data Literacy by Mr Ernest Lam
LMS: Gamification and simulation-based teaching by Dr Anthony Pang
SLLO & COMP: Metaverse and virtual learning platforms by Dr Grace Ngai
Event Date: 15/2/2023
Presenter(s): Dr Yu-fai Fung (EE), Mr Ernest Lam (LIB), Dr Anthony Pang (LMS), Dr Grace Ngai (SLLO)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
-
Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EDC: Impact of changes in the modes of delivery on academic performance by Mr Kenneth Tam
EDC: Global Classroom for enhancing inter-cultural knowledge by Dr Eric Tsui
ENGL: ENGL online initiatives by Prof. Eric Friginal & Dr Renia Lopez
ISE: Educational research by Dr Y.M.Tang
OUS: Evaluation Study of the Three Offshore Online SL Subjects by Prof. Daniel Shek
Event Date: 22/2/2023
Presenter(s): Mr Kenneth Tam (EDC), Dr Eric Tsui (EDC), Prof. Eric Friginal (ENGL), Dr Renia Lopez (ENGL), Dr Y.M. Tang (ISE), Prof. Daniel Shek (OUS)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
-
Video
ChatGPT is the latest generative AI tool to hit the news and universities worldwide are racing to respond to the challenges to academic integrity and opportunities to higher education it offers. In this online session, a range of participants discuss the big issues surrounding ChatGPT and other AI technology, and outline possible responses universities can make.
Event Date: 16/2/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Darren Harbutt (EDC), Mr Dick Chan (EDC), Mr Adam Forrester (ELC), Prof Song Guo (COMP),Dr Melody Lu (CPCE),Prof Eric Friginal (ENGL)
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
-
Video
In this ‘Student Voices’ session, students share their views on, and experiences with, emerging Generative AI tools, including ChatGPT. The session will provide a conversation opportunity between teachers and students in this rapidly changing area, and a valuable chance to hear the learner's perspective.
Event Date: 23/3/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Anthony Ho (EDC)
Honourable moderator for Q&A session: Prof David Shum, Dean of FHSS
EDC Coordinator: Darren Harbutt
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
-
Video
In this webinar, we present a selection of AI tools that are currently available, explain how to access them, and consider some potential uses of the tools in an educational setting.
Event Date: 31/3/2023
Facilitator(s): Darren Harbutt (EDC), Dick Chan (EDC), Jacky Chau (EDC), Anthony Ho (EDC)
-
Video
Supported by the Virtual Teaching and Learning (VTL) project “Promoting the use of video-based formative assessment to develop the skills of reflection and peer feedforward and as an alternative to proctored examination”, teachers have been adopting video-base assessment techniques across different subjects and levels. In this session, three teachers are going to share their experience and provide suggestions to colleagues who are interested in adopting this approach: Dr Joe Ching [ELC]: Benefits and outcomes of using video-based formative assessment to improve presentation skills Dr Vincent Leung [MM]: Leveraging video assessment in global business learning at the graduate level Dr Betty Chung [SN]: Using video-based formative assessment to build a foundation of reflective learning in junior nursing students (in alphabetical order of Departments)
Event Date: 19/4/2023
Presenter(s): Dr Joe Ching (ELC), Dr Vincent Leung (MM), Dr Betty Chung (SN)
Facilitator(s): Dr Kai Pan Mark (EDC)
- Subjects:
- Lesson Design
- Keywords:
- Web-based instruction Educational tests measurements
- Resource Type:
- Video
-
Video
Join a panel of the Directors of the educational development/enhancement centres in UGC-funded institutions in this hybrid seminar in which they explain their respective institutions’ stance and actions towards the use of Generative AI in learning, teaching and assessment. It is our honour that the UGC Secretary-General will facilitate the panel discussion. Examples of how assessment and learning activities are re-designed in different institutions to leverage the use of Generative AI will be presented, with sharing from teachers and students.
Event Date: 8/5/2023
Speakers (in order of university name):
Prof. Kenneth Lo, Director, TED, CityU
Dr Theresa Kwong, Director, CHTL, HKBU
Prof. Chun Ka Wai, Cecilia, Director, CLEAR, CUHK
Prof. Kong Siu Cheung, Director, LTTC, EDUHK
Dr Julia Chen, Director, EDC, PolyU
Dr Sean McMinn, Director, CEI, HKUST
Prof. Cecilia KY Chan, Associate Director, CETL, HKU
Facilitator(s): Prof. James Tang, Secretary-General, University Grants Committee
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
-
Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
-
Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
-
Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
-
Others
This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
-
Others
This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Automobile leasing renting
- Resource Type:
- Others
-
Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
-
Others
This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others
-
Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others